Citrus Valley Association of Realtors

What Citrus Valley Association of Realtors does

Citrus Valley Association of Realtors (CVAR) is a private, mutual benefit nonprofit professional trade association founded in 1996 and headquartered in Glendora, California. It serves licensed real estate agents, brokers, and designated REALTORS across 31 cities in the San Gabriel Valley, Pomona Valley, and surrounding areas of Los Angeles County and San Bernardino County, operating through three physical offices in Glendora, South El Monte, and Rancho Cucamonga. The association is governed by elected member-volunteers and managed by a small professional staff of approximately 14 people led by CEO Shawn Glazier, with day-to-day operations overseen by an Executive Vice President and functional directors spanning government affairs, education and events, accounting, and membership services.

CVAR's core product is the CVAR Member Hub, which consolidates access to integrated real estate transaction tools (CRMLS listings, Supra key access, zipForm transaction forms, DocuSign e-forms, and Realtors Property Resource), a suite of Interactive Market Reports for California housing data, and a calendar-driven education and events platform. Supporting services include Professional Standards enforcement (ethics complaints, arbitration, mediation, ombudsman), Government Affairs advocacy (REALTOR Action Fund, legislative tracking, city sign ordinances), the CVAR Online Store for merchandise, and a content engine comprising the CVAR Connect newsletter, CVAR Podcast, and CVAR Live YouTube channel.

The business model is membership-based and recurring in nature. Revenue is generated primarily through annual membership dues calculated under the NAR Variable Dues Formula, supplemented by a $419 non-member salesperson assessment, education and event fees ($25 per class for non-members), merchandise sales through the CVAR Online Store, and ancillary revenue from the REALTOR Action Fund investment program ($20 per member). Distribution is a hybrid of direct in-person membership sales at three offices and a self-serve online portal, with a 2026 board-led governance structure (President Nicolle Davis, President-Elect Helen Moreno) and approximately 20 directors and committee chairs overseeing the operation. The association is dually affiliated with the National Association of REALTORS and the California Association of REALTORS, and is a CRMLS member board, anchoring its professional and technical infrastructure.

Name

Citrus Valley Association of Realtors

Legal name

Citrus Valley Association of REALTORS

Website

https://cvar.net

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Citrus Valley Association of Realtors (CVAR) is a 1996-founded mutual benefit nonprofit professional trade association serving licensed real estate agents and brokers across 31 cities in Southern California's San Gabriel Valley, Pomona Valley, and surrounding counties, operating through three offices and a member portal.

Ownership category

akta.pro rank

Headquarters

HQ city

Glendora

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Membership Dues and Assessments: Annual membership dues collected from real estate agents and brokers. Dues are based on the NAR Variable Dues Formula, with non-member salesperson assessment of $419 per licensee if not joined through the broker.
2. Education and Event Fees: Classes and professional development events offered to members, with free or discounted pricing for members and $25 for non-members.
3. CVAR Online Store: Retail store selling merchandise and resources to members at office locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

CVAR is a professional trade association that provides real estate agents and brokers with membership services, including MLS access through CRMLS, professional standards enforcement (ethics, arbitration, mediation), continuing education and events, government affairs advocacy, and a bundled suite of business tools (zipForm, DocuSign, Supra, RPR). Members join by application, pay annual dues, and access services across three Southern California offices and an online member hub.

Product overview

Citrus Valley Association of Realtors operates as a professional trade association offering a unified platform of member services for real estate professionals. The core offering centers on the CVAR Member Hub, which provides integrated access to transaction tools (zipForm, DocuSign, Supra, RPR), the Interactive Market Reports suite, and the Education & Events Calendar. Supporting services include the CVAR Connect Newsletter and CVAR Podcast for communications, Professional Standards Services for ethics and arbitration, Government Affairs & Advocacy including REALTOR Action Fund participation, Broker Compliance Services, and the CVAR Online Store. The association serves member realtors across three California office locations with both in-person and online educational programming.

Differentiator

Problem solved

Functional benefit

Brands

• CVAR Connect: The association's newsletter providing market updates and industry news to members
• CVAR Podcast
• CVAR Live
• West End Real Estate Professionals (WEREP)

Products and services

• CVAR Member Hub Online member portal providing access to CVAR services including event registration, forms, member directory, dues payment, and account management.
• Interactive Market Reports Suite of market analysis tools including Housing Market Overview, Home Buyer's Guide, Local YTD Growth dashboard, and Listing Dashboard for real-time California real estate market data.
• Education & Events Calendar Calendar system for professional development courses, CE classes, ethics training, new member orientation, and networking events with online registration.
• Professional Standards Services Ethics complaints processing, arbitration and mediation services, ombudsman program, and broker compliance support for member dispute resolution.
• Government Affairs & Advocacy Political advocacy services including REALTOR Action Fund (RAF), legislative tracking, city sign ordinance resources, transfer tax information, and voter registration support.
• Business Tools Suite Integrated tools including zipForm transaction forms, Supra key access, Realtors Property Resource, and DocuSign e-forms for real estate transaction management.
• Broker Compliance Services Compliance monitoring for NAR Variable Dues Formula, non-member salesperson assessment processing, limited function referral forms, and mortgage loan originator documentation.
• CVAR Online Store E-commerce platform for member merchandise, resources, and association materials.
• Annual Membership Dues Annual membership dues structure based on the NAR Variable Dues Formula that grants access to all member services, MLS integration, and advocacy.
• Education Classes and CE Training Continuing education and professional development classes for license renewal, ethics training, and industry skills, offered free or discounted to members and at $25 to non-members.
• CAR Legal Hotline Access Member access to the California Association of REALTORS legal hotline for legal consultation on real estate transactions and compliance matters.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• National Association of REALTORS (NAR)coreStrategic or Co-development PartnerNational membership organization providing standards, Code of Ethics, advocacy framework, and professional development resources for real estate associations.
• California Association of REALTORS (CAR)coreStrategic or Co-development PartnerState association providing legal hotline, legislative advocacy, forms, and professional development for California REALTORS.
• CRMLS (California Regional MLS)coreTechnology or IntegrationMultiple Listing Service providing property listings data, REcore platform, and integration services for members.
• SupracoreTechnology or IntegrationKey access system provider for real estate agents to access listed properties.
• zipForm (via CAR)coreTechnology or IntegrationTransaction management and forms software for real estate transactions.
• West End Real Estate Professionals (WEREP)minorStrategic or Co-development PartnerLocal networking group of Realtors and affiliates meeting for education and industry updates. Associated with CARAVAN program.
• RE EventsminorChannel Partner/ Reseller/ DistributorReal estate events platform for professional development and networking.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Bright MLS: Large regional MLS covering the Mid-Atlantic; comparable in role (technology and data backbone for member agents) but geographically non-overlapping with CVAR's Southern California footprint.
• South Bay Association of REALTORS: Another California local REALTOR association with the same NAR-affiliated model; non-overlapping geography but direct functional comparator in terms of services, revenue mix and member scale.

Broad incumbents

• San Diego Association of REALTORS: Larger Southern California REALTOR association with broader service area; same NAR-affiliated membership and standards-enforcement model but operates at materially larger scale than CVAR.
• National Association of REALTORS: National parent trade association whose dues formula, Code of Ethics authority, and political advocacy framework are franchised down to CVAR and define its core operating model.
• California Association of REALTORS: State-level parent association providing CVAR members with legal hotline, forms, and legislative advocacy; comparable as a tier-above membership organization serving the same member base.

Direct peers

• Greater Los Angeles Association of REALTORS: Direct regional peer operating an overlapping Southern California REALTOR association with MLS access, education, advocacy and Code of Ethics enforcement for a similar licensee population.
• Orange County REALTORS: Neighboring California REALTOR local association offering identical products (membership dues, MLS access, ethics arbitration, education) to agents in Orange County; same business model and member profile as CVAR.
• Inland Valleys Association of REALTORS: Adjacent regional REALTOR association serving the Inland Empire with overlapping service territory; comparable membership-based service offering and NAR/CAR affiliation.
• Pasadena Association of REALTORS: Local California REALTOR association serving the Pasadena/Arcadia corridor; same NAR/CAR-affiliated membership model and member services suite.

Others

• California Regional Multiple Listing Service (CRMLS): Core technology partner providing MLS platform, listing data and member portal access that CVAR bundles into membership; functionally adjacent rather than competing — together they form the industry's standard service stack.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/citrusvalleyaor
• YouTubeyoutube.com/@CitrusValleyRealtors
• Facebookfacebook.com/CitrusValleyRealtors
• Instagraminstagram.com/citrusvalleyaor

Revenue estimate

Valuation estimate

Number of profiles

Profiles34 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Citrus Valley Association of Realtors