Theater Krefeld and Mönchengladbach
Theater Krefeld und Mönchengladbach gGmbH is a municipally owned joint theater in North Rhine-Westphalia, Germany, presenting opera, ballet, drama, symphonic concerts, and youth programming across venues in Krefeld and Mönchengladbach for a combined catchment of roughly 500,000 residents. Revenue is generated through ticket sales, season subscriptions, venue rentals, and donations, supplemented by municipal and state grants.
- Company typePrivate
- Founded-
- HeadquartersKrefeld, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Theater Krefeld and Mönchengladbach does
Theater Krefeld und Mönchengladbach gGmbH is a municipal joint theater (Gemeinschaftstheater) operating two main venues in the Lower Rhine cities of Krefeld and Mönchengladbach in North Rhine-Westphalia, Germany. It is structured as a non-profit limited liability company (gemeinnützige GmbH) jointly owned by the two cities and supervised by a Supervisory Board chaired by Frank Meyer; Generalintendant Michael Grosse and Managing Director Frank Baumann currently lead the institution, with Christoph Roos appointed to succeed Grosse from 2028. The institution presents live performing arts across five departments — Musiktheater (opera and operetta), Ballett, Schauspiel, Konzerte, and Kinder & Jugend — supported by the resident Niederrheinische Sinfoniker orchestra, the Opernstudio Niederrhein young-artist program, the Das Junge Theater youth initiative, Theaterpädagogik education programs, and accessibility services such as Audiodeskription.
The theater's core technology and product surface is organized around its repertoire and audience channels: a dedicated online ticket shop (tickets.theater-kr-mg.de), box offices in each city, CTS EVENTIM-powered third-party distribution, and partnership venues including the Dutch Theater De Maaspoort in Venlo. Subscription products (standard Theater-Abos, Abo Gold with up to 50% savings, Genießer-Abo combining theater with gastronomy at €188 for four performances, and the Theater Card loyalty program) anchor recurring revenue alongside individual ticket sales, donations through Friends-and-Funders associations, and venue rentals.
Revenue mechanics blend municipal subsidies from the two owner-cities with earned income from tickets, subscriptions, donations, and event-based venue hire, supplemented by grants from the NRW Ministry for Culture and Science, the NRW KULTURsekretariat, and the Federal Government Commissioner for Culture and Media for specific productions such as the ballet 'Mata Hari' and youth initiatives under the 'NEUE WEGE' program. The theater addresses a combined catchment of approximately 500,000 inhabitants, with audience segments spanning general local adults, students and apprentices (AStA-Ticket, AzubiCard), families (Familienkarte, Familientage), seniors, children and youth, and corporate clients renting event spaces. Free VRR regional public transport bundled with subscription performance days enhances the functional value proposition for ticket buyers.
Theater Krefeld and Mönchengladbach firmographics
Firmographics- Name
- Theater Krefeld and Mönchengladbach
- Legal name
- Theater Krefeld und Mönchengladbach gGmbH
- Website
- https://theater-kr-mg.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Theater Krefeld und Mönchengladbach gGmbH is a municipally owned joint theater in North Rhine-Westphalia, Germany, presenting opera, ballet, drama, symphonic concerts, and youth programming across venues in Krefeld and Mönchengladbach for a combined catchment of roughly 500,000 residents. Revenue is generated through ticket sales, season subscriptions, venue rentals, and donations, supplemented by municipal and state grants.
- Ownership category
- akta.pro rank
Theater Krefeld and Mönchengladbach industry classification
Industry- Product category
- Performing Arts / Live Theater
- NAICS
- Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111), Dance Companies (711120), Musical Groups and Artists (711130)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)
- akta.pro secondary industries
- Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH), Musical Theatre (Non-Broadway/Fringe) (MPAGABAG), Classical Ballet (Full-Length & Repertoire) (MPAGADAA), Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)
Keywords
Where Theater Krefeld and Mönchengladbach is headquartered
LocationHeadquarters
- HQ city
- Krefeld
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Theater Krefeld and Mönchengladbach business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Ticket Sales: Individual tickets sold at box offices and online through proprietary shop and CTS EVENTIM platform. Prices vary by production and seating category with discounts for students, apprentices, seniors, and families.
- Subscriptions (Abonnements): Season subscriptions offering 4-10+ performances at reduced rates (up to 50% savings), including options like Abo Gold, Genießer-Abo combining dining and theater, and flexible exchange options.
- Venue Rental (Räume mieten): Theater spaces available for rental for events and private functions.
- Donations (Spenden): Donation program supported by 'Freunde und Förderer' and 'Gesellschaft der Freunde des Krefelder Theaters e.V.'
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Genießer-Abo - combined theater and dining experience |
| Subscription | Annual | Standard Theater Abo with savings up to 40% |
| Subscription | Annual | Abo Gold - premium Sunday subscription |
| Subscription | Single transaction | Reduced price tickets |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Theater Krefeld and Mönchengladbach product offering
Product offeringCore offering
Theater Krefeld und Mönchengladbach is a municipal joint theater (Gemeinschaftstheater) that stages live performing arts productions across five artistic departments: Musiktheater (opera/operetta), Ballett, Schauspiel (drama), Konzerte (performed by the in-house Niederrheinische Sinfoniker orchestra), and Kinder & Jugend. It sells individual tickets and season subscriptions (Abonnements) through its own box offices, online shop, and the CTS EVENTIM third-party platform.
Product overview
Theater Krefeld und Mönchengladbach is a municipal performing arts institution (gGmbH) operating two main stages in the cities of Krefeld and Mönchengladbach, Germany. The theater offers a diverse portfolio centered on live performing arts: Musiktheater (opera/operetta), Ballett, Schauspiel (drama), and Konzerte (symphonic concerts by the Niederrheinische Sinfoniker), supplemented by Kinder & Jugend programming and youth development through Das Junge Theater. The primary revenue products are ticket sales via the CTS EVENTIM-powered online ticketshop and season subscriptions (Abonnements) in multiple tiers. Supporting offerings include the Genießer-Abo (a subscription combining theater with gastronomy), theater education (Theaterpädagogik), accessibility services (Audiodeskription), and on-site dining (Gastronomie).
Differentiator
Problem solved
Functional benefit
Brands
- Niederrheinische Sinfoniker: The resident orchestra of Theater Krefeld und Mönchengladbach
- Opernstudio Niederrhein
- Das Junge Theater
- Theaterpädagogik
- KRMG.tanz
Products and services
- Ticket Sales (Ticketverkauf) Individual tickets for performances sold at box offices in Krefeld and Mönchengladbach and online through the theater's own shop and the CTS EVENTIM platform, with discounted prices for students, apprentices, seniors, and families.
- Abonnements (Season Subscriptions) Subscription packages offering 4 to 10+ performances per season at reduced rates (up to 50% savings), with flexible exchange options and free VRR public transport included on performance days.
- Musiktheater (Opera / Operetta) Musical theater productions including operas and operettas performed at the main stages in Krefeld and Mönchengladbach.
- Ballett Ballet performances presented as part of the KRMG.tanz contemporary dance series and the regular ballet repertoire.
- Schauspiel (Drama) Drama and theatrical productions including classical and contemporary plays staged at both venues.
- Konzerte (Symphonic Concerts) Symphonic concerts performed by the resident Niederrheinische Sinfoniker orchestra, including subscription concert packages such as the Lounge Club series.
- Kinder & Jugend (Children and Youth Programming) Performances and programming specifically designed for children and youth audiences, including school matinees and the annual Christmas family musical.
- Venue Rental (Räume mieten) Theater spaces available for rental for corporate events, private functions, and special occasions.
- Genießer-Abo Premium subscription combining four theatrical performances with dining experiences at theater gastronomy venues, priced at 188.00 euros.
Quantifiable outcome
- Subscribers can save up to 50% compared to individual ticket prices
- +1 more outcomes
Companies that use Theater Krefeld and Mönchengladbach
Customer profileSegments4 records
Ideal customer profiles4 records
Theater Krefeld and Mönchengladbach technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Theater Krefeld and Mönchengladbach partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- CTS EVENTIM AG & Co. KGaAcoreOfficial ticket service provider for online ticket sales. Handles transaction processing through eventim.de platform and connected retail outlets. Located in Bremen with registered office in Munich.
- MONTAGMORGENS GmbHminorKrefeld-based creative agency responsible for developing the theater's new website and designing recent season publications (Spielzeithefte).
- Theater OsnabrückcoreCoproduction partner for 'Titanic – Das Musical' - the production was created at Theater Osnabrück and transferred to Krefeld-Mönchengladbach.
- Theater De Maaspoort VenlominorPartnership with Dutch theater venue enabling cross-border cultural exchange and programming collaboration.
- WDR 3coreCultural media partner (Kulturpartner) - regional broadcaster providing media coverage and promoting theater programming.
- Gesellschaft der Freunde des Krefelder Theaters e.V.minorFriends and supporters association providing financial sponsorship for productions including children's programming.
- Gesellschaft für Ballett und Tanz e.V.minorSupport association for ballet and dance providing sponsorship for KRMG.tanz productions.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Theater Krefeld and Mönchengladbach competitors and assessment
Company assessmentDirect peers
- Theater Aachen: Municipal theater in Aachen offering opera, drama, ballet, and symphonic concerts — a comparable size Stadttheater in NRW with a similar genre mix and subscription model.
- Theater Bonn: Municipal theater in Bonn offering opera, drama, and youth programming across multiple venues — a directly comparable German Stadttheater in NRW with a similar dual-venue operational model and genre mix.
- Oper Köln: Opera and ballet company within the Bühnen Köln, also serving a major NRW city with a resident programming model anchored in opera, ballet, and concerts. Comparable in scale and repertoire positioning to the Musiktheater and Ballett departments at Theater KR MG.
- Theater Osnabrück: Städtische Bühnen Osnabrück, a multi-genre municipal theater partner of Theater KR MG through coproduction (Titanic – Das Musical). Comparable in size and repertoire scope, and an active operational peer.
- Deutsche Oper am Rhein: Joint municipal opera and ballet company serving Düsseldorf and Duisburg — structurally the closest analog to Theater Krefeld und Mönchengladbach as a cross-city Gemeinschaftstheater with opera, ballet, and orchestra offerings of comparable size.
- Theater Dortmund: Municipal Mehrspartentheater in North Rhine-Westphalia offering opera, ballet, drama, concerts, and children's programming across multiple venues — a near-perfect structural match in scale and genre mix to Theater KR MG.
- Aalto-Theater Essen: Opera house and ballet venue operated by Theater und Philharmonie Essen (Stiftung) in the Ruhr region, offering opera, ballet, concerts, and drama — a directly comparable multi-genre German regional Stadttheater with in-house orchestra.
Regional players
- Theater Hagen: Generalintendant-led Stadttheater in Hagen (NRW) with opera, ballet, drama, and concerts — a peer in scale and public-service model but serving a distinct Westphalian catchment rather than directly competing for KR MG audiences.
Broad incumbents
- Nationaltheater Mannheim: One of Germany's larger municipal four-/five-genre theaters with a resident Nationaltheater-Orchester; broader repertoire and larger catchment make it a broad incumbent rather than a direct head-to-head peer for KR MG.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Theater Krefeld and Mönchengladbach social profiles
Digital presenceTheater Krefeld and Mönchengladbach financial estimates
Financial estimateRevenue estimate
Valuation estimate
Theater Krefeld and Mönchengladbach leadership team
Management profileNumber of profiles
Profiles3 records
Theater Krefeld and Mönchengladbach funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Theater Krefeld and Mönchengladbach M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Theater Krefeld and Mönchengladbach
What does Theater Krefeld and Mönchengladbach do?
Theater Krefeld und Mönchengladbach is a municipal joint theater (Gemeinschaftstheater) that stages live performing arts productions across five artistic departments: Musiktheater (opera/operetta), Ballett, Schauspiel (drama), Konzerte (performed by the in-house Niederrheinische Sinfoniker orchestra), and Kinder & Jugend. It sells individual tickets and season subscriptions (Abonnements) through its own box offices, online shop, and the CTS EVENTIM third-party platform.
Is Theater Krefeld and Mönchengladbach a public or private company?
Theater Krefeld and Mönchengladbach is a private company. It is classified as state government owned and is currently operating.
When was Theater Krefeld and Mönchengladbach founded?
Theater Krefeld and Mönchengladbach was founded in -1. It employs 11 to 50 people.
Where is Theater Krefeld and Mönchengladbach based?
Theater Krefeld and Mönchengladbach is headquartered in Krefeld, Germany, in the Europe region.
How does Theater Krefeld and Mönchengladbach make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are subscriptions (Abonnements), venue Rental (Räume mieten) and donations (Spenden).
Who are Theater Krefeld and Mönchengladbach's main competitors?
Direct peers on record are Theater Aachen, Theater Bonn, Oper Köln, Theater Osnabrück, Deutsche Oper am Rhein, Theater Dortmund and Aalto-Theater Essen. Theater Hagen is listed as a regional player. Nationaltheater Mannheim is listed as a broad incumbent.
Does Theater Krefeld and Mönchengladbach have an API?
No public API is recorded for Theater Krefeld and Mönchengladbach.
What industry is Theater Krefeld and Mönchengladbach in?
Theater Krefeld and Mönchengladbach's product category is Performing Arts / Live Theater. Its primary akta.pro industry code is MPAGALAB, Theater & Performing Arts Venue Operations (Playhouses, Opera Houses), with a secondary code of MPAGABAH, Classical & Contemporary Theatre (Plays/Drama). Its NAICS code is 71111 and its SIC code is 7900.