Motors

What Motors does

Motors Tasmania is Tasmania's largest motor vehicle establishment, operating a multi-brand retail dealership business founded in 1910 and headquartered in Hobart. The company is a wholly-owned subsidiary of Eagers Automotive, Australia's largest automotive retail group, following its acquisition in April 2016. Motors operates 10 locations across Hobart, Launceston, Devonport, and Derwent Park, holding exclusive authorized dealer status for Holden, HSV, GMSV, and Hyundai across Tasmania while also selling and servicing Nissan vehicles in Launceston and Devonport.

The core product is new and demo vehicle sales across the five OEM brands, supported by an integrated aftermarket ecosystem that includes vehicle finance origination, factory-trained servicing in all three cities, a dedicated Parts Centre at Derwent Park, on-the-spot trade-in appraisals, and the Perfexion Ceramic paint protection product. Pricing is per-unit with drive-away prices ranging from approximately $28,000 (Hyundai i30 demo) to over $100,000 (Nissan Patrol). The company's technology stack consists of a vehicle inventory management system with online stock search, a finance calculator, and a customer enquiry management system integrated across dealership locations, alongside a website that supports vehicle reservation and quote requests.

Motors sells exclusively to individual consumer and small-business vehicle buyers in Tasmania through a direct-to-consumer go-to-market motion combining physical showroom sales with online lead capture and enquiry handling. The customer base is fragmented retail, with no enterprise or fleet customer concentration. Revenue derives from one-time vehicle sale transactions, finance product commissions, and recurring service and parts revenue across the vehicle ownership lifecycle.

Name

Motors

Legal name

Motors Tasmania

Website

https://motors.com.au

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

11–50 employees

Short description

Motors Tasmania is Tasmania's largest motor vehicle establishment, operating 10 multi-brand dealerships across Hobart, Launceston, Devonport, and Derwent Park. Founded in 1910 and owned by Eagers Automotive since 2016, it sells Holden, HSV, GMSV, Hyundai, and Nissan vehicles plus finance, service, and parts to Tasmanian consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Hobart

HQ country

Australia

HQ region

Oceania

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Vehicle Sales: Retail sales of new and used vehicles across Holden, HSV, GMSV, Hyundai, and Nissan brands through dealership showrooms in Hobart, Launceston, and Devonport.
2. Finance Products: Vehicle financing and finance products offered to customers purchasing vehicles.
3. Service and Parts: Car service facilities and spare parts support across all dealership locations, providing after-market services and maintenance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Motors Tasmania operates as a multi-brand automotive dealership selling new and demo passenger and performance vehicles from Holden, HSV, GMSV, Hyundai, and Nissan through 10 showrooms across Tasmania. The core offering is complemented by in-house vehicle finance, manufacturer-aligned servicing with factory-trained technicians, genuine spare parts, trade-in appraisals, and Perfexion ceramic paint protection.

Product overview

Motors Tasmania operates as Tasmania's largest motor vehicle establishment, functioning as a multi-brand vehicle dealer offering a unified sales and service platform across Holden, HSV, GMSV, Hyundai, and Nissan brands. The product portfolio centers on vehicle sales (new and demo vehicles) as the core offering, supported by integrated after-market products including vehicle finance, car service facilities, and parts support. The dealer operates 10 locations across Hobart, Launceston, and Devonport, with dedicated service departments and a dedicated parts center at Derwent Park. Additional value-added services include Perfexion Ceramic paint protection, vehicle trade-in appraisals, and stock specials. Eagers Automotive acquired Motors Group Tasmania in April 2016, bringing it into a national dealership network.

Differentiator

Problem solved

Functional benefit

Products and services

• Holden & HSV Vehicles Retail sale of new and demo Holden passenger vehicles and HSV performance vehicles to Tasmanian consumers through three authorised showroom locations.
• Hyundai Vehicles Retail sale of Hyundai passenger vehicles, SUVs, and hybrid models to Tasmanian consumers through three exclusive Hyundai showrooms.
• Nissan Vehicles Retail sale of Nissan SUVs, utilities, and electric vehicles, plus servicing, through dealerships in Launceston and Devonport.
• GMSV Vehicles Retail sale of GM Specialty Vehicles (GMSV) through the exclusive Tasmania dealership in Hobart.
• Vehicle Finance Personalised vehicle financing solutions arranged for customers purchasing vehicles from Motors Tasmania, supported by an online finance calculator.
• Car Service & Maintenance Manufacturer-aligned servicing and mechanical repairs delivered by factory-trained technicians using genuine parts across service departments in Hobart, Launceston, and Devonport.
• Parts & Accessories Supply of genuine spare parts and after-market accessories for the brands Motors Tasmania represents, sold through the dedicated Derwent Park Parts Centre and in-dealership parts departments.
• Perfexion Ceramic Car Care Perfexion ceramic paint coating service providing long-term vehicle paint protection and gloss enhancement to vehicle owners.
• Vehicle Trade-In Appraisal On-the-spot trade-in appraisal service allowing customers to value and trade in their existing vehicle when purchasing a new car from Motors Tasmania.
• Stock Specials Promotional drive-away deals on demo and pre-owned vehicles across all brands represented by the dealership group.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• CarMax: NYSE-listed US used-vehicle retailer. Comparable for the demo and used vehicle sales portion of Motors' business model, with similar finance attach, trade-in appraisal, and reconditioning economics, though operating a national US store footprint rather than a regional one.
• Sonic Automotive: NYSE-listed US franchised automotive retailer with EchoPark used-vehicle operations. Comparable for new and used vehicle retail plus franchised service operations; EchoPark provides a direct analog to Motors' demo and used-vehicle business.
• Lithia Motors: NYSE-listed US-based franchised automotive retailer and one of the largest dealer groups globally. Comparable multi-brand franchise model, F&I product attach, and integrated service/parts revenue mix, though at materially larger scale and in the North American market.
• Group 1 Automotive: NYSE-listed US and UK franchised automotive retailer. Comparable multi-brand franchise dealer model with integrated F&I, service, and parts revenue streams; relevant for benchmarking OEM franchise economics and capital allocation in dealership operations.
• Bapcor Limited: ASX-listed Australian automotive aftermarket company operating parts retail, service, and trade distribution. Comparable for the parts, accessories, and after-sales service segments, though Bapcor does not sell new vehicles through franchised dealerships.
• Inchcape plc: London-listed global automotive distributor and retailer with significant Asia-Pacific operations. Comparable as a multi-market automotive retail and distribution business, though operates at much larger scale across multiple countries.

Direct peers

• Autosports Group: ASX-listed Australian automotive retail group operating luxury and volume franchise dealerships. Directly comparable in business model, revenue mix (new/used cars, service, parts), and franchised dealer dynamics in the Australian market.
• Peter Warren Automotive Group: ASX-listed Australian multi-brand franchised automotive retailer operating dealerships in NSW. Comparable multi-brand franchise model, similar mix of new/used vehicle sales with service and parts, serving consumer and SME customers through physical showrooms.
• Eagers Automotive: Parent company of Motors Tasmania and Australia's largest automotive retail group. Directly comparable as a multi-brand franchised dealer operator with the same business model (new/used vehicle sales, finance, service, parts) across Australian geographies.

Regional players

• AutoCanada: TSX-listed Canadian multi-brand franchised automotive retailer. Comparable as a regional multi-brand dealer group with similar revenue mix across new/used vehicles, finance, service, and parts, though operating in Canada rather than Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/motorstas
• Facebookfacebook.com/motorstas
• LinkedInlinkedin.com/company/motors-group-tasmania-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motors