Kellner & Kunz

What Kellner & Kunz does

Kellner & Kunz AG, headquartered in Wels, Austria and founded in 1922, is a C-parts management specialist and one of the two lead companies of the RECA Group, a European corporate network of approximately 27 companies operating in 19 countries. The business distributes more than 140,000 permanently stocked SKUs across fastening technology, hand and cutting tools, cutting and grinding consumables, chemical-technical products, personal protective equipment, workshop equipment, and other C-parts, alongside its RECA private label and the NORMFEST automotive sub-brand. With 1,460 employees and approximately €386.6 million in revenue, the company supplies 68,000+ industry and trade customers daily across Austria, Central Europe, Southeastern Europe, and Spain. It has held the Austrian State Coat of Arms since 1998 and is re-certified as a Leitbetrieb Austria.

The company's technology stack centers on a proprietary B2B commerce and C-parts management platform: the RECA eSHOP (24/7 online ordering), the Kellner & Kunz mobile app for iOS/Android with barcode scanning, RFID-based KANBAN replenishment, SECO stock management, single-bin dispensing systems, CONLOG construction site management, and full EDI/e-procurement integration with customer ERPs. Operations are anchored by a state-of-the-art logistics centre in Wels (capacity doubled in 2018-2020) and supported by six specialist retail Fachmärkte across Austria. Certifications include ISO 9001 (since 1997), ISO 27001:2022, ISO 14001:2015 (November 2025), EcoVadis Bronze, GDPR compliance, and the Austrian State Coat of Arms for training excellence.

Kellner & Kunz generates revenue through product sales (with a €40 minimum order value and free delivery above €399 net) supplemented by managed C-parts services (RFID-KANBAN, SECO, dispensing, e-procurement integration). The go-to-market is hybrid: direct field sales via regional and business-unit sales managers target industry and large trade accounts; the eSHOP and mobile app serve SMBs and self-serve B2B buyers; six Fachmärkte handle walk-in trade; and the BBG Bundesbeschaffung partnership (since 2016) unlocks Austrian public-sector procurement. The company has been part of the RECA Group since 1982, with subsidiaries in Czech Republic, Hungary, Croatia, Poland, Slovakia, Serbia, Bosnia-Herzegovina, Slovenia, Romania, Bulgaria, and Spain (acquired in 2017).

Name

Kellner & Kunz

Legal name

Kellner & Kunz AG

Website

https://reca.co.at

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Kellner & Kunz AG is an Austrian C-parts distribution and management specialist that supplies 68,000+ daily industry and trade customers with 140,000+ SKUs via RECA eSHOP, six Fachmärkte, mobile app, and managed C-parts services. It operates as one of two lead companies within the RECA Group's 19-country European network.

Ownership category

akta.pro rank

Product category

Industrial supplies distribution and C-parts management

NAICS

Other Professional Equipment and Supplies Merchant Wholesalers (423490)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)

Keywords

• C-parts management
• Industrial fastening technology
• Professional hand tools
• Industrial supplies distribution
• Workshop consumables supply

Headquarters

HQ city

Wels

HQ country

Austria

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. C-parts and standard parts distribution: Sale of over 140,000 permanently stocked quality products spanning fastening technology, hand tools, cutting tools, cutting and grinding technology, chemical-technical products, personal protective equipment, workshop equipment, and more. Revenue is generated through product sales with a minimum order value of €40 net (per GTC). Delivery is free for orders of €399 net or more. The company distributes both branded manufacturer products and its own RECA private label.
2. C-parts management and logistics services: Kellner & Kunz provides managed services for C-parts management including RFID-KANBAN replenishment, SECO stock management, single-bin dispensing systems, and electronic ordering/e-procurement integration. Revenue includes service fees alongside product supply, positioning the company as a full-solution C-parts partner rather than a pure transactional distributor.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Kellner & Kunz AG is an Austrian C-parts specialist that distributes more than 140,000 permanently stocked quality products (fastening technology, hand tools, cutting tools, cutting and grinding technology, chemical-technical products, and personal protective equipment) to industry and trade customers. Around the product range, the company operates a C-parts management service layer that includes RFID-KANBAN replenishment, SECO stock management, single-bin dispensing systems, e-procurement/EDI integration, and construction site logistics (RECA-CONLOG), delivered through the RECA eSHOP online platform, six specialist retail stores, and a direct field sales force.

Product overview

Kellner & Kunz AG operates as a C-parts specialist offering a comprehensive portfolio of over 140,000 permanently stocked quality products centered on fastening technology, hand tools, cutting tools, and personal protective equipment. The company provides a unified platform combining the RECA eShop online marketplace with an ecosystem of process optimization solutions including Single-Bin Systems, SECO Stock Management, KANBAN-RFID, Intelligent Workplaces, RECA-CONLOG construction site management, Dispensing Systems, Assembly Kits, and E-Procurement/EDI electronic ordering capabilities. The product portfolio also includes the RECA MAXMOBIL vehicle interior fitting solution and a mobile app for iOS and Android. The RECA NORMFEST sub-brand extends the offering into the automotive sector. Together, these products and solutions form an integrated C-parts management system serving industry, trade, and automotive customers across 19 European countries through the RECA Group.

Differentiator

Problem solved

Functional benefit

Brands

• RECA: Main brand for fastening technology, hand tools, cutting tools, and other technical products
• NORMFEST
• RECA iSTORAGE
• SECO
• RECA KANBAN
• RECA MAXMOBIL
• RECA minis
• RECA CONLOG

Products and services

• RECA eSHOP 24/7 B2B online ordering platform for the RECA range of more than 120,000 articles, offering customer accounts, order history, invoice and delivery note downloads, delivery tracking, watchlists, and own article number references for trade and industry customers.
• Single-Bin Systems (RECA iSTORAGE) Single-bin dispensing system for automated consumables management at customer workplaces, designed to provide controlled access to C-parts and process cost optimisation. Winner of the Innovationspreis Handwerk 2017.
• SECO Stock Management (RECA SECO) Container and storage-based stock management solution for organised warehousing and inventory control of C-parts, replacing chaotic warehousing with a structured system at customer sites.
• KANBAN RFID (RECA KANBAN) RFID-based kanban replenishment system for automated inventory management at customer sites, connected to redesigned intralogistics processes. Recognised as finalist for the Austrian Logistics Award VNL 2012.
• RECA-CONLOG Construction Site Management Specialised construction site logistics and management solution covering consumables provisioning, tool and material supply for building sites, serving structural/civil engineering, timber construction, and related trades.
• Intelligent Workplaces Solutions for optimising workstations and tool management at the point of use, designed to support efficient working environments in industrial and trade settings.
• Dispensing Systems Automated dispensing systems for controlled access to fasteners, tools, and consumables, enabling inventory control and process optimisation at customer sites.
• Assembly Kits and Packages Pre-packaged assembly kits containing fasteners and components organised by application or project, intended to simplify procurement and assembly for trade and industry customers.
• E-Procurement Electronic procurement solutions enabling integration with customer enterprise purchasing systems for streamlined B2B purchasing workflows.
• Electronic Data Interchange (EDI) Electronic Data Interchange (EDI) solutions for automated order processing and data exchange between Kellner & Kunz and B2B customer systems.
• RECA MAXMOBIL (Vehicle Interiors) Custom vehicle interior fittings and equipment solutions for mobile workshops and service vehicles, addressing professional interior outfitting for trade and service fleets.
• Kellner & Kunz Mobile App Mobile application for iOS and Android enabling quick ordering, barcode/QR code scanning, and access to the product catalogue for trade and industry customers.
• RECA Product Range (Fastening Technology, Hand Tools, Cutting Tools, Cutting & Grinding Technology, Chemical-Technical Products, Hygiene & Cleaning Agents, PPE) Core product portfolio of more than 140,000 permanently stocked quality products distributed under the RECA brand and via third-party manufacturers, covering fastening technology, hand tools, cutting tools, cutting and grinding technology, chemical-technical products, hygiene and cleaning agents, and personal protective equipment for trade and industry.
• RECA NORMFEST (Automotive Product Line) Product sub-brand focused on automotive sector offerings including bodywork repair, vehicle preparation, workshop equipment, and tools, integrated into the Kellner & Kunz portfolio in 2009.

Quantifiable outcome

• RFID-KANBAN system enabled automated intralogistics, recognised as finalist for Austrian Logistics Award VNL 2012 and contributing to Austrian Supply Excellence Award 2011.
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• BBG Bundesbeschaffung GmbHcoreChannel Partner/ Reseller/ Distributor · 1 May 2016Partnership with the Austrian Federal Procurement GmbH (BBG) since May 2016. BBG serves as the purchasing service for Austrian public administration, including federal offices, all federal states, municipalities, universities, and healthcare facilities. Through this partnership, Kellner & Kunz products are available via BBG framework agreements covering ~960,000 products and services, enabling public sector entities to procure tools, fasteners, PPE, and C-parts management services through BBG contracts.

Scale indicators8 records

Recent moves22 records

Expansion highlights6 records

Broad incumbents

• Conrad Electronic: Conrad Electronic is a large European B2B and B2C technical products distributor headquartered in Germany, with comparable e-commerce scale, broad SKU range, and B2B/professional customer focus, though Conrad's category mix skews more toward electronics than industrial fasteners and tools.
• Illinois Tool Works (ITW): ITW is a US-listed diversified industrial manufacturer with a substantial fasteners and construction products segment serving automotive, construction, and industrial markets globally. Comparable because of overlapping customer segments and product categories, though ITW is primarily a manufacturer rather than a distributor.
• Würth Group: Würth is the dominant global player in fastener and C-parts distribution, with over 400,000 customers and a much larger portfolio and geographic footprint than Kellner & Kunz. Comparable because both target trade and industry customers with combined product + service offerings, though Würth is multiple times the size.
• Hilti AG: Hilti is a larger Liechtenstein-based manufacturer and direct-sales distributor of tools, fastening systems, and software for construction professionals. Comparable in construction trade customer focus and service-led distribution model, though Hilti is primarily a manufacturer-direct model rather than multi-brand C-parts distribution.

Direct peers

• Hoffmann Group: Hoffmann Group is a German-based B2B distributor of quality tools, industrial supplies, and personal protective equipment serving industry and trade customers across Europe, with comparable customer segments and product categories to Kellner & Kunz's RECA range.
• Bossard Group: Bossard is a Swiss-listed global specialist in fastener and C-parts management with Smart Factory Logistics solutions (RFID, Kanban, vending) directly comparable to Kellner & Kunz's RFID-KANBAN, SECO, and iSTORAGE offerings, targeting the same industrial engineering customer base.
• Berner SE: Berner SE is a German family-owned B2B distributor specializing in C-parts, fasteners, tools, and chemical-technical products across Europe, with a multi-channel model (field sales, e-commerce, retail) closely mirroring Kellner & Kunz's omnichannel approach and C-parts management focus.
• Stahlgruber Group: Stahlgruber is a leading European B2B distributor of automotive aftermarket parts, tools, and workshop equipment headquartered in Germany, directly comparable to Kellner & Kunz's NORMFEST automotive product line and shared trade/automotive workshop customer base.

Others

• Festo AG & Co. KG: Festo is a German industrial automation and pneumatics supplier serving industrial customers with automation components and training, partially overlapping with Kellner & Kunz's industry segment but focused on a different product category (automation vs. C-parts).

Regional players

• EISENWURST GmbH: EISENWURST (formerly known under different names) is a smaller German/regional B2B industrial and fastener supplier operating primarily in German-speaking markets, with overlapping product categories to Kellner & Kunz but a more limited geographic and SKU footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kellnerkunz

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kellner & Kunz