Cosmile

What Cosmile does

Cosmile Corporation (코스마일 코퍼레이션) is a Busan, South Korea-based private e-commerce operator founded in 2017 that sells Korean regional souvenirs, eco-friendly lifestyle goods, and character merchandise through its own Cafe24-powered online storefront at cosmile.kr. Its catalog is organized into five primary categories — Corporate & Custom Products, Best Sellers, Regional Souvenirs, Korean Content Goods, Eco-friendly/ESG, and Lifestyle — with the flagship assortment anchored on Busan-themed merchandise featuring the official 'Boogi' (부기) mascot and city landmarks (keyrings, magnets, tumblers, diffusers, fragrance kits, mother-of-pearl goods, and Korean-script traditional ceramics). A distinct ESG sub-line uses upcycled coffee grounds in collaboration with Busan Metropolitan City, including a 24,900 KRW coffee handwash set, eco-friendly soju cups, and zero-waste amenity kits.

The company operates a direct-to-consumer model with pay-as-you-go unit pricing ranging from 500 KRW bookmark cards to roughly 24,900 KRW gift sets, free domestic shipping above 25,000 KRW, and international delivery to more than 100 countries via Korean/English storefronts. Recurring co-branded product drops with creative brand Kureum (끄레망) — spanning snack sets, eco-bags, lucky charms, and stationery — and a partnership with ceramics maker Kudo (쿠도) extend the catalog, while a Corporate & Institutional channel (기업 & 기관 맞춤 제작) accepts bulk custom inquiries. The technology stack is a standard Cafe24 SMB storefront with no proprietary platform features disclosed; the only external capital event to date is a 2019 Lotte Ventures investment, and the company is led by Representative Director Yoon Ga-ram from a single suite in the Busan Knowledge Industry Center.

Name

Cosmile

Legal name

코스마일 코퍼레이션

Website

https://cosmile.kr

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Cosmile Corporation is a Busan-based private e-commerce operator selling Korean regional souvenirs, Boogi-mascot character merchandise, and eco-friendly upcycled goods via its own Cafe24 storefront, with international shipping to 100+ countries and B2B corporate custom-gift orders.

Ownership category

akta.pro rank

Product category

Regional Souvenirs and Character Merchandise

NAICS

Gift, Novelty, and Souvenir Retailers (459420), All Other Miscellaneous Retailers (45999)

SIC

Retail-Miscellaneous Retail (5900), Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Tourist Souvenir & Destination Gift Shops (CRALAJAA)

akta.pro secondary industries

Local Artisan, Handmade & Craft Gifts Retail (CRALAJAL), Pop Culture, Licensed & Fandom Gifts Retail (CRALAJAK)

Keywords

• Regional souvenirs
• Corporate custom gifts
• Eco-friendly merchandise
• Character goods
• Korean lifestyle products

Headquarters

HQ city

Busan

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct-to-consumer online retail of regional souvenirs, eco-friendly products, and character merchandise. Revenue generated through individual product purchases at listed prices. Bulk corporate orders available for custom products.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Cosmile Corporation operates a Busan-based multi-category e-commerce store selling Korean regional souvenirs, eco-friendly upcycled products, character merchandise featuring the 'Boogi' mascot, Korean content goods, and lifestyle accessories direct-to-consumer worldwide. The company also produces customized corporate and institutional gift merchandise on a bulk-order basis through inquiry, leveraging official collaborations with Busan Metropolitan City and local brands such as 끄레망 (Kureum) and 쿠도 (Kudo).

Product overview

Cosmile Corporation (코스마일 코퍼레이션) is a Busan-based e-commerce company operating a multi-category online store. The product portfolio consists primarily of regional souvenirs and gifts organized into six main categories: Corporate/Custom Products (기업 & 기관 맞춤 제작), Best Sellers (베스트 셀러), Regional Souvenirs (지역별 기념품), Korean Content Goods (한국 콘텐츠 굿즈), Eco-friendly/ESG Products (친환경 · ESG), and Lifestyle Products (라이프스타일). The company specializes in Busan-themed merchandise featuring local landmarks and the 'Boogi' character mascot, as well as eco-friendly products made from upcycled coffee grounds. Notable collaborations include products with the '끄레망' brand. Products span various formats including keyrings, magnets, cups, bags, cosmetics, diffusers, stickers, pens, notebooks, and custom gift sets. The company also offers international shipping to customers worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Regional Souvenirs (지역별 기념품) Multi-category souvenir collection featuring Busan landmarks, the official 'Boogi' mascot character, and regional Korean themes; spans keyrings, magnets, fragrance kits, tumblers, mother-of-pearl accessories, mouse pads, and decorative items targeting tourists and gift purchasers.
• Corporate & Institutional Custom Products (기업 & 기관 맞춤 제작) Custom-made commemorative merchandise and branded promotional products for businesses and institutions, including tailored Busan-themed and character gift sets commissioned through inquiry-based bulk orders.
• Eco-friendly / ESG Products (친환경 · ESG) Environmentally friendly product line featuring upcycled coffee-grounds raw material, including hand wash sets, eco lifestyle sets, zero-waste amenity kits, kitchen scrub sticks, and colorful soju cups for housewarming and camping use.
• Korean Content Goods (한국 콘텐츠 굿즈) Korean content-themed and character-based merchandise including Boogi character products, Korea-lettering magnet series, and co-developed goods with brand partner 끄레망 (Kureum) such as Boogi eco bags, snack sets, lucky charms, and xylitol candies.
• Lifestyle Products (라이프스타일) Broader lifestyle accessories and daily-use items including traditional mother-of-pearl (자개) keyrings and VIP gift sets, Hojakdo-themed tumblers, hand mirrors, and personal care items for everyday or gift use.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• 끄레망 (Kureum)coreStrategic or Co-development PartnerMajor collaboration partner for Busan character '부기' merchandise. Co-develops various products including illustrations, snacks, accessories, and lifestyle goods featuring the 부기 mascot. Products include 부기 swing magnets, acrylic keychains, lucky charms, soju cups, travel deco sticker packs, and ballpoint pens.
• 쿠도 (Kudo)minorStrategic or Co-development PartnerPartnership for Korean traditional ceramics products. Co-branded products include Korean traditional porcelain soju bottle sets featuring Korean script.
• Busan Metropolitan CitycoreStrategic or Co-development PartnerOfficial collaboration for Busan city-themed products. Products include coffee grounds upcycling project with the city, eco-friendly souvenir items, and official character merchandise licensed products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 텐바이텐 (10x10): Korea's leading online design goods and gift retailer selling lifestyle, character, and designer merchandise through its own e-commerce storefront. Directly comparable to Cosmile's mix of regional/character gifts and lifestyle goods sold via owned D2C.
• LINE Friends: Global character merchandise retailer selling BT21, Brown & Friends, and other licensed character goods through D2C e-commerce and physical stores. Comparable in monetizing licensed character IP via direct consumer retail.
• Kakao Friends: Character merchandise and lifestyle brand operated by Kakao, selling branded goods, gifts, and lifestyle products across owned online and offline stores. Directly comparable for character-driven, gift-oriented consumer merchandise retail.
• 프론트라인 (FRONTLINE): Korean lifestyle and gift brand retailer operating online and offline with curated lifestyle goods, accessories, and gift sets. Comparable in offering general consumer gifting products via owned storefronts.

Others

• 롯데하이마트 (Lotte Hi-Mart): Major Korean consumer electronics and lifestyle retailer within the Lotte Group, providing a potential physical retail channel for Cosmile's lifestyle and eco-friendly products given Lotte Ventures' existing investor relationship.
• 동원산업 F&B Gift Channels: Large Korean F&B conglomerate with branded gift sets and corporate gifting operations. Comparable as a supplier/competitor in the Korean corporate gifting and hampers market that Cosmile serves.

Emerging players

• 한국문화굿즈점 Arte Korea: Korean specialty retailer focused on Korean-content, traditional craft, and cultural souvenir goods. Closely comparable to Cosmile's regional/traditional souvenir and Korean content goods category.
• Momiji (Korean character goods): Korean character lifestyle and stationery brand selling notebooks, accessories, and gift items through online and offline retail. Comparable on character-driven lifestyle gift products aimed at Korean consumers and tourists.

Broad incumbents

• Daiso Korea: Korean arm of a large variety retailer selling a broad assortment of low-priced lifestyle, gift, and consumer goods. Overlaps with Cosmile on the gift/novelty/lifestyle merchandising model but at a vastly larger scale.
• 교보문고 (Kyobo Book Centre): Large Korean retail chain selling books alongside lifestyle, gift, and stationery merchandise via online and physical stores. Overlaps with Cosmile on the gift and lifestyle product mix within a much broader retail portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cosmile