What Danatronics does

Danatronics Corporation is a privately held, US-based manufacturer of non-destructive testing (NDT) instruments founded in 2004 and headquartered in Danvers, Massachusetts. The company designs, manufactures, and sells portable ultrasonic thickness gages, ultrasonic flaw detectors, hall-effect (magnetic) thickness gages, and video inspection systems (videoscopes and push-rod cameras), along with dual- and single-element transducer accessories. Its products serve integrity engineers and inspectors in oil and gas, power generation, manufacturing, plumbing/infrastructure, and storage/tank inspection, addressing use cases such as corrosion monitoring, weld flaw detection, precision thickness measurement, and visual inspection of hard-to-reach areas.

The product portfolio is organized into three modality families: the ECHO/EHC/UPG ultrasonic series (with the ECHO PRO as the newest flagship flaw detector offering dual touch-and-keypad operation, a 7-inch sunlight-readable display, IP67 enclosure, and a patent-pending Auto Calibration feature), the MTG-99 magnetic thickness gage for non-ferrous materials, and a video inspection line spanning the BoresEye, DG+, DJ, XtendaCam, SnakeEye, and VIS200/250/350/700/750 systems. A software layer, comprising the DataXL interface program (free), DataXL Pro (paid, with A-scan/B-scan display and Ultrapipe integration), and DataXL Mobile (free, iOS and Android), enables data export, firmware updates, and Bluetooth-based mobile workflows. Products are designed and assembled in the USA and carry CE certification and RoHS compliance.

Danatronics monetizes primarily through one-time hardware sales via a network of regional sales representatives and direct phone/email sales, supplemented by paid DataXL Pro software licenses (individual or site), repair and recalibration services, and transducer/accessory attach revenue. The company is bootstrapped and self-funded, with 1-10 employees and a 20-year operating history. The two co-founders, Dan Carnevale and Yogin Patel, are both former Panametrics (later GE) NDT veterans, and the company's product line reflects a direct lineage from Panametrics' portable ultrasonic heritage.

Name

Danatronics

Legal name

Danatronics Corporation

Website

https://danatronics.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Danatronics Corporation is a privately held, Danvers, MA-based manufacturer of portable non-destructive testing instruments, including ultrasonic thickness gages, ultrasonic flaw detectors, magnetic thickness gages, and video inspection systems, serving oil and gas, power generation, manufacturing, and infrastructure inspection customers primarily in the US and internationally via regional sales representatives.

Ownership category

akta.pro rank

Product category

Non-Destructive Testing Equipment

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Other Measuring and Controlling Device Manufacturing (334519), Electronic and Precision Equipment Repair and Maintenance (811210)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

NDT/NDE Inspection Equipment (Ultrasonic, eddy current, radiography, thermography) (IMAGAFAI)

akta.pro secondary industry

NDT/Inspection & Testing Services (Aviation) (IMABALAJ)

Keywords

• Ultrasonic thickness gages
• Portable flaw detectors
• Non-destructive testing equipment
• Magnetic thickness gages
• Video inspection systems

Headquarters

HQ city

Danvers

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Hardware Sales - Ultrasonic Products: Sale of portable ultrasonic thickness gages, flaw detectors, and related accessories including transducers
2. Hardware Sales - Hall Effect/Magnetic Products: Sale of MTG-99 magnetic thickness gages for non-ferrous material measurement
3. Hardware Sales - Video Inspection Products: Sale of videoscopes, borescopes, and push rod cameras for visual inspection applications
4. Software Licenses: DataXL Pro paid software for A-Scan and B-Scan display on computer, available as individual or site license
5. Repair and Calibration Services: Repair request and recalibration services for gages and equipment

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Danatronics designs and manufactures portable non-destructive testing (NDT) equipment, including ultrasonic thickness gages, ultrasonic flaw detectors, Hall effect/magnetic thickness gages, and videoscope/push rod camera inspection systems. The company also sells supporting software (DataXL, DataXL Pro, DataXL Mobile) and a range of dual and single element transducers, with all products designed and manufactured in the USA.

Product overview

Danatronics is a high technology company specializing in Non-Destructive Testing (NDT) with over 75 years of combined NDT experience. The product portfolio consists of three main categories: Ultrasound Products (including ECHO PRO and ECHO FD flaw detectors, ECHO 9/8/7 corrosion and precision thickness gages, EHC-09 and EHC-03 thickness gages, and UPG-07 precision gages), Hall Effect Gages (MTG-99 magnetic thickness gage for non-ferrous materials), and Video Products (BoresEye, DG+, DJ, Xtendacam, SnakeEye videoscopes, and VIS200/250, VIS350, VIS700, VIS 750 push rod cameras). Supporting software includes DataXL interface program for PC, DataXL Pro for advanced analysis with Ultrapipe integration, and DataXL Mobile for iOS and Android. The company also offers comprehensive transducer accessories including dual and single element transducers. Products are designed and manufactured in the USA with field-upgradeable software options.

Differentiator

Problem solved

Functional benefit

Products and services

• ECHO PRO Portable ultrasonic flaw detector with 7-inch sunlight readable touchscreen, dual touch screen and keypad operation, IP67 rugged enclosure, 10+ hour battery life, datalogging, 2 gates, DAC, TVG, AWS, API-5Ue, B-scan, and Peak Pitch Memory with audible chirp; designed for weld inspection, delaminations, porosity, and disbond analysis in oil and gas, power generation, and manufacturing.
• ECHO FD Portable ultrasonic flaw detector with 3.5-inch sunlight readable display, 2 independent gates, DAC, AWS, datalogger with B-scan, expandable micro SD card memory, and 13-hour battery life; can toggle between flaw detector, corrosion, and precision thickness modes.
• ECHO 9 Ultrasonic corrosion thickness gage with 3.5-inch sunlight readable color display, Echo-to-Echo coating ignore, B-scan, datalogger with up to 32GB SD card memory, live A-scan waveform, and Vibrate-on-Alarm feature; 27-hour battery life in standard mode.
• ECHO 8 Handheld corrosion and precision ultrasonic thickness gage combining dual and single element transducers in one package with 3.5-inch sunlight readable color display, live A-scan, B-scan, and datalogger with up to 32GB SD card memory.
• ECHO 7 Precision ultrasonic thickness gage with 3.5-inch color display, default and custom stored application setups, 1-micron resolution, unlimited reading datalogger via up to 32GB micro SD card, and live waveform (A-scan).
• EHC-09 Color Color display ultrasonic thickness gage for corrosion applications with sunlight readable color display, live A-scan, echo-to-echo to ignore coatings, B-scan, and 100K reading datalogger with export to Microsoft Excel.
• EHC-09 Monochrome Monochrome display ultrasonic thickness gage for corrosion applications with illuminated keypad for go/no-go testing, up to 50-hour battery life with 2 AA batteries, echo-to-echo option, and field upgradeable software.
• EHC-03 Entry-level ultrasonic thickness gage for accurate corrosion measurement with .040-20 inch steel range, Q-bar for measurement stability confirmation, 2-point calibration, and IP54 rated case.
• UPG-07 Color Precision ultrasonic thickness gage with color display for wall thickness testing requiring high accuracy; features 30MHz square wave pulser, .0001 inch resolution, and ability to store and recall 30 unique applications.
• UPG-07 Monochrome Precision ultrasonic thickness gage with monochrome display for wall thickness testing; features 30MHz square wave pulser, .0001 inch resolution, and multiple models from basic to fully loaded with B-scan and datalogger.
• MTG-99 Hall effect (magnetic) thickness gage for non-ferrous materials up to 1 inch with access to both sides; features IP67 rating, vibrates and changes color on alarm, optional internal datalogger, and made in USA.
• DataXL Standard free interface program for PC available for all EHC, UPG, ECHO and MTG series gages; saves readings to .csv files, updates gage software, and enables file transfer between gage and computer.
• DataXL Pro Paid version of DataXL that displays A-scan and B-scan images on computer and interfaces with Ultrapipe software; available as individual user license or site license.
• DataXL Mobile Mobile application for iOS and Android that exports thickness readings or files to mobile devices via Bluetooth; allows file setup and viewing of readings from ECHO series and MTG-99 gages.
• BoresEye Video inspection system with interchangeable camera assemblies starting at 3.9mm diameter; compatible with flexible, articulating, and push rod camera assemblies with 3.5-inch LCD display, supports video recording and snapshots.
• DG+ Hand-held videoscope series with interchangeable camera cables in 2mm, 4mm, and 6mm diameters; features 5-inch high resolution TFT LCD display, 360-degree full articulation, rechargeable Li-ion battery, and IP67 rated options.
• DJ Series Affordable hand-held videoscopes with 360-degree joystick controlled articulation up to 10M; available in 2mm to 6mm diameter options in lengths from 1-10M, with front, side, and dual view camera options, plus UV and infrared light options.
• XtendaCam Video pole inspection system with 40x zoom ratio (10x optical, 4x digital) extending up to 16 feet 4 inches; features IP-67 rated submersible camera head, variable intensity LED lighting reaching 25 feet, and pole-mounted LCD monitor with recorder.
• SnakeEye Low-cost hand-held remote video inspection system with waterproof camera head and display (IP68); features 5-inch color VGA LCD, LED camera, articulating wand adapter, and 4-foot cable with NiMH batteries.
• VIS200/250 Compact push rod camera system with 1-inch camera heads and 100-foot FRP push rod; features integrated locator transmitter, waterproof camera head, and up to 4 hours battery operation; VIS250 includes built-in recording.
• VIS350 Advanced push rod camera system with 100-foot pushrod and 1.5-inch IP67 CCD camera with pan and tilt capability; features 180-degree pan and 360-degree tiltable camera head, super bright TFT monitor, and built-in location transmitter.
• VIS700 HD video inspection system with razor-sharp high definition images, focus function for precise inspection, and wireless locating with adjustable frequency; features detachable 1.5-inch waterproof pan and tilt color camera head (IP67) and 7-inch HD color touchscreen.
• VIS 750 HD pushrod camera available in 130 and 200-foot options with self-leveling 1.5-inch HD pan tilt camera head and optional 1-inch HD camera head; features 7-inch color touchscreen monitor, wireless connectivity, and compatibility with Wohler inspection app.
• Dual Element Transducers Wide variety of dual element transducers from .5-10 MHz including standard dual, high temperature options (up to 950F), with potted cable and microdot connector options; models include DKS, DC, DK, and DHT series.
• Single Element Transducers Wide variety of single element transducers from .5-10 MHz including contact, composite, delay line, and angle beam transducers; available in various frequencies and diameters with right angle microdot connectors.
• Repair and Calibration Services Repair and recalibration services for Danatronics gages and equipment, requested via the website repair form and processed by the Danatronics team.

Quantifiable outcome

• 27 hour battery life on ECHO 9 in standard mode
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Sonatest: Sonatest is a UK-based direct competitor building portable ultrasonic flaw detectors and thickness gauges (e.g., Sitescan, Wave) for industrial NDT inspection. Overlaps with Danatronics across portable UT inspection customers and applications, with similar hardware-and-transducer business model.
• Zetec: Zetec produces ultrasonic and eddy current NDT instruments widely used in power generation, aerospace, and manufacturing inspection. Overlaps with Danatronics on portable UT flaw and thickness measurement for industrial asset integrity buyers.
• Evident (formerly Olympus Industrial): Evident is the market-leading manufacturer of portable ultrasonic flaw detectors and thickness gages (formerly Olympus Industrial), competing head-to-head with Danatronics across the ECHO/EHC/UPG product lines in oil & gas, power, and manufacturing inspection. Same product category, same NDT modality, same customer profile.
• Eddyfi Technologies: Eddyfi/NDT Global manufactures advanced ultrasonic, eddy current, and phased-array NDT instruments for asset integrity inspection. Competes with Danatronics' portable UT gages in industrial inspection while offering broader advanced NDT capability for the same energy and infrastructure customers.
• Dakota Ultrasonics: Dakota Ultrasonics is a closely comparable NDT equipment maker specializing in portable ultrasonic thickness gages and flaw detectors for corrosion and precision inspection. Similar size and product focus to Danatronics, serving overlapping oil & gas, power, and manufacturing customers.
• Magnetic Analysis Corp: MAC manufactures magnetic and eddy current NDT instruments (including thickness and flaw detection equipment) for industrial inspection. Directly comparable to Danatronics' MTG-99 Hall effect thickness gage line in the magnetic NDT modality.

Broad incumbents

• Waygate Technologies (formerly GE Inspection Technologies): Waygate, the former GE/Krautkramer NDT business, is the broad incumbent in industrial NDT inspection including ultrasonic gages, radiography, and remote visual inspection. It is the corporate successor to Panametrics NDT (Danatronics' founders' alma mater) and competes across Danatronics' full product portfolio with much broader scale.
• ITW Magnaflux: Magnaflux is a broad NDT consumables and equipment supplier (magnetic particle, dye penetrant, ultrasonic) under ITW, serving industrial inspection customers. Overlaps with Danatronics' Hall effect thickness gage line while operating a much wider NDT portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/danatronics
• YouTubeyoutube.com/channel/UC7NYvR5tCf87HmZeh8Rp7tQ
• Facebookfacebook.com/danatronics
• LinkedInlinkedin.com/company/danatronics

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Danatronics