Autohallen Motorhomes

What Autohallen Motorhomes does

Autohallen Motorhomes is a Swedish motorhome and caravan retail dealership founded in 2003, operating five physical locations across Sweden with headquarters in Kungsängen and additional sites in Borås, Lomma, Karlstad, and Valskog. The company serves individual consumer buyers of recreational vehicles, operating a traditional brick-and-mortar retail model with no e-commerce channel. Its primary distribution footprint targets the Swedish market for European touring motorhomes and caravans.

The company functions as an importer and general agent (exclusive distributor) for three European motorhome brands—McLouis, Eura Mobil, and Karmann Mobil—and through its 2021-acquired subsidiary Albins Husbilar, also distributes Carthago and Adria. This multi-brand distribution model spans premium to mid-tier price points in the European motorhome segment. Revenue is generated across four streams: new motorhome sales (primary), used motorhome sales, workshop services including warranty and maintenance work, and parts and accessories sales, with consumer financing facilitated through partner financial institutions. The company is privately held with no disclosed funding rounds and is led by CEO Joakim Norberg. A sixth location in Lomma is scheduled to open in January 2026.

Name

Autohallen Motorhomes

Legal name

Autohallen Husbilar AB

Website

https://autohallenhusbilar.se

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Autohallen Motorhomes is a Swedish multi-brand motorhome and caravan retailer operating five locations nationwide, distributing McLouis, Eura Mobil, Karmann Mobil, Carthago, and Adria brands to individual recreational vehicle buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Borås

HQ country

Sweden

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. New Motorhome Sales: Sale of new motorhomes from brands including McLouis, Eura Mobil, and Karmann Mobil. Also Carthago and Adria through Albins Husbilar. Vehicles can be ordered directly from factories if not in stock.
2. Used Motorhome and Caravan Sales: Sale of pre-owned motorhomes and caravans taken in trade-in. Commission-based brokering service available for vehicles from 2015 onwards in good condition.
3. Workshop and Service: Workshop services including repairs, insurance work, moisture testing, gas testing, maintenance, and accessory installation.
4. Parts and Accessories: Sale of accessories and spare parts for motorhomes. Products sourced from Kama Fritid and can be ordered from their full catalog.
5. Financing Facilitation: Facilitates financing through partner banks including Nordea Finans, Ziklo Bank, and Wasa Kredit. Minimum 20% down payment required, repayment terms up to 20 years.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Autohallen Husbilar is a Swedish motorhome and caravan dealership group that sells new vehicles from the imported brands McLouis, Eura Mobil, and Karmann Mobil (plus Carthago and Adria through its Albins Husbilar subsidiary), as well as pre-owned motorhomes and caravans taken in trade-in. Each of its five locations also operates a workshop offering repairs, insurance work, moisture and gas testing, accessory installation, and spare parts, with financing facilitated through partner banks.

Product overview

Autohallen Motorhomes is a Swedish motorhome dealership operating as a unified multi-brand sales and service platform. The core offering centers on three main imported brands — McLouis (Italian, Fiat-based), Eura Mobil (German premium, 60+ years), and Karmann Mobil (German compact sheet-metal vehicles) — plus Carthago (premium, distributed at select locations). The company sells both new and used motorhomes, as well as used caravans. Beyond sales, the platform includes integrated service offerings: workshop services for repairs, insurance claims, accessory installation (awnings, solar, cameras, etc.), spare parts, weight modification, and vehicle brokerage. Financing is provided through partnered banks (Nordea Finans, Ziklo Bank, Wasa Kredit). With 5 locations across Sweden (Kungsängen, Borås, Lomma, Karlstad, Valskog), the company positions itself as a comprehensive motorhome lifestyle destination combining sales, service, accessories, and community (motorhome clubs).

Differentiator

Problem solved

Functional benefit

Brands

• McLouis: Italian motorhome brand known for innovative design at competitive prices.
• Eura Mobil
• Karmann Mobil
• Carthago
• Albins Husbilar

Products and services

• McLouis Motorhomes New McLouis motorhomes — an Italian brand built on Fiat chassis known for quality, design, and modern attractive styling at competitive prices. Sold in Sweden exclusively through Autohallen Husbilar as importer and general agent, with first-year membership in Svenska McLouisklubben included on new purchases.
• Eura Mobil Motorhomes New Eura Mobil motorhomes — a German premium brand with more than 60 years of history, designed specifically for Scandinavian climates. Distributed exclusively in Sweden through Autohallen Husbilar as the official importer and general agent; new buyers are welcomed into Eura Mobil Club Sweden.
• Karmann Mobil Motorhomes New Karmann Mobil motorhomes — German compact motorhomes built with sheet-metal construction, designed for easy maneuverability on winding Scandinavian roads. Sold in Sweden through Autohallen Husbilar as the official importer and general agent.
• Carthago Motorhomes New Carthago motorhomes — a premium motorhome brand added to Autohallen's portfolio in September 2022, sold at the Borås and Karlstad locations and via the Albins Husbilar subsidiary in Valskog. Owners are invited into Carthago Owners Sweden with access to extra-good pricing on accessories at Autohallen.
• Used Motorhomes and Caravans Pre-owned motorhomes and caravans from multiple brands, with regularly restocked inventory. Customers can trade in their existing vehicle against a new purchase, and Autohallen offers a brokerage service for vehicles from model year 2015 onward that are in good condition.
• Workshop Services Workshop services available at all five locations covering insurance repairs, accessory mounting, spare parts ordering, moisture testing, gas testing, and general maintenance — used by both Autohallen customers and external motorhome owners seeking service.
• Accessory Installation Installation services for motorhome accessories performed by Autohallen's workshops, including bicycle racks, awnings, sound systems, TV antennas, solar panels, backup cameras, habitation air conditioning, extra electrical outlets, off-road lights, towing hitches, and hydraulic support legs.
• Spare Parts and Accessories Spare parts supply and accessory retail for McLouis, Eura Mobil, and Karmann Mobil motorhomes. On-site accessory shops carry the most popular items and can order any product from the full Kama Fritid catalog on demand.
• Financing Services Financing facilitation for motorhome and caravan purchases through partner banks Nordea Finans, Ziklo Bank, and Wasa Kredit, with competitive rates, a minimum 20% down payment, and repayment terms up to 20 years depending on vehicle age.
• Insurance Claims Handling Coordination of insurance damage repairs on behalf of customers, including damage photo submission and workshop scheduling with Autohallen's in-house service facilities.
• Weight Modification Service Administrative application service for modifying the total registered weight on McLouis and Eura Mobil motorhomes, supporting compliance and payload optimization for owners.
• Trade-in and Brokerage Service Trade-in acceptance of a customer's existing motorhome or caravan as part payment toward a new purchase, plus a brokerage service that resells qualifying pre-owned vehicles (from model year 2015 onward in good condition) on the customer's behalf.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Albins HusbilarcoreStrategic or Co-development Partner · 1 January 2021Albins Husbilar in Valskog was acquired in 2021 as a new facility within the Autohallen group. Through Albins, they also sell Carthago and Adria brands, expanding their product portfolio.
• Kama FritidminorChannel Partner/ Reseller/ DistributorKama Fritid supplies accessories and outdoor equipment that Autohallen resells in their accessory shops. They also order from Kama Fritid's full catalog for customers.
• Husvagnsbranschen (HRF)minorOthersIndustry association membership since 2015. Autohallen follows HRF guidelines for warranty, complaints, and producer responsibility/scrap metal disposal.

Scale indicators4 records

Recent moves8 records

Expansion highlights3 records

Direct peers

• KABE Group AB: Swedish caravan and motorhome manufacturer headquartered in Tenhult. Directly comparable as a domestic Swedish RV producer competing for the same Scandinavian customer base that Autohallen serves through its dealer network.
• Polar Husvagnar (Polar Caravans): Swedish caravan manufacturer producing winter/seasonal caravans for Nordic conditions. Comparable as a domestic Swedish RV manufacturer targeting the same Scandinavian camping/leisure customer base that Autohallen serves.

Broad incumbents

• Hobby Wohnwagenwerk: German caravan and motorhome manufacturer with broad European distribution. Comparable as a long-established European RV brand competing in similar mid/premium price tiers against Autohallen's Eura Mobil and Karmann Mobil lines.
• Adria Mobil: Slovenian RV and caravan manufacturer whose Adria brand is already sold through Autohallen's Albins Husbilar subsidiary. Comparable as a European RV producer whose products overlap with Autohallen's multi-brand dealer portfolio.
• Trigano SA: French-listed parent group of McLouis (one of Autohallen's core distributed brands), plus numerous other European RV and caravan brands. Comparable as the European RV conglomerate whose brands compete with and supply Autohallen's portfolio.
• Knaus Tabbert AG: One of Europe's largest RV manufacturers (Knaus, Tabbert, T@b, Weinsberg brands) listed in Germany. Comparable as a major European RV producer whose products compete in the same premium/mid-range segments Autohallen distributes.
• Dethleffs GmbH: German RV manufacturer (part of Erwin Hymer Group) with broad European caravan and motorhome range. Comparable as a long-established European RV brand competing for the same family/entry-level buyer segments as Karmann Mobil.
• Erwin Hymer Group: Major European RV group (Hymer, Dethleffs, Carado, Niesmann+Bischoff) acquired by Thor Industries. Comparable as a broad incumbent whose premium and mid-range motorhome brands (including Eura Mobil-adjacent competitors) compete in the same Scandinavian market.

Emerging players

• Carthago (Carthago Reisemobilbau GmbH): German premium motorhome manufacturer sold through Autohallen's Borås/Karlstad/Albins locations. Comparable as a premium-brand European RV specialist directly represented in Autohallen's distribution and service network.

Regional players

• Cabby AS: Norwegian caravan manufacturer with strong Nordic distribution. Comparable as a regional Nordic RV producer targeting similar Scandinavian caravan and motorhome buyers, though operating in a different national market than Autohallen.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCLZYvcvoRZhRWfqEwBxGAJQ
• Facebookfacebook.com/autohallenhusbilar
• Instagraminstagram.com/autohallenhusbilar

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autohallen Motorhomes