De Hoofdzaak
De Hoofdzaak is a privately held, owner-operated communication services agency in Tilburg, Netherlands, providing B2B clients with end-to-end communication planning and execution, including corporate identity, websites, copywriting, print, and social media, coordinated by owner Liesbeth Rutten.
- Company typePrivate
- Founded2004
- HeadquartersTilburg, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What De Hoofdzaak does
De Hoofdzaak is a privately held, owner-operated communication services firm headquartered in Tilburg, Netherlands. The company supports business-to-business clients with end-to-end communication work, from initial communication planning and advisory through to execution, positioning itself as a single point of contact that coordinates a broad network of communication specialists rather than delivering all capabilities in-house. Its service portfolio covers communication planning and advisory, corporate identity (huisstijl) development, B2B website and webshop development, copywriting and artwork, translations, print production, social media management, and advertising/campaign development.
The firm has been operating for approximately two decades (founded circa 2004, with one source referencing 22 years of experience, placing activity from roughly 2002), and is led by owner Liesbeth Rutten, who is also personally involved in community initiatives such as the Cultuurfonds Tilburg communication working group. Client references span enterprise names including Pioneer Benelux, IBK Groep, and Connectin Europe BV alongside a long tail of SMB clients in fashion, wine, healthcare, coaching, and professional services. The firm's current public emphasis is on online B2B activities such as emailings, websites, and B2B webshops.
De Hoofdzaak generates revenue through professional services fees on a quote-based, project-by-project basis with no publicly disclosed pricing. Its go-to-market is sales-led, driven by direct engagement and network referrals within the Tilburg region and broader Dutch market. The firm operates as a micro-entity (1-10 employees) without external investors, parent company, funding rounds, or disclosed M&A activity, and carries no AI/ML technology layer; its underlying value proposition rests on the owner's coordination capability and personal relationships rather than on proprietary technology or scaled delivery infrastructure.
De Hoofdzaak firmographics
Firmographics- Name
- De Hoofdzaak
- Legal name
- De Hoofdzaak
- Website
- https://dehoofdzaaktilburg.nl
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- De Hoofdzaak is a privately held, owner-operated communication services agency in Tilburg, Netherlands, providing B2B clients with end-to-end communication planning and execution, including corporate identity, websites, copywriting, print, and social media, coordinated by owner Liesbeth Rutten.
- Ownership category
- akta.pro rank
Where De Hoofdzaak is headquartered
LocationHeadquarters
- HQ city
- Tilburg
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
De Hoofdzaak business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations
Revenue model
- Communication Services: Professional services revenue from providing communication consulting and execution services including corporate identity development, websites, copywriting, artwork, translations, printing, and social media management.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
De Hoofdzaak product offering
Product offeringCore offering
De Hoofdzaak is a communication services firm that supports businesses with all communication activities from strategic planning through execution. It acts as a single point of contact (partner in regievoering/project coordination) and delivers corporate identity development, B2B websites and webshops, copywriting, artwork, translations, print production, social media management, and campaign development, drawing on a network of communication specialists.
Product overview
De Hoofdzaak is a communication agency (not a software product company) offering a comprehensive suite of communication services for businesses. The portfolio includes communication planning and advisory services, brand identity development (huisstijl), website and webshop development for B2B applications, copywriting and artwork, translations, print production, and social media management. The agency positions itself as a partner in 'regievoering' (project coordination), providing a single point of contact with access to a network of specialists across the broad communication domain. The services are delivered as professional agency offerings rather than discrete software products or modules.
Differentiator
Problem solved
Functional benefit
Products and services
- Communication Planning and Advisory
Companies that use De Hoofdzaak
Customer profileNamed customers12 records
Segments1 record
Ideal customer profiles1 record
De Hoofdzaak technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
De Hoofdzaak partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
De Hoofdzaak competitors and assessment
Company assessmentDirect peers
- Freshheads: Dutch digital agency offering strategy, design, and technology services for B2B clients, with a particular focus on digital platforms and webshops — directly comparable to De Hoofdzaak's website and webshop development work within its B2B online focus.
- Achtung: Dutch creative and content agency producing campaigns, brand work, and digital content for B2B and consumer brands. Directly comparable in service mix (brand, content, campaign) and Dutch market positioning.
- KNSK: Amsterdam-based independent creative agency delivering brand strategy, campaigns, and content across B2B and consumer clients. Comparable as a Dutch creative/communication services firm with a similar horizontal service portfolio.
- Dept: Amsterdam-based digital creative and technology agency serving B2B clients across Europe with end-to-end digital experiences, branding, and marketing services — directly comparable to De Hoofdzaak's full-service B2B communication offering but operating at a substantially larger scale.
- Tam Tam: Dutch independent agency offering strategy, creativity, content, and digital services to B2B clients. Comparable in being a Dutch, full-service B2B communication provider, though it serves larger national accounts than De Hoofdzaak's regional SMB base.
- Pool Worldwide: Amsterdam-based brand, design, and digital agency with a similar full-service creative offering and Dutch-market footprint; comparable in serving mid-market and enterprise clients with integrated brand-to-digital work.
- ACE (Agency for Creative Excellence): Dutch independent creative agency delivering brand strategy, campaigns, and content. Comparable in being a Netherlands-based full-service communication provider competing in similar B2B and consumer segments.
- Smelt: Dutch independent creative agency offering branding, content, and digital services for B2B clients. Comparable in service portfolio and Dutch-market focus, though with a different ownership/scale profile.
Broad incumbents
- TBWA\NEBOKO: Dutch flagship office of the TBWA global creative network, offering advertising, brand strategy, and digital services at scale. Comparable as a Dutch full-service creative agency, but operating as a global network affiliate with significantly broader capabilities and client roster.
- DDB Amsterdam: Dutch office of the global DDB creative network, providing advertising, brand, and digital campaign services. Comparable in core offering (campaign, brand, content) but with the scale, network reach, and roster of a global incumbent.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
De Hoofdzaak social profiles
Digital presenceDe Hoofdzaak financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Hoofdzaak leadership team
Management profileNumber of profiles
Profiles1 record
De Hoofdzaak funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Hoofdzaak M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Hoofdzaak
What does De Hoofdzaak do?
De Hoofdzaak is a communication services firm that supports businesses with all communication activities from strategic planning through execution. It acts as a single point of contact (partner in regievoering/project coordination) and delivers corporate identity development, B2B websites and webshops, copywriting, artwork, translations, print production, social media management, and campaign development, drawing on a network of communication specialists.
Is De Hoofdzaak a public or private company?
De Hoofdzaak is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was De Hoofdzaak founded?
De Hoofdzaak was founded in 2004. It employs 1 to 10 people.
Where is De Hoofdzaak based?
De Hoofdzaak is headquartered in Tilburg, Netherlands, in the Europe region.
How does De Hoofdzaak make money?
One revenue line is on record: communication Services.
Who are De Hoofdzaak's main competitors?
Direct peers on record are Freshheads, Achtung, KNSK, Dept, Tam Tam, Pool Worldwide, ACE (Agency for Creative Excellence) and Smelt. Broad incumbents are TBWA\NEBOKO and DDB Amsterdam.
Does De Hoofdzaak have an API?
No public API is recorded for De Hoofdzaak.