Brandman Centers for Senior Care

Name

Brandman Centers for Senior Care

Legal name

Brandman Centers for Senior Care

Website

https://brandmanseniorcare.org

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Senior Healthcare Services (PACE Program)

NAICS

Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Community-Based Senior Centers with Adult Day Services (HLADAIAJ)

akta.pro secondary industries

Elder Services & Aging Support (BPAGAEAF), Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB), Chronic Care & Complex Care Management (HSABAIAD)

Keywords

• PACE senior care
• Elderly care services
• Medicare Medi-Cal program
• Senior day health center
• Home care transportation

Headquarters

HQ city

Reseda

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Medicare Capitation: Medicare reimburses Brandman directly as a combined health plan and primary care provider; participants who are Medicare-only also pay the Medi-Cal portion plus Medicare Part D monthly premium.
2. Medi-Cal Capitation: California Medi-Cal program reimburses Brandman directly for participants; most participants with Medi-Cal pay nothing if they have no share of cost.
3. Private Self-Pay Premium: Self-pay rate as a monthly premium for participants not eligible for Medi-Cal or Medicare; never a deductible or co-payment for any approved drug, service, or care.
4. Donations and Charitable Giving: One-time, monthly, and legacy donations accepted through parent organization Los Angeles Jewish Health; non-profit funding source supporting operations.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

Brandman Centers for Senior Care operates the federal Program of All-Inclusive Care for the Elderly (PACE) for adults 55+ in Los Angeles County, combining a Medicare/Medi-Cal health plan with primary and specialty medical care, prescription drugs, social day services, in-home personal care, and door-to-door wheelchair-accessible transportation under a single exclusive provider relationship. The program is delivered through two CMS-approved PACE centers (San Fernando Valley in Reseda and West Los Angeles) and supported by an interdisciplinary clinical team that coordinates all care, including 24/7 tele-health access and multilingual service in 14 languages.

Product overview

Brandman Centers for Senior Care (BCSC) operates as a single, unified PACE (Program of All-Inclusive Care for the Elderly) product rather than a platform-plus-modules architecture: enrollment in the PACE program grants participants access to all listed service lines together as an integrated package, and individual services (Medical, Social, Home Care, Transportation, Coordination, Hospital-to-Home, and Family Communications) are not available separately. The program is delivered through two physical PACE centers — the San Fernando Valley PACE Center (Reseda) and the West Los Angeles PACE Center — both overseen by an Interdisciplinary Team that serves as the operational backbone. BCSC is part of Los Angeles Jewish Health, and the offering is CMS-approved as a combined Medicare/Medi-Cal health plan and care provider for adults 55+ in Los Angeles County.

Differentiator

Problem solved

Functional benefit

Products and services

• Brandman PACE Program (Program of All-Inclusive Care for the Elderly) A unified PACE (Program of All-Inclusive Care for the Elderly) health plan and care provider for adults 55+ in Los Angeles County that combines medical, social, home, and transportation services as a single integrated program; participants must enroll to receive the full benefits.
• San Fernando Valley PACE Center PACE center in Reseda, CA with on-site medical clinic and social day center for participants in the San Fernando Valley service area; food prepared on the Los Angeles Jewish Health campus. CMS Approval H57855 dated 5/31/2022.
• West Los Angeles PACE Center PACE center on Pico Blvd in Los Angeles with on-site medical clinic and social day center for participants in the West Los Angeles service area; food prepared on the Los Angeles Jewish Health campus. CMS Approval H57855 dated 8/25/2023.

Quantifiable outcome

• 97.5% of family caregivers recommend Brandman PACE (National PACE Association survey, August 2018)
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Los Angeles Jewish HealthflagshipStrategic or Co-development PartnerBrandman Centers for Senior Care is a program of Los Angeles Jewish Health, one of the largest non-profits serving seniors in the western United States. LAJH provides the institutional infrastructure, 100+ year heritage, charity mission, and the campus where Brandman's meals are prepared. Brandman shares branding, leadership, and back-office functions with LAJH ([email protected] domain, shared careers page).
• National PACE Association (NPA)coreOthersBrandman is a member of the National PACE Association, an industry body representing 130 PACE programs across the United States. NPA publishes research and advocacy material that Brandman references (e.g., the 97.5% caregiver recommendation statistic).
• CalPACE (California PACE Association)coreOthersBrandman is a member of CalPACE, the California state PACE association. Karli Holkko, Director of Government Affairs at CalPACE, co-authored a blog post with Brandman's Director of Marketing on senior citizens and Medi-Cal.
• LeadingAgeminorOthersBrandman is a professional affiliate of LeadingAge, a national association of non-profit aging-services providers. Brandman's logo appears on the LeadingAge-affiliated list.
• California Department of AgingminorOthersBrandman is a professional affiliate of the California Department of Aging and lists its logo on the About page.
• Los Angeles Alzheimer's AssociationcoreStrategic or Co-development PartnerBrandman has an educational partnership with the Los Angeles Alzheimer's Association through which family caregivers can learn new skills. The partnership supports Brandman's specialized dementia care programming.
• External Provider Network (specialists, home health, hospitals, SNFs)coreChannel Partner/ Reseller/ DistributorBrandman partners with a network of contracted specialists, home health providers, hospitals, skilled nursing facilities, and other community-based services to deliver care participants cannot receive directly at a Brandman center. New providers can apply by contacting Roxanne Pyarali ([email protected]). Participants may sometimes continue to use their existing specialists if contracted.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• InnovAge Holding Corp. The largest for-profit PACE operator in the United States, operating PACE centers across multiple states. Direct peer because both run the federal PACE model combining Medicare/Medicaid capitation with interdisciplinary day-center care for frail seniors.
• AltaMed Health Services: Large LA-based non-profit health system that operates a PACE program (AltaMed PACE) serving seniors in LA County. Direct peer because it is an in-market CMS-approved PACE competitor serving the same dual-eligible population.
• WelbeHealth: California-based PACE operator with multiple centers, including programs in Southern California. Direct peer because it delivers the same PACE model to dual-eligible seniors under CMS capitation contracts.
• On Lok Lifeways: San Francisco-based non-profit PACE pioneer (the original PACE demonstration site) operating multiple centers in Northern California. Direct peer as a non-profit PACE operator running the same integrated capitation model.

Others

• National PACE Association (NPA): Industry association representing all ~130 PACE programs in the US, of which Brandman is a member. Comparable as the trade body governing the same regulatory framework and outcome benchmarks Brandman operates under.
• Visiting Nurse Association (VNA Health): Home health and hospice provider serving Southern California seniors. Listed as OTHERS because it delivers home-based services that overlap with Brandman's home care module but does not run a PACE program.
• CalPACE: California state PACE association of which Brandman is a member. Comparable as the state-level industry body representing all California-based PACE programs including Brandman's direct competitors in the LA market.
• Los Angeles Jewish Health (LAJH): Parent non-profit of Brandman that operates senior residential, skilled nursing, and hospice services in LA. Listed as OTHERS because it is the institutional parent rather than a direct PACE competitor, but it shares branding, leadership, and infrastructure.

Regional players

• St. Barnabas Senior Services: LA-based non-profit senior services provider offering adult day health, social services, and senior programs. Comparable as a regional LA non-profit competing for the same frail-elderly population, though it does not operate a full PACE program.

Broad incumbents

• CenterWell Senior Primary Care (Humana): Humana-owned senior-focused primary care and PACE operator with locations across the US. Comparable as a broad incumbent offering PACE and value-based senior care that competes with Brandman for dual-eligible LA County seniors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brandman Centers for Senior Care