KennCo
KennCo Insurance is a 100% Irish-owned non-life underwriting agency established in 2008, arranging car, home, travel, van, and financial lines insurance for Irish consumers and small businesses through direct online sales and a network of over 500 brokers, backed by multiple tier-1 capital providers.
- Company typePrivate
- Founded2008
- HeadquartersDublin, Ireland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What KennCo does
KennCo Underwriting Ltd, trading as KennCo Insurance, is a 100% Irish-owned non-life underwriting agency established in 2008 and headquartered in Rathfarnham, Dublin 16. The company operates as an intermediary, arranging insurance coverage on behalf of policyholders through a panel of capital providers including Arch Insurance (EU) dac, AXA, Beazley, ERGO, Newline Group, Mapfre Asistencia (Mawdy), Aviva Insurance Ireland DAC, and MIS Underwriting Limited. It serves Irish consumers and small businesses, employing 11-50 staff and regulated by the Central Bank of Ireland.
The company's product portfolio spans five lines: car insurance (including specialised variants for young drivers, women drivers, and returning expats), home insurance (covering buildings, contents-only, first-time buyers, and landlords), travel insurance (single trip, annual multi-trip, and family), commercial van insurance for drivers aged 21-70, and a Financial Lines division offering professional indemnity, medical malpractice, directors and officers liability, and cyber insurance. Underlying the offering is an internal algorithmic risk-pooling and pricing engine described as proprietary intellectual property; no advanced AI/ML or third-party model dependencies are disclosed.
KennCo generates revenue through insurance premiums collected from policyholders, earning spread and underwriting fees as an underwriting agency. Distribution runs through two channels: direct online sales via kennco.ie (operational since 2015) and a network of over 500 insurance brokers across Ireland, with phone-based customer service and a 24-hour breakdown assistance line. The business model is restricted to the Republic of Ireland with no disclosed geographic expansion. Marketing is driven by SEO-optimized product landing pages, content marketing through the company blog, and organic social media presence, supplemented by a recently launched customer benefits programme with Irish retail partners.
KennCo firmographics
Firmographics- Name
- KennCo
- Legal name
- KennCo Underwriting Ltd
- Website
- https://kennco.ie
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- KennCo Insurance is a 100% Irish-owned non-life underwriting agency established in 2008, arranging car, home, travel, van, and financial lines insurance for Irish consumers and small businesses through direct online sales and a network of over 500 brokers, backed by multiple tier-1 capital providers.
- Ownership category
- akta.pro rank
KennCo industry classification
Industry- Product category
- General Insurance Underwriting
- NAICS
- Direct Insurance (except Life, Health, and Medical) Carriers (52412), Insurance Agencies and Brokerages (52421)
- SIC
- Fire, Marine & Casualty Insurance (6331), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)
Keywords
Where KennCo is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
KennCo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Insurance Premiums: KennCo generates revenue through insurance premiums collected from policyholders for car, home, travel, van, and financial lines insurance products. As an underwriting agency, they arrange insurance coverage through capital providers (underwriters) and earn revenue from the spread and underwriting fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Quote-based pricing for all insurance products |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
KennCo product offering
Product offeringCore offering
KennCo Insurance is an Irish underwriting agency that arranges and distributes non-life insurance products on behalf of capital providers. Its portfolio spans car insurance (including young driver, women's, and expat variants), home insurance (buildings, contents only, first-time buyer, landlord), travel insurance (single trip, annual multi-trip, family), van insurance, and financial lines (Professional Indemnity, Medical Malpractice, Directors & Officers, Cyber). It sells direct online and through a nationwide network of over 500 brokers.
Product overview
KennCo Insurance operates as an underwriting agency offering a portfolio of non-life insurance products distributed through both direct online channels and a network of over 500 intermediaries. The core product portfolio spans four main lines: Car Insurance (including specialised variants for young drivers, women, and expats), Home Insurance (with options for contents-only, first-time buyers, and landlords), Travel Insurance (single trip, annual multi-trip, and family), and Van Insurance for commercial vehicles. Additionally, the Financial Lines division provides Professional Indemnity, Medical Malpractice, Directors & Officers Liability, and Cyber insurance products. The company was established in 2008 and maintains digital distribution capabilities through its website launched in 2015, allowing customers to obtain quotes and purchase policies online. Capital providers including Arch Insurance, AXA, Beazley, ERGO, Newline Group, Mapfre (Mawdy), and Aviva underwrite various product lines.
Differentiator
Problem solved
Functional benefit
Products and services
- Car Insurance Comprehensive and third party fire & theft motor cover for Irish drivers, with tailored variants for young/permit drivers, women drivers, and expats returning to Ireland. Sold direct online and via brokers.
- Home Insurance Buildings and contents cover for Irish homeowners, with sub-variants for contents-only, first-time buyers, and landlord property owners. Sold direct online and via brokers.
- Travel Insurance Worldwide travel cover for individuals, couples and families, available as single trip or annual multi-trip policies. Sold direct online and via brokers.
- Van Insurance Commercial van cover for vans up to five tonnes for drivers aged 21–70, targeted at Irish small businesses and owner-operators. Sold direct and via brokers.
- Professional Indemnity Insurance
Quantifiable outcome
- Over 500 intermediary distribution network nationwide
- +1 more outcomes
Companies that use KennCo
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles1 record
KennCo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
KennCo partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Image A.D.SminorImage A.D.S is an Irish aesthetics and skincare provider offering advanced skin treatments and professional-grade skincare products. As part of KennCo's customer benefits program, KennCo customers receive a 20% discount on Image A.D.S products online using code KENNCO at checkout.
- SensiusminorSensius is a specialist laser hair removal and advanced skin treatment clinic group based in Ireland, operating in Swords, Dublin with over 15 years of experience. As part of KennCo's customer benefits program, policyholders receive complimentary laser hair removal sessions and discounted treatment packages.
Scale indicators2 records
Recent moves6 records
Expansion highlights3 records
KennCo competitors and assessment
Company assessmentDirect peers
- Zurich Insurance Ireland: Major insurer operating in Ireland with personal and commercial lines offerings. Comparable to KennCo in product breadth and broker distribution approach.
- Allianz Ireland: Major global insurer with Irish operations offering motor, home, and commercial insurance. Competes with KennCo across both personal and small commercial segments.
- FBD Insurance: Irish insurance company selling motor, home, and farm insurance directly to Irish consumers. Direct competitor in the personal lines segments KennCo serves, operating with a hybrid direct/broker model similar to KennCo's structure.
- Peninsula Group Ireland: Insurance broker focused on small business and commercial insurance including van and professional indemnity coverage. Comparable SME-focused insurance intermediary model to KennCo's financial lines and van offerings.
- AXA Insurance Ireland: Top three global insurance group with substantial Irish operations underwriting motor and commercial vehicle insurance. Both capital partner and direct competitor to KennCo across personal and commercial lines.
- Chill Insurance: Irish insurance broker offering car, home, travel, and van insurance with strong digital direct-to-consumer focus. Comparable to KennCo's online channel offering with similar product portfolio.
- Aviva Insurance Ireland DAC: Major AA-rated insurer in Ireland offering motor, home, travel, and commercial lines. Both a capital partner to KennCo and a direct competitor through its own direct and broker distribution channels.
- Liberty Insurance Ireland: Irish insurer offering car, home, and van insurance to Irish consumers through direct and broker channels. Directly comparable product portfolio and distribution approach to KennCo.
- Aventa Insurance: Irish insurance broker distributing car, home, van, and travel insurance through direct and intermediary channels. Similar product offering, scale, and distribution model to KennCo.
Broad incumbents
- Arachas Insurance: One of Ireland's largest independent insurance brokerages, broader in scope and scale than KennCo, distributing personal and commercial insurance through a national broker network and direct channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
KennCo social profiles
Digital presenceKennCo financial estimates
Financial estimateRevenue estimate
Valuation estimate
KennCo leadership team
Management profileNumber of profiles
Profiles4 records
KennCo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KennCo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KennCo
What does KennCo do?
KennCo Insurance is an Irish underwriting agency that arranges and distributes non-life insurance products on behalf of capital providers. Its portfolio spans car insurance (including young driver, women's, and expat variants), home insurance (buildings, contents only, first-time buyer, landlord), travel insurance (single trip, annual multi-trip, family), van insurance, and financial lines (Professional Indemnity, Medical Malpractice, Directors & Officers, Cyber). It sells direct online and through a nationwide network of over 500 brokers.
Is KennCo a public or private company?
KennCo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was KennCo founded?
KennCo was founded in 2008. It employs 11 to 50 people.
Where is KennCo based?
KennCo is headquartered in Dublin, Ireland, in the Europe region.
How does KennCo make money?
One revenue line is on record: insurance Premiums.
Who are KennCo's main competitors?
Direct peers on record are Zurich Insurance Ireland, Allianz Ireland, FBD Insurance, Peninsula Group Ireland, AXA Insurance Ireland, Chill Insurance, Aviva Insurance Ireland DAC, Liberty Insurance Ireland and Aventa Insurance. Arachas Insurance is listed as a broad incumbent.
Does KennCo have an API?
No public API is recorded for KennCo.
What industry is KennCo in?
KennCo's product category is General Insurance Underwriting. Its primary akta.pro industry code is FSAEADAJ, Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines). Its NAICS code is 52412 and its SIC code is 6331.