Cross Border Communications

Name

Cross Border Communications

Legal name

Cross Border Communications, Inc.

Website

https://crossborderpr.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Public Relations and Communications Services

NAICS

Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810), Other Services Related to Advertising (54189)

akta.pro industry

PRIMARYCRAFAJAM

Cross-border Marketing, Discovery & Affiliate Networks

Consumer Products & Retail/E-commerce & Marketplaces/Cross-border & International E-commerce

Keywords

• Strategic communications services
• Technology public relations
• Content marketing services
• Digital marketing services
• Media relations consulting

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - Strategic Communications and PR: Project-based and retainer-based professional services for technology companies and venture capital firms. Services include strategic communications, PR, content marketing, digital marketing, media relations, and marketing consulting.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Cross Border Communications provides strategic communications, public relations, content marketing, and digital marketing services to technology companies and venture capital firms across the United States and Canada. The firm delivers integrated paid, earned, shared, and owned media campaigns covering media relations, SEO/PPC, social media, influencer marketing, branding and identity design, and website development. It also conducts training workshops (Publicity S.T.O.R.M and Content P.R.O.C.E.S.S) and frequently operates in interim or fractional CMO roles for clients.

Product overview

Cross Border Communications is a PR and marketing services firm (not a software product company) offering integrated strategic communications, PR, content marketing, digital marketing, influencer relations, branding, and website development services. The company provides two training workshops—Publicity S.T.O.R.M and Content P.R.O.C.E.S.S—alongside core consulting services for US and Canadian technology companies and venture capital firms. The services are delivered by a distributed team of experienced PR and marketing professionals based throughout the US and Canada, supplemented by specialists in SEO, PPC, Social Media, Analytics, and Influencer Marketing.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Communications Services Integrated paid, earned, shared, and owned media strategy services for technology companies and venture capital firms, covering market leadership establishment, brand awareness, investor attraction, media relations, and audience relationship building.
• Publicity S.T.O.R.M Training A training workshop teaching the system for generating media attention through stories, target identification, media offer strategies, resistance tackling, and publicity leverage.
• Content P.R.O.C.E.S.S Training A comprehensive training program for in-house marketing staff covering content marketing alignment with PR, content auditing, customer research, content creation, influencer placement, and content repurposing.
• Branding and Identity Design Logo, style guides, website design, infographics, and visual marketing asset creation for various industries including satellite and space technologies, SaaS, and e-commerce companies.
• Website Development WordPress website creation and management including plug-ins, with expertise in HTML5, CSS3, JavaScript, jQuery, Angular, Ajax, PHP, and node.js for creating engaging and interactive websites.

Quantifiable outcome

• 700% increase in media placements in a year for Mintent Software
• +5 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bospar: Tech and B2B PR agency working with startups through enterprise tech companies. Comparable in tech specialization and PR-led campaign execution.
• Walker Sands: B2B tech PR and integrated marketing agency serving SaaS, fintech, and enterprise software companies. Directly comparable in tech-specialized PR services and content-led demand generation.
• March Communications: B2B tech PR and integrated marketing firm serving B2B software, hardware, and services companies. Directly comparable in vertical focus, integrated PR/content/digital model, and mid-sized agency profile.
• Highwire PR: Tech-focused PR agency serving enterprise and emerging tech companies across cloud, security, and AI categories. Highly comparable in target customer, services mix, and agency scale.
• RH Strategic: B2B tech PR firm working with enterprise and emerging tech, with similar emphasis on media relations, analyst relations, and content marketing.
• ARPR: Tech PR and marketing agency serving B2B technology companies. Comparable in services, target market, and integrated earned/paid/owned media approach.
• Channel V Media: B2B tech PR and content marketing agency serving enterprise and startup tech clients. Directly comparable services and customer profile.
• 5W Public Relations: Independent PR agency with strong tech, B2B, and consumer practices. Comparable in business model and senior-counsel positioning serving growth-stage and enterprise tech clients.

Broad incumbents

• WE Communications: Large global communications agency with strong tech and B2B practices. Comparable in cross-border tech communications positioning but operates at significantly larger scale across multiple regions.
• Hotwire (Hotwire Global): Global tech and B2B communications agency with broader geographic reach and larger team. Comparable in tech PR positioning but operates at a much larger scale and with international footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cross-border-communications

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cross Border Communications