Mesem

What Mesem does

Mesem (legal entity Holzzentrum MESEM GmbH & Co. KG) is a German specialty e-commerce retailer headquartered in Dülmen, operating since 1820 as a private limited partnership. The company sells fencing systems, garden furniture, terrace decking, mailboxes, garden tools, and select indoor furniture directly to end consumers through its own online storefront at mesem.de, with a 24/7 Click & Collect pickup option at its Dülmen warehouse and phone/WhatsApp support during business hours. The product portfolio spans WPC, aluminum, wood (Bangkirai, Douglasie, Lärche, Ipe, Jatoba, Kiefer, Thermoholz, Eukalyptus), BPC, glass, HPL, and plastic constructions across brands including Elephant, GroJa, Osmo, Delta, Zebra, Apple Bee, MWH, Niehoff, Brafab, Sieger, and Sneeboer, and the company offers a proprietary online fence planning tool (Zaunplaner) plus free professional fence planning consultation.

The business operates a B2C go-to-market aimed primarily at German homeowners undertaking fence installation, garden furniture setup, and terrace construction projects, with a secondary trade-professional segment served through a sample-case (Muster-Koffer) program. Pricing is unit-based per product/set, with prices inclusive of German VAT plus shipping; promotional mechanics include tiered voucher codes (Garten1000, Garten2000) and a newsletter signup incentive, and invoice purchases are capped at 5,000 EUR. Revenue is generated from one-time product sales via multiple payment methods (PayPal, credit card, bank transfer, direct debit, cash on delivery), with no subscription, financing, or recurring-revenue streams disclosed.

The technology stack centers on a custom e-commerce platform with deep category/facet taxonomy (material, dimensions, color, height, manufacturer), integrated planning/configurator functionality, and content marketing through the MESEM Magazine. Distribution is single-country (Germany) with a .de domain, German-language service, and physical fulfillment concentrated in one warehouse. There are no disclosed AI/ML capabilities, APIs, mobile apps, parent-company relationships, subsidiaries, funding rounds, M&A activity, or named management team members in the available data.

Name

Mesem

Legal name

Holzzentrum MESEM GmbH & Co. KG

Website

https://mesem.de

Company type

Private

Founded year

1820

Operating status

Operating

Headcount range

11–50 employees

Short description

Mesem (Holzzentrum MESEM GmbH & Co. KG) is a German D2C e-commerce retailer based in Dülmen selling fencing, garden furniture, terrace decking, and related outdoor products to German homeowners, supported by a proprietary online fence configurator and 24/7 Click & Collect pickup.

Ownership category

akta.pro rank

Headquarters

HQ city

Dülmen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct retail sales of fencing, garden furniture, and outdoor products to consumers. Revenue generated through online transactions with various payment methods including PayPal, credit card, bank transfer, direct debit, and cash on delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Mesem (Holzzentrum MESEM GmbH & Co. KG) is a German online retailer selling fencing systems, garden and lounge furniture, terrace decking, indoor furniture, mailboxes, and garden tools from multiple brands. The company operates an e-commerce webshop with a proprietary online Zaunplaner (fence planner) tool and offers a 24/7 self-service Click & Collect pickup at its Dülmen warehouse.

Product overview

Mesem (Holzzentrum MESEM GmbH & Co. KG) is a German e-commerce company specializing in fencing, garden furniture, and outdoor/home products. The core product portfolio includes: (1) Fencing systems - WPC Zaun Komplettsets, WPC-Alu Modular Steckzaun, Rhombuszaun, Steckzaun, and garden gates (Tore) with accessories; (2) Garden furniture - Gartenmöbel Sets, Loungemöbel, Gartentische, Gartenstühle, Gartenliegen, Gartenbänke, Hollywoodschaukeln, and Sonnenschirme; (3) Indoor furniture from Habufa and Niehoff; (4) Terrace products - Terrassendielen in WPC, wood, and bamboo materials plus substructure; (5) Building materials including mailboxes (Briefkästen), house numbers, doorbells, and lighting. The company offers an online Zaunplaner tool for fence configuration. Major brands include Elephant, GroJa, Osmo, Delta, Zebra, Apple Bee, MWH, Niehoff, Brafab, and Sieger. Located in Dülmen, Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• WPC Zaun Komplettsets Complete Wood-Plastic Composite (WPC) fence sets in 180x180cm and 200cm heights with aluminum components, available in lengths from 5 m to 50 m for German homeowners seeking complete boundary fencing solutions.
• WPC-Alu Modular Steckzaun Modular WPC-aluminum plug-in fence systems under the Elephant brand, offered in customizable color combinations including Steingrau/Silber, Anthrazit/Anthrazit, and Bicolor Weiß/Anthrazit.
• Elephant FUSION Steckzaun WPC Premium WPC plug-in fence collection from the Elephant brand in anthracite color with 2-meter height, marketed as extra robust and tall.
• Rhombuszaun (Rhombus Fencing) Rhombus-profiled fencing in WPC, aluminum, BPC, and various woods (Hartholz, Lärche, Douglasie, Fichte, Kiefer, Thermoholz, Eukalyptus), available in multiple colors and standard heights of 90 cm and 180 cm.
• Steckzaun (Plug-in Fencing) Plug-in fence systems in WPC, aluminum, BPC, plastic, HPL, and wood species (Douglasie, Jatoba, Kiefer, Lärche, Thermoholz, Zeder), offered in heights from 90 cm to 200 cm.
• Gartentore (Garden Gates) Garden gates sold as single (Einzeltor), double (Doppeltor), and electric-drive variants in various materials and sizes to match the fencing systems.
• Gartenmöbel Sets (Garden Furniture Sets) Garden furniture sets in wicker (Geflecht), stainless steel (Edelstahl), aluminum, wood, and metal from brands including Zebra, Apple Bee, MWH, Niehoff, and Stern.
• Loungemöbel (Lounge Furniture) Lounge furniture including corner lounges (Ecklounge), daybeds, garden sofas, and lounge tables from brands such as Zebra, Apple Bee, 4Seasons, and Sieger.
• Gartentische (Garden Tables) Garden tables in rectangular, square, round, and oval shapes, made from HPL, stainless steel, aluminum, wood, wicker, and metal from brands including Zebra, Niehoff, and Brafab.
• Hollywoodschaukeln (Porch Swings) Porch swings from brands including Brafab, PEMODE Furniture, Zebra, and MWH for outdoor relaxation.
• Indoor-Möbel (Indoor Furniture) Indoor furniture including chairs, cantilever chairs (Freischwinger), armchairs (Sessel), tables, and furniture sets from Habufa and Niehoff brands.
• Terrassendielen (Terrace Decking) Terrace decking boards in WPC (hollow chamber and solid profile), wood (Bankirai, Douglasie, Lärche, Ipe), and bamboo (DreamDeck) from the Traumgarten brand.
• Sonnenschirme (Parasols/Sun Umbrellas) Parasols and sun umbrellas for garden and terrace shading.
• Gartengeräte (Garden Tools - Sneeboer) Premium garden tools from Dutch brand Sneeboer, including forks, hoes, cultivators, planting aids, rakes, shovels, and spades.
• Briefkästen (Mailboxes) Mailboxes from brands including Heibi, Allux, Max Knobloch, Mefa, and CMD, offered in wall-mounted, standing, parcel, and newspaper box variants.
• Zaunplaner (Free Fence Planning Service) Free professional fence planning service offered to customers, assisting with dimension customization and component selection for fence projects, complemented by the online Zaunplaner configuration tool.
• Top-Preis-Garantie (Top Price Guarantee) Price-matching guarantee service ensuring customers receive the best available price on purchased products.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Koninklijke Dekker Hout Groep BV (Elephant)coreChannel Partner/ Reseller/ DistributorElephant is a major fence manufacturer providing WPC, aluminum, and other fencing products. MESEM serves as a primary online reseller of Elephant products including the Modular WPC fence series. The Elephant Modular line is prominently featured with various color options and complete fence set configurations.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• GartenXXL: Large German online specialist for garden furniture and outdoor accessories, selling to homeowners via webshop. Comparable assortment and D2C focus make it a near-direct competitor for Mesem's garden furniture and lounge categories.
• Garten und Freizeit: German online retailer specializing in garden furniture, fences, and outdoor living products targeted at end consumers. Highly comparable to Mesem in product mix (WPC fences, lounges, decking) and B2C e-commerce GTM.
• Jorkisch: German wood and fence specialist merchant (already surfaced as a partner-brand mention via Mesem's navigation). Comparable assortment in wood and WPC fencing and related outdoor building materials, with overlapping trade/B2B customer base.
• gartenmöbel.de: German webshop dedicated to outdoor and garden furniture for homeowners. Direct overlap with Mesem's lounge, dining, and sunshade categories; relevant peer for measuring assortment and pricing dynamics.

Broad incumbents

• Hornbach: Major pan-European DIY/home improvement retailer with a strong garden and outdoor assortment and a sophisticated omnichannel proposition. Competes with Mesem on a subset (fencing, decking, garden furniture) but from a vastly broader portfolio and budget.
• Dehner: Germany's largest garden center chain with a growing online shop covering plants, garden furniture, and outdoor living. Closely comparable garden-outdoor focus though much larger assortment and store footprint.
• OBI: One of Germany's largest DIY chains with extensive online and brick-and-mortar garden ranges. Overlaps with Mesem on fences, decking, and outdoor furniture; not a specialist but a powerful competitor for keyword and category traffic.
• Westfalia: Long-established German mail-order and online retailer with garden and outdoor furniture categories. Overlaps with Mesem on garden furniture and outdoor living, primarily serving a D2C audience.
• Hagebau: German building materials and garden cooperative serving both DIY consumers and trade customers. Comparable to Mesem in fence and outdoor categories but operating a trade-retail hybrid at significantly larger scale.
• BAUHAUS: Leading German DIY and building materials retailer with broad garden and outdoor offering. Overlapping with Mesem across fence and terrace categories at the broad-incumbent level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/mesem.de
• Pinterestpinterest.de/mesem_de

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mesem