Effectio
Effectio Oy is a Finnish IoT device importer and solutions provider serving water utilities, housing companies, schools, and industrial customers with LoRaWAN, NB-IoT, and WMBUS hardware, professional services, and an emerging subscription offering.
- Company typePrivate
- Founded2017
- HeadquartersJääli, Finland
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Effectio does
Effectio Oy is a Finnish IoT device importer and solutions provider founded in 2017, headquartered in Kempele with operations in Jääli. The company imports and resells devices from more than 20 manufacturers (including Axioma water meters, Kerlink LoRaWAN gateways, Deltronic and Globalsat smoke detectors, Milesight sensors, and Decentlab environmental sensors), and integrates them through partnerships with Finland's three principal IoT network operators: Digita (LoRa), Elisa (NB-IoT), and DNA (NB-IoT). Effectio's core technology stack centers on wireless IoT protocols (LoRaWAN, NB-IoT, WMBUS) for remote meter reading, leak detection, environmental monitoring, vape detection, radon measurement, indoor air quality, and building-safety applications, with WMBUS readers pre-integrated into five major building automation platforms (Schneider, Granlund Manager, Ouman, Adconsys, Fidelix).
The company serves four primary customer segments: water utilities and cooperatives (over 100 Finnish customers, including deep groundwater-monitoring deployments of 1,000+ Decentlab DL-PR26/36 sensors); housing companies (Taloyhtiöt) for apartment-level water metering, smoke detection, and IAQ; Finnish schools via the Vapetta Sensor-as-a-Service for vape detection in restrooms (launched February 2025, an EU co-funded project); and industrial customers across mining, ports, refineries, metal production, food industry, and solar plants. Effectio's product portfolio spans ultrasonic water meters with 16-year battery life (DN15-DN100, supporting LoRa/NB-IoT/WMBUS), LoRaWAN gateways (iFemtocell Evolution, iStation 4G, iBTS), district heating meters, ground- and surface-water quality sensors, weather stations, and remotely controlled solenoid valves, distributed via direct enterprise sales, the iot-webshop.com e-commerce platform, and channel partners.
Revenue mechanics combine hardware resale (the primary model), subscription-based Sensor-as-a-Service for the Vapetta school offering, professional services for IoT consulting and piloting, and managed water-reading services delivered through the Aqva.io/LeakLook partnership. Pricing is largely quote-based for enterprise deals, with annual subscription billing for Vapetta. Distribution is anchored by a strategic partnership with Onninen (part of the Kesko Group), which recognized Effectio as Best Commercial Developer in 2021. The firm operates with 1-10 employees and remains a privately held, founder-influenced company under CEO Jaakko Latvala (appointed January 2022), with senior technical leadership including Technical Director Tuomo Alatalo and IoT/IT Services Director Jaakko Kemppainen (joined August 2025).
Effectio firmographics
Firmographics- Name
- Effectio
- Legal name
- Effectio Oy
- Website
- https://effectio.fi
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Effectio Oy is a Finnish IoT device importer and solutions provider serving water utilities, housing companies, schools, and industrial customers with LoRaWAN, NB-IoT, and WMBUS hardware, professional services, and an emerging subscription offering.
- Ownership category
- akta.pro rank
Effectio industry classification
Industry- Product category
- IoT Devices and Sensors Distribution
- NAICS
- Totalizing Fluid Meter and Counting Device Manufacturing (334514), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Water & Wastewater Utility IoT (SCADA, Leak/Quality Monitoring) (EUADAPAK)
- akta.pro secondary industries
- Environmental Data Management Platforms (EHS/EMS, LIMS, ELN, Compliance Data Hubs) (EUAHAKAA), Product/IoT & Smart Device Support (Consumer/Industrial IoT) (BPAAACAH)
Keywords
Where Effectio is headquartered
LocationHeadquarters
- HQ city
- Jääli
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Effectio business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- IoT Hardware Sales: Effectio operates as an official importer and reseller of IoT devices including Axioma water meters, Kerlink gateways, Deltronic smoke detectors, Milesight sensors, Decentlab environmental sensors, and other IoT devices from over 20 manufacturers.
- Sensor-as-a-Service (Vapetta): Vapetta service for schools provides ceiling sensors, IoT connectivity, cloud services, alert systems, and annual reporting as a subscription service. EU co-funded project.
- IoT Consulting Services: Professional services including IoT device consulting, network selection guidance, implementation support, and piloting services for customers.
- Water Reading Services: Remote meter reading services through partnerships with software providers like LeakLook.io, enabling automated consumption monitoring and billing integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Vapetta SaaS service for schools |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
Effectio product offering
Product offeringCore offering
Effectio Oy is an official importer and reseller of IoT devices in Finland, offering ultrasonic water meters, LoRaWAN gateways, environmental and safety sensors, and vape detection solutions from over 20 manufacturers. The company sells hardware along with connectivity, integration, and consulting services primarily to water utilities, housing companies, schools, and industrial customers. It also operates the Vapetta Sensor-as-a-Service for schools and the LeakLook remote water-reading service via partner integrations.
Product overview
Effectio Oy operates as an IoT device importer and distributor offering a comprehensive portfolio of wireless monitoring solutions for water utilities, housing companies, and industrial applications. The core product lines include Axioma W1 and F1 ultrasonic water meters (DN15-DN100) supporting LoRa, NB-IoT, and WMBUS connectivity for remote reading; Deltronic and Globalsat IoT smoke detectors; Milesight GS601 vape sensors; and Decentlab environmental sensors for air quality, water quality, soil conditions, and weather monitoring. Infrastructure products include Kerlink LoRaWAN gateways (iFemtocell, iStation, iBTS), Axioma Qalcosonic E3 district heating meters, and STREGA remote-controlled valves. Effectio also offers proprietary services including the Vapetta school safety service and LeakLook apartment water reading service through partnerships. The company serves over 100 Finnish water utilities and housing companies with products from more than 20 manufacturers, operating primarily on LoRaWAN and NB-IoT networks in partnership with Digita, Elisa, and DNA.
Differentiator
Problem solved
Functional benefit
Brands
- Vapetta: A service for schools to detect and prevent vaping in school bathrooms, using ceiling-mounted sensors that detect chemicals in the air and send alerts to staff.
Products and services
- Axioma W1 Water Meter
Quantifiable outcome
- Vapetta service has reduced vaping in school restrooms by up to 90% according to customer experiences
- +2 more outcomes
Companies that use Effectio
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Effectio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability7 records
Feature3 records
Effectio partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Indesmatech ApScoreDanish technology partner with whom Effectio collaborates on international projects and technology development. Collaboration enables maintenance of know-how and providing customers with the most advanced LoRa and NB-IoT device solutions.
- Digita OycoreLong-standing collaboration with Digita's IoT network team since the beginning of Effectio's LoRa operations. Nearly 150,000 LoRa devices delivered through this partnership. Effectio analyzes coverage and potential needs for new operational areas using network operator software.
- Elisa OyjcorePartnership for NB-IoT network connectivity. Collaboration strengthened particularly in 2024 with Elisa's Business IoT team providing additional services for device maintenance and operations.
- DNA OyjcorePartnership for NB-IoT network connectivity solutions, complementing the LoRa network partnership with Digita.
- Aqva.io (LeakLook)coreWater reading service provider offering LeakLook reading service in partnership with Effectio. Provides cost-effective, modern, easy installation, accurate and long-lasting meters, wireless solutions, smart water meters, leak alerts, and easy monitoring for residents.
- Onninen (Kesko)coreMajor distributor partnership recognized with 'Best Commercial Developer 2021' award. Onninen is part of the Kesko Group, a major Finnish trading sector company.
- AxiomacoreOfficial importer and reseller of Axioma water meters in Finland. Five years of close collaboration on measurement technology, electronics, and IoT technology. Axioma is expanding production capacity to 3 million meters per year by 2024.
- KerlinkcoreReseller of Kerlink LoRaWAN gateways including iFemtocell Evolution (indoor), iStation 4G (outdoor), and iBTS (high-capacity) for network infrastructure.
- Kamstrup A/SminorPatent dispute resolved in November 2021. No active partnership mentioned post-settlement.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Effectio competitors and assessment
Company assessmentDirect peers
- Kamstrup: Danish smart metering company specializing in ultrasonic water, heat, and electricity meters. Most directly comparable to Effectio's Axioma-based water meter offering and historically engaged in a patent dispute with Effectio in 2021, indicating overlapping customer and product territories.
- Wapice: Finnish IoT and embedded software company serving industrial customers with IoT platforms and devices. Competes with Effectio for industrial and infrastructure IoT business in Finland and the Nordics.
- Haltian: Finnish IoT solutions company providing sensors, connectivity, and software for smart buildings, asset tracking, and environmental monitoring. Direct domestic peer competing for similar Finnish housing-company and industrial IoT customers.
- Elvaco: Swedish provider of M-Bus, LoRaWAN, and NB-IoT metering solutions including water and heat meters. Directly comparable product portfolio to Effectio's distributor-led water metering offering, particularly in Nordic markets.
Broad incumbents
- Landis+Gyr: Global smart metering and grid management company serving utilities with electricity, gas, and increasingly water metering solutions. Overlaps with Effectio's utility-focused metering and IoT infrastructure positioning at much greater scale.
- Itron: Global smart metering and IoT infrastructure provider for water, gas, and electricity utilities. Comparable to Effectio's water utility focus, but operating at much larger scale across multiple geographies with vertically integrated solutions.
- Sensus (Xylem): Xylem's smart metering brand offering advanced metering infrastructure for water, gas, and electricity utilities. Comparable to Effectio's remote-readable meter business but operating globally with utility-grade AMI systems.
- Diehl Metering: European manufacturer of smart metering solutions for water, heat, and gas. Comparable product overlap with Effectio's Axioma-based water meters and district heating portfolio (Qalcosonic E3), though serving utilities directly across many countries.
Emerging players
- Smartvatten: Nordic-focused water monitoring and consumption analytics provider for real estate and utilities. Comparable to Effectio's water utility monitoring offering with a stronger emphasis on data analytics and SaaS, competing for similar housing-company and utility customers in Finland.
- Hydract: European smart water management and leak detection technology provider. Comparable to Effectio's water leak detection and consumption monitoring use cases, with a stronger software and analytics focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Effectio social profiles
Digital presenceEffectio compliance and trust
Trust signalCompliance1 record
Effectio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Effectio leadership team
Management profileNumber of profiles
Profiles4 records
Effectio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Effectio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Effectio
What does Effectio do?
Effectio Oy is an official importer and reseller of IoT devices in Finland, offering ultrasonic water meters, LoRaWAN gateways, environmental and safety sensors, and vape detection solutions from over 20 manufacturers. The company sells hardware along with connectivity, integration, and consulting services primarily to water utilities, housing companies, schools, and industrial customers. It also operates the Vapetta Sensor-as-a-Service for schools and the LeakLook remote water-reading service via partner integrations.
Is Effectio a public or private company?
Effectio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Effectio founded?
Effectio was founded in 2017. It employs 1 to 10 people.
Where is Effectio based?
Effectio is headquartered in Jääli, Finland, in the Europe region.
How does Effectio make money?
Four revenue lines are on record. IoT Hardware Sales are the primary driver. The others are sensor-as-a-Service (Vapetta), ioT Consulting Services and water Reading Services.
Who are Effectio's main competitors?
Direct peers on record are Kamstrup, Wapice, Haltian and Elvaco. Broad incumbents are Landis+Gyr, Itron, Sensus (Xylem) and Diehl Metering. Emerging players are Smartvatten and Hydract.
Does Effectio have an API?
No public API is recorded for Effectio.
What industry is Effectio in?
Effectio's product category is IoT Devices and Sensors Distribution. Its primary akta.pro industry code is EUADAPAK, Water & Wastewater Utility IoT (SCADA, Leak/Quality Monitoring), with a secondary code of EUAHAKAA, Environmental Data Management Platforms (EHS/EMS, LIMS, ELN, Compliance Data Hubs). Its NAICS code is 334514 and its SIC code is 3823.