What Croques does

Croques (legal name: Croques; brand: Produtos Alimentícios Croques) is a privately held Brazilian food products manufacturer founded in 1988 and headquartered in São João del Rei, Minas Gerais. The company produces potato-based snacks (smooth and wavy potato chips, shredded/dehydrated potatoes, pre-fried frozen potatoes) and crispy pork skin snacks (Pururuca, Torresmo), organized under sub-brands AGITA FRITAS, Pururuca, and Super Onda. Its portfolio spans consumer snacks (Batata Chips Lisa, Batata Super Onda, Pururuca, Torresmo) and food-service/product formats (Batata Palha, Pré-frita Congelada, Agita Fritas).

Operating assets include the headquarters in São João del Rei, a manufacturing site in Coronel Xavier Chaves, and a distribution center in Belo Horizonte, with a new factory (Projeto Suuuper) announced to add capacity and broaden offerings. Croques employs 51-100 people per firmographic data; no ownership structure, institutional investors, or parent company are disclosed.

The company monetizes through one-time product sales (consumer-packaged goods) across four channels: physical retail stores, wholesale/distributor channels, a dedicated B2B corporate channel (CNPJ), and own e-commerce storefront (croques.com.br). Customers are segmented horizontally into Consumer Retail (primary), Food Service/HoreCa, and Corporate/B2B. Pricing is not publicly disclosed; corporate buyers transact via a WhatsApp Business direct line. The company serves only Brazil (South America) with no global footprint claim, and pursues brand-led differentiation through flavor variety, recipe content marketing, and "better-for-you" positioning (e.g., Pururuca's high-protein/zero-carb profile).

Name

Croques

Legal name

Croques

Website

https://croques.com.br

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

Croques is a Brazilian food manufacturer (founded 1988, 51-100 employees) producing potato-based snacks (chips, shredded potatoes, frozen fries) and crispy pork skin snacks (Pururuca, Torresmo), serving consumer retail, food service, and corporate buyers across Brazil via retail, wholesale, B2B/CNPJ, and own e-commerce channels.

Ownership category

akta.pro rank

Product category

Savory Snacks (Potato and Pork-Skin Snacks)

NAICS

Snack Food Manufacturing (31191)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Chips & Savory Snacks (Potato, Tortilla, Extruded) (CRADABAE)

akta.pro secondary industries

Potato & Vegetable Chips Manufacturing (AFAKAIAA), Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)

Keywords

• Potato snacks
• Shredded potatoes
• Frozen french fries
• Pork rinds snacks
• Snack manufacturing

Headquarters

HQ city

São João Del Rei

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Consumer Product Sales: Sale of branded snack products including potato chips, shredded potatoes, and pork skin snacks through retail and wholesale channels to end consumers.
2. B2B/Corporate Sales: Direct sales to businesses and corporate customers through CNPJ channel for bulk purchases.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Croques produces and distributes branded Brazilian potato-based snacks, including smooth and wavy potato chips (Batata Chips Lisa, Batata Super Onda), shredded potatoes (Batata Palha), pre-fried frozen potatoes (Pré-frita Congelada / Agita Fritas), and crispy pork-skin snacks (Pururuca, Torresmo). The company sells through retail, wholesale, e-commerce, and dedicated B2B (CNPJ) and food-service channels, primarily serving Brazilian consumers and food-service operators.

Product overview

Croques is a Brazilian food products company specializing in potato-based snacks and processed potato products. The product portfolio is organized into two main categories: Snacks (Petiscos) including Batata Chips Lisa, Batata Super Onda, and Pururuca/Torresmo; and Potato Products (Produtos de Batata) including Batata Palha and Pré-frita Congelada. The company operates from São João del-Rei, Minas Gerais, with distribution centers in Belo Horizonte, and is expanding with a new manufacturing facility. Product lines include smooth and wavy chips, shredded potatoes, frozen pre-fried potatoes, and pork skin snacks.

Differentiator

Problem solved

Functional benefit

Brands

• AGITA FRITAS: Pre-fried frozen potato product line under the Agita Fritas sub-brand
• Pururuca
• Super Onda

Products and services

• Batata Chips Lisa Smooth potato chips sold under the Croques brand in multiple flavors (Original, Costelinha com Limão, Creme de Cebola, Picanha com Barbecue, Frango Grelhado) and pack sizes (45g and 200g). Targeted at Brazilian consumer snack buyers for at-home consumption.
• Batata Super Onda Wavy/ridged potato chips with enhanced crunchiness and unique texture, offered in flavors including Requeijão, Buffalo Wings, and Pão de Alho, in 45g and 76g sizes. Targeted at consumer snack buyers.
• Batata Palha Shredded/dehydrated potato strands in Traditional and Extrafina varieties, offered in pouch and pillow ("almofada") packaging formats from 80g to 500g, including Light and seasoned options. Used as a consumer-side snack and as a food-service/culinary ingredient.
• Pré-frita Congelada (incl. Agita Fritas) Pre-fried frozen potatoes for food service and retail, available in cuts including Palito (stick) and Crinkle, with seasoned variants under the Agita Fritas sub-brand (e.g., Alho e Alecrim, Masala, Sal e Pimenta Preta). Pack sizes range from 375g to 2kg. Targeted at restaurants, bars, hospitality operators, and retail buyers.
• Pururuca Crispy fried pork-skin snack sold under the Croques Pururuca brand, available in Lemon flavor and traditional variety in 40g packaging. Positioned as a high-protein, zero-carbohydrate, reduced-saturated-fat alternative with no artificial additives. Targeted at Brazilian consumer snack buyers seeking differentiated snack formats.
• Torresmo Fried pork rinds/cracklings snack in 30g packaging, sold as part of the Pururuca product line at Croques. Targeted at consumer snack buyers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/croquesrh
• LinkedInlinkedin.com/company/produtos-alimenticios-croques

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Croques