La Jolla by the Sea
- Company typePrivate
- Founded2011
- HeadquartersLa Jolla, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
La Jolla by the Sea firmographics
Firmographics- Name
- La Jolla by the Sea
- Legal name
- La Jolla Village Merchants Association
- Website
- https://lajollabythesea.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where La Jolla by the Sea is headquartered
LocationHeadquarters
- HQ city
- La Jolla
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
La Jolla by the Sea business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain, Others
Revenue model
- Merchants Association Membership Dues: Local businesses in La Jolla Village pay membership dues to join the La Jolla Village Merchants Association (LJVMA), which provides access to member resources, networking events, discounted parking programs, and promotional opportunities within the organization.
- Merchandise E-Commerce Sales: The organization operates an online shop selling branded merchandise including apparel (hooded sweatshirts, t-shirts, baseball caps), accessories (tote bags, luggage tags, vinyl decals), and drinkware (coffee mugs, stemless wine glasses, mouse pads). All products feature seal-themed designs and support seal conservation efforts.
- Event Sponsorships and Advertising: The organization generates revenue through event sponsorships, including the Posh La Plaza fashion event in partnership with Fashion Week San Diego, and promotional opportunities within its blog, newsletter, and social media channels for local businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Merchants Association Membership |
| Unit Pricing | Pay-as-you-go | Merchandise Products |
| Unit Pricing | Pay-as-you-go | $5 All-Day Discounted Parking |
| Subscription | Monthly | Merchant Discount Parking Program |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
La Jolla by the Sea product offering
Product offeringCore offering
La Jolla by the Sea is the public-facing brand and website of the La Jolla Village Merchants Association (LJVMA), a nonprofit business improvement organization. It operates a destination marketing platform featuring a directory of 1,293 La Jolla Village merchants, an event calendar, visitor information resources, and a WooCommerce-powered online store selling seal-themed branded merchandise (apparel, accessories, drinkware). It also administers merchant membership, community events (First Friday Art Walk, Mutt Strut, Posh La Plaza), and visitor and merchant discount parking programs in partnership with ACE Parking and LAZ Parking.
Product overview
La Jolla by the Sea is the official website of the La Jolla Village Merchants Association, serving as a tourism and promotional platform for the La Jolla Village area in San Diego, California. The website features an e-commerce shop selling branded merchandise including seal-themed apparel (hooded sweatshirts, t-shirts), accessories (caps, tote bags, luggage tags, mouse pads, vinyl decals), and drinkware (wine glasses, coffee mugs). The merchandise collection supports local seal conservation efforts, with proceeds benefiting marine wildlife protection. Beyond the shop, the site serves as a directory for local businesses, events calendar, visitor information hub, and promotional platform for La Jolla Village's restaurants, shops, hotels, and attractions.
Differentiator
Problem solved
Functional benefit
Products and services
- Low Profile Baseball Cap
Companies that use La Jolla by the Sea
Customer profileSegments3 records
Ideal customer profiles2 records
La Jolla by the Sea technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
La Jolla by the Sea partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Fashion Week San DiegocoreFashion Week San Diego partners with La Jolla Village Merchants Association on the Posh La Plaza outdoor fashion runway show, bringing fashion events, runway shows, and VIP experiences to La Jolla Village. This annual event combines professional runway production with local boutique showcase, generating foot traffic and media attention for the Village.
- La Jolla Likes Pets FoundationcoreThe La Jolla Mutt Strutt & Scavenger Hunt is presented by La Jolla Loves Pets Foundation, a local nonprofit. Proceeds from the event benefit the foundation and A Way Home for Dogs nonprofit. The event celebrates pets while driving community engagement and Village visitation.
- A Way Home for DogsminorFounded by Babs Fry (2025 San Diego Remarkable Woman), this nonprofit benefits from Mutt Strut Scavenger Hunt proceeds. Eighty percent of event proceeds directly support the nonprofit's mission of reuniting lost dogs with their families across San Diego County.
- ACE ParkingcoreACE Parking partners with La Jolla Village Merchants Association to offer $5/day discounted all-day parking at select Village garages. The partnership provides the technology platform (app and online reservations) for the discounted parking program benefiting visitors and merchants.
- LAZ ParkingcoreLAZ Parking partners with the La Jolla Village Merchants Association on the Merchant Discount Parking Program, providing monthly discounted parking ($75/month) for merchants and their employees at Village garages.
- The Conrad Prebys Performing Arts CenterminorThe Conrad Prebys Performing Arts Center hosts SummerFest's 40th Anniversary with 21 concerts, 50+ free community events, and 100+ world-class musicians. The organization participates in La Jolla Village community events and is featured in LJVMA communications.
- Museum of Contemporary Art San Diego (MCASD)coreMCASD hosts the Giants exhibition (Dean Collection by Swizz Beatz and Alicia Keys) and participates in First Friday Art Walk, with free admission offered to pre-registered Art Walk attendees. MCASD is a key cultural institution anchoring the arts and culture positioning of La Jolla Village.
- La Jolla Coastal ConservancyminorLa Jolla Coastal Conservancy received $7,500 raised from the grand opening sales of Oukai on Girard Avenue. The conservancy focuses on the protection and conservation of La Jolla's coastal environment, aligning with the Village's marine life conservation values.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
La Jolla by the Sea competitors and assessment
Company assessmentBroad incumbents
- Visit California: Visit California is the state-level destination marketing organization promoting tourism to California as a whole. It represents a much broader incumbent that captures top-of-funnel intent traffic that LJVMA then converts into La Jolla-specific visits.
- San Diego Tourism Authority: The San Diego Tourism Authority (Visit San Diego) is the regional destination marketing organization for all of San Diego County. It operates one tier above LJVMA, promoting the entire region including La Jolla, and represents a broader-incumbent peer with overlapping promotional scope.
Direct peers
- Visit Napa Valley: Visit Napa Valley is a destination marketing organization promoting tourism to the Napa Valley region. It mirrors the model of combining merchant/partner promotion, events, visitor information, and content marketing around a single iconic California destination, making it a structurally analogous peer to LJVMA.
- Downtown Santa Monica, Inc. Downtown Santa Monica, Inc. is a business improvement district that manages merchant promotion, events, and visitor engagement for Downtown Santa Monica. It is structurally comparable to LJVMA as a BID-driven destination marketing and merchant services organization in a high-traffic Southern California coastal commercial district.
- Visit Laguna Beach: Visit Laguna Beach is the destination marketing organization for Laguna Beach, an upscale Southern California coastal village. It shares LJVMA's mix of merchant directory, events, lodging promotion, and visitor information for an iconic California coastal destination.
- Visit Carlsbad: Visit Carlsbad is the official destination marketing organization for Carlsbad, a Southern California coastal city adjacent to La Jolla. It runs the same playbook of merchant directory, events, parking programs, and visitor information for a comparable coastal SD County village, making it the closest functional and geographic peer to LJVMA.
- Carlsbad Chamber of Commerce: The Carlsbad Chamber of Commerce is the business organization promoting local commerce and visitor engagement in Carlsbad, California. It pursues the same merchant membership and community promotion mission in an immediately adjacent SD County coastal market, functioning as a close functional peer.
- Coronado Visitor Center: The Coronado Visitor Center is the official visitor information and merchant promotion organization for Coronado, a Southern California coastal destination across the bay from downtown San Diego. It runs the same visitor info, events, and merchant directory functions as LJVMA in a comparable coastal California village setting.
- Del Mar Village Association: The Del Mar Village Association is a San Diego County coastal business improvement district serving the Del Mar Village commercial district. It mirrors LJVMA's model of merchant advocacy, events, parking coordination, and destination promotion at a smaller scale in a directly adjacent SD County coastal submarket.
- La Jolla Chamber of Commerce: The La Jolla Chamber of Commerce is a separate nonprofit business organization operating in the same La Jolla geography. It pursues an overlapping mission of merchant promotion, networking, and community advocacy, making it the most direct same-territory peer even though the two organizations coordinate rather than fully overlap.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
La Jolla by the Sea social profiles
Digital presenceLa Jolla by the Sea financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Jolla by the Sea leadership team
Management profileNumber of profiles
La Jolla by the Sea funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Jolla by the Sea M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Jolla by the Sea
What does La Jolla by the Sea do?
La Jolla by the Sea is the public-facing brand and website of the La Jolla Village Merchants Association (LJVMA), a nonprofit business improvement organization. It operates a destination marketing platform featuring a directory of 1,293 La Jolla Village merchants, an event calendar, visitor information resources, and a WooCommerce-powered online store selling seal-themed branded merchandise (apparel, accessories, drinkware). It also administers merchant membership, community events (First Friday Art Walk, Mutt Strut, Posh La Plaza), and visitor and merchant discount parking programs in partnership with ACE Parking and LAZ Parking.
Is La Jolla by the Sea a public or private company?
La Jolla by the Sea is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was La Jolla by the Sea founded?
La Jolla by the Sea was founded in 2011. It employs 11 to 50 people.
Where is La Jolla by the Sea based?
La Jolla by the Sea is headquartered in La Jolla, United States, in the North America region.
How does La Jolla by the Sea make money?
Three revenue lines are on record. Merchants Association Membership Dues are the primary driver. The others are merchandise E-Commerce Sales and event Sponsorships and Advertising.
Who are La Jolla by the Sea's main competitors?
Broad incumbents on record are Visit California and San Diego Tourism Authority. Direct peers are Visit Napa Valley, Downtown Santa Monica, Inc., Visit Laguna Beach, Visit Carlsbad, Carlsbad Chamber of Commerce, Coronado Visitor Center, Del Mar Village Association and La Jolla Chamber of Commerce.
Does La Jolla by the Sea have an API?
No public API is recorded for La Jolla by the Sea.