EasyCart
EasyCart is a Stripe-based checkout and payment platform for digital creators, SMBs, and solopreneurs selling courses, subscriptions, tickets, and digital products, offering one-click payments, cart recovery, and tax automation.
- Company typePrivate
- Founded-
- HeadquartersWarszawa, Poland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What EasyCart does
EasyCart is a checkout and payment optimization platform operated by the Polish private limited company Easytools Sp. z o.o., headquartered in Warsaw. It enables creators, solopreneurs, and small businesses to sell digital products, online courses, subscriptions, tickets, and templates without building a standalone e-commerce store. The product is built as a user-friendly frontend layer on top of Stripe's payment infrastructure, with secondary integration of Tpay for Polish payment methods including native BLIK support. The platform claims conversion improvements of 50%+ over standard checkout flows and 60% over stock Stripe Checkout, driven by features such as one-click Amazon-style payments, automated cart abandonment recovery, upsells and cross-sells, product gating for digital content, customer portals, automated tax calculation, and QR-code ticket validation.
The broader Easytools suite extends well beyond payments, comprising twelve interconnected modules — EasyCart, EasyPlayer, EasyPlayer, EasyLove, EasyLegal, EasyFAQ, EasyCookie, EasyEmail, EasyPages, EasyTicker, EasyCoffee, EasyPricing, and EasyTimer — all sharing a single dashboard, login, and data model. The company also offers a Developer API and a deep third-party integration footprint (WordPress, MailerLite, WooCommerce, Discord, HubSpot, Pipedrive, Airtable, Make, WebToLearn, Zencal, Fakturownia, Furgonetka). Reported cumulative platform scale includes 4,000+ creators, 100.1 million PLN earned for creators, 432,102 processed transactions, 289,892 buyers, and 32,112 products created. Certifications include PCI DSS Level 1 (inherited from Stripe) and GDPR (RODO) compliance.
Monetization combines a transaction-based take rate (commission deducted from the seller's Stripe balance, with higher-tier subscriptions reducing the per-transaction fee) with tiered subscription plans. The company is privately held and bootstrapped, with no disclosed external funding rounds, and positions itself as a lower-fee, higher-conversion alternative to Gumroad with stronger localization for the Polish market.
EasyCart firmographics
Firmographics- Name
- EasyCart
- Legal name
- Easytools Sp. z o.o.
- Website
- https://easycart.pl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EasyCart is a Stripe-based checkout and payment platform for digital creators, SMBs, and solopreneurs selling courses, subscriptions, tickets, and digital products, offering one-click payments, cart recovery, and tax automation.
- Ownership category
- akta.pro rank
EasyCart industry classification
Industry- Product category
- Checkout and Payment Optimization Software
- akta.pro primary industry
- POS-to-Online Unified Payments (Omnichannel Payments) (CRAFALAL)
Keywords
Where EasyCart is headquartered
LocationHeadquarters
- HQ city
- Warszawa
- HQ country
- Poland
- HQ region
- Europe
Markets served
EasyCart business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Transaction Fees / Commission: Commission fees deducted directly from Stripe balance after each transaction. Fee amount depends on selected Easytools plan. Monthly invoice summarizes all fees. Lower fees compared to competitors (70% lower than some alternatives).
- Subscription Plans: Tiered subscription plans providing access to all Easytools tools with varying commission rates. Higher-tier plans offer lower transaction fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Free trial available for all plans |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
EasyCart product offering
Product offeringCore offering
EasyCart is a no-code checkout and payment optimization platform that enables creators, solopreneurs, and small businesses to sell digital products, online courses, subscriptions, SaaS licenses, and event tickets online without building a full e-commerce store. It provides a conversion-optimized checkout layer on top of Stripe and Tpay with one-click payments, cart abandonment recovery, upsells/cross-sells, automated tax and invoicing, BLIK support for the Polish market, and a customer portal for managing purchases and subscriptions.
Product overview
EasyCart is part of the Easytools platform, a suite of interconnected tools for digital creators to sell products online without building a full ecommerce store. The portfolio includes EasyCart (core checkout and payment processing), EasyPlayer (course delivery), EasyLove (reviews/social proof), EasyLegal (legal documents), EasyFAQ (FAQ builder), EasyEmail (email marketing), EasyPages (landing pages), EasyTicker (social proof notifications), EasyCoffee (donations), EasyTimer (countdown timers), EasyPricing (pricing pages), and EasyCookie (cookie consent). All tools integrate within a single dashboard with one login, sharing data seamlessly for a unified creator business management experience.
Differentiator
Problem solved
Functional benefit
Products and services
- EasyCart Conversion-optimized checkout and payment processing tool for creators and SMBs to sell digital products, subscriptions, and event tickets online without building a full e-commerce store. Supports Stripe and Tpay, BLIK, multi-currency, one-click payments, cart recovery, upsells, automated tax, and invoices.
- EasyPlayer Course and video hosting player for online educators that secures and verifies access for users who have purchased a course, integrating with EasyCart checkout.
- EasyLove Review collection and display tool that gathers customer testimonials and surfaces them in checkout and on a branded public wall of social proof.
- EasyLegal Automated legal document generation tool that produces privacy policies and terms of service for online stores to support GDPR/RODO compliance.
- EasyFAQ Self-service FAQ builder that publishes answers to common buyer questions to reduce support load.
- EasyEmail Email campaign management system for sending marketing emails and newsletters, syncing customer data from EasyCart purchases.
- EasyPages Landing page builder for creating offer pages for products, pricing, and policies to drive conversion.
- EasyTicker Social proof notification widget that displays real-time recent purchase activity on a seller's website.
- EasyCoffee Tipping and donation widget that allows supporters to pay a creator variable amounts, similar to 'buy me a coffee' flows.
- EasyPricing Tool for creating customizable pricing pages and pricing models for digital products.
- EasyTimer
- EasyCookie Cookie consent banner and management tool supporting GDPR/RODO compliance for sellers' websites.
- EasyCart Developer API Developer API and webhook interface for building custom integrations and automations on top of EasyCart checkout, payments, product, and customer data.
Quantifiable outcome
- Over 50% increase in sales conversion
- +4 more outcomes
Companies that use EasyCart
Customer profileNamed customers16 records
Segments7 records
Ideal customer profiles4 records
EasyCart technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability2 records
Feature11 records
EasyCart partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- StripecorePrimary payment infrastructure partner. EasyCart is built as a user-friendly frontend layer on top of Stripe. Sellers need their own Stripe account. Supports global and local payment methods, daily payouts, fraud protection, and BLIK payments (1.6% + 1 PLN).
- TpaycoreLeading Polish payment gateway integrated into EasyCart. Offers all popular payment methods, competitive pricing, native BLIK support (1%), Polish-language support via email and phone, and high-security standards.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
EasyCart competitors and assessment
Company assessmentDirect peers
- Lemon Squeezy: Lemon Squeezy is a merchant-of-record platform for SaaS and digital product sellers, offering checkout, subscriptions, tax handling, and payouts. It competes head-on with EasyCart in the digital-product seller checkout and subscription billing space.
- ThriveCart: ThriveCart is a checkout and cart platform focused on conversion optimization, upsells, and digital product sales for creators and course sellers. It is comparable to EasyCart in targeting SMB creators with conversion-optimized checkout flows.
- Payhip: Payhip is a digital product selling platform that lets creators sell downloads, courses, memberships, and coaching. It targets the same creator and solopreneur audience as EasyCart with comparable checkout and subscription features.
- Gumroad: Gumroad is a leading platform enabling creators to sell digital products, subscriptions, and memberships directly to consumers. EasyCart explicitly positions itself as a Gumroad alternative, competing for the same SMB creator and solopreneur customer base with checkout and payment processing features.
- SendOwl: SendOwl provides checkout and delivery for digital products including downloads, subscriptions, and memberships. It serves the same creator and small business segment as EasyCart with overlapping checkout and delivery features.
- SamCart: SamCart is a checkout platform for digital product sellers focused on conversion optimization, subscriptions, and order bumps. It competes with EasyCart in the digital product and online course checkout space for SMBs.
- Paddle: Paddle is a merchant-of-record payments infrastructure for SaaS and digital product companies, handling checkout, subscriptions, tax, and compliance. It targets a similar seller profile to EasyCart's SMB and SaaS customer segments, though at a larger enterprise scale.
Emerging players
- Outseta: Outseta is an all-in-one membership platform combining CRM, billing, email, and subscription management for SaaS and membership businesses. It is comparable to EasyCart's integrated suite approach, though focused on the membership/SaaS niche.
- Memberful: Memberful is a membership and subscription platform for creators selling paid communities and recurring content. It overlaps with EasyCart's subscription billing and recurring payment features, though with deeper focus on membership workflows.
Broad incumbents
- Stripe Checkout: Stripe is EasyCart's core infrastructure partner and the underlying payment processor. Stripe Checkout directly competes with EasyCart's checkout optimization layer, with several EasyCart customers reporting 60% higher conversions than standard Stripe Checkout.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
EasyCart social profiles
Digital presenceEasyCart compliance and trust
Trust signalCompliance2 records
EasyCart financial estimates
Financial estimateRevenue estimate
Valuation estimate
EasyCart leadership team
Management profileNumber of profiles
Profiles5 records
EasyCart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EasyCart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EasyCart
What does EasyCart do?
EasyCart is a no-code checkout and payment optimization platform that enables creators, solopreneurs, and small businesses to sell digital products, online courses, subscriptions, SaaS licenses, and event tickets online without building a full e-commerce store. It provides a conversion-optimized checkout layer on top of Stripe and Tpay with one-click payments, cart abandonment recovery, upsells/cross-sells, automated tax and invoicing, BLIK support for the Polish market, and a customer portal for managing purchases and subscriptions.
Is EasyCart a public or private company?
EasyCart is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EasyCart founded?
EasyCart was founded in -1. It employs 11 to 50 people.
Where is EasyCart based?
EasyCart is headquartered in Warszawa, Poland, in the Europe region.
How does EasyCart make money?
Two revenue lines are on record. Transaction Fees / Commission is the primary driver. The others are subscription Plans.
Who are EasyCart's main competitors?
Direct peers on record are Lemon Squeezy, ThriveCart, Payhip, Gumroad, SendOwl, SamCart and Paddle. Emerging players are Outseta and Memberful. Stripe Checkout is listed as a broad incumbent.
Does EasyCart have an API?
Yes. EasyCart offers a Developer API that allows developers to build custom integrations and automate workflows. The API enables programmatic access to checkout, payment processing, product management, customer data, and post-purchase automation. While webhook support is referenced through features like granting SaaS access via API or webhook, specific technical details on API type, authentication, rate limits, and versioning are not explicitly stated in the source content. Developer documentation is at developers.easy.tools.
What industry is EasyCart in?
EasyCart's product category is Checkout and Payment Optimization Software. Its primary akta.pro industry code is CRAFALAL, POS-to-Online Unified Payments (Omnichannel Payments).