Performance First
Performance First is a small digital marketing agency founded in 2016 that provides web development, SEO, and marketing services to law firms in the United States.
- Company typePrivate
- Founded2016
- HeadquartersCanoga Park, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Performance First does
Performance First is a privately held digital marketing agency founded in 2016 and headquartered in Canoga Park, California. The firm provides web development, search engine optimization (SEO), and broader marketing services to clients in the legal vertical — specifically law firms. Operating with a headcount of 11-50 employees, the company occupies a small-agency niche serving attorney-client acquisition needs.
The company's core offering combines three service lines: website design and development, search engine optimization, and marketing execution — all oriented toward law firm lead generation. The firm positions itself in the legal marketing agency segment, a vertical with regulatory constraints (e.g., ABA and state bar advertising rules) and competitive dynamics (local SEO for personal injury, family law, criminal defense, and other practice areas) that reward domain-specific expertise. The agency's website (performancefirstmarketing.com) returns only a verification/loader page, and no proprietary technology, platform architecture, integrations, partnerships, or tooling details are disclosed in the source material.
No revenue, funding, ownership, management team, customer list, pricing, or operational metrics are publicly disclosed. The absence of any reported funding rounds, M&A activity, certifications, awards, or social media presence is consistent with a bootstrapped small business operating with limited public visibility. The firm's business model appears to be standard agency services revenue — likely retainer or project-based fees from law firm clients — but the lack of disclosed pricing or contract structures prevents verification of revenue mechanics.
Performance First firmographics
Firmographics- Name
- Performance First
- Website
- https://performancefirstmarketing.com
- Company type
- Private
- Founded year
- 2016
- Headcount range
- 11–50 employees
- Short description
- Performance First is a small digital marketing agency founded in 2016 that provides web development, SEO, and marketing services to law firms in the United States.
- Ownership category
- akta.pro rank
Performance First industry classification
Industry- Product category
- Legal Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI)
Keywords
Where Performance First is headquartered
LocationHeadquarters
- HQ city
- Canoga Park
- HQ country
- United States
- HQ region
- North America
Markets served
Performance First business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Performance First product offering
Product offeringCore offering
Performance First provides web development, search engine optimization, and broader marketing solutions designed specifically for law firms. The company builds and promotes digital assets (websites, SEO campaigns, marketing programs) for legal practices rather than for general small business or consumer audiences. Services are delivered as contracted marketing engagements for attorney and law firm clients.
Differentiator
Problem solved
Functional benefit
Companies that use Performance First
Customer profileIdeal customer profiles1 record
Performance First technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Performance First partnerships and signals
Strategic signalRecent moves1 record
Performance First competitors and assessment
Company assessmentMarket position
Strengths3 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Performance First social profiles
Digital presencePerformance First financial estimates
Financial estimateRevenue estimate
Valuation estimate
Performance First leadership team
Management profileNumber of profiles
Performance First funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Performance First M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Performance First
What does Performance First do?
Performance First provides web development, search engine optimization, and broader marketing solutions designed specifically for law firms. The company builds and promotes digital assets (websites, SEO campaigns, marketing programs) for legal practices rather than for general small business or consumer audiences. Services are delivered as contracted marketing engagements for attorney and law firm clients.
When was Performance First founded?
Performance First was founded in 2016. It employs 11 to 50 people.
Where is Performance First based?
Performance First is headquartered in Canoga Park, United States, in the North America region.
Does Performance First have an API?
No public API is recorded for Performance First.
What industry is Performance First in?
Performance First's product category is Legal Marketing Services. Its primary akta.pro industry code is BPAFACAI, Performance Creative & Ad Production (Dynamic/Iterative). Its NAICS code is 541810 and its SIC code is 7311.