Makeable

What Makeable does

Makeable is a Danish digital agency founded in 2011 that designs and develops custom mobile applications (iOS and Android native), web platforms, backend systems, cloud infrastructure, AI solutions, and hardware/IoT integrations. The company operates with a fully in-house team of approximately 30 experts across concept development, UX/UI design (Figma-based), backend engineering (PHP, Laravel, Node.js), and DevOps (Google Firebase, Microsoft Azure, AWS), and runs offices in Aarhus (headquarters at Langhøjvej 1D, Tilst) and Copenhagen (Amaliegade 6). Over 14+ years Makeable has delivered 150+ apps with 1M+ cumulative downloads for 100+ companies across healthcare, regional government, financial services, industrial, environmental, humanitarian, and consumer sectors — including Astma-Allergi Danmark, Region Syddanmark, Region Hovedstaden, PFA, Formuepleje, FTZ, Dansk Retursystem, and Røde Kors.

The technology stack is conventional for a custom-development shop but spans end-to-end delivery: native iOS/Android, PHP/Laravel/Node.js backends, Firebase/Azure/AWS cloud, Figma-based UX, and 15+ years of hardware/IoT integration (NFC, speaker, hotel inventory, agricultural sensors). A standalone "AI og Cloud" service line and an AI-accelerated concept phase pricing tier indicate that AI integration is a marketed capability rather than just an internal tool. Makeable's proprietary technical footprint includes 60-80 custom backends in production today, a serverless-capable cloud practice, and a structured concept-first engagement methodology intended to reduce downstream project risk.

Revenue is generated primarily through project-based custom development engagements rather than productized SaaS. Concept phases start at DKK 45,000 (classic, ~4 weeks) or DKK 75,000 (AI-accelerated, 6-8 weeks), and full app builds start at DKK 100,000 with most projects running 2-12 months. Additional recurring revenue is implied by ongoing maintenance, monthly reporting, and continuous optimization contracts. Distribution is entirely direct sales via the two Danish offices plus phone/email inside sales; marketing is case-study driven, supported by a multilingual website and LinkedIn-led thought leadership. The firm is privately held by its three founding partners (CEO Mads Erichsen, COO Niels Thysk Sørensen, CTO Lars Dahl), with no disclosed external funding, M&A, or institutional ownership.

Name

Makeable

Legal name

Makeable ApS

Website

https://makeable.dk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Danish digital agency designing custom mobile apps, web platforms, backend systems, and AI/cloud solutions for enterprise and consumer clients. Founded in 2011, the firm has served 100+ companies across healthcare, government, financial services, and industrial sectors from offices in Aarhus and Copenhagen.

Ownership category

akta.pro rank

Product category

Custom Digital Product Development Services

NAICS

Graphic Design Services (541430)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro industry

PRIMARYMPAAAAAD

Digital Creative & Experience Design Agencies (Web/App/UX)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

Keywords

• Custom app development
• Digital product development
• Mobile app agency
• UX design services
• Backend development

Headquarters

HQ city

Tilst

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom app development projects: Project-based custom application development for iOS, Android, and web platforms. Revenue recognized upon project completion with milestone-based billing typical for larger projects.
2. Concept phase services: Initial consulting and concept development phase. Classic approach from 45,000 DKK, AI-accelerated approach from 75,000 DKK. These are upfront project phases that lead to larger development engagements.
3. Ongoing maintenance and support: Post-launch support, tracking setup, monitoring, and continuous product optimization. Monthly reporting and ongoing development opportunities with existing clients.
4. Backend and infrastructure services: Custom backend development, API integrations, and cloud infrastructure setup. Often bundled with app projects but can be standalone engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Makeable is a Danish digital agency that designs and develops custom mobile apps, web platforms, backend systems, and AI/cloud solutions for organizations. Every engagement begins with a structured concept development phase (Konceptudvikling) that produces interactive prototypes and specifications, followed by full in-house design, development, testing, launch, and ongoing optimization. Services are delivered as project-based engagements starting from 100,000 DKK for apps and from 45,000 DKK for the concept phase, with separate ongoing support subscriptions.

Product overview

Makeable is a Danish digital agency offering a comprehensive suite of digital product development services, not a single unified product or platform. Their service portfolio centers on concept development (Konceptudvikling), custom app development for iOS and Android, web platform development, backend development (using PHP, Laravel, Node.js), cloud infrastructure (Firebase, Azure, AWS), AI and cloud solutions, UX and design, integrations, and dashboards. Services are delivered through a structured engagement model featuring a concept phase followed by development and launch, with flexibility to accommodate both early-stage startups and established enterprises. The company operates primarily in the Danish market serving clients across healthcare, green tech, B2C, and industrial sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Concept Development (Konceptudvikling) Structured upfront engagement that helps clients refine digital product ideas, build interactive prototypes in Figma, and produce a specification and budget estimate before any development begins. Available in two tiers: a classic approach and an AI-accelerated approach that delivers a testable product.
• App Development (App Udvikling) Custom native iOS and Android app development covering design, prototyping, UX/UI, backend, testing, and App Store launch, targeted at enterprises and consumer-facing companies. Projects typically start at 100,000 DKK and run 2-12 months from concept to launch.
• Web Platform Development (Web Platforme) Custom web application development including complex web platforms, administrative systems, and responsive web solutions, delivered as project-based engagements for enterprise and public-sector clients.
• IT Infrastructure and Cloud (AI og Cloud) Cloud infrastructure setup and management using Google Cloud, Firebase (Firestore, Cloud Functions, Authentication), Microsoft Azure, and AWS, including serverless architecture for scalable solutions. Often bundled with app projects but can be engaged standalone.
• Backend Development (Backend Udvikling) Custom backend and administrative system development using PHP, Laravel, Node.js, Google Firebase, and Microsoft Azure. Makeable maintains 60-80 custom-developed backends in production for clients.
• UX and Design Services (Design og User Experience) User experience consulting, interactive design prototyping in Figma, user research, customer journey analysis, and collaborative design processes delivered during the concept phase or as a standalone design engagement.
• Ongoing Maintenance and Support Post-launch subscription service including monitoring, tracking setup, ongoing optimization, monthly reporting, and continuous product improvement for clients whose apps and platforms Makeable has built.

Quantifiable outcome

• Apps downloaded more than 1,000,000 times across portfolio
• +3 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Røde Kors (Red Cross)coreStrategic or Co-development PartnerCollaboration with Røde Kors and Rotary on the Hjertestarter.gl app - a life-saving app for Greenland. Makeable developed the app as part of a CSR initiative, helping citizens find defibrillators during cardiac emergencies. The app addresses a critical healthcare gap in Greenland's dispersed population.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AKQA: AKQA is a global design and innovation agency within WPP, offering strategy, creative, and digital product development. It overlaps with Makeable on the digital product/experience design axis but at much larger scale and broader scope.
• Designit (Wipro): Designit is a global design and innovation firm owned by Wipro, with a strong Nordic presence. It offers a broader portfolio (strategy, design, engineering) than Makeable but overlaps in custom digital product development for enterprise clients.
• Thoughtworks: Thoughtworks is a global technology consultancy specializing in custom software, platform engineering, and AI-enabled delivery. It overlaps with Makeable on custom app and backend development for enterprise and regulated-industry clients.
• Deloitte Digital: Deloitte Digital is the global consulting firm's digital transformation arm, providing strategy, design, and engineering. It is a large-scale competitor for the same enterprise and public-sector digital mandates that Makeable serves in Denmark.
• Valtech: Valtech is a global digital transformation agency with deep capabilities in custom software, commerce, and data. It competes with Makeable for large enterprise digital engagements but operates at significantly greater scale and geographic reach.

Direct peers

• Creuna: Creuna is a Nordic digital experience agency delivering strategy, design, and custom digital development. It is directly comparable in service mix, target segments (enterprise, public sector), and Nordic geographic footprint.
• Peytz & Co: Peytz & Co is a Danish digital agency specializing in Umbraco-based web development and digital solutions. It competes directly with Makeable in the Danish mid-market for web and CMS-driven projects.
• Netlight: Netlight is a Nordic digital consultancy combining strategy, design, and technology delivery. It serves the same large-enterprise and public-sector buyer profile as Makeable, particularly in Denmark and Sweden.
• Bystrup: Bystrup is a Danish digital design and development agency offering custom app and web development. It is the closest domestic peer to Makeable, competing for the same Danish enterprise and public-sector clients with a similar in-house full-stack model.

Regional players

• Iteam: Iteam is a Swedish digital agency delivering custom web, app, and platform development. It serves a comparable client profile (enterprise, scaleups) in Sweden, providing a Nordic cross-border competitive reference for Makeable.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/makeabledk
• LinkedInlinkedin.com/company/makeable
• Instagraminstagram.com/makeabledk
• Xx.com/makeabledk

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Makeable