Pineapple Entertainment

What Pineapple Entertainment does

Pineapple Entertainment is an independent Danish media production company headquartered in Copenhagen (Vermundsgade 40D, 2100 København Ø). Founded in 2013 by Anders Breinholt and Ricco Wichmann, the company develops and produces original content across television, podcasts, digital platforms, and live events, spanning talk shows, comedy programs, factual formats, reality series, scripted drama, dating shows, and award ceremonies. Its slate includes recurring IP such as the Diamantfamilien reality franchise (eight seasons plus a Dubai special), the annual EchoPrisen youth awards show for TV 2 Echo, the Breinholts Julekalender Christmas calendar, factual programming such as Velkommen til overgangsalderen (DR1) and Resten af dit liv, and the 2024 scripted comedy-drama Namastay. The underlying capability is conventional television and digital content production — no proprietary platform, software product, or technology stack is disclosed beyond standard production tooling and a content marketing website (pineapple.dk).

The company generates revenue primarily through commissioned content production for broadcasters and streaming platforms, operating a professional-services / project-based revenue model with custom contracts for each production. Its customer base is concentrated among three Danish distribution counterparts: Viaplay, TV 2 (Zulu, Echo, TV 2 Play), and DR (DR1, DRTV). Pineapple's go-to-market is enterprise field sales — direct pitches and commissioning relationships with these networks. Pricing and contract values are not publicly disclosed. In 2025 the company separated from international production group Banijay to operate independently under owners Ricco Wichmann and Søren Korsgaard. The firm employs 11–50 people, serves only the Danish market, and distributes exclusively through domestic broadcasters and streaming platforms.

Name

Pineapple Entertainment

Legal name

Pineapple Entertainment

Website

https://pineapple.dk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Television Production Services

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Unscripted/Reality TV Production (Live-Action) (MPADABAC)

akta.pro secondary industries

Holiday, Seasonal & Christmas Markets (MPAGAFAL), Seasonal & Holiday Events (Ticketed) (THAJAFAJ)

Keywords

• Television production
• Content production
• Entertainment programming
• Reality series production
• Live event production

Headquarters

HQ city

Københoved

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Content Production for Broadcasters: Pineapple Entertainment generates revenue by producing original television content, podcasts, and digital programming for broadcasters and streaming platforms. They create commissioned content for TV networks including Viaplay, TV 2 (Zulu, Echo), and DR, as well as digital platforms like TV 2 Play and DRTV.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Pineapple Entertainment is an independent Danish media production company that develops and produces original content across multiple formats including television series, reality shows, talk shows, award ceremonies, factual programming, comedy dramas, podcasts, and live events. The company creates commissioned content for Danish broadcasters and streaming platforms such as Viaplay, TV 2 (Zulu, Echo), and DR (DR1, DRTV).

Product overview

Pineapple Entertainment is an independent Danish media production company that develops and produces original content across multiple formats including TV series, reality shows, talk shows, award ceremonies, factual programming, comedy dramas, and live events. The company operates a portfolio of branded productions including the 'Diamantfamilien' reality franchise spanning 8 seasons, the annual 'EchoPrisen' youth awards show, 'Breinholts Julekalender' beer-tasting Christmas calendar series, documentary programs like 'Velkommen til overgangsalderen' and 'Resten af dit liv', and scripted comedy drama 'Namastay'. Content is distributed through Danish broadcasters including TV 2, Viaplay, and DR, as well as digital platforms. Founded in 2013 and becoming independent from Banijay in 2025, the company is owned by Ricco Wichmann and Søren Korsgaard.

Differentiator

Problem solved

Functional benefit

Products and services

• TV Production Services

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BanijayformerOthersPineapple Entertainment was previously part of Banijay, a major international entertainment and production company. In 2025, Pineapple became an independent company, no longer part of Banijay, with Ricco Wichmann and Søren Korsgaard as the new owners.

Scale indicators1 record

Recent moves7 records

Expansion highlights4 records

Direct peers

• Nordisk Film Production: Denmark's largest production company, producing TV series, films, and entertainment content for Danish and Nordic broadcasters. Direct competitor for the same broadcaster commissions Pineapple targets.
• Zentropa: Independent Danish production company producing film, TV series, and entertainment for the Nordic market. Competes with Pineapple for broadcaster commissions and creative talent in Denmark.
• Mastiff Denmark: Danish TV production company creating entertainment, factual, and reality content for Danish broadcasters. Closely comparable in size, format mix, and customer base to Pineapple.

Broad incumbents

• ITV Studios: International production arm of ITV producing scripted and unscripted content globally. Comparable business model of developing and producing formats for multiple broadcasters and platforms.
• Banijay: World's largest international independent content producer; Pineapple's former parent until 2025. Provides the global benchmark for what Pineapple's independent business is giving up in scale and infrastructure.
• EndemolShine: Global content creator behind major entertainment franchises including reality and game-show formats. Closely comparable in format mix (reality, factual, scripted) and broadcaster-driven business model.
• Fremantle: Global production and distribution group producing entertainment, drama, and factual programming across 27 territories. Represents the international scale opportunity that Pineapple could pursue with its formats.
• SF Studios: Nordic film and TV production and distribution arm of Bonnier, producing scripted and unscripted content across Scandinavia. Larger incumbent competing for the same Danish broadcaster budgets.
• All3Media: Independent TV production group with a portfolio of production companies across the UK, US, and Europe. Demonstrates the 'indie collective' model Pineapple could pursue as it scales independently.

Regional players

• Strong Productions: Danish entertainment production company (now Mastiff) producing talk shows, comedy, and entertainment for Danish broadcasters. Historically the most direct format and customer overlap with Pineapple.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/pineappleentertainment
• LinkedInlinkedin.com/company/pineapple-entertainment
• Instagraminstagram.com/pineapple_entertainment

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pineapple Entertainment