What Ecochange does

Ecochange AB is a Swedish B2B benefit-broker founded in 2015 and headquartered in Norrköping, Sweden. The company pioneered the "förmånscykel" (benefit bicycle) concept in Sweden — a structured arrangement under which employers offer employees a tax-advantaged bicycle lease, typically on a 36-month term, deducted from gross salary. Ecochange operates the marketplace, supplier relationships, employer-side portal, and nationwide service network that make this benefit administrable at scale.

The company's core product is the benefit bicycle, delivered through scheduled "beställningsfönster" (order windows) during which employees of a participating employer select and configure a bicycle. Ecochange sources bicycles through partnerships with manufacturers including Cycleurope (Crescent, Monark, Sjösala), Cargobike, and Livelo. A proprietary web-based förmånsportal integrates with employer payroll and HR systems to manage enrollment, tax handling, and lease administration. Ecochange has since extended the platform to Förmånsdator (benefit computers) and, in 2021, Förmånsmöbler (benefit furniture, in partnership with Input Interiör). The company is supported by a nationwide network of 100+ service partners handling local delivery, maintenance, and warranty fulfillment.

Ecochange generates revenue through leasing margins on bicycles and ancillary products, plus service and warranty fees. The go-to-market is sales-led and targets HR and benefits managers at Swedish public-sector and private-sector employers; the customer base spans 150+ active employers and includes municipal governments (Jönköpings kommun, Hammarö kommun, Trollhättans stad), industrial firms (Cummins Meritor), and engineering services companies (Rejlers). Since 2015, Ecochange has delivered over 105,000 bicycles and made the benefit available to more than 300,000 employees across 800+ completed order windows. Ecochange has been a subsidiary of Storskogen AB since 2021 and holds ISO 14001 certification.

Name

Ecochange

Legal name

Ecochange AB

Website

https://ecochange.nu

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Ecochange AB is a Swedish B2B benefit-broker that pioneered the förmånscykel (employer-provided benefit bicycle) category in Sweden, delivering over 105,000 bicycles through 150+ employer customers via a nationwide service partner network, and now extending into benefit computers and furniture.

Ownership category

akta.pro rank

Product category

Employee Benefits Administration

NAICS

Consumer Goods Rental (5322), Office Machinery and Equipment Rental and Leasing (53242)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Services-Computer Rental & Leasing (7377)

akta.pro primary industry

Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)

akta.pro secondary industries

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Home Office Furniture Rental (Desks, Chairs, WFH Bundles) (CRAIAOAL), Cycling & Micromobility Products Distribution (CRAOAJAF)

Keywords

• Employee benefits platform
• Salary sacrifice bicycles
• Bicycle leasing services
• Corporate wellness programs
• Benefit administration services

Headquarters

HQ city

Norrköping

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Benefit Bicycle Leasing: 36-month lease contracts for benefit bicycles via gross salary deduction (bruttolöneavdrag). Employers pay monthly to financing company, employees pay via salary deduction. Ecochange earns margin on the leasing arrangement and handles administration, support, and service.
2. Benefit Computer Leasing: Similar 36-month lease model for computers, phones, and tablets offered as employee benefits via gross salary deduction.
3. Benefit Furniture Leasing: Ergonomic home office furniture (desks, chairs, accessories) leased to employees via gross salary deduction since 2021.
4. Service and Warranty Fees: Revenue from extended warranty services, deductible elimination insurance add-ons, and annual maintenance services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Ecochange operates a benefits-as-a-service platform enabling employers in Sweden to offer employees salary-sacrificed (bruttolöneavdrag) bicycles, computers, and ergonomic home office furniture. The company administers 36-month lease contracts, integrates with employer payroll systems, bundles comprehensive insurance (theft, accidents, parental/sick leave), and coordinates a nationwide service partner network for delivery, assembly, and maintenance. Founded in 2015 as the creator of the förmånscykel concept, Ecochange has expanded from bicycles into benefit IT (förmånsdator) and benefit furniture (förmånsmöbler) offerings.

Product overview

Ecochange operates as a benefits-as-a-service platform offering three interconnected product categories: Förmånscykel (benefit bicycles), Förmånsdator (benefit IT/electronics), and Förmånsmöbler (benefit furniture). The core offering is the benefit bicycle program, established in 2015, which enables employers to offer employees salary-sacrificed bicycle leases. The company has expanded to offer complementary benefit programs for computers/technology and ergonomic home office furniture, creating a comprehensive employee benefits portfolio. Ecochange handles all administration, insurance, support, and compliance management, making the offerings cost-neutral for employers while providing employees savings of up to 40% compared to retail prices.

Differentiator

Problem solved

Functional benefit

Products and services

• Förmånscykel (Benefit Bicycle Program) The flagship benefit bicycle program allowing employees at client companies to lease bicycles through employer salary sacrifice arrangements (bruttolöneavdrag) over 36-month terms. Employees select from city, electric, mountain, hybrid, racing, and cargo bikes with savings of up to 40% versus retail. Bundled package includes delivery, assembly, 3-year warranty, insurance covering theft and accidents, parental/sick leave protection, reflex vest, lock, and access to nationwide service partner network.
• Förmånsdator (Benefit IT Program) Benefit computer and electronics program enabling employees to lease computers, phones, and tablets through salary sacrifice. Offers brands including Apple, Samsung, HP, Microsoft, Lenovo, and Sonos on 36-month leasing terms with bundled insurance coverage. Employees receive equipment at up to 40% off retail pricing.
• Förmånsmöbler (Benefit Furniture Program) Benefit furniture program offering ergonomic home office equipment — including desks, chairs, and accessories sourced from Input Interiör — leased to employees through salary sacrifice. Designed to support employers in providing ergonomic workstations to remote and hybrid workers.

Quantifiable outcome

• Employees save up to 40% compared to retail bicycle purchase
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• CycleuropecoreTechnology or IntegrationLong-term partnership with Cycleurope, manufacturers of Crescent, Monark, and Sjösala bicycles. Ecochange describes this as producing 'Sweden's best benefit bicycle solution' with market-leading Swedish-made bicycles from Varberg and Vansbro.
• Servicepartners (Bicycle Shops)coreChannel Partner/ Reseller/ DistributorExtensive network of over 100 authorized service partners across Sweden including BikePath, Intersport, Team Sportia, and independent bicycle shops. Partners provide warranty service, maintenance, repairs, and accessory sales for benefit bicycle customers.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Others

• Cargobike: Swedish cargo bike supplier that is also a partner within Ecochange's product portfolio. Relevant as a supplier/enabler in the förmånscykel ecosystem rather than a competitor.
• Cycleurope: Swedish bicycle manufacturer (Crescent, Monark, Sjöösala) and Ecochange's core OEM partner. Included as a strategic enabler/supplier with potential to launch competing direct-to-employer programs.

Direct peers

• CycleScheme: UK's leading Cycle to Work scheme operator connecting employers with partner bike retailers. Closest international analog to Ecochange's benefit bicycle model, with the same employer-payroll-employee triangle.
• Vivup: UK employee benefits platform covering Cycle to Work salary-sacrifice schemes alongside broader wellbeing benefits. Comparable in bundling bike leasing into an integrated employer benefits offering.
• MoreBike: Swedish salary-sacrifice bicycle program provider operating the same förmånscykel concept with employer HR partnerships and gross salary deduction financing. Directly comparable business model and Swedish customer base.
• Cycle2Work: UK government-accredited Cycle to Work scheme provider offering salary-sacrifice bike leasing through employer partnerships. Operates the same core mechanism as Ecochange in a different geography.
• Personalbil: Swedish leader in salary-sacrifice (bruttolöneavdrag) vehicle leasing for employees. Highly comparable mechanism — payroll-integrated benefit leasing — even though the underlying asset is cars rather than bicycles.

Broad incumbents

• Halfords: UK's largest bike retailer and operator of the Halfords Cycle2Work program. Comparable in employer-channel bike leasing, but anchored in physical retail with a broader product range.
• Benify: Established Nordic employee benefits platform offering a broader portfolio (pension, insurance, wellness) including benefit bicycle programs. Overlaps with Ecochange in the employer benefits and salary-sacrifice bike category but operates a much wider value proposition.
• LeasePlan: Global vehicle leasing and mobility provider with broad employer offerings. Comparable in B2B employee mobility benefit infrastructure, though not specialized in bicycles or Swedish salary-sacrifice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecochange