Rocri Modellismo

What Rocri Modellismo does

Rocri Modellismo (legal entity Rocri S.r.l.) is an Italian specialty hobby retailer founded in 1936 and headquartered in Rome, operating both a physical retail store at Via Bari 2 and a multilingual e-commerce storefront serving customers across Italy, Europe, and internationally. The firm curates a catalog of 4,808+ products across 200+ modeling brands spanning static display wooden ship model kits, plastic scale kits (aircraft, military vehicles, tanks, cars, figures), model railways, dioramas, resin and metal figures, paints and finishing products, Proxxon power tools, and raw materials (timber, metals, plastics, carbon fiber).

The technology layer is a standard e-commerce platform with multilingual support in Italian, English, German, French, and Spanish; same-day order processing for in-stock items; and international shipping to Europe in 3–7 working days. There is no disclosed mobile app, no public API, no SDK, and no AI/ML features; customer engagement is supported via phone (+39 06 4423 0455), email ([email protected]), newsletter subscription, and a Facebook page.

Rocri makes money primarily through direct-to-consumer retail and e-commerce sales of hobby-modeling supplies under a unit-pricing model, with VAT-inclusive prices for EU shipments and VAT-exclusive pricing for the rest of the world and European businesses. The minimum order is €24.59 excluding VAT plus shipping, and product prices range from approximately €0.15 to €365+. The customer base is overwhelmingly individual hobbyists building wooden ship, plastic, railway, diorama, and craft models, with no disclosed B2B anchor accounts or large institutional customers.

Name

Rocri Modellismo

Legal name

Rocri S.r.l.

Website

https://rocrimodellismo.com

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

1–10 employees

Short description

Rocri Modellismo is an Italian specialty hobby retailer founded in 1936 in Rome, selling model kits, tools, paints, and materials across 200+ brands to individual model-making hobbyists via a physical store and multilingual e-commerce site.

Ownership category

akta.pro rank

Product category

Hobby Modeling Supplies Retail

NAICS

Hobby, Toy, and Game Retailers (45912), Toy and Hobby Goods and Supplies Merchant Wholesalers (423920), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Scale Model Kits (Aircraft, Armor, Ships, Cars) (CRALAKAA)

akta.pro secondary industries

Model Paints, Finishes & Adhesives (CRALAKAH), Miniatures & Figurines (Display/Collectible) (CRALAKAB), Modeling Tools & Workshop Equipment (Knives, Airbrushes, Compressors) (CRALAKAG), Hobby & Model Kits Distribution (RC, Scale Models, Miniatures) (CRAOAMAD)

Keywords

• Model kits retail
• Hobby modeling supplies
• Scale model kits
• Model railway supplies
• Model building tools

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Retail and E-commerce Sales: Operates both physical retail store in Rome and online e-commerce platform selling hobby modeling supplies. Products include model kits, tools, materials, paints, and accessories from multiple brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Rocri Modellismo is a hobby model retailer that sells model kits (wooden ship models, plastic scale kits for aircraft, military vehicles, tanks, cars, ships, and figures), model railway products, fittings and accessories for boat models, paints and finishing materials, professional modeling tools, and raw materials (metals, timber, plastics, carbon fiber). The company sells more than 4,800 items from 200+ brands through its e-commerce website and physical store in Rome.

Product overview

Rocri Modellismo is an Italian hobby model shop established in 1936, offering a comprehensive catalog of modeling supplies for static display wooden ship models, plastic model kits (aircraft, military vehicles, cars, ships), model railways, dioramas, and crafts. The company provides fittings and accessories for boat models (brass hardware, cannons, rigging), timber and wood materials, metals, plastics, carbon fiber, professional tools including Proxxon instruments, and an extensive range of paints from major brands (Vallejo, Tamiya, Humbrol, AK Interactive). Products are sold primarily through their e-commerce platform at www.rocrimodellismo.com with physical store pickup available at their Rome location.

Differentiator

Problem solved

Functional benefit

Products and services

• Static Display Wooden Model Kits High-quality wooden model boat kits for static display, including historic vessels, sailing ships, and plan sets intended for hobbyist builders.
• Fittings and Accessories for Boat Models Comprehensive range of brass, metal, and cast fittings for wooden ship models including anchors, cannons, lanterns, rigging blocks, pulleys, ship wheels, cleats, fairleads, portholes, hatches, and decorative ornaments.
• Plastic Model Kits Plastic scale model kits covering aircraft, military vehicles, tanks, cars, trucks, motorcycles, helicopters, ships, submarines, and soldiers for dioramas in various scales (1/72, 1/48, 1/35, 1/144, 1/32, 1/16).
• Model Railways Model railway products including locomotives, railcars, tracks, switches, coaches, wagons, cars, train sets, and accessories in various scales including N scale 1/160.
• Paints, Glues, Fillers, Thinners Extensive range of modeling paints and finishing products including acrylics (Vallejo, Tamiya, AK Interactive, Italeri, Mr Hobby), enamel paints (Humbrol), oil paints (Abteilung 502), lacquer paints, pigment washes, primers, fillers, brushes, airbrushes, thinners, and Gundam markers.
• Tools for Model Hobby and Craft Use Professional modeling tools including airbrushes, compressors, blades, knives, carvers, needle files, hammers, tweezers, pliers, power tools, drills, sanding tools, and special modelmaking tools.
• Proxxon Tools and Accessories Proxxon precision power tools and accessories for model makers including bench tools, portable tools, tungsten carbide cutters, grinding wheels, diamond tools, polishing tools, HSS twist drills, and cutting tools.
• Resin and Metal Casted Miniatures and Figures Collection Collection of resin and metal casted miniatures and figure kits for historical and fantasy modeling, including assembly kits.
• Static Display Ceramic Kits Architectural model building kits and accessories including Aedes Kit constructions, Domus Kit buildings, and 3D puzzle metal miniatures.
• Dioramas and Model Railways Materials Materials for creating dioramas and model railway scenes including figure sets, animal figures, building kits, and landscaping materials.
• Modeling Raw Materials (Metals, Timber, Plastic, Carbon Fiber) Raw materials for model construction including metal stocks (brass, copper profiles, sheets, plates, tubes, wires), timber (dowels, MDF, plywood, strips in lime, walnut, mahogany, beech, cherry), plastic materials (Forex, styrene, PVC sheets, tubes, strips), and carbon fiber strips and profiles.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves1 record

Expansion highlights3 records

Direct peers

• Yankeemodelworks: Online model retailer carrying plastic kits, brass models, paints, and tools from major hobby manufacturers. Comparable as a multi-brand, hobbyist-focused e-commerce specialist serving modelers internationally.
• W. W. Walthers: Specialty retailer of model railroading products, scenery supplies, and structure kits with a long heritage. Directly comparable on the model railways, diorama materials, and accessories portion of Rocri's catalog.
• Pacific Coast Hobbies: US hobby retailer with strong plastic model kit, model rail, tools, and finishing supply categories. Operates an online-first model very similar to Rocri's e-commerce-driven approach.
• Hannants: Long-established UK hobby model retailer with extensive plastic kit, decal, paint, and accessory lines. Comparable as a multi-decade specialist serving enthusiast modelers through both store and online channels.
• Hobbyrama: Italian hobby model retailer offering scale models, model railways, paints, tools, and modeling accessories. Closest direct domestic competitor to Rocri Modellismo with a similar product mix and Italian customer base.
• Sprue Brothers Models: US-based online retailer specializing in plastic model kits, paints, and hobby accessories with a deep, multi-brand catalog. Highly comparable business model of pure-play hobby e-commerce with extensive SKU breadth.
• Modellbau Berlinski: German specialty retailer of scale models, model railways, and modeling supplies. Closely comparable in product mix and central European customer base.

Others

• Amati: Italian manufacturer of wooden ship model kits. Direct supplier-partner to Rocri and a category benchmark in the wooden model boat segment; included as a peer ecosystem participant rather than a competitor.

Broad incumbents

• Hobbycraft: UK's largest specialist hobby retailer with both physical stores and a comprehensive e-commerce platform. Operates a similarly broad model-making and craft assortment across multiple categories, making it a direct analog in a neighboring geography.
• Michaels Companies: North America's largest specialty arts, crafts, and hobby retailer. Represents the broad incumbent benchmark for hobby/craft category scale, assortment, and omnichannel reach that Rocri operates against in adjacent segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Rocri-modellismo-147352148677064
• LinkedInlinkedin.com/company/rocri-modellismo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rocri Modellismo