Proleisure
Proleisure is a UK-based specialist consultancy that provides end-to-end project management and technical advisory services for elite sports organizations designing, building, and operating world-class stadiums, training academies, and centres of excellence globally.
- Company typePrivate
- Founded2012
- HeadquartersEgham, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Proleisure does
Proleisure Ltd. is a UK-headquartered sports infrastructure consultancy founded in 2012 by Jon Stemp, operating from Virginia Water, Surrey with a global delivery footprint spanning the UK, USA, Australia, and the UAE. The firm provides full project management and technical advisory services across five defined stages — Audit & Evaluation, Functional Development, Commercial Feasibility, Detailed Design & Construction, and Sustainable Operations — alongside standalone Facility Management, Redevelopment & Renovation, and Procurement Management services. Its proprietary asset is the Pro Pitch turf management system, an 18-test formula across three categories that produces benchmarking, condition ratings, and maintenance plans for elite natural turf venues such as FIFA, Wembley Stadium, and the Etihad Stadium.
The company serves an enterprise clientele of elite sports organizations, with a public portfolio that includes Manchester City (Etihad Stadium South Stand expansion), City Football Group (City Football Academy Manchester, NYCFC HQ & Training Centre, Melbourne City Football Academy), UFC (International Centre of Excellence), the Rugby Football Union, NSW Rugby League, and Leicester City. The go-to-market is direct enterprise field sales engaging senior management and boards, with revenue generated through professional services fees scoped to each project. Repeat engagements with City Football Group across multiple geographies and asset types indicate a relationship-based, multi-project revenue model rather than transactional consulting.
Proleisure employs 11–50 people, led by founder and Managing Director Jon Stemp alongside a small director and management bench including Financial Director Mike Boyle, Directors Nick Smith and Ross Thompson, and Americas business development lead Dave Mongon. The firm is privately held with no disclosed institutional investors, funding rounds, or parent company, and ownership appears concentrated with the founding management team.
Proleisure firmographics
Firmographics- Name
- Proleisure
- Legal name
- Proleisure Ltd.
- Website
- https://proleisure.org
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Proleisure is a UK-based specialist consultancy that provides end-to-end project management and technical advisory services for elite sports organizations designing, building, and operating world-class stadiums, training academies, and centres of excellence globally.
- Ownership category
- akta.pro rank
Proleisure industry classification
Industry- Product category
- Sports Infrastructure Consulting
- NAICS
- Spectator Sports (71121), Spectator Sports (7112)
- SIC
- Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Sports Officiating & Competition Management (MPAGAMAK)
Keywords
Where Proleisure is headquartered
LocationHeadquarters
- HQ city
- Egham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Proleisure business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Travel, Others
Revenue model
- Sports Infrastructure Advisory and Project Management: Proleisure provides full project management and technical advisory services during the audit and evaluation stage through to operation of sports facilities. They manage specific stages individually or the entire project lifecycle. Revenue is generated through professional services fees for infrastructure development consulting, design oversight, and construction management for elite sports organizations.
Go-to-market motion1 record
Distribution channels1 record
Proleisure product offering
Product offeringCore offering
Proleisure provides specialist sports infrastructure advisory and project management services to elite sports organizations globally, covering five lifecycle stages: Audit & Evaluation, Functional Development, Commercial Feasibility, Detailed Design & Construction, and Sustainable Operations. The firm supplements these core advisory services with Facility Management, Facility Redevelopment & Renovation, and Procurement Management offerings, and operates the proprietary Pro Pitch turf management system used by venues such as Wembley Stadium, Etihad Stadium, and FIFA.
Product overview
Proleisure is a sports infrastructure consultancy offering a portfolio of services centered around the proprietary Pro Pitch turf management system and comprehensive advisory services for sports infrastructure development. The company provides end-to-end project management across five stages (Audit & Evaluation, Functional Development, Commercial Feasibility, Detailed Design & Construction, and Sustainable Operations), supplemented by Facility Management, Redevelopment, and Procurement Management services. Their project portfolio includes stadium expansions, training academy developments, international centres of excellence, infrastructure reviews, and hospitality strategies for elite sports organizations worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Pro Pitch Turf Management System
- Sports Infrastructure Advisory Services
- Stadium Expansion Development
- International Centre of Excellence Development
- Infrastructure and Operations Review
- Players and Hospitality Development Strategy
Quantifiable outcome
- Manchester City Etihad Stadium South Stand expansion completed August 2015 on time and on budget with 40 games played without disruption and no main stadium seat loss
- +2 more outcomes
Companies that use Proleisure
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles2 records
Proleisure technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Proleisure partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights6 records
Proleisure competitors and assessment
Company assessmentDirect peers
- Arup: Global engineering consultancy with a dedicated sports venue practice delivering structural, MEP, and advisory services for stadiums, training facilities, and arenas. Comparable in serving elite clubs and federations across multiple geographies on infrastructure programmes.
- ME Engineers: MEP and acoustic engineering consultancy that specializes in sports venues, arenas, and broadcast facilities. Comparable as a technical specialist that participates in the design and construction phases of elite sports infrastructure projects.
- Populous: Global sports architecture firm that designs stadiums, arenas, and training facilities for many of the same elite sports organizations Proleisure serves (e.g., NFL, Premier League, MLB clubs). Directly comparable as a specialist advisor to elite sports venue projects from concept through design.
- CAA ICON (CAA Base): Sports facility advisory firm (formerly CAA ICON, now part of CAA) that provides owner's-representation, project management, and consulting on stadium and arena developments for NFL, MLB, and collegiate clients. Highly comparable as a specialist sports-infrastructure advisory.
- M7 Corporation: Sport surfacing and design-build firm (Dave Mongon, Proleisure's Americas lead, was previously Head of Design Build at M7). Directly comparable as a specialist provider of athletic facility and turf construction services to elite sports organizations.
Broad incumbents
- HOK: Global architecture and engineering firm with a longstanding sports practice (previously HOK Sport Venue Event). Comparable in designing elite venues but competes as a broad incumbent across many sectors rather than a sports specialist.
- Legends Hospitality: Hospitality, merchandise, and venue operations consultancy that also advises on stadium development and premium hospitality strategy. Overlaps with Proleisure's Leicester City 'Players and Hospitality Development' work but operates as a broader incumbent across multiple service lines.
- AECOM: Global infrastructure consulting firm that delivers advisory, design, and program management for sports venues and major events (including Olympic infrastructure). Comparable as a competing advisor on large sports infrastructure programmes, with much broader scope.
Emerging players
- Elevate Sports Ventures: Sports consulting business focused on strategy, sales, and venue/commercial advisory for teams, leagues, and venues. Partially overlapping with Proleisure's commercial feasibility and operational advisory scope, but more weighted toward sponsorship and ticketing strategy.
- Ryder Architecture: UK-based architecture practice with a track record in sports venues and stadia (e.g., work for Newcastle United and other football clubs). Comparable as a niche UK architecture firm bidding into the same elite football infrastructure pipeline as Proleisure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Proleisure social profiles
Digital presenceProleisure financial estimates
Financial estimateRevenue estimate
Valuation estimate
Proleisure leadership team
Management profileNumber of profiles
Profiles7 records
Proleisure funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Proleisure M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Proleisure
What does Proleisure do?
Proleisure provides specialist sports infrastructure advisory and project management services to elite sports organizations globally, covering five lifecycle stages: Audit & Evaluation, Functional Development, Commercial Feasibility, Detailed Design & Construction, and Sustainable Operations. The firm supplements these core advisory services with Facility Management, Facility Redevelopment & Renovation, and Procurement Management offerings, and operates the proprietary Pro Pitch turf management system used by venues such as Wembley Stadium, Etihad Stadium, and FIFA.
Is Proleisure a public or private company?
Proleisure is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Proleisure founded?
Proleisure was founded in 2012. It employs 11 to 50 people.
Where is Proleisure based?
Proleisure is headquartered in Egham, United Kingdom, in the Europe region.
How does Proleisure make money?
One revenue line is on record: sports Infrastructure Advisory and Project Management.
Who are Proleisure's main competitors?
Direct peers on record are Arup, ME Engineers, Populous, CAA ICON (CAA Base) and M7 Corporation. Broad incumbents are HOK, Legends Hospitality and AECOM. Emerging players are Elevate Sports Ventures and Ryder Architecture.
Does Proleisure have an API?
No public API is recorded for Proleisure.
What industry is Proleisure in?
Proleisure's product category is Sports Infrastructure Consulting. Its primary akta.pro industry code is MPAGAMAK, Sports Officiating & Competition Management. Its NAICS code is 71121 and its SIC code is 8700.