What Judith Blacklock Flower School does

Judith Blacklock Flower School Limited is a UK-based private limited company that delivers accredited floristry education through online courses, in-person workshops, and published books. The company operates a bespoke Online Learning Platform hosting two core flagship courses — the Accredited Online Professional Business of Floristry Course (£1,995) and the Accredited Online Floral Design Diploma (£895) — supported by a Foundation Collection of £35 single-skill tutorials, plus Floral Pack materials fulfillment and a line of 18 bestselling books. All courses include video tutorials, personalized one-to-one tutor support, and eligibility for the AIFD Certified Floral Designer credential, the latter underpinned by the school's status as the only UK institution with continuous AIFD accreditation at the highest inspection level since 2005.

The business is founder-led by Judith Blacklock, a Fellow of the Institute of Horticulture with 40+ years of teaching experience, RHS Chelsea Flower Show medal-winning exhibits, and a documented roster of royal family, celebrity, and corporate clients (M&S, Channel 4, Topshop, Tesco, BT, Investec). After operating a physical academy in Knightsbridge, London for 25 years, the school restructured in 2025 to focus primarily on online delivery while planning a return to limited in-person workshops in Barnes, London SW13 in 2026. The tutor team is small and includes two senior RHS judges.

Revenue is generated through one-time upfront payments for course licenses, individual tutorials, books, and gift vouchers, with an optional £12/month access extension beyond the initial 12-month period. Distribution is global via the e-commerce storefront, supported by a multi-channel marketing presence across Facebook, Instagram, Twitter, Pinterest, LinkedIn, YouTube, email, PR/media, and third-party book retail. The company is self-owned with no disclosed external investment and reports 11-50 employees, serving a base of thousands of students across the UK, USA, Europe, the Caribbean, and Oceania.

Name

Judith Blacklock Flower School

Legal name

Judith Blacklock Flower School Limited

Website

https://www.judithblacklock.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Judith Blacklock Flower School is a UK-based, founder-led floristry education company delivering AIFD-accredited online courses (£895 to £1,995), in-person workshops, and published books to aspiring professional florists, hobbyists, and corporate clients globally.

Ownership category

akta.pro rank

Product category

Floristry Education

NAICS

All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Continuing Education & License Exam Prep (CE/State Board Prep) (HSALANAL)

Keywords

• Professional floristry training
• Online flower arranging courses
• Floral design diploma
• Floristry qualification programs
• Flower arranging education

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Online Course Sales: Sale of online floristry courses including the Accredited Online Professional Business of Floristry Course (£1,995) and the Accredited Online Floral Design Diploma (£895). Students pay upfront for full course access.
2. Foundation Collection Courses: Individual foundation-level courses sold as single units, such as Handtied Bouquet (£35), Vase Arrangement (£35), Floristry Mechanics (£35), and Contemporary Design courses.
3. In-Person Courses: Short in-person flower courses offered at various locations, with fees including materials and cost of flowers.
4. Gift Vouchers: Prepaid payment instruments valid for one year, purchasable online but redeemable only by phone booking at the school.
5. Book Sales: Sale of Judith Blacklock's books on flower arranging including The Judith Blacklock Encyclopedia of Flower Design (£35), Arranging Flowers in a Vase (£25), Cut Flowers (£15), and Flower Arranging A complete guide for beginners (£28).
6. Floral Pack Sales: Sale and delivery of floral sundry materials and other materials (Floral Packs) that enable students to fulfil their Online Courses. Delivery costs are charged for distribution.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Judith Blacklock Flower School is a London-based floristry education institute that sells accredited online floristry courses, including the Accredited Online Floral Design Diploma (£895) and the Accredited Online Professional Business of Floristry Course (£1,995), supplemented by short Foundation Collection tutorials and bestselling books. The school also offers limited in-person workshops and sells physical Floral Packs and books to support students.

Product overview

Judith Blacklock Flower School offers a portfolio of online floristry courses structured in tiers. The core offerings are the Accredited Online Floral Design Diploma (£895) for hobbyists, and the more comprehensive Accredited Online Professional Business of Floristry Course (£1,995) for aspiring professional florists. Individual tutorials are available through the Foundation Collection (starting at £35 each), covering specific skills like handtied bouquets, vase arrangements, contemporary design, and floristry mechanics. The school also publishes a line of bestselling floristry books. All courses include video tutorials, personal tutor support, and accreditation through the American Institute of Floral Designers (AIFD). In-person workshops are planned for 2026 in Barnes, London.

Differentiator

Problem solved

Functional benefit

Products and services

• Accredited Online Floral Design Diploma An online floristry course priced at £895, designed for hobbyists and flower enthusiasts with no prior experience. The diploma includes 8 modules covering practical work and design, over 500 bespoke images, 12 professional videos, and 12 months of access. Students learn mechanics, design elements, flower selection, and arrangement techniques from classic to contemporary styles.
• Accredited Online Professional Business of Floristry Course A comprehensive professional floristry business course priced at £1,995, focused on building a floristry career through intensive distance learning. The course comprises 16 modules covering both theory (pricing, contracts, marketing, business setup) and practical work (bouquets, table decorations, wiring, garlands). Includes 22 professional videos, personal tutor support, and 12 months of access. Graduates receive a Gold-embossed Judith Blacklock Business Diploma and are eligible for AIFD Certified Floral Designer accreditation.
• Handtied Bouquet – Foundation Collection A standalone online tutorial from the Foundation Collection priced at £35, teaching students how to make a stunning handtied floral bunch with step-by-step instructions.
• Contemporary Design – Foundation Collection An introductory online tutorial from the Foundation Collection covering the basics of modern floral arranging and contemporary design techniques.
• Floristry Mechanics – Foundation Collection A foundational online tutorial teaching key methods used to hold flowers in place, covering sustainable mechanics and alternative materials.
• Vase Arrangement – Foundation Collection A standalone online tutorial priced at £35, teaching how to produce beautiful vase arrangements ideal for tabletops or hallways.
• Judith Blacklock Floristry Books A collection of bestselling floristry books authored by Judith Blacklock, including the Encyclopedia of Flower Design (£35), Arranging Flowers in a Vase (£25), Cut Flowers (£15), and Flower Arranging: A Complete Guide for Beginners (£28). The books feature step-by-step instructions, tips, and professional advice with illustrations and photographs.

Quantifiable outcome

• Students receive Gold-embossed Judith Blacklock Diploma upon successful completion and are eligible for AIFD Certified Floral Designer (CFD) invitation
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• American Institute of Floral Designers (AIFD)coreStrategic or Co-development PartnerAIFD is a prestigious US-based organization recognized worldwide that sets high floristry standards. The school is an AIFD Education Partner, receiving accreditation which means teaching is regularly inspected against high standards. Students who complete coursework are eligible for CFD certification.
• Institute of HorticulturecoreStrategic or Co-development PartnerJudith Blacklock is a Fellow of the Institute of Horticulture, recognizing professional expertise in horticulture and floral education.
• Greenfingers CharityminorOthersGreenfingers Charity is dedicated to supporting children who spend time in hospices around the UK by creating inspiring gardens. Judith is an Ambassador for this charity.
• PerennialminorOthersPerennial is the UK's only charity dedicated to helping everyone who works in horticulture, and their families, when times get tough.
• PAWA (Pan Asian Women's Association)minorOthersPAWA is focused on supporting underprivileged teenage girls' education in Asia. Judith is delighted to support this charity providing floral arrangements.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• McQueens Flowers: London-based premium florist with a training academy offering floristry courses; directly comparable as a UK floristry school blending creative event work with structured flower-arranging education.
• Floral Design Institute: US-based floristry school delivering online and in-person floral design training; closely comparable in curriculum, online delivery model, and professional florist certification focus.
• FlowerSchool NY: NYC floral design school serving both hobbyist and professional students with workshops and online programs; directly comparable in floristry education targeting both aspiring pros and enthusiasts.
• Saipua: Brooklyn-based florist and educator with a School of Floral Design; comparable as a high-end floristry practitioner that monetizes teaching around a personal brand and signature aesthetic.

Broad incumbents

• New York Botanical Garden: Major US horticultural institution offering certificate programs in floral design; broader incumbent with overlapping floral design education as part of a much wider horticulture portfolio.
• Skillshare: Large online creative education marketplace; adjacent offering flower-arranging classes alongside thousands of creative courses, representing the broader competitive context for online floral education.
• Domestika: Global online creative course platform with floral design offerings; broader incumbent competing for the same hobbyist and aspiring-professional learners at accessible price points.

Regional players

• Capel Manor College: London-based horticultural college offering vocational floristry programs; regional/UK peer delivering floristry education through a college framework in the same geographic market.

Others

• NAFAS: UK National Association of Flower Arrangement Societies; adjacent industry body providing community, demonstrations, and flower-arranging education across the UK.
• Society of American Florists: US florist trade association providing industry training, certification pathways, and educational programming; an adjacent enabling/ecosystem organization for the floristry profession.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/JudithBlacklock
• YouTubeyoutube.com/user/JudithBlacklock
• Facebookfacebook.com/JudithBlacklock
• LinkedInlinkedin.com/company/judith-blacklock-flower-school
• Instagraminstagram.com/judithblacklockflowerschool
• Pinterestpinterest.co.uk/judithblacklock

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Judith Blacklock Flower School