Theater Krefeld and Mönchengladbach

What Theater Krefeld and Mönchengladbach does

Theater Krefeld und Mönchengladbach gGmbH is a municipal joint theater (Gemeinschaftstheater) operating two main venues in the Lower Rhine cities of Krefeld and Mönchengladbach in North Rhine-Westphalia, Germany. It is structured as a non-profit limited liability company (gemeinnützige GmbH) jointly owned by the two cities and supervised by a Supervisory Board chaired by Frank Meyer; Generalintendant Michael Grosse and Managing Director Frank Baumann currently lead the institution, with Christoph Roos appointed to succeed Grosse from 2028. The institution presents live performing arts across five departments — Musiktheater (opera and operetta), Ballett, Schauspiel, Konzerte, and Kinder & Jugend — supported by the resident Niederrheinische Sinfoniker orchestra, the Opernstudio Niederrhein young-artist program, the Das Junge Theater youth initiative, Theaterpädagogik education programs, and accessibility services such as Audiodeskription.

The theater's core technology and product surface is organized around its repertoire and audience channels: a dedicated online ticket shop (tickets.theater-kr-mg.de), box offices in each city, CTS EVENTIM-powered third-party distribution, and partnership venues including the Dutch Theater De Maaspoort in Venlo. Subscription products (standard Theater-Abos, Abo Gold with up to 50% savings, Genießer-Abo combining theater with gastronomy at €188 for four performances, and the Theater Card loyalty program) anchor recurring revenue alongside individual ticket sales, donations through Friends-and-Funders associations, and venue rentals.

Revenue mechanics blend municipal subsidies from the two owner-cities with earned income from tickets, subscriptions, donations, and event-based venue hire, supplemented by grants from the NRW Ministry for Culture and Science, the NRW KULTURsekretariat, and the Federal Government Commissioner for Culture and Media for specific productions such as the ballet 'Mata Hari' and youth initiatives under the 'NEUE WEGE' program. The theater addresses a combined catchment of approximately 500,000 inhabitants, with audience segments spanning general local adults, students and apprentices (AStA-Ticket, AzubiCard), families (Familienkarte, Familientage), seniors, children and youth, and corporate clients renting event spaces. Free VRR regional public transport bundled with subscription performance days enhances the functional value proposition for ticket buyers.

Name

Theater Krefeld and Mönchengladbach

Legal name

Theater Krefeld und Mönchengladbach gGmbH

Website

https://theater-kr-mg.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Theater Krefeld und Mönchengladbach gGmbH is a municipally owned joint theater in North Rhine-Westphalia, Germany, presenting opera, ballet, drama, symphonic concerts, and youth programming across venues in Krefeld and Mönchengladbach for a combined catchment of roughly 500,000 residents. Revenue is generated through ticket sales, season subscriptions, venue rentals, and donations, supplemented by municipal and state grants.

Ownership category

akta.pro rank

Product category

Performing Arts / Live Theater

NAICS

Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111), Dance Companies (711120), Musical Groups and Artists (711130)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH), Musical Theatre (Non-Broadway/Fringe) (MPAGABAG), Classical Ballet (Full-Length & Repertoire) (MPAGADAA), Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)

Keywords

• Live theater performances
• Opera and ballet
• Symphonic concerts
• Drama productions
• Youth theater programs

Headquarters

HQ city

Krefeld

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Individual tickets sold at box offices and online through proprietary shop and CTS EVENTIM platform. Prices vary by production and seating category with discounts for students, apprentices, seniors, and families.
2. Subscriptions (Abonnements): Season subscriptions offering 4-10+ performances at reduced rates (up to 50% savings), including options like Abo Gold, Genießer-Abo combining dining and theater, and flexible exchange options.
3. Venue Rental (Räume mieten): Theater spaces available for rental for events and private functions.
4. Donations (Spenden): Donation program supported by 'Freunde und Förderer' and 'Gesellschaft der Freunde des Krefelder Theaters e.V.'

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Theater Krefeld und Mönchengladbach is a municipal joint theater (Gemeinschaftstheater) that stages live performing arts productions across five artistic departments: Musiktheater (opera/operetta), Ballett, Schauspiel (drama), Konzerte (performed by the in-house Niederrheinische Sinfoniker orchestra), and Kinder & Jugend. It sells individual tickets and season subscriptions (Abonnements) through its own box offices, online shop, and the CTS EVENTIM third-party platform.

Product overview

Theater Krefeld und Mönchengladbach is a municipal performing arts institution (gGmbH) operating two main stages in the cities of Krefeld and Mönchengladbach, Germany. The theater offers a diverse portfolio centered on live performing arts: Musiktheater (opera/operetta), Ballett, Schauspiel (drama), and Konzerte (symphonic concerts by the Niederrheinische Sinfoniker), supplemented by Kinder & Jugend programming and youth development through Das Junge Theater. The primary revenue products are ticket sales via the CTS EVENTIM-powered online ticketshop and season subscriptions (Abonnements) in multiple tiers. Supporting offerings include the Genießer-Abo (a subscription combining theater with gastronomy), theater education (Theaterpädagogik), accessibility services (Audiodeskription), and on-site dining (Gastronomie).

Differentiator

Problem solved

Functional benefit

Brands

• Niederrheinische Sinfoniker: The resident orchestra of Theater Krefeld und Mönchengladbach
• Opernstudio Niederrhein
• Das Junge Theater
• Theaterpädagogik
• KRMG.tanz

Products and services

• Ticket Sales (Ticketverkauf) Individual tickets for performances sold at box offices in Krefeld and Mönchengladbach and online through the theater's own shop and the CTS EVENTIM platform, with discounted prices for students, apprentices, seniors, and families.
• Abonnements (Season Subscriptions) Subscription packages offering 4 to 10+ performances per season at reduced rates (up to 50% savings), with flexible exchange options and free VRR public transport included on performance days.
• Musiktheater (Opera / Operetta) Musical theater productions including operas and operettas performed at the main stages in Krefeld and Mönchengladbach.
• Ballett Ballet performances presented as part of the KRMG.tanz contemporary dance series and the regular ballet repertoire.
• Schauspiel (Drama) Drama and theatrical productions including classical and contemporary plays staged at both venues.
• Konzerte (Symphonic Concerts) Symphonic concerts performed by the resident Niederrheinische Sinfoniker orchestra, including subscription concert packages such as the Lounge Club series.
• Kinder & Jugend (Children and Youth Programming) Performances and programming specifically designed for children and youth audiences, including school matinees and the annual Christmas family musical.
• Venue Rental (Räume mieten) Theater spaces available for rental for corporate events, private functions, and special occasions.
• Genießer-Abo Premium subscription combining four theatrical performances with dining experiences at theater gastronomy venues, priced at 188.00 euros.

Quantifiable outcome

• Subscribers can save up to 50% compared to individual ticket prices
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• CTS EVENTIM AG & Co. KGaAcoreChannel Partner/ Reseller/ DistributorOfficial ticket service provider for online ticket sales. Handles transaction processing through eventim.de platform and connected retail outlets. Located in Bremen with registered office in Munich.
• MONTAGMORGENS GmbHminorStrategic or Co-development PartnerKrefeld-based creative agency responsible for developing the theater's new website and designing recent season publications (Spielzeithefte).
• Theater OsnabrückcoreStrategic or Co-development PartnerCoproduction partner for 'Titanic – Das Musical' - the production was created at Theater Osnabrück and transferred to Krefeld-Mönchengladbach.
• Theater De Maaspoort VenlominorStrategic or Co-development PartnerPartnership with Dutch theater venue enabling cross-border cultural exchange and programming collaboration.
• WDR 3coreGTM or Marketing PartnerCultural media partner (Kulturpartner) - regional broadcaster providing media coverage and promoting theater programming.
• Gesellschaft der Freunde des Krefelder Theaters e.V.minorGTM or Marketing PartnerFriends and supporters association providing financial sponsorship for productions including children's programming.
• Gesellschaft für Ballett und Tanz e.V.minorGTM or Marketing PartnerSupport association for ballet and dance providing sponsorship for KRMG.tanz productions.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Theater Aachen: Municipal theater in Aachen offering opera, drama, ballet, and symphonic concerts — a comparable size Stadttheater in NRW with a similar genre mix and subscription model.
• Theater Bonn: Municipal theater in Bonn offering opera, drama, and youth programming across multiple venues — a directly comparable German Stadttheater in NRW with a similar dual-venue operational model and genre mix.
• Oper Köln: Opera and ballet company within the Bühnen Köln, also serving a major NRW city with a resident programming model anchored in opera, ballet, and concerts. Comparable in scale and repertoire positioning to the Musiktheater and Ballett departments at Theater KR MG.
• Theater Osnabrück: Städtische Bühnen Osnabrück, a multi-genre municipal theater partner of Theater KR MG through coproduction (Titanic – Das Musical). Comparable in size and repertoire scope, and an active operational peer.
• Deutsche Oper am Rhein: Joint municipal opera and ballet company serving Düsseldorf and Duisburg — structurally the closest analog to Theater Krefeld und Mönchengladbach as a cross-city Gemeinschaftstheater with opera, ballet, and orchestra offerings of comparable size.
• Theater Dortmund: Municipal Mehrspartentheater in North Rhine-Westphalia offering opera, ballet, drama, concerts, and children's programming across multiple venues — a near-perfect structural match in scale and genre mix to Theater KR MG.
• Aalto-Theater Essen: Opera house and ballet venue operated by Theater und Philharmonie Essen (Stiftung) in the Ruhr region, offering opera, ballet, concerts, and drama — a directly comparable multi-genre German regional Stadttheater with in-house orchestra.

Regional players

• Theater Hagen: Generalintendant-led Stadttheater in Hagen (NRW) with opera, ballet, drama, and concerts — a peer in scale and public-service model but serving a distinct Westphalian catchment rather than directly competing for KR MG audiences.

Broad incumbents

• Nationaltheater Mannheim: One of Germany's larger municipal four-/five-genre theaters with a resident Nationaltheater-Orchester; broader repertoire and larger catchment make it a broad incumbent rather than a direct head-to-head peer for KR MG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/gemeinschaftstheater
• Facebookfacebook.com/theater.krmg
• Instagraminstagram.com/theater.krmg
• LinkedInlinkedin.com/company/theater-krefeld

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Theater Krefeld and Mönchengladbach