Princeton Eye Group
Princeton Eye Group is a private, multi-location ophthalmology and optometry practice in Central New Jersey, founded in 1980, delivering comprehensive medical, surgical, and retail eye care through 11 ophthalmologists and 3 optometrists across four offices.
- Company typePrivate
- Founded1980
- HeadquartersPrinceton, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Princeton Eye Group does
Princeton Eye Group, P.A. is a private, physician-owned ophthalmology and optometry practice headquartered in Princeton, New Jersey, founded in 1980 by Dr. Stephen M. Felton. The practice delivers comprehensive eye care across four physical locations in Central New Jersey (Princeton headquarters, Somerset, Monroe Township, and a dedicated Glaucoma Center), staffed by 11 board-certified ophthalmologists and 3 optometrists trained at premier institutions including Wills Eye Hospital, Johns Hopkins, and Bascom Palmer Eye Institute. Service lines span routine eye exams, contact lens fittings, cataract surgery with premium IOLs (Alcon PanOptix Pro, Vivity, ReStor), blade-free LASIK through the Wills Laser Vision at Princeton branded suite, glaucoma detection and treatment (including MIGS and SLT), corneal disease management with FDA-approved collagen cross-linking (Avedro KXL), retinal care including intravitreal injections, eyelid and orbital plastic surgery, and Botox. Each location hosts an on-site Optical Shoppe that sells designer frames and ancillary products such as the Nanodropper adaptor, capturing retail revenue adjacent to clinical encounters.
The practice monetizes through professional fees for medical and surgical services billed to insurance and Medicare, supplemented by cash-pay elective procedures (LASIK, premium IOLs, cosmetic services) and hardware sales from the Optical Shoppe. Patient acquisition is driven by referral relationships with primary care physicians and institutional partners (Penn Medicine Princeton Medical Center, Zufall Health Center), the practice's longstanding community reputation approaching 50 years, organic digital presence (website, Facebook, Instagram), and community outreach including the PEG Cares Day program serving uninsured patients since 2018. The firm holds institutional affiliations with Wills Eye Hospital including faculty appointments and residency training relationships, early-adopter technology partnerships with Alcon and Avedro, and a recent small-business partnership with the New York Jets.
Princeton Eye Group firmographics
Firmographics- Name
- Princeton Eye Group
- Legal name
- Princeton Eye Group, P.A.
- Website
- https://princetoneyegroup.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Princeton Eye Group is a private, multi-location ophthalmology and optometry practice in Central New Jersey, founded in 1980, delivering comprehensive medical, surgical, and retail eye care through 11 ophthalmologists and 3 optometrists across four offices.
- Ownership category
- akta.pro rank
Princeton Eye Group industry classification
Industry- Product category
- Ophthalmology and Optometry Services
- NAICS
- Offices of Optometrists (621320), Optical Goods Retailers (456130)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Ophthalmic Goods (3851)
- akta.pro primary industry
- Comprehensive Eye Exams & Vision Care (HLAKAKAA)
- akta.pro secondary industries
- Optometry Clinics (Primary Eye Care) (HLAKAKAB), Glaucoma Specialists (HLAKAKAG), Retina & Vitreous Specialists (HLAKAKAE), Cornea, External Disease & Refractive Surgery (LASIK/PRK) (HLAKAKAF), Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE), Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)
Keywords
Where Princeton Eye Group is headquartered
LocationHeadquarters
- HQ city
- Princeton
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Princeton Eye Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Medical Eye Care Services: Revenue from comprehensive ophthalmology and optometry services including routine eye exams, diagnostic testing, and medical treatments for eye conditions such as glaucoma, diabetic retinopathy, macular degeneration, and corneal diseases
- Surgical Procedures: Revenue from surgical procedures including cataract surgery, LASIK vision correction, corneal transplants, glaucoma surgery, eyelid surgery, and cosmetic procedures such as Botox
- Optical Shoppe Retail: Revenue from sale of eyeglass frames, lenses, and contact lenses through the Optical Shoppe. Offers designer frames from brands including Ray-Ban, Oakley, Nike, Guess, Hugo Boss, Lafont, and others
- Specialty Contact Lenses: Revenue from specialty contact lens fittings including scleral lenses, Rose K lenses for keratoconus, and custom lenses for various corneal conditions
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Princeton Eye Group product offering
Product offeringCore offering
Princeton Eye Group is a multi-location ophthalmology and optometry practice providing comprehensive eye care including routine eye exams, advanced surgical procedures (cataract surgery, blade-free LASIK, corneal transplantation, glaucoma surgery, eyelid surgery), and medical treatment for eye diseases (glaucoma, diabetic retinopathy, macular degeneration, keratoconus). The practice also operates The Optical Shoppe retail dispensary for designer eyeglass frames, lenses, and specialty contact lenses across three New Jersey locations.
Product overview
Princeton Eye Group is a comprehensive eye care practice serving central New Jersey, offering a unified portfolio of ophthalmology and optometry services centered around three main pillars: clinical eye care (routine exams, cataract surgery, LASIK, glaucoma management), specialized surgical services (corneal procedures, oculoplastics, retina care), and retail optical services (The Optical Shoppe). The practice provides complete eye health services from routine vision correction through complex surgical interventions, supported by an affiliated LASIK center (Wills Laser Vision at Princeton), a dedicated Glaucoma Center, and an Optical Shoppe offering designer frames and the Nanodropper accessory. Services range from routine eye exams and contact lens fitting to advanced procedures including no-stitch cataract surgery with premium intraocular lenses (PanOptix Pro, Vivity, ReStor), FDA-approved collagen cross-linking for keratoconus, and blade-free LASIK.
Differentiator
Problem solved
Functional benefit
Products and services
- Routine Eye Exams Comprehensive eye examinations performed by ophthalmologists for routine vision assessment and to evaluate specific eye or vision problems.
- Contact Lenses Contact lens practice offering various lens options including specialty lenses for keratoconus, scleral lenses fitted with sMap3D technology, and Rose K lenses.
- No-Stitch Cataract Surgery Cataract surgery using no-stitch surgical technique with premium intraocular lens implants including PanOptix Pro, Vivity, and ReStor lenses from Alcon.
- Corneal Diseases and Treatments Medical and surgical treatment of corneal conditions including keratoconus, corneal ectasia, and dystrophies using advanced techniques such as corneal transplantation.
- Collagen Cross-Linking FDA-approved treatment using UV light and riboflavin (vitamin B2) to strengthen corneal collagen and arrest progression of keratoconus and corneal ectasia. Uses the Avedro KXL system.
- Glaucoma Detection and Treatment Glaucoma care including medication management, Selective Laser Trabeculoplasty (SLT), Peripheral Iridotomy, Minimally Invasive Glaucoma Surgery (MIGS) including iStent, and traditional filtration surgery.
- Eyelid and Orbital Plastic Surgery Surgical procedures for ptosis, excess eyelid skin, blepharoplasty, ectropion, and entropion performed on outpatient basis using local anesthesia.
- Diabetic Retinopathy Treatment Treatment including laser surgery, vitrectomy, and intravitreal injections of Avastin, Lucentis, Eylea, and Triesence for diabetic retinopathy and macular edema.
- Macular Degeneration Treatment Diagnosis and treatment for age-related macular degeneration including wet AMD treatments with intravitreal injections and AREDS2 vitamin recommendations.
- Retinal Detachment and Tears Treatment Treatment for retinal detachment and tears using laser photocoagulation and other surgical interventions.
- Botox and Cosmetic Procedures FDA-approved cosmetic Botox treatments and other aesthetic procedures performed by experienced ophthalmologists.
- Intense Pulsed Light (IPL) Therapy Light-based therapy treatment for various eye conditions including dry eye and meibomian gland dysfunction.
- Laser Vision Correction (LASIK) Blade-free IntraLase LASIK procedures offered through Wills Laser Vision at Princeton, including IntraLase Enabled Keratoplasty (IEK) for laser corneal transplantation.
- The Optical Shoppe Full-service optical dispensary offering eyeglass frames, lenses, contact lenses, and accessories from designer brands including Ray-Ban, Oakley, Nike, Guess, Hugo Boss, and Lafont.
- Nanodropper FDA-listed volume-reducing adaptor for eyedrop bottles that reduces wasted medication by tripling the life of eye medications through smaller, more precise drops.
- iStent Glaucoma Treatment Minimally Invasive Glaucoma Surgery (MIGS) procedure using iStent trabecular microbypass devices inserted during cataract surgery to improve fluid drainage and reduce eye drops or pressure.
- PanOptix Pro Intraocular Lens Alcon PanOptix Pro trifocal intraocular lens implant for cataract surgery. Princeton Eye Group doctors were among the very first surgeons in New Jersey to offer this latest IOL technology.
- Alcon Vivity IOL Implant Alcon Vivity Extended Depth of Focus intraocular lens for cataract surgery, providing extended depth of focus vision correction.
Quantifiable outcome
- Collagen cross-linking arrests keratoconus progression in 90-95% of cases
- +1 more outcomes
Companies that use Princeton Eye Group
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Princeton Eye Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature7 records
Princeton Eye Group partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Zufall Health CentercoreCommunity health center partnership for PEG Cares Day program, referring uninsured patients to Princeton Eye Group for free eye examinations and subsidized eyewear. Ongoing relationship since 2018.
- Penn Medicine Princeton Medical CentercoreBristol-Myers Squibb Clinic at Penn Medicine refers underserved patients for PEG Cares Day. Collaborative relationship including mission trip participation. Practice physicians support hospital campaigns.
- Wills Eye HospitalcoreStrong institutional affiliation with the nation's top eye hospital (ranked top 2 nationally). Practice LASIK suite branded as Wills Laser Vision at Princeton. Faculty appointments, residency training, and fellowship programs. Multiple doctors serve on Wills Eye faculty.
- Wills International Residency ExperienceminorDr. Sarah Kuchar serves as Physician Coordinator for international program sending American doctors to St. Boniface Eye Clinic in Haiti for eye care missions.
- Surgical Eye Expeditions (S.E.E.)minorInternational humanitarian organization. Dr. Richard Wong participated in missions to China with SEE bringing equipment, supplies, and expertise to underserved areas.
- Lions Eye Bank of Delaware ValleyminorEye bank partnership for corneal transplant tissue. Facilitated international cornea transplant for Palestinian patient Ahlam Abuowda.
- Watsi.orgminorEmployee giving program partnership through which staff donated to fund medical care for indigent patients in Third World countries via Watsi platform.
- New York JetsminorSmall business partner of the NFL's New York Jets team. Marketing and community collaboration.
- LuxotticaminorEyewear manufacturer partnership through Optical Shoppe. Carries Ray-Ban and Oakley (Somerset location) brands.
- LafontminorFrench eyewear designer partnership. Annual trunk show events hosted at Optical Shoppe.
Scale indicators5 records
Recent moves9 records
Expansion highlights6 records
Princeton Eye Group competitors and assessment
Company assessmentDirect peers
- Cincinnati Eye Institute: Large multi-subspecialty ophthalmology group practice in the Midwest offering comprehensive medical and surgical eye care plus optical retail, with multiple locations and physician partners—operating on a very similar model to Princeton Eye Group.
- Barnet Dulaney Perkins Eye Center: Large Arizona-based multi-specialty ophthalmology group offering comprehensive medical/surgical care plus on-site optical; comparable scale and subspecialty breadth to Princeton Eye Group.
- Vance Thompson Vision: Multi-subspecialty ophthalmology practice (formerly Minnesota Eye Consultants) with deep refractive/cataract focus, multiple physicians trained at top fellowships, and integrated optical retail—structurally similar to PEG.
- Kleiman Evangelista Eye Center: Multi-physician ophthalmology/optometry practice in Texas offering LASIK, cataract, cornea, and glaucoma services with on-site optical—closely comparable in service mix and physician-led model.
- Wolstan & Associates Eye Center: Comprehensive ophthalmology practice in Southern California offering LASIK, cataract, and ocular surgery; comparable as an independent multi-physician group practice focused on the same core services.
- Center For Sight: Multi-specialty ophthalmology group serving Southwest Florida with full medical, surgical, and aesthetic services plus optical retail; similar multi-location, multi-subspecialty structure to Princeton Eye Group.
Broad incumbents
- LASIKPlus: National chain of laser vision correction centers operating at much greater scale than PEG's Wills Laser Vision at Princeton suite; competes directly for elective LASIK volume on price and marketing reach.
- TLC Laser Eye Centers: National LASIK provider chain competing with PEG's refractive service line; broader geographic footprint and corporate marketing capability create scale advantages PEG lacks in elective procedures.
Others
- Visionworks: National optical retail chain selling frames, lenses, and contact lenses; comparable to PEG's Optical Shoppe retail arm and competes for eyewear-dispending revenue within its service area.
- Warby Parker: Direct-to-consumer eyewear brand with physical retail and online channels; comparable to The Optical Shoppe retail arm and increasingly draws exam referrals away from traditional practices.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Princeton Eye Group social profiles
Digital presencePrinceton Eye Group compliance and trust
Trust signalCompliance1 record
Princeton Eye Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Princeton Eye Group leadership team
Management profileNumber of profiles
Profiles15 records
Princeton Eye Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Princeton Eye Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Princeton Eye Group
What does Princeton Eye Group do?
Princeton Eye Group is a multi-location ophthalmology and optometry practice providing comprehensive eye care including routine eye exams, advanced surgical procedures (cataract surgery, blade-free LASIK, corneal transplantation, glaucoma surgery, eyelid surgery), and medical treatment for eye diseases (glaucoma, diabetic retinopathy, macular degeneration, keratoconus). The practice also operates The Optical Shoppe retail dispensary for designer eyeglass frames, lenses, and specialty contact lenses across three New Jersey locations.
Is Princeton Eye Group a public or private company?
Princeton Eye Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Princeton Eye Group founded?
Princeton Eye Group was founded in 1980. It employs 1 to 10 people.
Where is Princeton Eye Group based?
Princeton Eye Group is headquartered in Princeton, United States, in the North America region.
How does Princeton Eye Group make money?
Four revenue lines are on record. Medical Eye Care Services are the primary driver. The others are surgical Procedures, optical Shoppe Retail and specialty Contact Lenses.
Who are Princeton Eye Group's main competitors?
Direct peers on record are Cincinnati Eye Institute, Barnet Dulaney Perkins Eye Center, Vance Thompson Vision, Kleiman Evangelista Eye Center, Wolstan & Associates Eye Center and Center For Sight. Broad incumbents are LASIKPlus and TLC Laser Eye Centers. Others are Visionworks and Warby Parker.
Does Princeton Eye Group have an API?
No public API is recorded for Princeton Eye Group.
What industry is Princeton Eye Group in?
Princeton Eye Group's product category is Ophthalmology and Optometry Services. Its primary akta.pro industry code is HLAKAKAA, Comprehensive Eye Exams & Vision Care, with a secondary code of HLAKAKAB, Optometry Clinics (Primary Eye Care). Its NAICS code is 621320 and its SIC code is 8011.