HuurWoningen

What HuurWoningen does

Huurwoningen operates a two-sided online marketplace for the Dutch rental housing market, connecting individual property seekers with private landlords and real estate brokers (makelaars) through the website huurwoningen.nl. Founded in 2010 and headquartered in Rotterdam as part of Treehouse Groep (Treehouse B.V.), the company aggregates rental listings from approximately 1,600 brokers and from private landlords into a single searchable portal covering apartments, houses, studios, and rooms across Dutch cities including Amsterdam, Rotterdam, Den Haag, Utrecht, Eindhoven, and Groningen.

The platform's core technology layer is an aggregation engine that indexes broker websites and ingests direct listings, paired with an automated availability-check system that re-verifies every listed property three times per day to keep inventory current. A dedicated landlord portal at verhuren.huurwoningen.nl manages supply-side onboarding, while Leadflow handles response routing between landlords and prospective tenants. Distribution is anchored on organic search (SEO), supplemented by content marketing, social channels, and an affiliate program.

The business model is freemium on both sides. Listings for landlords and brokers are free, which seeds inventory breadth; renters receive a free basic account for browsing and saving searches, and can upgrade to a Premium subscription at €29.95 per month after a 14-day free trial to unlock landlord contact details, receive saved-search notifications, and respond with one click. Reported scale signals include 1.7 million monthly visitors, 400,000 monthly landlord-side visitors, and a team of 80+ employees; revenue is not publicly disclosed.

Name

HuurWoningen

Legal name

Huurwoningen

Website

https://huurwoningen.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Huurwoningen is a Netherlands-focused online marketplace that aggregates rental property listings from 1,600-plus brokers and private landlords for renters seeking apartments, houses, studios, and rooms, monetising through a €29.95/month Premium subscription for tenants while listings remain free.

Ownership category

akta.pro rank

Product category

Online rental property marketplace

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Rental Brokerage & Tenant Placement (BPAJAAAF)

Keywords

• Rental marketplace
• Property listings
• Apartment search
• Housing platform
• Rental aggregation

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Premium subscription for renters: Renters pay a monthly subscription of €29.95 after a 14-day free trial to access contact details of landlords/brokers and receive direct notifications on new listings matching their saved search criteria.
2. Free listings for landlords and brokers: Landlords and brokers can list rental properties for free. Brokers can also integrate automatically via system connections. The free offering drives the inventory that attracts renters.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

HuurWoningen operates an online rental property marketplace that aggregates listings from over 1,600 brokers and private landlords across the Netherlands into a single searchable portal. The platform offers free search for individual renters, a premium subscription (€29.95/month after a 14-day free trial) for direct contact with landlords and real-time alerts, and free listing services for landlords and brokers. It includes proprietary automated availability checks performed three times daily.

Product overview

Huurwoningen operates as a rental property marketplace platform that connects property seekers with landlords and real estate agents across the Netherlands. The platform aggregates listings from over 1,600 brokers and private landlords, offering a free basic tier with property browsing and a Premium subscription (€29.95/month after 14-day trial) that unlocks contact details and direct response capabilities. Additional services include a Knowledge Center for landlords and an automated availability check system that refreshes listings three times daily. Landlords can list properties for free and manage responses through the Leadflow integration.

Differentiator

Problem solved

Functional benefit

Products and services

• HuurWoningen Platform Online rental property marketplace connecting property seekers with landlords and real estate agents across the Netherlands, aggregating listings from over 1,600 brokers and private landlords into a single searchable portal. Free to browse with optional premium features.
• Premium Account Premium subscription service at €29.95/month after a 14-day free trial. Provides renters full access to landlord and broker contact details, ability to respond directly to listings, and real-time notifications when new properties match saved search criteria.
• Free Landlord Listing Service Free advertising service for landlords and real estate agents to list rental properties on HuurWoningen and reach over 1.7 million monthly visitors. Landlords manage incoming tenant responses through the Leadflow system. Brokers can also integrate automatically via system connections.
• Knowledge Center for Landlords Educational resource providing tips and guidance for landlords on renting out properties, including orientation, property placement, tenant selection, rental contracts, and property management best practices.

Quantifiable outcome

• 96% of home seekers recommend Huurwoningen to friends and family
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• TreeHouse GroepcoreOthersTreeHouse Groep is the parent company of Huurwoningen. Huurwoningen is listed as 'onderdeel van Treehouse Groep' (part of Treehouse Groep) in the footer. The parent company handles corporate social responsibility initiatives and houses the Huurwoningen team.
• 1,600+ brokers (makelaars)coreChannel Partner/ Reseller/ DistributorOver 1,600 real estate brokers place their rental listings on Huurwoningen. Some brokers integrate automatically via system connections. These listings form the core inventory of the platform, which attracts 1.7 million monthly visitors.
• Private landlords (particuliere verhuurders)coreChannel Partner/ Reseller/ DistributorPrivate landlords can list their properties for free on Huurwoningen. A significant portion of the platform's inventory comes from private landlords and is not found elsewhere, which is a key differentiator.
• TreeHouse (social/environmental initiative)minorOthersHuurwoningen supports TreeHouse's social initiatives including local cleanup actions, nature and play projects, and cultural organizations in Rotterdam. Mentioned as part of corporate social responsibility.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Huislijn.nl: Huislijn.nl is a Dutch rental listings portal aggregating properties from brokers and landlords. It targets a similar renter persona and competes for organic SEO traffic in the same Dutch rental keyword space.
• Kamernet: Kamernet is the leading Dutch platform for rental rooms and shared housing, with a strong student and young-professional user base. It overlaps with Huurwongen's 'rooms' category and competes for the same renter subscription wallet.
• Pararius: Pararius is one of the largest dedicated rental property portals in the Netherlands, aggregating listings from brokers and private landlords for long-term residential rentals. It directly competes with Huurwoningen on inventory, audience, and premium subscription monetization.

Broad incumbents

• Jaap.nl: Jaap.nl is a long-standing Dutch real estate portal covering both sales and rentals, operated by a major media group. It competes broadly for renter attention and broker listings in the Netherlands.
• Funda: Funda is the dominant Dutch real estate portal, primarily known for sales listings but also featuring a rental section. It is the most-visited property site in the Netherlands and represents a powerful broad incumbent that could expand deeper into rentals.
• VBO Makelaar: VBO is a Dutch trade association for real estate brokers and a portal that surfaces member broker listings. As a broker-side incumbent, it could either compete with or feed into Huurwongen's inventory aggregation model.

Emerging players

• Rentberry: Rentberry is a global rental platform combining listings with tenant screening, digital lease signing, and blockchain-based bidding. While not Dutch, it represents an emerging player bringing workflow tooling to the aggregator model Huurwoningen uses.
• Rentola: Rentola operates as an international rental property aggregator across multiple European countries, including the Netherlands. It overlaps with Huurwongen's aggregator model but lacks the local depth and broker integration footprint in the Dutch market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@huurwoningenvideo
• Facebookfacebook.com/huurwoningen
• LinkedInlinkedin.com/company/huurwoningen
• Instagraminstagram.com/huurwoningen
• Pinterestnl.pinterest.com/huurwoningennl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HuurWoningen