Zenda

What Zenda does

Zenda LLC is a privately held, family-owned Florida cooling tower services contractor founded in 1964 by William G. Zenda ("Bud") as ZenRus. The firm, now led by second-generation owner James Zenda from its Coral Springs, FL headquarters, installs, rebuilds, services, and maintains commercial and industrial cooling towers ranging from 5 to 5,000 tons, and also sources parts across all makes and models. Historically the #1 Baltimore Aircoil Company sales organization in the United States, Zenda currently holds exclusive U.S. Manufacturer Representative rights for Cool Water Technologies (CWT), distributing custom evaporative cooling towers nationwide.\n\nThe company's technical capabilities extend beyond cooling towers into precision rotating-machinery reliability services, including belt pulley alignment (Easy-Laser XT190), dynamic shaft alignment (Easy-Laser XT660), and field balancing (Vibworks powered by LUDECA). Zenda holds Florida State Contractors License # CAC 1815907 and is an active member of the US Green Building Council and BOMA Florida, positioning the firm within green-certified and professionally managed commercial building networks.\n\nZenda generates revenue through three primary streams: one-time cooling tower sales and installations, recurring service and maintenance contracts, and transactional parts sourcing. Pricing is quote-based with free consultations. Go-to-market is direct, relationship-driven field sales supported by industry association referrals. The firm operates with a small team (1–10 employees), serves primarily Florida-based commercial and industrial customers with select U.S.-wide engagements, and has no disclosed external funding, institutional investors, subsidiaries, or M&A activity.

Name

Zenda

Legal name

Zenda LLC

Website

https://zenda-llc.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

1–10 employees

Short description

Zenda LLC is a family-owned Florida contractor, founded in 1964, that installs, services, maintains, and sources parts for commercial and industrial cooling towers (5–5,000 tons), while also providing precision machinery alignment and balancing services.

Ownership category

akta.pro rank

Product category

Cooling Tower Services and Equipment

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Steam and Air-Conditioning Supply (22133)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Refrigeration & Service Industry Machinery (3580), Steam & Air-Conditioning Supply (4961)

akta.pro primary industry

Chillers, Boilers & Central Plant Operations (BPABACAG)

akta.pro secondary industries

Cooling Tower & Evaporative Condenser Water Treatment (BPABAJAC), Chillers & Cooling Plant Equipment (IMAHAKAE), Facilities Operations & Maintenance (Power/Cooling/Mechanical) (HDABANAC)

Keywords

• Cooling tower services
• HVAC maintenance
• Evaporative cooling systems
• Machinery alignment services
• Industrial cooling equipment

Headquarters

HQ city

Coral Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Cooling Tower Sales: Sales of cooling towers ranging from 5 tons to 5,000 tons, including custom-built towers designed around building parameters. Zenda provides complete installation services.
2. Service and Maintenance: Service contracts and maintenance including standard cleanings, major repairs, and routine maintenance to ensure cooling tower longevity and reliability.
3. Parts Sourcing: Parts procurement for all makes, models, and designs of cooling towers through their extensive supplier network.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Zenda LLC is a Florida-based cooling tower specialist that sells, installs, rebuilds, services, and maintains commercial and industrial evaporative cooling towers ranging from 5 to 5,000 tons. The company also provides precision machinery alignment and balancing services (belt, shaft, and field balancing) using laser-based and vibration-analysis tools to reduce rotating-equipment downtime. It additionally acts as the U.S. manufacturer representative for Cool Water Technologies (CWT), supplying custom-built evaporative cooling towers.

Product overview

Zenda LLC is a cooling tower service company offering a unified suite of services centered on cooling tower sales, service, maintenance, and parts sourcing. The company operates as the U.S. manufacturer representative for Cool Water Technologies (CWT), a producer of custom evaporative cooling towers ranging from 5 to 5,000 tons. Complementing its core cooling tower offerings, Zenda provides specialized machinery alignment and balancing services including belt pulley alignment (using Easy-Laser XT190), dynamic shaft alignment (using Easy-Laser XT660), and field balancing (using Vibworks by LUDECA). The portfolio integrates these services into a turn-key solution for cooling tower needs across commercial and industrial applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Cooling Tower Sales and Installation

Quantifiable outcome

• Shaft alignment can reduce machinery breakdowns by up to 50%

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Baltimore Aircoil CompanycoreChannel Partner/ Reseller/ Distributor · 1 January 1964Historical partnership: William G. Zenda (Bud) established ZenRus in 1964 as the representative for Baltimore Aircoil Company (BAC) in the Caribbean Islands. The company later became the #1 BAC Sales organization in the United States before retirement in 2004.
• Cool Water Technologies (CWT)coreChannel Partner/ Reseller/ DistributorZenda LLC serves as the exclusive Manufacturer Representative for Cool Water Technologies in the United States. CWT manufactures high-quality, technologically advanced evaporative cooling towers that can be custom-built and designed around a building's individual parameters.
• US Green Building CouncilminorGTM or Marketing PartnerZenda LLC is an active member of the US Green Building Council, demonstrating commitment to sustainable and environmentally friendly building practices.
• BOMA FloridaminorGTM or Marketing PartnerZenda LLC is a proud member of BOMA Florida (Building Owners and Managers Association), providing visibility within the commercial building management community.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• EMCOR Group: National mechanical and electrical services contractor providing HVAC installation, service, and maintenance for commercial and industrial facilities. Comparable on the cooling tower service and maintenance side, especially for large enterprise customers.
• Brentwood Industries: Manufacturer of cooling tower fills, drift eliminators, and components, with growing aftermarket and replacement-parts presence. Comparable to Zenda on cooling tower parts sourcing and component supply.
• Comfort Systems USA: Leading national provider of HVAC mechanical services including installation, maintenance, and repair for commercial/industrial customers. Overlaps with Zenda on commercial cooling tower service work and recurring maintenance contracts.
• EVAPCO: Global manufacturer of cooling towers, evaporative condensers, and related heat-transfer equipment with significant US service and parts operations. Directly comparable product portfolio to Zenda's CWT-represented offering.
• SPX Cooling Technologies: One of the largest cooling tower and evaporative cooling equipment manufacturers globally with extensive service and aftermarket operations. Directly comparable to Zenda on cooling tower sales, service, maintenance, and parts for commercial/industrial customers.
• APi Group: Diversified safety, specialty, and industrial services platform with significant HVAC mechanical service exposure. Comparable on commercial building HVAC service and maintenance contracts that often include cooling tower scope.
• Baltimore Aircoil Company (BAC): Global evaporative cooling tower OEM and Zenda's historical principal. Comparable in cooling tower manufacturing, parts supply, and aftermarket service across commercial and industrial markets.

Emerging players

• Delta Cooling Towers: US manufacturer of induced-draft and counterflow cooling towers with custom-engineered options. Comparable to the CWT/Zenda custom cooling tower product offering, particularly for commercial and light industrial applications.

Direct peers

• Cool Water Technologies (CWT): Zenda's exclusive represented brand — a manufacturer of custom-built evaporative cooling towers (5–5,000 tons). Functionally a sister/principal entity, with overlapping customers and the same core product focus.
• Tower Performance, Inc. Regional Florida-based cooling tower service, repair, and replacement contractor offering sales, maintenance, and parts across commercial and industrial facilities. Closest like-for-like service-company peer to Zenda in the same geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/zenda_james
• Facebookfacebook.com/ZendaLLC
• LinkedInlinkedin.com/company/zendallc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zenda