Power Dekor Group

What Power Dekor Group does

Power Dekor Group is a Shanghai-headquartered flooring manufacturer founded in 1995 by CEO Jianjun Chen, producing rigid core, vinyl, laminate, engineered wood, homogeneous vinyl, and silica mineral flooring for residential, commercial, healthcare, and education markets. Its product portfolio spans SPC (Stone Plastic Composite) flooring under both Diamond Gard™ and standard U-Protect variants, VSPC premium vinyl with real wood or bamboo veneer, LVT (luxury vinyl tile) in dryback and loose-lay formats, laminate with AquaREPEL™ water protection, engineered hardwood and bamboo, homogeneous vinyl coated with U-Clean™, and an emerging silica mineral floor and wall-panel line. Differentiated functional attributes are delivered through a layer of proprietary coating technologies — U-Clean™ for iodine/stain resistance, Diamond Gard™ for scratch/impact/burn resistance, AquaREPEL™ for water protection, RefleX™ for high-gloss finish, and U-Protect™ as a standard vinyl stain-resistant coating — supported by multiple international certifications including CE marking and three TÜV Premium certifications for SPC, LVT, and Diamond Gard SPC products.

The company generates revenue through two streams: B2B hardware sales of finished flooring products, and OEM/ODM (Original Equipment Manufacturing / Original Design Manufacturing) services offered continuously since 1995. Distribution is quote-based and channel-mediated, executed through a global network of distributors and agents, an expanding Value Added Reseller (VAR) program, and company-owned regional branches in North America, South Korea, and New Zealand. Primary end-segments are healthcare and educational facilities (heavy-traffic homogeneous vinyl), residential construction, and commercial/retail interiors, reached primarily via the DOMOTEXasia (Shanghai) and DOMOTEX Hannover trade shows plus a corporate website hosting product catalogs, technical resources, certificates, and sustainability reports. General Manager of International Business Centre David Shi oversees international expansion.

Power Dekor is a privately held company with no disclosed institutional investors, parent company, subsidiaries, or public listing; ownership appears founder/management-controlled. It operates as an active going concern, with documented product launches in 2021 and 2023, ongoing certification renewal, and continuous trade show participation, but discloses no revenue, headcount, or unit-shipment figures.

Name

Power Dekor Group

Legal name

Power Dekor Group

Website

https://powerdekorgroup.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Power Dekor Group is a Shanghai-based flooring manufacturer founded in 1995, producing SPC, LVT, laminate, engineered wood, homogeneous vinyl, and silica mineral flooring for global distributors, OEM/ODM clients, and healthcare, education, residential, and commercial end-markets across North America, Asia-Pacific, and Oceania.

Ownership category

akta.pro rank

Product category

Flooring manufacturing

NAICS

Veneer, Plywood, and Engineered Wood Product Manufacturing (3212)

akta.pro primary industry

Resilient Floor Coverings Manufacturing (Vinyl/LVT/Linoleum/Rubber/Cork) (IMAOAJAH)

Keywords

• SPC flooring manufacturing
• LVT vinyl flooring
• Laminate flooring products
• Engineered hardwood floors
• OEM ODM flooring services

Headquarters

HQ city

Wairau Valley

HQ country

New Zealand

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Flooring Products: Power Dekor generates revenue through manufacturing and selling various types of flooring products including SPC, LVT, laminate, engineered wood, homogeneous vinyl, and specialty floors. They provide both OEM and ODM services to global distributors and agents.
2. OEM & ODM Services: Since 1995, Power Dekor has provided OEM (Original Equipment Manufacturing) and ODM (Original Design Manufacturing) services to clients worldwide, contributing to revenue through custom manufacturing arrangements.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Power Dekor Group is a Chinese flooring manufacturer that designs, develops, and produces a comprehensive range of hard-surface flooring and wall panel solutions, including SPC rigid core, VSPC vinyl-wood hybrid, LVT luxury vinyl tile, laminate, engineered hardwood and bamboo, homogeneous vinyl, and silica mineral flooring. The company sells primarily through global distributors, agents, and its own regional branches, and offers OEM and ODM custom manufacturing services to commercial and residential customers worldwide.

Product overview

Power Dekor Group is a flooring manufacturer founded in 1995 and headquartered in Shanghai, China, offering a comprehensive portfolio of flooring and wall panel solutions including SPC rigid core floors (Diamond Gard and U-Protect brands), VSPC premium vinyl with wood veneer, LVT luxury vinyl tiles, laminate flooring, engineered hardwood and bamboo floors, homogeneous vinyl floors, and innovative silica mineral floors. The company also produces SPC and silica mineral wall panels. Core technology brands include U-Protect stain-resistant coating, Diamond Gard ultra-resistant finish, AquaREPEL water protection, and RefleX high-gloss technology. Products serve residential and commercial applications with focus on healthcare, education, and athletic facilities. The company operates with branches in North America, South Korea, and New Zealand, providing OEM and ODM services.

Differentiator

Problem solved

Functional benefit

Brands

• Diamond Gard: Premium SPC flooring finish with ultra-resistant features including scratch, impact, and cigarette burn resistance.
• U-Protect
• AquaREPEL
• RefleX
• VSPC
• Mix & Match

Products and services

• Diamond Gard SPC Floors Rigid core SPC flooring enhanced with ultra-resistant Diamond Gard finish providing scratch, impact, and cigarette burn resistance while combining waterproof vinyl properties with dent-resistant hard-surface attributes. Sold through global distributors for residential and commercial applications.
• SPC Floors (U-Protect) Standard SPC rigid core flooring coated with proprietary U-Protect acrylic-based coating system that delivers enhanced stain resistance for vinyl flooring. Sold to distributors for residential and commercial projects.
• VSPC Floors Premium vinyl flooring combining a real wooden or bamboo veneer overlay with vinyl's waterproof, scratch, scuff, and stain-resistant properties, offering natural warm feel with enhanced durability. Sold through distributors.
• LVT Floors Luxury vinyl tile flooring available in dryback, loose lay, and other formats, with waterproof properties and easy anti-slip installation options, including Double Fiberglass LVT Loose Lay for DIY users. Sold through distributors.
• Laminate Floors Budget-friendly wood composite laminate flooring with upgraded printing technology that closely mimics real wood, featuring warmer feel and indentation resistance, enhanced with AquaREPEL water damage protection. Sold through distributors.
• Engineered Floors Multi-layer hardwood flooring extending beauty and durability to natural wood and bamboo materials, using HDF to enhance performance while maintaining comfort and stability. Sold through distributors under the Sarek, Vogue, and Eternity collections.
• Homogeneous Vinyl Floors Single-layer vinyl flooring with compact, homogenous, and ultra-durable properties, featuring U-Clean coating for iodine and stain resistance, intended for heavy-traffic healthcare and education environments. Sold under Sagacity and Impression collections.
• Silica Mineral Floors Sustainable, fire-resistant, waterproof, and durable silica mineral-based flooring for residential and commercial floors and walls, representing green construction materials. Sold under Botanic and Urban collections.
• SPC Wall Panel Wall panel products using SPC rigid core technology for interior wall applications, featuring waterproof and durable properties. Sold through distributors under the Deco collection.
• Silica Mineral Wall Panel Eco-friendly wall panel products using silica mineral technology, offered in LuxeStone and Mosaic EasyTile options, delivering green, fireproof, and waterproof wall solutions. Sold through distributors.
• Sports Floors Specialised flooring solutions designed for sports facilities and athletic applications. Sold through distributors and direct channels.
• OEM and ODM Flooring Manufacturing Services Custom Original Equipment Manufacturing and Original Design Manufacturing services for flooring products, provided to clients worldwide since 1995, covering SPC, LVT, laminate, engineered, homogeneous vinyl, and silica mineral categories.

Quantifiable outcome

• Compact, homogenous and ultra-durable properties ideal for heavy traffic and busy areas

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• DOMOTEXasia ExhibitioncoreGTM or Marketing Partner · 7 April 2021Power Dekor participates in DOMOTEXasia Exhibition in Shanghai as a major platform to launch new products with updated technologies and fresh designs. This was the first official conference for Power Dekor's vinyl floors broadcasted to the global market, representing a new milestone in their international network rollout.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Zhejiang Yuanjing (Yuanjing/Samling): Chinese OEM/ODM flooring manufacturer exporting SPC, LVT, and laminate products globally with similar cost structure and distributor-led international GTM to Power Dekor.
• Gerflor: French specialist in resilient vinyl flooring including homogeneous sheet vinyl and LVT with strong healthcare/education focus. Closely comparable to Power Dekor's U-Clean homogeneous vinyl and LVT portfolio for institutional buyers.
• Forbo Flooring Systems: European leader in homogeneous vinyl and resilient flooring with deep healthcare and education institutional penetration (Marmoleum, Sarlon, Sphera). Comparable to Power Dekor's homogeneous vinyl U-Clean offering for high-traffic commercial segments.
• Mannington Mills: US family-owned flooring manufacturer with strong positions in resilient LVT/SPC, sheet vinyl, laminate, and hardwood. Closely aligned to Power Dekor in product mix and family/founder-led operating model, especially in commercial healthcare and education segments.
• CFL Flooring (Novocore): Asia-based SPC and rigid core flooring OEM with international distribution across Europe, North America, and Oceania. Directly comparable OEM/ODM business model and rigid-core product focus to Power Dekor.

Broad incumbents

• Shaw Industries (Berkshire Hathaway): US-based flooring giant offering resilient (SPC/LVT), carpet, and hardwood products, including the COREtec brand which pioneered rigid core LVT. Comparable as a vertically integrated flooring manufacturer with broad distribution.
• Tarkett: Global French flooring manufacturer with extensive LVT, vinyl, laminate, and homogeneous vinyl offerings and strong presence in healthcare/education. Directly comparable product portfolio; significantly larger and publicly listed.
• Kronospan: One of the world's largest engineered wood and laminate flooring producers with integrated panel manufacturing. Comparable to Power Dekor's laminate and engineered wood product lines, with greater vertical integration into HDF substrates.
• Beaulieu International Group: Belgian flooring group producing LVT, laminate, carpet, and needle-punch flooring with global distribution. Comparable multi-category flooring manufacturer, larger scale and broader category breadth than Power Dekor.
• Mohawk Industries: World's largest flooring manufacturer with broad portfolio including LVT, laminate, and rigid core SPC under brands like Mohawk, Pergo, and Unilin. Directly comparable as a multi-category flooring producer, though far larger and more diversified than Power Dekor.

Market position

Strengths1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PowerDekor1
• LinkedInlinkedin.com/company/power-dekor-group

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Power Dekor Group