Qunie

What Qunie does

Fortience Consulting Inc. (formerly Qunie, rebranded October 1, 2025) is a Japan-based management consulting firm operating as a wholly-owned subsidiary of NTT Data Group. The firm delivers enterprise consulting engagements — from strategy formulation through execution support — across eight primary verticals: Manufacturing, Consumer Products, Retail and Distribution, Telecommunications and Media, Healthcare and Life Sciences, Financial Services, Public Sector, and cross-industry enterprise services. Its stated service catalog spans business strategy, digital transformation (DX), new business development, global strategy, organizational and talent transformation, financial management, CX, supply chain management (SCM/S&OP), logistics, procurement, PLM, CPS, enterprise solutions, information strategy, security management, and infrastructure consulting.

The firm is built around a headcount of approximately 1,200 business consultants with deep operational expertise, primarily serving clients in Japan with expansion across the broader Asia Pacific region. Following its 2025 rebrand, Fortience has elevated AI Transformation as a flagship service line, positioning itself around maximizing AI potential through high collaboration between AI and humans, and supporting use cases such as generative SCM, AI-driven financial management, supplier risk management on Dynamics 365, and AI applications in pharmaceutical R&D. Named client work includes deployment of a global talent database ('DAIKIN People') for Daikin.

The business model is professional services delivered via direct enterprise field sales. Pricing is custom per engagement based on scope, team composition, and duration, with multi-year contracts typical. The go-to-market is concentrated on business leaders and transformation executives. The firm supplements direct sales with a content-and-event marketing engine — consultant-authored articles, research reports, seminars, LinkedIn, and YouTube — and launched a dedicated SCM media property, re:Question, in June 2026 to extend brand reach beyond direct consulting channels.

Name

Qunie

Legal name

Fortience Consulting Inc.

Website

https://qunie.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Fortience Consulting Inc. (formerly Qunie) is a Japan-based NTT Data Group subsidiary providing enterprise management consulting across strategy, digital transformation, AI transformation, and supply chain, delivered by 1,200+ business consultants to enterprise clients in Japan and Asia Pacific.

Ownership category

akta.pro rank

Product category

Management Consulting Services

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Turnaround, Restructuring & Crisis Management Consulting (BPAHACAO)

Keywords

• Management consulting
• Digital transformation
• AI transformation
• Business strategy
• Supply chain consulting

Headquarters

HQ city

Otemachi

HQ country

Japan

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consulting Services: Professional consulting services including business strategy, DX transformation, organizational change, and various industry-specific consulting engagements. Services span from strategy formulation through execution support.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Qunie (now Fortience Consulting Inc.) is a management consulting firm that delivers enterprise advisory and execution services across business strategy, DX/digital transformation, AI Transformation, supply chain management, organizational and talent transformation, and global expansion. Operating as a subsidiary of NTT DATA Group, the firm serves enterprise clients primarily in Japan and Asia Pacific through direct, custom-priced consulting engagements spanning strategy formulation through implementation support.

Product overview

Qunie (now フォーティエンスコンサルティング株式会社 / Fortience Consulting Inc.) is a consulting services firm within the NTT DATA group offering AI Transformation and DX consulting services. Rather than a unified software platform, the company provides a portfolio of consulting service offerings organized by industry (Manufacturing, Consumer Products, Retail, Healthcare, Financial Services, Public Sector, Life Sciences) and service type (Business Strategy, DX, Business Transformation, SCM/S&OP, Enterprise Solutions, Security Management). The AI Transformation service offering focuses on maximizing AI potential and creating new value through human-AI collaboration, but this represents a consulting engagement model rather than a distinct software product. The company operates as a business transformation partner, supporting strategy development through execution.

Differentiator

Problem solved

Functional benefit

Brands

• re:Question: SCM-focused media site launched in June 2026.

Products and services

• AI Transformation Consulting Consulting service focused on maximizing AI potential and creating new value through high collaboration between AI and humans (Value Reinvention with AI). Targeted at enterprise clients seeking AI adoption and integration strategies.
• DX (Digital Transformation) Consulting Digital transformation consulting service covering DX strategy, implementation, and supporting technology adoption for enterprise clients.
• Business and Corporate Strategy Consulting Strategic consulting service for business and corporate strategy formulation and execution support across industries.
• Business Transformation Consulting Business transformation consulting service aimed at supporting clients through large-scale organizational and operational change initiatives.
• SCM/S&OP Consulting Supply chain management and S&OP consulting service for enterprise clients, including AI-enabled generative SCM approaches to supply chain design and operations.
• Global Strategy Consulting Consulting service supporting global expansion strategy, cross-border operations, and international growth planning for enterprise clients.
• Manufacturing Industry Consulting Consulting services for manufacturing clients covering production innovation, supply chain management, and operational efficiency. Reference deployment: global talent database 'DAIKIN People' for Daikin (ダイキン).

Named customers1 record

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• NTT DATA GroupcoreStrategic or Co-development PartnerFortience Consulting is a member of the NTT DATA Group, operating as a subsidiary that provides strategic consulting services. The company leverages NTT DATA's infrastructure and enterprise relationships while maintaining its own consulting brand and methodology. The name change from Qunie to Fortience occurred on October 1, 2025.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• KPMG Consulting: Big Four consulting practice serving Japanese clients on strategy, operations, and risk. Competes with Fortience on enterprise transformation and DX programs, particularly in financial services and the public sector.
• Bain & Company: Global strategy consultancy with active Japan presence serving major Japanese corporates. Overlaps with Fortience on business strategy, organizational transformation, and operational improvement engagements.
• Accenture: Global management consulting and technology services leader with deep Japan presence and large AI/DX practices. Direct competitor to Fortience in enterprise strategy-to-execution transformation, but with vastly larger global scale and broader service portfolio.
• EY-Parthenon: Big Four strategy consulting arm with Japan coverage. Overlaps with Fortience on corporate strategy, transformation, and transactions-related advisory work for Japanese enterprise clients.
• McKinsey & Company: Premier global management consultancy with significant Tokyo office serving Japanese conglomerates on strategy and transformation. Competes with Fortience on the strategy-formulation side of the same enterprise mandate set.
• Boston Consulting Group: Top-tier global strategy consulting firm with strong Japan operations across multiple industry verticals. Overlaps with Fortience on AI transformation, manufacturing operations, and large enterprise transformation programs.
• Deloitte Consulting: Big Four advisory arm with substantial Japan consulting practice covering strategy, technology, and human capital. Competes directly with Fortience on enterprise transformation and DX mandates, especially in Financial Services and Manufacturing.
• PwC Consulting / Strategy&: Big Four consulting practice with Strategy& as its strategy arm. Competes with Fortience on enterprise transformation, financial services consulting, and operational improvement, particularly for Japan-headquartered multinationals.

Direct peers

• Nomura Research Institute (NRI): Large Japanese consulting and IT services firm providing management consulting alongside technology implementation. Directly comparable to Fortience in serving Japanese enterprises on DX, business strategy, and industry-specific transformation.
• Abeam Consulting: Major Japanese-origin management consulting firm with comparable service portfolio across strategy, DX, and industry verticals. Closest direct peer by heritage, geography, and offering mix, competing for the same Japanese enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@FortienceConsulting
• LinkedInlinkedin.com/company/fortience-consulting

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Qunie