Omp Informatique Transport

What Omp Informatique Transport does

Omp Informatique Transport, operating commercially under the brand Sinari, is a French software publisher founded in 1994 that builds an interconnected suite of software solutions for the road transport and logistics industry. Its offering, marketed as "La Suite Sinari," covers the full operational value chain through a platform-plus-modules architecture that includes Transport Management Systems (Sinari TMS Ready and TMS Advanced), a Fleet Management System (Sinari FMS), Warehouse Management Systems (Sinari WMS Stock-It, Stock Master, Spidy), a SaaS data-exchange platform (Sinari NETWORK), embedded telematics and mobile driver applications (Sinari TELEMATICS, Sinari MOBILITY), driver social compliance software (Sinari TIME MANAGEMENT), route optimization (Sinari OPTIM), and specialized solutions for quarries/sand pits (Sinari CARSABE) and garages (Sinari GARAGE).

The underlying technology stack is cloud-based with native data interoperability across modules — a stated architectural differentiator — and integrates with major third-party telematics, visibility, freight-exchange, and eCMR platforms including ZF Transics, Trimble, Shippeo, Project 44, Transporeon, TransFollow, GedMouv, Upply, Sixfold and Trans.eu. Sinari reports more than 6,000 customers, more than 2,300 of them on TMS, with over 22,000 trucks connected in real time and over 400,000 transport orders exchanged daily across the network. R&D headcount is stated at 120+ collaborators.

The business model is enterprise SaaS sold on annual subscriptions at quote-based, tiered pricing (e.g., TMS Ready versus TMS Advanced, multiple WMS variants). Go-to-market is sales-led and consultative, supported by a regional office network of 12 sites across mainland France plus a Belgian site in Ieper opened in 2024, an extensive content marketing program (blog, white papers, case studies, testimonial videos), and industry federation partnerships (ASTRE, EVOLUTRANS, FLO, FRANCE BENNE, FRANCE PLATEAUX, FNTR). Customer concentration is distributed across transport verticals — messagerie, bulk, refrigerated, lot/demi-lot, containers, flatbeds, multi-activity, logistics, garage, quarry — and includes both mid-market operators and large enterprise accounts such as DB Schenker, Groupe Lactalis, Jacky Perrenot, Lahaye Global Logistics and Transalliance.

Name

Omp Informatique Transport

Legal name

Sinari

Website

https://omp-it.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Sinari (Omp Informatique Transport) is a French SaaS publisher founded in 1994 that sells an integrated suite of TMS, FMS, WMS, telematics, route optimization and driver management software to road transport and logistics operators, serving 6,000+ customers primarily in France and Belgium.

Ownership category

akta.pro rank

Product category

Transport and Logistics Management Software

NAICS

Support Activities for Transportation (488), Freight Transportation Arrangement (48851)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Distributed Order Management (DOM) & Orchestration (TLAEACAA)

akta.pro secondary industries

Shipping Management, Labeling & Carrier Integration (Multi-Carrier) (TLAEACAE), Order Visibility, Status Notifications & Customer Tracking Portal (TLAEACAL)

Keywords

• Transport management software
• Fleet management software
• Warehouse management software
• Route optimization software
• Logistics software solutions

Headquarters

HQ city

Cesson-sévigné

HQ country

France

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licenses and Subscriptions: SaaS-based software solutions for transport and logistics management sold as subscriptions. The suite includes TMS, FMS, WMS, telematics, and other modules. Multiple product tiers (TMS Ready, TMS Advanced, WMS variants) suggest tiered pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Omp Informatique Transport, operating under the Sinari brand, sells a SaaS suite of interconnected transport and logistics management software covering TMS (Transport Management System), FMS (Fleet Management System), WMS (Warehouse Management System), telematics, route optimization, driver mobility, time management, quarry management and garage management. The suite is delivered as subscriptions to transport companies and logistics operators of all sizes, with deep vertical specialization across messaging, bulk, refrigerated, lot/demi-lot, container, flatbed and multi-activity transport sectors in France and Belgium.

Product overview

Sinari is a platform-plus-modules architecture offering an interconnected ecosystem of transport and logistics software solutions. The core platform, La Suite Sinari, provides integrated TMS (Sinari TMS Ready, Sinari TMS Advanced), FMS (Sinari FMS), WMS (Sinari WMS Stock-It, Stock Master, Spidy), and specialized solutions including Sinari NETWORK (integration platform), Sinari TELEMATICS (vehicle telematics), Sinari MOBILITY (driver mobile), Sinari TIME MANAGEMENT (driver social compliance), Sinari OPTIM (route optimization), Sinari CARSABE (quarry management), and Sinari GARAGE (garage management). All solutions are designed to interconnect and share data across the transport and logistics value chain.

Differentiator

Problem solved

Functional benefit

Brands

• Sinari TMS Ready: TMS software for small to medium transport companies
• Sinari TMS Advanced
• Sinari FMS
• Sinari WMS Stock-It
• Sinari WMS Stock Master
• Sinari WMS Spidy
• Sinari NETWORK
• Sinari TELEMATICS
• Sinari MOBILITY
• Sinari TIME MANAGEMENT
• Sinari OPTIM
• Sinari CARSABE
• Sinari GARAGE

Products and services

• Sinari TMS Ready Entry-level Transport Management System (TMS) software for small to mid-sized transport companies, designed to digitize and optimize transport operations within the Sinari TMS suite.
• Sinari TMS Advanced Advanced Transport Management System (TMS) for larger transport operations, providing comprehensive transport management from pallet entry through route construction, with AI-driven features and data analytics.
• Sinari FMS Fleet Management System (FMS) software for managing truck fleets and maintenance workshops across multiple organizations and sectors, covering maintenance, repairs and vehicle tracking.
• Sinari WMS Stock-It Entry-level Warehouse Management System (WMS) for inventory tracking and warehouse operations.
• Sinari WMS Stock Master Advanced Warehouse Management System (WMS) for comprehensive logistics and inventory control in warehouse operations.
• Sinari WMS Spidy Warehouse Management System (WMS) solution focused on warehouse optimization and logistics operations.
• Sinari NETWORK SAAS integration platform for simplifying data exchange and traceability between supply chain actors.
• Sinari TELEMATICS Embedded computing and telematics solution for real-time data collection from vehicles, including eco-driving and social compliance monitoring.
• Sinari MOBILITY Mobile solution for real-time data exchange with drivers, enabling optimized management and compliance from the cab.
• Sinari TIME MANAGEMENT Driver social management software for tracking working time, compliance and well-being, optimizing schedules for safety and productivity.
• Sinari OPTIM Route optimization software and APIs to optimize routes, saving up to 20% on fuel costs and reducing CO2 emissions.
• Sinari CARSABE Complete solution for optimizing, automating and improving daily operations in quarries and sand pits, including extraction management, load tracking, stock management and weighing systems.
• Sinari GARAGE Garage management software for simplified, efficient and optimized garage management, covering maintenance, repairs and vehicle tracking.

Quantifiable outcome

• Up to +15% improvement in gross margin
• +3 more outcomes

Named customers26 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core.

• Project 44coreTechnology or IntegrationVisibility and tracking platform integration for real-time shipment visibility
• ZF TransicscoreTechnology or IntegrationMajor telematics provider integration for vehicle data and fleet management
• TrimblecoreTechnology or IntegrationMajor telematics and transportation technology integration partner
• ShippeocoreTechnology or IntegrationReal-time transportation visibility platform integration partner
• TransporeoncoreTechnology or IntegrationDigital logistics and freight platform integration partner for transport management

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Blue Yonder (formerly JDA): Global supply chain and TMS/WMS provider serving large enterprises; competes with Sinari for tier-1 French and European logistics accounts needing end-to-end orchestration.
• Trimble Transportation: Telematics and transportation management provider whose TMS and fleet modules compete with Sinari FMS, TELEMATICS and TMS in the European fleet market.
• Descartes Systems Group: Global logistics technology provider offering TMS, customs, routing, and telematics; a broad incumbent competing with multiple Sinari modules across larger European carriers and 3PLs.
• Manhattan Active Transportation Management: Cloud-native TMS/WMS vendor from Manhattan Associates targeting enterprise shippers and 3PLs; overlaps with Sinari's WMS and TMS Advanced in larger accounts.
• Transporeon (Trimble): European freight management and visibility platform now owned by Trimble; overlaps with Sinari's TMS, NETWORK and route optimization capabilities for larger shippers and carriers.

Emerging players

• Shippeo: European real-time transportation visibility provider integrated with Sinari NETWORK; competes in visibility/ETA while partnering where Sinari covers broader TMS, FMS, and WMS.
• Project44: Real-time shipment visibility platform integrated into Sinari NETWORK; competes at the visibility layer with Sinari's data exchange and tracking capabilities for shippers.

Direct peers

• Generix Group: French software editor providing WMS, TMS, and supply chain execution solutions to logistics and retail operators; competes head-to-head with Sinari in the French transport and logistics mid-market.
• Alpega Group: European provider of transport management, freight procurement, and visibility software; competes with Sinari's TMS, NETWORK and OPTIM modules across continental European road transport operators.
• Hardis Group: French software and consulting firm offering supply chain, logistics, and warehouse management solutions, including TMS-adjacent offerings that compete with Sinari in the French enterprise segment.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCdOjpdtmn_rDsuxPnNjlW5A
• LinkedInlinkedin.com/company/sinari

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omp Informatique Transport