Veterans Memorial Hospital

What Veterans Memorial Hospital does

Veterans Memorial Hospital is a non-profit, county-owned, 25-bed Critical Access Hospital located in Waukon, Iowa, serving Allamakee County and surrounding northeast Iowa communities since opening on October 1, 1950. The hospital provides comprehensive acute and outpatient care including a 24/7 Level IV trauma emergency department designated as a Stroke Capable Hospital, inpatient care, a three-suite Birthing Center with water-birth capability, general surgery, diagnostic imaging (CT, MRI, 3D mammography, 4D ultrasound, nuclear medicine), laboratory, cardiopulmonary and physical rehabilitation, infusion services, diabetes education (nationally recognized by AADE), and EMS/ambulance services responding to 1,000+ calls per year. Care delivery is distributed across the main Waukon campus plus two primary care clinics (Waukon opened 2021, Postville opened 2022), with a dedicated Behavioral Health Clinic (2022) and the Senior Life Solutions outpatient mental health program for adults 65+ (launched March 2026).

The technology stack centers on Epic MyChart for patient portal access, digital radiology with remote interpretation provided by Emplify Health (formerly Gundersen Lutheran) on a 24/7 basis, telemetry-enabled cardiac and pulmonary rehabilitation, and a CRNA-led anesthesia service. Visiting specialty coverage from Gundersen/Emplify Health physicians extends surgical and podiatric services that the hospital could not sustain with local staff alone. The revenue model is fee-for-service healthcare delivery reimbursed primarily through Medicare (including Shared Savings Program ACO participation), Medicaid, and private insurance, supplemented by self-pay and a sliding-scale financial assistance program, with auxiliary fundraising via the Veterans Memorial Health Care Foundation (incorporated 1982). The patient base is rural and broadly distributed across Allamakee County, with marketing executed through a community-based model including the Fountains of Health quarterly newsletter, county fair participation, free sports physicals, and community health needs assessments rather than digital or enterprise sales channels.

Name

Veterans Memorial Hospital

Legal name

Veterans Memorial Hospital

Website

https://www.veteransmemorialhospital.com/

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

251–500 employees

Short description

Veterans Memorial Hospital is a non-profit, county-owned 25-bed Critical Access Hospital in Waukon, Iowa, providing comprehensive acute, outpatient, emergency, surgical, behavioral health, and primary care services to Allamakee County and surrounding northeast Iowa communities through its main campus, two satellite clinics, home health, and ambulance services.

Ownership category

akta.pro rank

Product category

Rural Hospital and Critical Access Healthcare Services

NAICS

Home Health Care Services (621610)

SIC

Services-Hospitals (8060), Services-Home Health Care Services (8082)

akta.pro primary industry

Veterans/Military Hospitals & Federal Health Systems (HLAFAAAH)

akta.pro secondary industry

Home Hospice Agencies (HLAFAEAC)

Keywords

• Rural hospital services
• Critical access hospital
• Emergency trauma care
• Birthing center services
• Behavioral health clinic

Headquarters

HQ city

Waukon

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Patient Care Services: Fee-for-service healthcare delivery including inpatient care, outpatient services, emergency department, diagnostic imaging, laboratory, rehabilitation, and surgical services. Revenue generated from insurance reimbursements (Medicare, Medicaid, private insurance) and patient payments.
2. Insurance and Government Programs: Revenue from Medicare, Medicaid, and private insurance companies for covered healthcare services. The hospital participates in Medicare Shared Savings Program Accountable Care Organizations.
3. Foundation Donations: The Veterans Memorial Health Care Foundation raises funds through donations, golf tournaments, Christmas Fantasy events, and other fundraising activities to support medical equipment, facility improvements, patient programs, and staff education.
4. Self-Pay and Sliding Fee Scale: Revenue from uninsured and underinsured patients paying directly, with financial assistance available through sliding fee scale and payment plans based on ability to pay.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Veterans Memorial Hospital is a 25-bed critical access hospital that delivers comprehensive inpatient, outpatient, surgical, emergency, maternity, behavioral health, rehabilitation, and home health services to residents of Allamakee County and northeast Iowa. The hospital operates from a main campus in Waukon and satellite clinics in Waukon and Postville, providing local access to specialty care such as Level IV trauma, stroke-capable emergency care, water-birth delivery, 3D mammography, and senior mental health programming.

Product overview

Veterans Memorial Hospital is a 25-bed critical access hospital providing comprehensive healthcare services to Allamakee County and surrounding northeast Iowa communities. The hospital operates through a platform of integrated clinical services organized around its main campus in Waukon and two satellite clinic locations in Waukon and Postville. Core clinical services include Emergency/Trauma Care, Inpatient Care, Birthing Center, Surgical Services, Laboratory, Radiology/Imaging, Rehabilitation Services, Cardiopulmonary Rehabilitation, Infusion Services, and Diabetes Education. The hospital has expanded into Behavioral Health Services with dedicated clinics in both Waukon and Postville, and launched Senior Life Solutions, a mental health program specifically for adults 65 and older. Support services include Community & Home Care, Ambulance Services, Public Health, Nutrition Services, Massage Therapy, and Respiratory Therapy. Patient-facing digital services include MyChart patient portal, online bill pay, and SHIIP Medicare assistance. The hospital is supported by the Veterans Memorial Health Care Foundation for fundraising and community support.

Differentiator

Problem solved

Functional benefit

Products and services

• Veterans Memorial Hospital - Main Campus A 25-bed critical access hospital providing acute care, 24/7 emergency services, and comprehensive inpatient medical care to residents of Waukon, Allamakee County, and surrounding areas in northeast Iowa.
• VMH Medical Clinic - Waukon Primary family health care clinic offering extended hours and walk-in clinics Monday-Thursday evenings from 4:30 pm - 6:30 pm, serving patients in the Waukon area.
• VMH Medical Clinic - Postville Primary family health care clinic providing family medicine services including OB/maternity, newborn, well-child visits, and acute care for residents of Postville and surrounding communities.
• Behavioral Health Services Confidential, evidence-based mental and emotional health care services including assessment, treatment, and ongoing support for anxiety, depression, ADHD, mood disorders, OCD, trauma, and other behavioral health needs, offered at clinics in Waukon and Postville.
• Birthing Center Family-friendly birthing facility with three delivery suites and one water birth suite, offering personalized delivery plans, various pain control options including water immersion, and lactation consulting services for expectant families.
• Emergency Department Level IV trauma care facility open 24/7, 365 days a year, staffed with physicians, advanced practice practitioners, nurses, paramedics and ER technicians; designated as a Stroke Capable Hospital and participating in the regional STEMI program.
• Laboratory Services Comprehensive lab testing services including cholesterol, blood sugar, thyroid, kidney function, uric acid, hemoglobin, calcium, liver function, vitamin D, prostate health, and electrolyte testing with community wellness pricing.
• Radiology and Imaging Services Full-service diagnostic imaging including X-rays, CT scans, MRI, mammography (3D), ultrasound (including 4D), bone densitometry, nuclear medicine, and fluoroscopies, partnering with board-certified radiologists from Emplify Health.
• Rehabilitation Services Outpatient and inpatient physical therapy, occupational therapy, and speech therapy services including orthopedic rehabilitation, vestibular rehabilitation, wound care, dry needling, and athletic training.
• Cardiopulmonary Rehabilitation Cardiac rehabilitation for post-cardiac event patients and pulmonary rehabilitation for chronic lung disease patients, including breathing techniques, oxygen use management, and telemetry monitoring.
• Infusion Services IV antibiotic therapy, anti-inflammatory and steroid therapy, blood transfusions, iron therapy, chemotherapy symptom management, and autoimmune disease treatments including rheumatoid arthritis and Crohn's disease.
• General Surgery Services General surgical procedures including hernia repairs, gall bladder removal, C-sections, vasectomies, endoscopies, colonoscopies, EGDs, and routine anorectal procedures, offered three days a week by Gundersen surgeons.
• Diabetes Education Program Nationally recognized diabetes education program providing self-management skills for Pre-Diabetes, Type 1, Type 2, and Gestational Diabetes, including Continuous Glucose Monitoring and a monthly support group.
• Senior Life Solutions Mental health program for adults 65+ experiencing depression, anxiety, and other mental health challenges, offering confidential assessment, individual and group therapy, family therapy, medication management, and after-care planning.
• Community and Home Care Home-based nursing, home care aide, and therapy services helping patients remain in their homes, including medication management, wound care, injections, catheter care, and coordination with medical providers.
• Ambulance Services 24-hour emergency and transfer ambulance services with three ambulances responding to over 1000 calls annually, staffed by 24 active EMS providers offering advanced life support throughout the area.
• Podiatry Services Foot and ankle care including treatment of corns, calluses, bunions, ingrown nails, wounds, and diabetes-related foot complications, with minor surgical procedures available.
• Pain Management Clinic Chronic pain treatment services including epidural steroid injections, joint injections, trigger point injections, fluoroscopic guided joint injections, nerve blocks, and facet injections.
• Inpatient Care Acute care for short-term medical stays, skilled care for patients transitioning from hospital to home, one-to-one nursing care, telemetry monitoring, hospice care, observation stays, and respite care services.
• Anesthesia Services Certified Registered Nurse Anesthetist (CRNA) services providing IV sedation, general anesthesia, spinal anesthesia, nerve blocks, obstetric analgesia, and trauma stabilization available 24/7.
• Massage Therapy Therapeutic massage services including Swedish massage, heated stones, sports massage, compassionate touch, reflexology, raindrop treatment, and cupping therapy, with 30-minute to 1.5-hour sessions priced from $40 to $100.
• Nutrition Services Nutritious patient meals and personalized nutrition counseling with a registered dietitian for weight management and health improvement.
• Respiratory Therapy Respiratory care for conditions such as asthma, COPD, pneumonia, and lung cancer, including smoking cessation support and in-facility sleep studies for sleep disorder diagnosis.
• Wound Care Services Specialized wound treatment including assessment, measurements, specialized dressings, and wound vac therapy for non-healing and chronic wounds.
• Public Health Services Allamakee Public Health services including immunization clinics, blood pressure screenings, disaster preparedness, and community health education programs.
• MyChart Patient Portal Secure online patient portal for accessing medical records, viewing test results, messaging providers, scheduling appointments, and managing health information.
• Veterans Memorial Health Care Foundation Nonprofit foundation incorporated July 26, 1982, raising funds to support hospital equipment, facility improvements, patient programs, and staff education through various fundraising events.

Quantifiable outcome

• Over 90% of Senior Life Solutions program participants report significant improvement in symptoms
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Emplify Health (formerly Gundersen Lutheran)coreTechnology or Integration · 1 January 2005Emplify Health provides board-certified radiologists who are available 24/7 to interpret imaging studies and provide complete reports. The partnership enables advanced radiology services including CT, MRI, and digital imaging interpretation without requiring local specialty coverage.
• Dr. Greg Valkosky (Gundersen Health)coreStrategic or Co-development PartnerDr. Greg Valkosky of Gundersen Health visits Waukon, sees patients in the Gundersen Waukon Clinic attached to the hospital, and performs podiatric surgical procedures in the VMH surgery suite, complementing Dr. Kristina Thompson's podiatry services.
• Regional STEMI ProgramcoreStrategic or Co-development PartnerVeterans Memorial Hospital participates in the region's STEMI (ST-Elevation Myocardial Infarction) program for rapid treatment of heart attacks, coordinating with regional hospitals for immediate transfer and treatment when specialized cardiac care is needed.
• Local Ambulance Services (Harpers Ferry, Lansing, Monona, New Albin, Postville, Waterville)minorStrategic or Co-development PartnerRegional ambulance services from surrounding communities frequently bring patients to Veterans Memorial Hospital and receive mutual support coverage from VMH ambulance service during daytime hours, providing seamless emergency medical services throughout Allamakee County.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Winneshiek Medical Center: A similarly-sized Critical Access Hospital located in Decorah, Iowa — roughly 25 miles from Waukon. Operates a comparable mix of inpatient, outpatient, birthing, surgical, and clinic services for a rural northeast Iowa population, making it the most directly comparable peer.
• Gundersen Palmer Lutheran Hospital: A Critical Access Hospital in West Union, Iowa, also part of the Gundersen (now Emplify) regional network. Provides comparable inpatient and outpatient services in rural northeast Iowa and shares the same specialty partner relationship dynamic as VMH.
• Crossing Rivers Health: A Critical Access Hospital in Prairie du Chien, Wisconsin, serving a rural tri-state area along the Mississippi River. Comparable in size, service mix, and rural critical-access operating model to VMH.
• Vernon Memorial Healthcare: A Critical Access Hospital in Viroqua, Wisconsin, providing acute care, primary care clinics, and ancillary services to a rural southwestern Wisconsin population — closely analogous to VMH's footprint and service-line structure.
• Regional Health Services of Howard County: A Critical Access Hospital in Cresco, Iowa, delivering similar rural acute care, emergency, and outpatient services in northeast Iowa. Closely comparable in scale and operating context.

Broad incumbents

• UnityPoint Health: A large Iowa-headquartered health system operating numerous hospitals and clinics across the state, including rural and critical access facilities. Represents the broader incumbent competitive context for patient retention and specialty referrals.
• MercyOne: A major Iowa-based non-profit health system with a broad network of hospitals and clinics. Competes for referrals and specialist coverage in the same northeast Iowa/Minnesota/Wisconsin regional market as VMH.
• Mayo Clinic Health System: Large regional health system that previously operated the Mayo Waukon Clinic building acquired by VMH in 2019. Represents a broad incumbent competitor for specialty referrals and rural primary care in the region.

Regional players

• Avera Health: A regional health system serving Iowa, South Dakota, Minnesota, and Nebraska with a network of rural hospitals. Comparable rural critical access operating model and similar community-based footprint, though primarily serving a different geographic territory.

Others

• Emplify Health (Gundersen Health System): A regional health system and current partner of VMH providing radiology interpretation, specialty coverage, and visiting physician services. Functions as a partner/enabler rather than direct competitor, though it also operates competing acute care assets in the region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veterans Memorial Hospital