What Tasty Donuts & Coffee does

Tasty Donuts & Coffee is a privately held specialty food and beverage retailer operating under TASTY GASTRO GMBH, founded in 2012 and headquartered in Bremen, Germany with a registered Swiss holding entity in Ebmatingen. The company operates a small network of owned and franchised retail storefronts across Germany and Austria — five physical locations are listed on its impressum in Graz (Jakominiplatz and Seiersberg), Kapfenberg, Salzburg, and Wiener Neustadt — and runs an active franchise recruitment program for further DACH expansion. Its product portfolio centers on handmade donuts and cronuts across three tiers (Tasty Classics at €2.20, Tasty Sweeties at €2.90, Tasty Cronuts at €3.20–€3.90), complemented by coffee beverages sourced from Costa Rica, Colombia and Ethiopia, shakes, smoothies, and EU-manufactured bubble tea.

The company's underlying technology is a WooCommerce-based e-commerce front end on WordPress with two notable digital surfaces: the Donut-Baukasten, a rule-based build-your-own donut configurator allowing customers to compose custom donuts from a matrix of dough, glaze, filling, sauce, and topping options (toppings priced from €0.20), and a Google Maps-integrated shop finder for store location discovery. Online pre-orders are accepted with payment processing through PayPal and Sofortüberweisung. In 2023 the company completed a full brand redesign with a new logo, store identity, and a market push into Frankfurt.

Tasty Donuts & Coffee generates revenue primarily through point-of-sale retail transactions at its owned and franchise locations, supplemented by franchise fees, royalties, and online pre-orders fulfilled for in-store pickup. Pricing is menu-driven and unit-based, with average tickets in the low-single-digit euro range. The customer base is broadly consumer-facing (B2C) — general consumers seeking custom, freshly made donuts and adjacent beverages — with franchisees forming a secondary B2B customer segment. Operating geographies are explicitly limited to Germany and Austria within the DACH region, with Switzerland hosting the holding entity.

Name

Tasty Donuts & Coffee

Legal name

TASTY GASTRO GMBH

Website

https://tasty-donuts.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Tasty Donuts & Coffee is a privately held German-Austrian specialty retailer operating owned and franchised storefronts that sell handmade donuts, cronuts, coffee, shakes, smoothies, and bubble tea, with an online pre-ordering system and build-your-own Donut-Baukasten configurator serving consumer customers across the DACH region.

Ownership category

akta.pro rank

Product category

Specialty Bakery & Coffee Shop

NAICS

Baked Goods Retailers (445291), Bakeries and Tortilla Manufacturing (3118), Coffee and Tea Manufacturing (311920)

SIC

Retail-Eating & Drinking Places (5810), Bakery Products (2050), Food And Kindred Products (2000)

akta.pro primary industry

Donut Shops (THAFAGAE)

akta.pro secondary industries

Coffee Chains & Franchise Cafes (THAFADAB), Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG)

Keywords

• Donut shops
• Specialty coffee
• Bakery retail
• Customizable donuts
• Quick service restaurant

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Food & Beverage Sales: Revenue is generated through point-of-sale transactions at owned and franchise retail locations. Products include freshly made donuts (filled and unfilled), cronuts, coffee beverages, shakes, smoothies, and bubble tea. Customers can order online for in-store pickup or purchase directly at the counter. The online ordering system supports pre-ordering, with a build-your-own donut configurator (Donut-Baukasten) integrated into the e-commerce flow.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Tasty Donuts & Coffee operates a chain of retail stores in Germany and Austria selling handmade, freshly prepared donuts (filled and unfilled), cronuts, coffee beverages, shakes, smoothies, and bubble tea. Customers can build personalized donuts through an online Donut-Baukasten configurator and pre-order products for in-store pickup. The business also operates a franchise program for expansion under TASTY GASTRO GMBH.

Product overview

Tasty Donuts & Coffee is a bakery and coffee shop chain operating under TASTY GASTRO GMBH, offering handmade donuts, cronuts, coffee beverages, shakes, smoothies, and bubble tea across Germany and Austria (with locations in Graz, Seiersberg, Kapfenberg, Salzburg, and Wiener Neustadt). The company was founded in 2012 and operates on a 'Daily Fresh & Handmade' philosophy. The product portfolio consists of four main donut/cronut categories (Tasty Classics Filled at €2.20, Tasty Classics Unfilled at €2.20, Tasty Sweeties at €2.90, and Tasty Cronuts at €3.90), complemented by hot beverages (Coffee), cold beverages (Shakes, Smoothies, Bubble Tea). A key differentiator is the Donut-Baukasten (Donut Builder) customization tool that allows customers to create personalized donuts with choices of dough, glaze, toppings, sauces, and fillings. The company also offers an online pre-ordering system for in-store pickup and a franchise program for expansion.

Differentiator

Problem solved

Functional benefit

Brands

• Tasty Classics: Classic donut line including filled and unfilled varieties
• Tasty Sweeties
• Tasty Cronuts

Products and services

• Tasty Classics - Filled Donuts Handmade filled donuts with cream, fruit, and chocolate fillings, customizable via the Donut-Baukasten builder. Priced at €2.20.
• Tasty Classics - Unfilled Donuts Classic handmade donuts with various glazes including chocolate, caramel, cinnamon sugar, vanilla, and white chocolate, available with optional toppings. Priced at €2.20.
• Tasty Sweeties Premium handmade donuts with elaborate toppings including brownies, cookies, specialty chocolates (KitKat, Toblerone, Snickers, After Eight), and fillings such as pistachio cream, hazelnut cream, and caramel. Priced at €2.90.
• Tasty Cronuts Cronut (croissant-donut hybrid) products with premium fillings such as pistachio cream, hazelnut cream, caramel, blueberry, strawberry, and vanilla caramel. Priced at €3.90.
• Coffee (Kaffee) Coffee beverages made from Arabica and Robusta beans sourced from Costa Rica, Colombia, and Ethiopia, roasted in drum roasters. Varieties include Caffè Crema, Espresso, Cappuccino, Latte Macchiato, Caffè Americano, Flat White, and Hot Chocolate.
• Shakes Milkshakes prepared with real chocolate, milk, and frozen yogurt in flavors including Cookie-Rookie, Choco-Loco, Coffee-Coma, Peanut-Peacock, Carameltdown, and Vanilla-Gorilla.
• Smoothies Fresh smoothies prepared from whole fruits, juice, and fruit ice, including Strawberry Finn, Mango-Django, Orange-Utan, Coco-Gogo, Berry-Booster, and Straw-Man varieties.
• Bubble Tea

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Krispy Kreme: Global specialty donut chain with strong brand recognition and retail/manufacturing model. Comparable to Tasty as a donut-forward concept serving similar treat occasions, though vastly larger and operating a wholesale-plus-retail distribution model.
• Dunkin': Iconic U.S. donut and coffee chain (rebranded to Dunkin' in 2019) with broad beverage and baked goods menu. Direct category overlap with Tasty Donuts & Coffee's donuts-plus-coffee positioning, though operating at far greater scale.
• Starbucks: Global coffee chain that has expanded its food menu to include pastries and baked goods. Comparable in coffee-led retail and complementary bakery offering, but operates at massively greater scale and with a different core product (coffee).
• Tim Hortons: Canadian coffee-and-donut chain with broad menu and franchise model. Comparable in donuts-plus-coffee retail concept, and in franchised growth playbook, though at significantly larger scale and primarily North American footprint.

Direct peers

• Le Pain Quotidien: International cafe-bakery chain offering pastries, breads, coffee, and light meals in a casual sit-down format. Closely parallels Tasty's cafe-bakery hybrid positioning combining specialty baked goods with coffee and complementary beverages.
• J.CO Donuts & Coffee: International donut and coffee chain originally from Indonesia, known for premium, customizable donut assortments paired with specialty coffee. Closely mirrors Tasty's combination of made-to-order donuts, varied toppings, and integrated coffee program.
• Paul (Groupe Holder): French/European bakery-cafe chain with deep menu of artisanal breads, viennoiseries, pastries, sandwiches, and coffee. Direct comparison to Tasty as a European cafe-bakery serving both retail and on-site consumption.
• Brioche Dorée: French-origin cafe-bakery chain with broad European footprint serving pastries, sandwiches, salads, and coffee. Highly comparable to Tasty's concept of freshly prepared bakery items combined with a coffee/beverage program in a quick-service setting.

Regional players

• Kamps Backstuben: German bakery chain with multiple retail locations offering fresh breads, rolls, and pastries. Direct regional overlap with Tasty Donuts & Coffee in the German bakery retail space, though more focused on traditional breads than specialty donuts.
• BackWerk: German self-service bakery chain offering bread, rolls, and sweet baked goods at value price points. Comparable as a DACH-region bakery retail concept, though positioned at lower price points and with a self-service rather than made-to-order model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tastydonutsandcoffee
• Instagraminstagram.com/tasty_donuts_salzburg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tasty Donuts & Coffee