Rattling Stick
Rattling Stick is a London-based commercial production company and director roster serving global enterprise brands across TV, digital, and AI-enhanced content. Founded in 2006, it operates Rattling Studio as a full-service AI-powered production subsidiary.
- Company typePrivate
- Founded2006
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Rattling Stick does
Rattling Stick is a London-based commercial production company and director representation firm founded in 2006 by Daniel Kleinman, Ringan Ledwidge (d. 2021), and Johnnie Frankel. It represents a roster of more than 30 directors producing TV commercials, branded content, music videos, motion graphics, stills, and digital/social campaigns for major global brands including Apple, Nike, Google, Adidas, Coca-Cola, Booking.com, Lenovo, Sky Sports, and Domino's. The firm operates a wholly-owned subsidiary, Rattling Studio, launched in 2024 as a full-service creative, strategy, and production offering that integrates AI tools (generative video, generative imagery, and AI-composited environments) with traditional filmmaking to deliver content more efficiently.
The company's underlying capability stack combines a director-led creative bench with VFX, post-production special effects, and increasingly AI-assisted content creation. Work is delivered on a project-based, quote-driven professional services model, sold either directly to enterprise brand clients or through advertising agencies. Distribution is direct-to-brand and direct-to-agency at a global scope, with the London headquarters supplemented by a Lisbon presence. The company has accumulated substantial intangible assets over its 19-year operating history, including Cannes Lions (including a Film Grand Prix for Guinness 'noitulovE'), British Arrows Chairman's Awards, D&AD Pencils, and multiple 'Best Production Company' designations from Campaign Magazine.
Revenue mechanics are professional services with no publicly disclosed pricing; intellectual property is generated through campaign work for clients rather than licensed products. The customer base is concentrated in enterprise brands across automotive, technology, food & beverage, fashion/apparel, sports, and travel verticals, with no significant SMB or consumer-facing revenue line. Strategic positioning centers on access to A-list directing talent combined with AI-augmented production craft, targeting brands that require premium creative output for high-stakes campaigns.
Rattling Stick firmographics
Firmographics- Name
- Rattling Stick
- Legal name
- Rattling Stick
- Website
- https://rattlingstick.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rattling Stick is a London-based commercial production company and director roster serving global enterprise brands across TV, digital, and AI-enhanced content. Founded in 2006, it operates Rattling Studio as a full-service AI-powered production subsidiary.
- Ownership category
- akta.pro rank
Where Rattling Stick is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Rattling Stick business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Commercial Production: Production of TV commercials for major brands - their bread and butter service, carefully crafted with top talent
- Full-Service Production: Creative, strategy and production services spanning TV commercials, branded content, motion graphics, stills, social and digital campaigns
- Director Representation: Representation of a roster of directors including Daniel Kleinman, Ringo Ledwidge, and others for commercial and branded content projects
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Rattling Stick product offering
Product offeringCore offering
Rattling Stick is a commercial production company and director representation firm that represents a roster of 30+ award-winning directors for TV commercials, branded content, music videos, and digital campaigns for major global brands and advertising agencies. Through its subsidiary Rattling Studio, the company also offers full-service creative, strategy, production, and AI-enhanced solutions from brief to final film across all media formats.
Product overview
Rattling Stick operates as a commercial directing company with two main offerings: (1) The core Rattling Stick roster of directors for commercial and music video production, and (2) Rattling Studio, a full-service subsidiary spanning creative services, strategy, production, and AI solutions. The company crafts advertising content for major global brands across TV commercials, branded content, motion graphics, stills, social, and digital campaigns. Rattling Studio differentiates by blending traditional filmmaking with AI innovations to enhance creative vision while streamlining production.
Differentiator
Problem solved
Functional benefit
Products and services
- Rattling Stick Director Representation Director representation and booking service for a roster of 30+ award-winning directors producing TV commercials, branded content, music videos, and digital campaigns for global brands and advertising agencies.
- Rattling Studio Full-Service Production Full-service production subsidiary offering creative development, strategy, production, and AI-enhanced solutions across TV commercials, branded content, motion graphics, stills, social and digital campaigns. Delivers content from brief to final film with integrated AI tools.
- Rattling Stuff Music Video Direction Music video and commercial direction through a roster of directors, including AI-generated music video production such as the Fatboy Slim all-AI music video project.
Quantifiable outcome
- Guinness 'noitulovE' campaign achieved highest volume and value share for Guinness during its air date
- +3 more outcomes
Companies that use Rattling Stick
Customer profileNamed customers17 records
Segments2 records
Ideal customer profiles3 records
Rattling Stick technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature3 records
Rattling Stick partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- EurovisionminorBooking.com campaign featured partnerships with Eurovision, highlighting the brand's global reach
- Patak'scoreRattling Studio partnered on Patak's latest TV campaign, celebrating the people, kitchens, and stories behind the dishes. AI was used to bring heritage moments to life for a picture wall sequence
- Norwich City Football ClubcorePartnership with Norwich City FC and Samaritans for World Mental Health Day campaign 'Break The Silence' encouraging people to speak about mental health
- SamaritanscoreMental health awareness campaign partnership with Norwich City FC and Samaritans for World Mental Health Day
- Sky SportscorePartnership with Sky Sports for 2023 season launch campaign 'The Greatest Show on Earth' celebrating scale and spectacle of sport
- LenovocorePartnership with Lenovo to bring its global Formula 1 partnership to life through cinematic campaign showcasing technology powering the sport
- AdidascoreAdidas x Arsenal collaboration for 'Let's Chat Original' campaign celebrating Arsenal fans' originality with third kit launch
- Domino'score'Doughback' campaign celebrating 40 years of Domino's in UK with limited-edition 1980s merch range
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Rattling Stick competitors and assessment
Company assessmentDirect peers
- Pulse Films: London- and LA-based production company producing commercials, music videos, and long-form content. Directly comparable: similar director roster approach, comparable premium positioning, and produces for global brands and entertainment clients.
- Anonymous Content: US- and London-based commercial production company and director representation firm. Directly comparable to Rattling Stick: represents an A-list director roster, produces commercials and long-form content for global brands (Apple, Nike, Google), and operates a similar talent-representation plus production-services model.
- Park Pictures: US- and London-based commercial production company with a curated director roster. Directly comparable: produces commercials and branded content for global brands, competes for the same agency clients, and operates a similar boutique, talent-led business model.
- Academy Films: London-based commercial production company founded in the 1980s with a roster of award-winning directors. Directly comparable: serves the same agency and brand clients, competes for the same directing talent pool, and has a comparable creative prestige positioning.
- MJZ: New York- and London-based commercial production company representing globally recognized directors. Directly comparable: talent-representation model, premium commercial work for major brands (Adidas, Nike, Google), and competes with Rattling Stick for the same high-end directing assignments.
- Somesuch: London- and LA-based commercial production company with a curated director roster. Directly comparable: produces advertising and branded content for global brands using a similar boutique, talent-led model that competes with Rattling Stick for agency briefs.
- RSA Films (Ridley Scott Associates): Long-established London- and LA-based commercial production and directing company. Directly comparable: represents high-profile directors, produces premium TV commercials for major global brands, and competes with Rattling Stick for the same enterprise brand and agency clients.
- Knucklehead: London-based commercial production company representing a roster of directors. Directly comparable: produces TV commercials and branded content for major brands, competes with Rattling Stick in the UK commercial production market, and operates a similar talent-led model.
- Imperial Woodpecker: US-based commercial production company with a curated director roster producing for global brands. Directly comparable: premium commercial work, agency and brand clients overlapping with Rattling Stick's, and similar boutique representation-plus-production structure.
- Caviar: International commercial and content production company with offices in Europe and the US. Directly comparable: represents directors, produces commercials for global brands, and competes with Rattling Stick on agency briefs and brand campaigns.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Rattling Stick social profiles
Digital presenceRattling Stick financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rattling Stick leadership team
Management profileNumber of profiles
Profiles5 records
Rattling Stick subsidiaries and ownership
Company hierarchySubsidiaries2 records
Rattling Stick funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rattling Stick M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rattling Stick
What does Rattling Stick do?
Rattling Stick is a commercial production company and director representation firm that represents a roster of 30+ award-winning directors for TV commercials, branded content, music videos, and digital campaigns for major global brands and advertising agencies. Through its subsidiary Rattling Studio, the company also offers full-service creative, strategy, production, and AI-enhanced solutions from brief to final film across all media formats.
Is Rattling Stick a public or private company?
Rattling Stick is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rattling Stick founded?
Rattling Stick was founded in 2006. It employs 1 to 10 people.
Where is Rattling Stick based?
Rattling Stick is headquartered in London, United Kingdom, in the Europe region.
How does Rattling Stick make money?
Three revenue lines are on record. Commercial Production is the primary driver. The others are full-Service Production and director Representation.
Who are Rattling Stick's main competitors?
Direct peers on record are Pulse Films, Anonymous Content, Park Pictures, Academy Films, MJZ, Somesuch, RSA Films (Ridley Scott Associates), Knucklehead, Imperial Woodpecker and Caviar.
Does Rattling Stick have an API?
No public API is recorded for Rattling Stick.