Choice Consulting

What Choice Consulting does

Choice Consulting is a privately held professional services firm founded in 2018 by Greg Stephens and headquartered in Austin, Texas. The company specializes in human capital development, delivering executive coaching, management training, mediation, and behavioral assessments to enterprise clients. Its core products comprise Performance Coaching, Communication and Management Training, Mediation, and a portfolio of branded curricula including Crucial Conversations, Crucial Accountability, Influencer, Getting Things Done, The Power of Habit, and the week-long Executive Leadership Institute (ELI). Supplementary offerings include DISC, Emotional Intelligence, and the proprietary Cultural Alignment Profile assessments. Underlying delivery is licensed from two ecosystem partners — VitalSmarts (Master Certified Trainer status) and TTI Performance Systems (certified behavioral analyst) — which together provide the methodology backbone for the firm's workshops and diagnostic tools.

The firm's customer base spans Fortune 500 enterprises (IBM, Kimberly-Clark, Texas Instruments, ExxonMobil, Chevron, Lockheed Martin, Dell, USAA, PepsiCo, Chick-fil-A), government agencies (U.S. Army, U.S. Air Force, Department of Veterans Affairs, City of Fort Worth), healthcare systems (Mayo Clinic, Houston Methodist, VA Medical Centers), and higher education (Texas A&M University), with over 500 named organizations cited across the marketing footprint. Pricing is quote-based and not publicly disclosed; services are delivered via on-site workshops, individual coaching engagements, and open-enrollment public training courses. Geographic reach is primarily U.S.-centric with opportunistic cross-border delivery into Canada.

The go-to-market model is enterprise field sales supplemented by website-driven lead capture. Direct engagement with HR departments, executive leadership, and training buyers within large organizations is the primary sales motion, supported by published client testimonials and Fortune 500 logo display as social proof. The company does not appear to operate formal marketing automation or content marketing infrastructure, and the public website has not been visibly updated since its 2018 copyright date. There is no disclosed headcount beyond founder Greg Stephens, no external funding, and no public financial disclosures.

Name

Choice Consulting

Legal name

Choice Consulting

Website

https://choice-consulting.com

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Choice Consulting is an Austin, Texas-based private professional services firm founded in 2018 by Greg Stephens, offering executive coaching, licensed management training, behavioral assessments, and mediation to Fortune 500 enterprises, government agencies, and healthcare systems across North America.

Ownership category

akta.pro rank

Product category

Executive Coaching and Leadership Development Services

NAICS

Human Resources Consulting Services (541612), Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Leadership Development & Executive Coaching (BPAHAGAD)

akta.pro secondary industries

Performance Management & Productivity Consulting (BPAHAGAL), Organization Design & Change Management Consulting (BPAHACAD), Organization Design & Operating Model Consulting (BPAHAGAB), Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH)

Keywords

• Executive coaching services
• Leadership development training
• Corporate training programs
• Organizational behavior assessments
• Professional development services

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Performance Coaching: One-on-one executive and business coaching engagements designed to strengthen organizational leaders, eliminate barriers, and achieve breakthrough results. Delivered as customizable coaching solutions.
2. Management Training Programs: Classroom and workshop-based training including Executive Leadership Institute (ELI), Crucial Conversations, Crucial Accountability, Influencer, Getting Things Done, and Power of Habit programs. Offered as multi-day courses with video-based instruction and group participation.
3. Mediation Services: Mediation training and executive leadership programs focused on effective communication and team leadership development.
4. Corporate and Individual Assessments: Organizational culture and individual behavioral assessments including Emotional Intelligence and DISC assessments, designed to identify gaps and suggest solutions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Choice Consulting is a professional services firm that delivers executive performance coaching, leadership and communication training, behavioral assessments, and mediation services to enterprise and government clients. Their offerings include Performance Coaching, the Executive Leadership Institute, licensed training programs (Crucial Conversations, Crucial Accountability, Influencer, Getting Things Done, Power of Habit), and assessments (DISC, Emotional Intelligence, Cultural Alignment Profile). Services are designed to improve leadership effectiveness, communication, accountability, and organizational culture.

Product overview

Choice Consulting offers a portfolio of business coaching and professional training services designed to strengthen organizational leaders and improve workplace communication. The core offerings include Performance Coaching, Communication and Management Training, and Mediation services, supplemented by specialized training programs such as Crucial Conversations, Crucial Accountability, Influencer Training, Getting Things Done, and The Power of Habit. The company also provides assessment tools including DISC Assessments, Emotional Intelligence Assessments, and the Cultural Alignment Profile, along with the Executive Leadership Institute (ELI) program for executive development. Together, these services address organizational challenges including conflict resolution, low morale, low productivity, and high turnover by empowering individuals and organizations to develop communication, leadership, and relationship skills.

Differentiator

Problem solved

Functional benefit

Brands

• Cultural Alignment Profile: Assessment instrument used to map and understand the values of an organization's culture.
• Executive Leadership Institute (ELI)

Products and services

• Performance Coaching

Quantifiable outcome

• Coaching produces 529% return on investment and significant subtle benefits to the business
• +4 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• TTI Performance SystemscoreOthersChoice Consulting President Greg Stephens is certified as a professional behavior analyst through TTI Performance Systems. This certification enables the delivery of DISC assessments and behavioral analysis services to clients.
• VitalSmartscoreOthersGreg Stephens holds Master Certified Trainer status with VitalSmarts, the creator of the Crucial Conversations and Crucial Accountability methodologies. This licensing arrangement allows Choice Consulting to deliver certified Crucial Conversations training programs.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• BTS (Business Training Solutions): Consulting and capability-building firm focused on leadership development, sales enablement, and behavioral change. Comparable to Choice Consulting as a peer in professional services delivery of leadership and communication training to enterprise clients.
• Wilson Learning: Sales and leadership development firm offering training and assessments to global enterprises. Comparable to Choice Consulting as a mid-sized provider of behavioral training and assessment solutions to enterprise buyers.
• VitalSmarts: Creator and licensor of the Crucial Conversations and Crucial Accountability methodologies that Choice Consulting delivers under license. Comparable because Choice Consulting's flagship training portfolio is built almost entirely on VitalSmarts IP.
• TTI Performance Systems: Provider of DISC and other behavioral assessments that Choice Consulting is certified to administer. Directly comparable as a peer in the people-assessment and behavioral-instrument space.

Broad incumbents

• The Ken Blanchard Companies: Established leadership training and executive development provider with proprietary programs and assessments. Comparable to Choice Consulting in target audience (enterprise leaders) and content area (leadership and management development).
• Center for Creative Leadership: Nonprofit leadership research and executive education organization. Comparable to Choice Consulting as a provider of executive coaching, leadership development, and assessment services to large organizations.
• DDI (Development Dimensions International): Global leadership development and assessment firm serving Fortune 500 enterprises. Comparable to Choice Consulting as a direct competitor in executive leadership training and behavioral assessments at enterprise scale.
• FranklinCovey: Large-scale leadership and execution training firm that owns Getting Things Done and other methodologies offered by Choice Consulting. Comparable as a broader incumbent offering overlapping leadership/communication training to enterprise clients.
• Heidrick & Struggles: Executive search and leadership advisory firm offering executive coaching and leadership assessment services. Comparable to Choice Consulting as an enterprise-focused provider of executive development offerings.
• Korn Ferry: Global organizational consulting firm offering leadership development, executive coaching, and assessment services. Comparable to Choice Consulting in enterprise leadership and talent development offerings, though at vastly greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Choice Consulting