What Planet Ayurveda does

Planet Ayurveda is an India-based Ayurvedic products manufacturer and treatment center founded in 1999 by Dr. Vikram Chauhan (MD-Ayurveda) and co-founded by Dr. Meenakshi Chauhan (BAMS Gold Medalist, MD-Alternative Medicine). The company manufactures a portfolio of 500+ herbal SKUs — including single-herb capsules and powders, polyherbal formulations, classical Ayurvedic preparations, herbal teas, syrups, oils, beauty & cosmetics, and pet healthcare products — distributed under its own brand and through a third-party/contract manufacturing service. Its technology base is rooted in traditional Ayurvedic principles (classical formulations, Prakriti body-type analysis, Panchakarma therapies) rather than software or AI; products are described as clinically tested and the company holds a broad compliance stack spanning GMP, ISO 9001, HACCP, FDA, USDA Organic, India Organic, Kosher, and Health Canada registrations.

Planet Ayurveda operates a direct-to-consumer go-to-market combining an owned e-commerce storefront (store.planetayurveda.com), exclusive retail outlets in India (Mohali HQ plus branches), and an international distributor network in Slovakia, Macedonia, the Baltic states, and Singapore. Revenue is generated through unit-priced product sales, third-party/contract manufacturing, wholesale distribution, and a recurring subscription layer via online video, astrology, and dietitian consultations. The company claims 10M+ customers across 10,000+ cities, a 4.8/5 Google rating across 4,000+ reviews, and an extensive proprietary content library (Herbs A-Z, Diseases A-Z, diet plans, research papers, case studies) that supports top-of-funnel acquisition. It is privately held, founder-controlled, bootstrapped with no institutional investors disclosed, and operates a PAAWS educational platform as an adjacent knowledge/education offering.

Name

Planet Ayurveda

Legal name

Planet Ayurveda Private Limited

Website

https://planetayurveda.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Planet Ayurveda is an India-based, founder-led Ayurvedic products manufacturer and treatment center selling 500+ herbal SKUs directly to consumers worldwide via e-commerce, exclusive retail outlets, and European distributors, complemented by online doctor, astrology, and dietitian consultations.

Ownership category

akta.pro rank

Product category

Ayurvedic Herbal Supplements

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456), Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Medicinal Chemicals & Botanical Products (2833), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industries

Vitamins & Minerals (Single Nutrients) (CRADAGAB), Ayurveda & Traditional Healing (Ayurvedic Retreats, Panchakarma, Herbal Therapies) (THAJAHAE), Health, Wellness & Pharmacy Marketplaces (CRAFABAF)

Keywords

• Ayurvedic herbal supplements
• Herbal medicine manufacturing
• Classical ayurvedic formulations
• Panchakarma treatment services
• Online ayurvedic consultations

Headquarters

HQ city

Chandigarh

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct sales of Ayurvedic herbal products including capsules, powders, teas, juices, syrups, and oils through owned e-commerce platform and retail outlets
2. Consultation Services: Revenue from online video consultations with Ayurvedic doctors, astrologers, and dietitians
3. Distributor Network: Wholesale distribution through authorized international distributors in Europe and Asia
4. Third-Party Manufacturing: Contract manufacturing services for other Ayurvedic brands

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Planet Ayurveda manufactures and sells a portfolio of 500+ Ayurvedic herbal supplements, classical formulations, herbal care packs, teas, syrups, oils, pet health products, and personal care items directly through its own e-commerce store and Indian retail outlets. The company also delivers online video, astrology, and dietitian consultation services and operates the PAAWS educational platform for introductory Ayurveda courses.

Product overview

Planet Ayurveda is an Ayurvedic products manufacturer and treatment center based in India, founded in 1999. The company offers a comprehensive portfolio of over 500 herbal product items including single herb capsules, poly herbal capsules, herbal powder blends, herbal tablets, herbal teas, herbal juices, syrups, oils, beauty & cosmetics, and pet products. Their product lines include branded combo packs like IBS Care Pack, Ulcerative Colitis Care Pack, and Female Health Support, along with individual formulations such as Pitta Balance, Yakrit Plihantak Churna, Moringa products, and various classical Ayurvedic preparations. The company also provides telemedicine services including online video consultations with Ayurvedic doctors, astrology consultation, and dietitian consultation, as well as the PAAWS (Planet Ayurveda Ancient Wisdom School) educational platform for Ayurveda courses.

Differentiator

Problem solved

Functional benefit

Brands

• PAAWS (Planet Ayurveda Ancient Wisdom School): Educational initiative offering introductory courses in Ayurveda

Products and services

• IBS Care Pack A combination of herbal remedies including Digestion Support, Kutajghan Vati, Sanjivani Vati, and Pitta Balance intended for natural treatment of irritable bowel syndrome (IBS). Designed for individual consumers managing chronic digestive disorders.
• Ulcerative Colitis Care Pack A multi-product care pack of herbal formulations intended to support patients managing ulcerative colitis. Sold as a single SKU through Planet Ayurveda's online store.
• Female Health Support A pure herbal formulation containing Ashoka, Shatavari, and Lodhra, designed to strengthen the female reproductive system and regulate the menstrual cycle. Targeted at adult women managing reproductive health concerns.
• Pitta Balance Herbal capsule formulated to balance the Pitta dosha in the body and to address multiple Pitta-related health ailments. Targeted at consumers following Ayurvedic lifestyle and dietary guidelines.
• Yakrit Plihantak Churna Herbal powder blend formulated to support liver health, frequently positioned for liver-related conditions such as fatty liver and liver cirrhosis. Sold to individual consumers seeking natural liver support.
• Digestion Support Herbal capsule containing Haritaki, Sounf, Babhitaki, Dhaniya, Pippali, and Jeerak, intended for general digestive system support. Targeted at consumers with digestive complaints.
• Kutajghan Vati Herbal tablet containing Kutaja (Holarrhena antidysentrica) intended to support a healthy digestive system and provide relief from dysentery and diarrhea. Targeted at consumers managing acute or chronic digestive issues.
• Sanjivani Vati Herbal tablet based on a classical Ayurvedic formula containing Guduchi, Ardraka, Vidanga, Vacha, Shudh bhallatak, and other herbs for digestive and immune support. Sold to consumers seeking classical Ayurvedic digestive aids.
• Shatavari Capsules Herbal supplement made with Asparagus racemosus (Shatavari), positioned for overall female health and relief from fatigue, anxiety, weakness, and painful menstruation. Targeted at adult women seeking natural hormonal and energy support.
• Aloe Vitale (Aloe Vera Capsules) Herbal capsules containing Ghrit Kumari (Aloe barbadensis) marketed for anti-inflammatory and anti-aging benefits and for maintaining the equilibrium of vata, pitta, and kapha doshas. Sold to general adult consumers for skin and wellness support.
• Kanchnaar Guggul Herbal supplement tablet made with Kanchnaar bark, marketed for uterine fibroids, ovarian cysts, and swollen lymph nodes. Targeted at women and patients managing specific gynaecological and lymphatic concerns.
• Moringa Powder Single herb powder made from Moringa oleifera leaves, sold as a nutrient- and antioxidant-rich supplement. Targeted at general consumers seeking daily nutrition support.
• Moringa Oil Oil extracted from Moringa oleifera seeds, marketed for both topical and internal use. Targeted at consumers seeking plant-based skin and wellness support.
• Moringa Churna (Shigru Powder) Powder made from Moringa oleifera (Shigru) sold as a single-herb Ayurvedic supplement for general health benefits. Targeted at consumers interested in traditional single-herb tonics.
• Arjun Tea Herbal tea formulated from Arjuna (Terminalia arjuna) bark positioned for heart health and cardiovascular support. Targeted at consumers seeking daily cardiovascular wellness tonics.
• Diamond Star Herbal Toothpaste Herbal toothpaste under the Diamond Star brand for routine dental care, sold to general consumers through the Planet Ayurveda e-commerce storefront.
• Belgiri Powder (Bilva / Aegle marmelos) Single herb powder made from Bilva (Aegle marmelos) leaves/fruit, positioned to balance Vata and Kapha dosha and support healthy digestive and respiratory function. Targeted at consumers following Ayurvedic dietary guidance.
• Bael Patra Churna Powder prepared from Bael (Aegle marmelos) leaves positioned to maintain healthy functioning of the digestive, cardiovascular, and respiratory systems. Targeted at general adult consumers.
• Diarho Plan Syrup Herbal syrup combining Bilva, Dhanyaka, Kutaz, Dadima, Dhatki, Avartani, and Saunf marketed to control diarrhea and improve the digestive system. Targeted at consumers managing acute or recurring diarrhea.
• Motion Stop Tablets Herbal tablet containing Kutaj, Bael, Haldi, Anar, and Nagarmotha, intended to maintain healthy intestine function and treat diarrhea. Targeted at consumers with recurring digestive complaints.
• Vishtinduk Vati Herbal tablet containing Strychnos nux-vomica (Kuchla) positioned to provide digestive and nervous system support under Ayurvedic guidance. Targeted at consumers managing chronic digestive and neurological complaints.
• Naari Kalyan Churna Herbal churna containing Ashwagandha, Brahmi, and Jatamansi positioned for relaxation of the mind and improving memory in females. Targeted at adult women seeking stress relief and cognitive support.
• Ayurveda - God's Manual for Healing (Book) A book authored by Dr. Vikram Chauhan introducing Ayurveda, diet, and principles of healing according to Ayurveda. Sold through the Planet Ayurveda online store to general readers and patients.
• Ulcerative Colitis and IBD (E-book) A digital e-book by Dr. Vikram Chauhan on the Ayurvedic treatment of ulcerative colitis and inflammatory bowel disease. Sold as a downloadable product to patients and caregivers.
• Online Video Consultation (Ayurvedic Doctor) A telemedicine-style video consultation service delivered by Planet Ayurveda's internationally experienced Ayurvedic doctors for both humans and pets, with monthly billing cadence. Targeted at patients worldwide who need personalized Ayurvedic guidance without on-site visits.
• Online Astrology Consultation Online astrology consultation service delivered by Planet Ayurveda's astrologer Poonam Sharma, available to Indian and international clients via the company website. Targeted at consumers seeking Jyotish-based guidance alongside Ayurvedic care.
• Online Dietitian Consultation Online dietitian consultation service providing personalised Ayurvedic diet plans. Targeted at consumers who need tailored nutritional guidance to support their Ayurvedic treatment.
• PAAWS (Planet Ayurveda Ancient Wisdom School) An educational platform branded as Planet Ayurveda Ancient Wisdom School (PAAWS) that offers introductory courses in Ayurveda via the dedicated website paawsayurveda.com. Targeted at general learners and prospective students.
• Ayurvedic Products for Pets A dedicated product collection of Ayurvedic medicines and supplements formulated specifically for pet animals, sold through the Planet Ayurveda e-commerce storefront under the PAAWS sub-brand. Targeted at pet owners seeking natural animal care.
• Classical Ayurvedic Products A storefront collection of classical Ayurvedic formulations that follow traditional recipes from ancient Ayurvedic texts. Targeted at consumers who prefer classical preparations over branded combos.
• Clinically Tested Ayurvedic Products Collection A dedicated storefront collection grouping the company's clinically tested Ayurvedic products, positioned for efficacy- and safety-conscious consumers seeking third-party validation of herbal supplements.

Quantifiable outcome

• Trusted by 10 Million Plus Customers across 10,000+ Cities Worldwide
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Miro Spacek - Slovakia DistributorcoreChannel Partner/ Reseller/ Distributor · 1 January 2014Authorized distributor of Planet Ayurveda products in Slovakia (Europe) since 2014. Operates herbal store of Ayurvedic medicines and supplements in Slovakia.
• Karolina Kichevska - Macedonia DistributorcoreChannel Partner/ Reseller/ Distributor · 1 January 2006Runs Ayurvedic center near Vodno in Skopje, Macedonia since 2006. Provides 40+ different Ayurveda products.
• Aleksandrs Lahtionovs - Baltic States DistributorcoreChannel Partner/ Reseller/ DistributorAuthorized distributor in Latvia, Lithuania and Estonia. Operates herbal store of Ayurvedic medicines.
• Dr. Rupali Y. Gondhalekar - Singapore PractitionerminorOthersPracticing Ayurvedic doctor in Singapore with BAMS degree from University of Mumbai, providing Planet Ayurveda treatments.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Zandu (Emami): Ayurvedic wellness brand owned by Emami, covering health supplements, pain management, and immunity products. Overlaps with Planet Ayurveda's classical formulations and pan-India retail footprint.
• Dabur India: Listed Indian FMCG major with deep Ayurveda heritage across health supplements, oral care, and personal care. Comparable in product categories (Chyawanprash, honey, herbal toothpaste) and DTC distribution, but at scale many multiples larger than Planet Ayurveda.
• Himalaya Wellness (Himalaya Drug Company): Global herbal health and personal care company offering Ayurvedic/herbal supplements across 100+ countries. Closest direct peer in terms of product breadth (capsules, syrups, skincare, baby care) and international distribution philosophy.
• Patanjali Ayurved: India's largest Ayurvedic FMCG brand, manufacturing herbal supplements, personal care, and food products. Direct overlap with Planet Ayurveda's herbal supplement portfolio, but Patanjali operates at vastly greater scale with national retail distribution and FMCG-style marketing.

Direct peers

• Organic India: India-based herbal supplement and wellness tea company exporting globally with USDA Organic certification. Most directly comparable in export orientation, organic positioning, and DTC-leaning model to Planet Ayurveda's international business.
• Maharishi Ayurveda: Global Ayurvedic brand offering classical herbal formulations and wellness consultations. Comparable in international DTC, classical-text-based formulations, and consultation-led customer engagement model.
• Charak Pharma: Indian Ayurvedic pharma company focused on classical and proprietary herbal formulations for specific therapeutic conditions. Directly comparable in classical-formulation portfolio and condition-specific combo packs (e.g., gut, liver, women's health).
• Baidyanath (Shree Baidyanath Ayurved Bhawan): Established Indian Ayurvedic manufacturer with overlapping classical formulations (Chyawanprash, herbal juices, tablets). Competes in the same classical-Ayurveda product category and similar price points as Planet Ayurveda.
• Sri Sri Ayurveda (Sri Sri Tattva): Art of Living-affiliated Ayurvedic brand manufacturing herbal supplements, personal care, and food products with global retail presence. Comparable in classical Ayurveda positioning, broad SKU portfolio, and spiritual-wellness brand association.
• Kerala Ayurveda: Kerala-based Ayurvedic product and wellness center operator combining classical herbal formulations with Panchakarma/retreat services. Directly mirrors Planet Ayurveda's combination of product manufacturing plus Ayurvedic treatment center model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/planetayurveda9
• YouTubeyoutube.com/user/planetayurvedatv
• Facebookfacebook.com/planetayurvedaindia
• Instagraminstagram.com/planetayurveda
• Pinterestin.pinterest.com/planetayurveda
• LinkedInlinkedin.com/company/planetayurveda

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Planet Ayurveda