What Haley Strategic Partners does

Haley Strategic Partners is a Scottsdale, Arizona-based, founder-owned tactical equipment manufacturer and firearms training provider founded by Travis Haley, a former Force Reconnaissance Marine with 15 years of Special Operations experience. The company designs and sells a portfolio of load-bearing and accessory tactical gear — including the THORAX plate carrier line, MOD Placard System, D3 and Baseline Belts, Incog X and Incog XS inside-waistband holsters, magazine pouches, the FlatPack, weapon mounts, and medical/signal-blocking accessories developed with SOARESCUE and SLNT respectively — built to military specifications with Berry Compliant US manufacturing.

The firm operates through two separate Arizona LLCs: Haley Strategic Partners LLC handles product sales and Haley Strategic Training LLC delivers the training curriculum. Distribution is primarily direct-to-consumer through the haleystrategic.com e-commerce site, supported by a physical showroom at the Scottsdale headquarters (16655 N. 90th St., Suite 100), an authorized dealer network, and a content ecosystem anchored by The Bridge Podcast and a Warrior Zero mindset-training partnership.

The training business runs two branded curricula — D3 Disruptive Environments ($800-$1,000 per course) covering low-light, vehicle, night vision, and precision rifle skills, and D5 Disruptive Science ($2,800) a multi-day foundational course focused on human factors and weapon performance — delivered across multiple US regions. Customers span three horizontal segments: active-duty military personnel, law enforcement officers, and responsible armed citizens, with products positioned as combat-proven rather than trend-driven.

Name

Haley Strategic Partners

Legal name

Haley Strategic Partners LLC

Website

https://haleystrategic.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Haley Strategic Partners is a Scottsdale, Arizona-based tactical equipment manufacturer and firearms training provider serving military, law enforcement, and civilian markets with plate carriers, holsters, belts, modular gear, and D3/D5 training courses.

Ownership category

akta.pro rank

Product category

Tactical Gear and Firearms Training

NAICS

Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994)

SIC

Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480)

akta.pro primary industry

Firearms, Range Safety & Less-Lethal Weapons Training (EDAOAMAN)

Keywords

• Tactical gear manufacturing
• Firearms training courses
• Concealed carry holsters
• Plate carriers
• Military equipment

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Tactical Gear Product Sales: Direct e-commerce sales of tactical equipment including plate carriers, holsters, belts, magazine pouches, packs, medical equipment, and accessories. One-time product purchases through the company's website.
2. Training Course Enrollment: Fees collected from enrollment in D3 Disruptive Environments and D5 Disruptive Science training courses. Courses range from $800 to $2,800 depending on program and duration. Offered to military, law enforcement, and civilians.
3. Medical Products: Sale of medical equipment and supplies including tourniquets, trauma shears, and medical kit components. Products sourced from partners like SOARESCUE and C-A-T Resources.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Haley Strategic Partners designs, manufactures, and sells purpose-built tactical gear—including modular placard systems, battle belts, concealed carry holsters, plate carriers, packs, magazine pouches, and medical equipment—directly to military, law enforcement, and civilian armed citizens. The company also runs a firearms training division offering D3 Disruptive Environments and D5 Disruptive Science courses covering low-light, vehicle, night vision, precision rifle, and human-factor shooting skills.

Product overview

Haley Strategic Partners is a tactical equipment and training company offering a comprehensive portfolio of products and services for military, law enforcement, and responsible armed citizens. The core product lineup includes modular placard systems (MOD Placards), battle belts (D3 Belt, Baseline Belt), concealed carry holsters (Incog X, Incog XS), plate carriers (THORAX, THORAX Incog), tactical packs (FlatPack), magazine pouches, medical gear, and training aids. The company also operates a training division offering D3 (Disruptive Environments) advanced courses covering low-light, night vision, precision rifle, and vehicle operations, as well as D5 (Disruptive Science) foundational training focused on human factors and shooting fundamentals. Special projects are handled through the Blackside division. Products are designed, manufactured, and tested by veterans for operational use in non-permissive environments.

Differentiator

Problem solved

Functional benefit

Products and services

• MOD Placards Chest rig and next-generation placard system for magazine and gear carriage, designed for rapid access and modular configuration for military, law enforcement, and civilian users.
• D3 Belt Battle belt system designed for the modern gunfighter, providing secure weapon and gear retention with modular attachment options.
• Baseline Belt Entry-level belt system designed for everyday carry and training, offering reliable performance at accessible price point.
• Incog X Holster Inside-the-waistband (IWB) holster designed for concealed carry with adjustable retention and cant for civilian and professional users.
• Incog XS Holster Next-generation single-clip IWB holster featuring improved design for concealed carry applications.
• THORAX Plate Carrier Tactical plate carrier designed for body armor protection with modular attachment points for military and law enforcement use.
• THORAX Incog Plate Carrier Low-profile plate carrier with integrated concealment features for covert operations.
• FlatPack Tactical backpack designed for field operations with modular storage configuration, including limited edition Tamography Black and MARPAT Woodland colorways.
• Magazine Pouches Magazine retention pouches for rifle and handgun magazines in various configurations.
• SLNT Faraday Wedge Signal blocking Faraday wedge designed to block electromagnetic signals, created in collaboration with SLNT for use in tactical and EDC applications.
• Tourniquet and Trauma Shear Hanger (TQS) Medical gear hanger with compartmentalized storage for tourniquet and trauma shears, featuring the proprietary TQ Tuck Tab System for secure single-handed ambidextrous retrieval.
• Training Aids Training equipment and accessories supporting firearms and tactical training courses offered by the company.
• Thorntail X Mounts Weapon accessory mounting system for secure attachment of lights, lasers, and other accessories to firearms.
• D3 Disruptive Environments Training Advanced tactical shooting training program covering low-light, vehicle operations, night vision, precision rifle, and related skills for military, law enforcement, and experienced civilian shooters; individual courses priced $800–$1,000.
• D5 Disruptive Science Training Foundational multi-day firearms training course focused on human factors, body mechanics, and shooting fundamentals for all experience levels; priced at $2,800 for the D5 Precision Rifle course.
• Blackside Special Projects Special projects and research and development division focused on expanding capabilities and developing new products for the Haley Strategic product portfolio.

Quantifiable outcome

• Products designed based on real Special Operations experience

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered minor and core.

• SLNT (Silent Pocket)minorStrategic or Co-development PartnerCollaboration on signal blocking solutions. HSP offers the SLNT Faraday Wedge, a purpose-built signal blocking device designed to prevent electronic device tracking and communication. Partnership provides customers with privacy and security products.
• SOARESCUEcoreStrategic or Co-development PartnerMedical kit collaboration producing the HSP x SOARESCUE ITRK (Improved Trauma Response Kit) and TQS (Tourniquet and Trauma Shear Hanger) products. SOARESCUE provides medical expertise while HSP contributes tactical design. Products are Berry Compliant and made in the USA.
• Warrior ZerominorGTM or Marketing PartnerMindset training partnership promoting Warrior Zero's training philosophy. The company links to warrior-zero.com for mindset training content, complementing their physical tactical training with mental conditioning resources.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Galco Gunleather: Galco manufactures concealed-carry and duty holsters plus belts and accessories, serving civilian, law enforcement, and security markets. Directly comparable to HSP's Incog X/XS holster franchise and Baseline Belt category, with similar price points and channel mix.
• Magpul Industries: Magpul is a comparable firearms accessories manufacturer offering magazines, grips, stocks, holsters, and weapon accessories, serving military, law enforcement, and civilian markets through similar channels. Closely overlaps HSP in weapon accessories, magazine pouches, and the tactical lifestyle category.
• Blue Force Gear: Blue Force Gear designs and sells tactical load-bearing equipment — plate carriers, chest rigs, belts, pouches, and slings — for military and law enforcement. Directly comparable to HSP's THORAX, MOD Placard, D3 Belt, and magazine pouch lines, with similar Berry-Compliant and veteran-led positioning.
• Alien Gear Holsters: Alien Gear Holsters manufactures IWB and OWB concealed-carry holsters plus belts and accessories, sold direct-to-consumer. Directly comparable to HSP's Incog X/XS holster line on product, channel (DTC e-commerce), and target customer (civilian concealed-carry market).
• Crye Precision: Crye Precision designs and manufactures advanced military-grade plate carriers, combat apparel, and load-bearing equipment for SOF, conventional military, and law enforcement. Closely aligned with HSP in military-spec product philosophy and target buyer, with comparable pricing and limited-edition drops.
• Vertx (Fechheimer / Berkshire Hathaway): Vertx sells low-profile tactical apparel, bags, and concealed-carry gear designed for civilian and law enforcement users. Comparable to HSP's lifestyle/EDC apparel and packs category, with similar emphasis on discreet everyday carry aesthetics.
• High Speed Gear: High Speed Gear produces tactical belts, plate carriers, chest rigs, and pouches for military, law enforcement, and civilian users. Closely overlaps HSP's D3 Belt, Baseline Belt, MOD Placard, and magazine pouch categories, with comparable pricing and channel structure.
• TYR Tactical: TYR Tactical specializes in plate carriers, ballistic armor, and tactical load-bearing systems sold to military and law enforcement. Comparable to HSP in the THORAX/THORAX Incog plate carrier category and in the Berry-Compliant, US-made manufacturing niche.

Broad incumbents

• Safariland (a brand of The Safariland Group): Safariland is a large tactical equipment manufacturer covering holsters, body armor, belts, and law enforcement duty gear with deep law enforcement procurement relationships. Directly competes with HSP in holsters (Incog vs. Safariland holster lines) and plate carriers, but at significantly greater scale.
• 5.11 Tactical: 5.11 Tactical is a much larger incumbent selling tactical apparel, plate carriers, packs, belts, and duty gear through extensive wholesale, retail, and government channels. Overlaps HSP's tactical gear categories but competes primarily on breadth of catalog and distribution scale rather than founder-authenticity positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/haleystrategic
• Facebookfacebook.com/HaleyStrategic

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haley Strategic Partners