Lettra Design Werbetechnik AG

What Lettra Design Werbetechnik AG does

Lettra Design Werbetechnik AG is a Swiss full-service advertising technology company headquartered in Bern-Liebefeld, founded in 1988 and operating as a privately held Aktiengesellschaft under sole owner Marco Zwahlen since 2014. The company produces custom signage, vehicle wraps, architectural branding, public transport advertising, trade show exhibits, and 3D elements using an in-house machine park that includes two 250cm digital printers, one 320cm digital printer, a 250cm UV flatbed printer, cutting plotters, a flatbed router, a 150cm laminator, and multiple 3D printers (acquired 2025). Lettra positions itself as an ecological producer, having been the first Swiss digital print shop to produce exclusively solvent-free since 2011, and holds authorized 3M-Scotchprint manufacturer status enabling long-term warranty on its vehicle wrapping and signage products. The company serves Swiss enterprise and SMB customers across beverage (Rivella, Rugenbräu), mobility (Postauto, PubliBike, Die Post), insurance (Visana x Atupri), sports (Stadion Wankdorf / BSC YB, Women's Euro 2025), retail (Dosenbach), real estate (SMG Swiss Marketplace Group), and public services (Spitex Busheck), with a nationwide installation team and a showroom at the Vidmarhallen complex.

The business model is project-based custom manufacturing: customers engage through consultation, receive a personalized sample (Musterservice), and proceed through production and nationwide installation on quote-based pricing with 30-day net payment terms. Revenue streams include custom signage production (one-time license), design and consultation services, installation services, and sample services. The go-to-market is sales-led and event-driven, leveraging a direct sales team (Teamleitung Verkauf / Projektleitung), a showroom, a contact form, and a BNI Chapter Einstein referral network, supported by an extensive reference portfolio and active social media presence since 2022. Customer segments are hybrid, with primary emphasis on marketing departments seeking mobile advertising reach, designers and creative professionals requiring high-quality custom production, and public transport companies leveraging the 2.5 billion annual public transport journeys in Switzerland for brand visibility. Geographic reach is single-country domestic (Switzerland), and the company is described in its own materials as a leading Swiss advertising technology provider with 25+ employees dating to 2013.

Name

Lettra Design Werbetechnik AG

Legal name

Lettra Design Werbetechnik AG

Website

https://lettradesign.ch

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Lettra Design Werbetechnik AG is a Swiss full-service advertising technology company in Bern-Liebefeld producing custom vehicle wraps, signage, architectural branding, public transport advertising, and trade show exhibits for enterprise and SMB clients across Switzerland, using solvent-free digital printing and a nationwide installation team.

Ownership category

akta.pro rank

Product category

Commercial Printing and Signage Services

NAICS

Sign Manufacturing (33995)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Wayfinding, Signage & Environmental Graphic Design (BPAHAKAN)

Keywords

• Vehicle wrapping services
• Digital printing services
• Architectural signage
• Public transport advertising
• Trade show displays

Headquarters

HQ city

Liebefeld

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Custom Signage Production: Custom production of vehicle wraps, signage, architecture applications, public transport advertising, trade show materials, and 3D elements. Project-based pricing with consultation, production, and installation services.
2. Design and Consultation Services: Expert advisory services from initial contact through project completion, including creative inspiration, technical support, and coordination.
3. Installation Services: Professional mounting and installation services by qualified technicians throughout Switzerland.
4. Sample/Muster Service: Personalized samples provided before production starts to ensure final results meet customer expectations.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Lettra Design Werbetechnik AG is a Bern-based full-service advertising technology company that designs, produces, and installs custom vehicle wrapping, signage, architectural branding, public-transport advertising, trade-show/exhibition pieces, and 3D elements. Its services span the full project lifecycle — consultation, in-house digital and UV flatbed printing, cutting, lamination, 3D printing, and nationwide mounting — under one roof at the Vidmarhallen in Bern-Liebefeld. The company is an authorized 3M-Scotchprint manufacturer and has produced exclusively with solvent-free latex inks since 2011.

Product overview

Lettra Design Werbetechnik AG operates as a full-service signage and advertising technology company based in Bern, Switzerland. The company offers an integrated portfolio of services spanning vehicle wrapping, architectural and building signage, public transport advertising, and trade show/exhibition solutions. Their production capabilities include digital printing (up to 320cm with solvent-free latex technology), UV flatbed printing (up to 250cm), precision cutting, 3D production, lamination, and professional installation services throughout Switzerland. As an authorized 3M Scotchprint manufacturer, they provide materials including PVC and mesh banners, cardboard composites, Dibond aluminum panels, Di-Noc furniture films, 3M wrap films, wood, canvas prints, and Organoid natural surface films. The company also offers a sample service for project preview and maintains a showroom and laboratory for product development.

Differentiator

Problem solved

Functional benefit

Products and services

• Vehicle Wrapping (Fahrzeuge) Custom production and installation of partial and full vehicle foliation, converting vehicles into mobile advertising displays for marketing departments across Switzerland.
• Signage and Wayfinding (Beschilderung / Signaletik) Custom signage and wayfinding solutions for buildings and facilities, designed to ensure visibility and visitor navigation for enterprise clients.
• Architectural Branding (Architektur) Building and architectural signage services including facade treatments, interior office decoration, privacy films, and wall wrapping for residential and commercial properties.
• Public Transport Advertising (Öffentlicher Verkehr) Advertising solutions for public transportation including buses, trams, and trains, covering rear, roof, and full wrapping options for transport operators and event sponsors.
• Trade Show and Exhibition Production (Messen & Ausstellungen) Trade show and exhibition booth design, signage, and production services for event marketing customers requiring impactful presence at fairs and exhibitions.
• 3D Cutting and Production (Cutter / 3D) Precision cutting and 3D production services for materials like Forex, Dibond, cardboard, Plastoplan, and acrylic glass to create dimensional signage and displays.
• Sample Service (Musterservice) Custom sample production service allowing clients to preview materials and designs on their target substrates before committing to full production.

Quantifiable outcome

• 75% cost savings compared to conventional renovation work when using Interior Films (Di-Noc) for furniture and office refurbishment
• +1 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• SwissQPrintcoreTechnology or Integration · 1 January 2012SwissQPrint Impala acquired in 2012 (revolutionary flatbed printer with white, decorative varnish and primer capabilities). Additional SwissQPrint Nyala 4 acquired in 2023 for expanded capacity.
• 3M (Scotchprint)coreTechnology or IntegrationAuthorized 3M-Scotchprint manufacturer enabling provision of 3M long-term warranty on products. Uses 3M Wrap Folie 2080 and other 3M materials for vehicle wrapping and signage.
• BNI Chapter EinsteinminorGTM or Marketing PartnerNetworking partnership through BNI Chapter providing access to diverse professional network for referrals and project collaboration.

Scale indicators5 records

Recent moves17 records

Expansion highlights6 records

Broad incumbents

• Lamar Advertising Company: One of the largest outdoor advertising companies in the Americas, operating billboards, transit, and highway advertising. Comparable as a broad incumbent in outdoor brand-presence advertising, addressing overlapping enterprise customers though in a different geography and focused on media rather than production.
• APG|SGA: Switzerland's leading outdoor advertising company, operating analog and digital out-of-home media nationwide. Comparable to Lettra in serving the same Swiss enterprise advertisers needing physical brand presence, but at a much larger scale and focused on media rather than production.
• Clear Channel Outdoor Holdings: Global outdoor advertising operator with significant European presence including Switzerland. Comparable as an incumbent in the same advertiser-driven outdoor advertising market, though primarily a media owner rather than a vehicle-wrap and signage producer.
• Ströer SE & Co. KGaA: Major German outdoor advertising and signage conglomerate operating across Europe. Comparable in addressing the same advertiser demand for physical brand presence and signage infrastructure, though at much greater scale and primarily a media owner rather than producer.
• JCDecaux SA: World's largest outdoor advertising corporation, with strong presence in street furniture, transit, and billboard advertising. Comparable through overlapping enterprise customers and transit-advertising exposure (a Lettra segment), though JCDecaux operates as a global media owner rather than a Swiss production specialist.

Others

• Spandex Group: Pan-European supplier of sign-making materials, vinyls, digital print media, and equipment, serving sign shops across multiple countries including Switzerland. Comparable as an ecosystem participant supplying the same materials (3M, Organoid-type products) Lettra uses in its vehicle wrap and signage production.
• 3M Company: Multinational manufacturer of vehicle wrap films (Wrap Folie 2080), signage materials, and printing substrates, and an authorized-partner of Lettra. Comparable as a critical upstream materials supplier and ecosystem participant enabling Lettra's warranty-backed production.

Direct peers

• Stocker Werbetechnik AG: Swiss advertising technology company offering vehicle lettering, signage, and digital printing. Comparable as a direct Swiss competitor with similar service portfolio (Fahrzeuge, Signaletik, Architektur) and overlapping Swiss enterprise customers in vehicle wrap and signage.
• All Visual & Lights AG: Swiss signage, lettering, and visual communication specialist based in the Bern region. Directly comparable as a same-region competitor offering vehicle lettering, signage, and advertising production services to the same Swiss SMB and enterprise customer base.

Emerging players

• mds LED Group: Swiss LED display and digital signage provider. Comparable through overlap in the signage and visual communication segment with Swiss enterprise clients, though focused specifically on LED/digital signage solutions rather than wide-format print production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xlinktr.ee/lettradesign
• Facebookfacebook.com/lettradesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lettra Design Werbetechnik AG