RPM Industrial Sales

What RPM Industrial Sales does

RPM Industrial Sales, LLC is a private independent manufacturer's representative and stocking distributor of industrial electric motors and related power-transmission and control equipment, founded in 1999 and headquartered in Pewaukee, Wisconsin. The company represents and distributes product lines from multiple manufacturers including Reuland, T-T Electric, Hyundai, Tatung, Cantoni, EMOD, UMEB, Avtron, Benshaw, Unico, and Stromag (the latter's eddy-current brake line continued under Altra Motion support). Its product scope spans AC and DC electric motors, variable frequency drives (VFDs), motor controls, and eddy-current braking systems. The company also operates a 10,000+ square foot warehouse and distribution facility in Delafield, Wisconsin, supporting quick-ship fulfillment across its represented lines.

The company's go-to-market combines direct field sales through regional offices — Pewaukee WI, Chicago IL, and Cincinnati OH — with digital marketplace listings on eBay, Amazon, and Surplus Records for surplus and secondary-market equipment. Its stated customer segments are industrial, municipal, and OEM customers, suggesting demand from end-users (e.g., water/wastewater utilities, process manufacturers), system integrators, and equipment builders who specify RPM's represented motor and drive products into their own equipment designs. Reported headcount falls in the 11–50 range, consistent with a mid-sized independent rep/distribution business.

The business model is that of a traditional industrial rep and stocking distributor: RPM earns revenue through resale margin on stocked and drop-shipped inventory plus representative commissions on supplier-fulfilled orders referred through its sales activity. Pricing is project- and specification-driven rather than subscription-based. The company does not disclose financials, has no announced funding rounds, and shows no material M&A, leadership change, or pivot activity in the available data.

Name

RPM Industrial Sales

Legal name

RPM Industrial Sales, LLC

Website

https://www.rpmindustrialsales.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

RPM Industrial Sales is a Wisconsin-based independent manufacturer's representative and stocking distributor of electric motors, variable frequency drives, and motor control equipment, serving industrial, municipal, and OEM customers across the U.S. Midwest.

Ownership category

akta.pro rank

Headquarters

HQ city

Delafield

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Electric Motor and Related Product Sales: Sales of electric motors, brakes, encoders, controls, variable frequency drives, and replacement parts from manufacturer partners to industrial, municipal, and OEM customers.
2. Service and After-Market Support: Service and after-market support for all products through local service centers and factories, including technical support and training services.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

RPM Industrial Sales is a sales representative and distributor for electric motors, brakes, encoders, motor controls, and variable frequency drives (VFDs). The company represents multiple manufacturers (Reuland, T-T Electric, Hyundai, Tatung, Cantoni, EMOD, UMEB, Avtron, Benshaw, Unico, Stromag) and provides application expertise, specification development, technical training, and after-market support for industrial, municipal, and OEM customers in the U.S. Midwest.

Product overview

RPM Industrial Sales operates as an industrial sales representative and distributor network for electric motors and related products. The company does not offer a unified software product but rather represents multiple manufacturers in offering: specialty motors (Reuland Electric, T-T Electric, Hyundai Electric, Tatung, Cantoni Motors, EMOD Motors, UMEB), brakes (Reuland Electric), encoders (Avtron), motor controls (Benshaw), variable frequency drives (T-T Electric, Unico), and replacement parts (Stromag Eddy-Current Brakes). Services include application expertise, technical training, VFD integration solutions, specification development, and warehouse inventory with same-day shipping capabilities. Products span from fractional to 60,000 HP, with voltages from 208V through 15kV, serving industrial, municipal, and OEM markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Hyundai Electric Motors Low voltage NEMA frame motors including TEFC Crown Triton Series (1-250HP), XL Series (250-800HP), IEEE-841, Hollow and Solid Shaft Vertical Motors, Stainless Steel and Crusher Duty motors. U.S. inventory with NEMA premium efficiency and Hyundai-backed distribution.
• Reuland Electric Motors and Brakes DC and AC Square Frame motors up to 3000 hp, DC mill duty motors, NEMA and IEC designs, ATEX motors, IE2/IE3 efficiency motors, IP23/IP55 ratings, complete Reuland brakes with same-day shipping, and replacement parts including stators, disks, slip rings, brushes, and seals.
• T-T Electric Motors High-voltage induction machines (2300-13.8kV), drop-in replacements/retrofits, AC motors (50-700 HP) and DC motors (30-700 HP) in US stock, serving power generation, water & wastewater, oil & gas, and pulp & paper markets.
• Cantoni Motors European-manufactured motors meeting or exceeding EISA 2007 (60 Hz) and IE2 (50 Hz), produced under ISO 9001 quality system, for industrial applications.
• Tatung Motors Electric motors for industrial applications distributed through RPM Industrial Sales.
• EMOD Motors Electric motors from EMOD Motoren GmbH, manufactured in two factories in central Germany with approximately 450 employees, suited to unique environment applications.
• UMEB Motors UMEB-manufactured electric motors distributed through RPM Industrial Sales.
• Avtron Encoders Industrial encoders (incremental and absolute) with Severe Duty and Heavy Mill Duty ratings, Explosion Proof and ATEX ratings, mounting options for hollow-shaft, c-face, and foot-mount, including stainless steel options.
• Benshaw Motor Controls Solid-state reduced voltage electric motor controls, motor protection products, and variable frequency drives covering 208V through 15kV with horsepower ranges from fractional to 60,000 hp.
• Unico Variable Frequency Drives Variable frequency drives (VFDs) for motor control applications.
• Stromag Eddy-Current Brakes Eddy-current brakes from Stromag/Altra Industrial Motion. RPM Industrial continues to provide ongoing support and replacement sourcing even after Altra discontinued sale and service.
• VFD Integration Solutions Integrated solutions for variable speed drive (VFD) applications, including professional specification reviews, detailed quotes, and specification development for engineers and customers.
• Warehouse Inventory and Stock Fulfillment Over 10,000 sq ft of stocked product at the Delafield, WI warehouse with same-day shipping Monday-Friday, allowing partners to develop local inventory and fulfill customer needs quickly.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• Reuland ElectriccoreChannel Partner/ Reseller/ DistributorReuland Electric offers DC & AC Square Frame motors up to 3000 hp, DC mill duty motors, NEMA & IEC designs, ATEX motors, full stock of IEC motors in both IE2 and IE3 efficiency levels, motors with IP23 and IP55 ratings, and low inertia high performance designs. RPM offers complete Reuland brakes and motor parts including stators, disks, slip rings, brushes, and seals.
• T-T ElectriccoreChannel Partner/ Reseller/ DistributorT-T Electric offers induction machines (2300-13.8kV), 'Drop-In' replacements or retrofits, and solutions for power generation, water & wastewater, oil & gas and pulp & paper. RPM stocks T-T Electric AC motors from 50-700 HP and DC motors from 30-700 HP.
• Hyundai ElectricflagshipChannel Partner/ Reseller/ DistributorRPM Industrial Sales is an authorized representative of Hyundai Electric. With over 10,000 sq ft of stock product in Wisconsin and numerous other warehouses across the US, RPM serves customers with Hyundai low voltage NEMA frame motors including TEFC Crown Triton Series, XL Series, IEEE-841, Hollow and Solid Shaft Vertical Motors, Stainless Steel and Crusher Duty motors.
• TatungcoreChannel Partner/ Reseller/ DistributorTatung electric motors offered through RPM Industrial Sales.
• Cantoni MotorscoreChannel Partner/ Reseller/ DistributorCantoni Motors meet or exceed EISA 2007 at 60 hz and IE2 at 50 hz. Cantoni motors are manufactured in Europe with state of the art ISO 9001 quality system and exceptional performance guaranteed.
• EMOD MotorsminorChannel Partner/ Reseller/ DistributorEMOD Motoren GmbH is one of the world's leading manufacturers of electric motors. With two factories in central Germany and around 450 employees, EMOD Motors offers solutions ideal for each unique environment.
• UMEBminorChannel Partner/ Reseller/ DistributorUMEB motor products offered through RPM Industrial Sales.
• AvtroncoreChannel Partner/ Reseller/ DistributorAvtron offers industrial encoders, incremental and absolute encoders, with Severe Duty and Heavy Mill Duty ratings, Explosion Proof and ATEX ratings, mounting options for hollow-shaft, c-face and foot-mount, and stainless steel options.
• BenshawcoreChannel Partner/ Reseller/ DistributorBenshaw offers solid state reduced voltage electric motor control, motor protection and variable frequency drives, as well as motor controls from 208 V through 15 kV with horsepower ranges from fractional to 60,000 hp.
• UnicocoreChannel Partner/ Reseller/ DistributorUnico variable frequency drives offered through RPM Industrial Sales for motor control applications.
• Stromag/Altra Industrial MotionminorChannel Partner/ Reseller/ DistributorRPM Industrial continues to support Eddy-current brakes by Stromag (Altra Industrial Motion) including finding ideal replacements if necessary. Altra Industries discontinued the sale and service of Eddy-current brakes by Stromag.
• Local Service Centers and FactoriescoreImplementation/ SI/ Consulting PartnerService and after-market support for all products through local service centers and factories, providing ongoing support before, during, and after the sale.

Scale indicators3 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Werner Electric Supply: Wisconsin-based industrial electrical and motor distributor with similar regional Midwest focus, representing multiple motor manufacturers and serving industrial, OEM, and municipal customers—directly comparable product/customer/market overlap to RPM.
• Kaman Industrial Technologies: Industrial distributor of motors, motion control, and automation products with field sales coverage across multiple US regions—overlapping product portfolio (electric motors, drives, controls) and customer base (industrial, OEM).
• Crescent Electric Supply: Regional electrical and motor distributor with field sales across multiple US states—comparable model of motor/control distribution to industrial and OEM customers with similar geographic concentration.

Broad incumbents

• Motion Industries: One of the largest US industrial distributors (subsidiary of Genuine Parts Company) supplying bearings, power transmission, motors, and industrial supplies nationwide—a broad incumbent operating at significantly greater scale than RPM in the same product categories.
• Applied Industrial Technologies: Major US industrial distributor with extensive motor, fluid power, and bearing product lines serving industrial and OEM customers across all 50 states—directly overlapping with RPM's product/customer mix but at substantially larger scale.
• Grainger: Large US-based broad-line industrial MRO distributor with significant electric motor and motor control offerings, digital e-commerce platform, and national field sales—competes with RPM for industrial and OEM customers.
• Rexel: Global electrical distribution group with US operations supplying motors, drives, and controls to industrial and OEM customers—a broad incumbent with overlapping product portfolio and field sales model.
• ABB (Baldor-Reliance): Major manufacturer of industrial motors (Baldor-Reliance brand) and drives; competes directly with the distributed brands RPM represents and increasingly sells direct, potentially disintermediating reps like RPM.

Emerging players

• WEG Electric: Global motor and drive manufacturer with growing US distribution presence—operates both as a manufacturer (competing with RPM's distributed brands) and through authorized rep networks that may overlap with RPM's territory.
• FactoryMation: Industrial motor, VFD, and controls distributor with digital e-commerce focus—overlaps with RPM's VFD integration offering but differentiates through proprietary online configurator tools targeting similar industrial customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RPM Industrial Sales