What The McManus Agency does

The McManus Agency is a privately held, independent insurance agency headquartered in Medina, Ohio, operating with 1-10 employees. It functions as a Trusted Choice member agency, distributing insurance products on behalf of multiple carriers rather than representing a single carrier. Its product portfolio spans personal lines, commercial lines, farm and agricultural coverage, motorsports specialty coverage, and life insurance.

Revenue is generated through standard insurance agency economics: commissions paid by carriers on bound policies, plus ancillary service fees where applicable. The agency's distribution model is multi-carrier, providing access to a broad product shelf — including over 20 A-rated life carriers and specialty motorsports markets via Lloyd's of London — which allows it to shop coverage for clients across personal, commercial, and niche lines. Customer segments are individuals, families, and small businesses in the Ohio region, with a clearly differentiated motorsports specialty practice that extends the addressable market beyond the immediate geographic base.

Operationally, the agency is a small, traditional independent brokerage with no disclosed technology platform, proprietary underwriting capability, or external capital. All underwriting and risk-bearing functions sit with carriers; the agency performs agency functions — client advisory, policy placement, service, and renewal — rather than risk-taking. As a sub-scale regional agency, it is structurally a tuck-in candidate for consolidators in the independent agency channel, where roll-up activity is a recurring feature of the industry.

Name

The McManus Agency

Legal name

The McManus Agency

Website

https://themcmanusagency.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The McManus Agency is an independent insurance agency in Medina, Ohio distributing personal, commercial, farm/agricultural, motorsports specialty, and life insurance through multiple carriers for individuals and small businesses in the Ohio region.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Captive Insurance Advisory & Management (FSAEADAF)

akta.pro secondary industries

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ), Specialty & Excess/Surplus Lines (E&S) (FSAJAMAH)

Keywords

• Independent insurance agency
• Personal insurance coverage
• Commercial business insurance
• Motorsports insurance
• Farm agricultural insurance

Headquarters

HQ city

Medina

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Insurance Commission Revenue: The McManus Agency generates revenue through commissions earned from insurance carriers when policies are placed and renewed. As an independent agency representing multiple insurance companies, they earn commissions on home, auto, umbrella, business, farm, motorsports, and life insurance products. The agency serves as an intermediary between insurance carriers and customers, receiving compensation from the carriers for policy placement and ongoing service.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The McManus Agency is an independent insurance brokerage that assesses client risk and places coverage with multiple carrier partners across personal lines (home, auto, umbrella, watercraft, aircraft, antique/collector auto, fine jewelry/art), commercial lines (property, general liability, commercial auto, products liability, D&O, E&O, EPLI, crime, pollution, surety/bonding), farm and agricultural lines (farmhouse, barns, farm equipment, equine liability, livestock), motorsports specialty coverage (race teams, race tracks, professional drivers, specialty automotive/engine shops), and life insurance and annuities. The agency operates as an intermediary between insurance carriers and customers, providing risk analysis, custom program design, and ongoing service.

Product overview

The McManus Agency is a Trusted Choice independent insurance agency offering a comprehensive portfolio of insurance products across personal lines, commercial/business insurance, farm and agricultural coverage, motorsports specialty insurance, and life insurance. The agency provides Homeowners, Auto, and Personal Umbrella insurance for individuals; Commercial Property, General Liability, Business Auto, Products Liability, D&O, E&O, Employment Practices Liability, Crime, Pollution Coverage, and Surety Bonding for businesses; specialized Farm and Agricultural insurance including farmhouse, barn coverage, farm equipment, and equine liability; and comprehensive Motorsports insurance covering race teams (with Lloyd's of London on-track physical damage), race tracks/facilities, professional drivers (TTD/PTD programs), and specialty automotive/engine shops. The agency also offers Life Insurance and Annuities through over 20 A-rated insurance companies. As an independent agency, they access multiple carrier partners to tailor coverage to specific client needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Home, Auto & Umbrella Personal Insurance Personal lines insurance program covering homeowners and estates, auto, personal umbrella ($1M and higher), watercraft/boat, personal aircraft, antique and collector auto, and fine jewelry/art. Designed for individuals and families seeking tailored protection for accumulated assets and excess liability beyond standard policy limits.
• Commercial Business Insurance Commercial insurance program for businesses of all sizes, including commercial property, general liability, business and commercial auto, products liability (including high-risk), directors and officers, errors and omissions, employment practices liability, crime, pollution-specific coverage, and surety/commercial bonding. Includes analysis of program, counsel on new strategies, loss control advisement, and professional placement with trusted insurance companies.
• Farm & Agricultural Insurance Specialized insurance for commercial and hobby farms including farmhouse property, personal property, outbuildings/barns, scheduled and unscheduled farm machinery and equipment, farm and agricultural liability, equine/horse training and boarding liability, and livestock/equine animal mortality coverage. Addresses farm-specific exposures not covered by standard personal policies.
• Motorsports Insurance Specialty motorsports insurance program covering race teams (with shop contents, racing equipment, and on-track physical damage through Lloyd's of London), race track/facility insurance including loss control inspection, liquor liability and participant accident coverage, professional driver programs (TTD/PTD, worldwide 24-hour coverage, driver life insurance), and specialty automotive/engine shop insurance for race engine/machine shops, motorsports safety manufacturers, chassis manufacturers, race engineering shops, and race facility design firms.
• Life Insurance and Annuities Life insurance and annuity products providing financial protection and peace of mind for families, asset and income protection with tax advantages for individuals and businesses, and key person life insurance coverage protecting companies against loss of key employees. Placed through more than 20 A-rated insurance companies.

Quantifiable outcome

• Access to more than 20 A-rated life insurance companies for optimal coverage placement

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Trusted ChoicecoreChannel Partner/ Reseller/ DistributorThe McManus Agency is a Trusted Choice independent agency, providing access to competitive insurance products and custom insurance options through a network of trusted insurance companies. This affiliation enables the agency to offer professional insurance advocacy and competitive pricing to clients.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Brown & Riding Insurance Services: Specialty wholesale insurance broker with niche expertise in hard-to-place commercial and personal lines. Comparable to McManus's specialty E&S placement capability, particularly in motorsports and unusual commercial exposures.
• K&K Insurance Group: Specialty insurance broker focused on sports, motorsports, and entertainment risks. Direct peer to McManus's motorsports specialty, with similar niche expertise in motorsports teams, tracks, and event coverage.

Regional players

• Rinehart Insurance Agency: Independent Ohio insurance agency offering personal, commercial, farm, and specialty coverage. Comparable to McManus as a regional Ohio multi-line independent agency with farm and personal lines overlap.
• Haughn & Associates: Independent Ohio-based insurance agency offering personal, commercial, and specialty coverage. Comparable to McManus as a regional Trusted Choice-affiliated independent agency serving Ohio with similar multi-line product breadth.

Broad incumbents

• Heffernan Insurance Brokers: Mid-market independent insurance brokerage with multiple carrier partnerships and broad personal/commercial offerings. Comparable to McManus as an independent multi-line agency, though operating at much larger scale.
• RPS (Risk Placement Services): Large specialty insurance wholesale broker and MGA with significant motorsports and specialty practice. Comparable to McManus in the specialty placement capability and hard-to-place risk expertise, but at significantly greater scale.
• Lockton Companies: Largest independent insurance broker globally with strong specialty and entertainment/motorsports practices. Comparable to McManus in serving motorsports and specialty commercial risks, but as a global incumbent.

Others

• Assurex Global: Global network of independent insurance brokers providing Trusted Choice-adjacent affiliation and carrier access. Comparable to McManus as ecosystem partner offering carrier market access and peer collaboration for hard-to-place risks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The McManus Agency