Rejuntamix

What Rejuntamix does

Rejuntamix is a privately held Brazilian construction chemicals manufacturer founded in 1994 and headquartered in Fortaleza, Ceará. The company develops, produces, and commercializes a comprehensive portfolio of construction finishing products organized into five lines: adhesive mortars (Argamassas, including the ColaMix family with AC-II, AC-III, AC-III E, acrylic, and bicomponent variants), grouts (Rejuntes, including silicone, acrylic, epoxy, and the high-spec Rejunte Gold), waterproofing products (Impermeabilizantes, such as MantaMix liquid membrane, Veda 1 polymeric mortar, NanoTecmix, and TelaMix reinforcement mesh), additives (PlastMix), and finishing and cleaning solutions (GessoMix, CimentoMix, ConcretoMix, LimpaMix, TintaMix, LimpJá). Multiple products carry ABNT NBR 14081-1, ISO 13007-1, and ANSI 118.15 certifications, with quantifiable performance metrics such as Rejunte Gold compressive strength of 31.9 MPa and ColaMix ACIII-E suitability for porcelain tiles up to 180x180 cm.

The company's go-to-market is a hybrid direct-and-channel model: it sells to professional contractors, construction companies, tile installers, and masons (primary segment) as well as DIY homeowners (secondary segment) through a network of resellers, lojistas, and commerce outlets across 4 Northeastern Brazilian states (Ceará, Maranhão, Rio Grande do Norte, Alagoas), supported by 5 regional offices/sedes in Fortaleza, Crato, São Luís, Natal, and Maceió. Marketing is conducted via a product-catalog website, WhatsApp Business for dealer and customer inquiries, a web-based consumption calculator, an environment simulator for grout color visualization, and a dealer locator. Rejuntamix self-describes as the largest producer and commercializer of construction chemicals in Northeastern Brazil and states a corporate vision to rank among Brazil's top-3 mortar manufacturers by 2025.

The company generates 100 direct jobs, is privately held with no identified institutional investors or parent company, and does not publicly disclose revenue or ARR. Pricing is not listed on the website; customers are directed to contact the company or local resellers. Rejuntamix has no disclosed patents, trademarks, awards, partnerships, acquisitions, or funding rounds in the available record.

Name

Rejuntamix

Legal name

Rejuntamix

Website

https://rejuntamix.com.br

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Rejuntamix is a privately held Brazilian construction chemicals manufacturer founded in 1994, producing adhesive mortars, grouts, waterproofing products, additives, and cleaning solutions. It sells to contractors and DIY consumers across 4 Northeastern Brazilian states via a regional office and reseller network, positioning itself as the largest such producer in the Northeast.

Ownership category

akta.pro rank

Product category

Construction Chemicals

NAICS

Adhesive Manufacturing (325520), Soap and Cleaning Compound Manufacturing (32561)

SIC

Adhesives & Sealants (2891), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Adhesives & Sealants Chemicals (IMAEABAA)

akta.pro secondary industry

Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG)

Keywords

• Construction chemicals
• Adhesive mortars
• Tile grouting
• Waterproofing solutions
• Construction finishing materials

Headquarters

HQ city

Caucaia

HQ country

Brazil

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Construction chemical product sales: Rejuntamix manufactures and sells a comprehensive range of construction chemicals — adhesive mortars, grouts, waterproofing compounds, additives, finishing products, and cleaning solutions — through direct sales and a network of resellers and retailers across Northeastern Brazil. Products are sold as one-time purchases (bags, buckets, pails) with pricing varying by product type, size, and formulation. The company operates through regional distribution hubs in five cities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Rejuntamix manufactures and sells a comprehensive range of construction chemicals — adhesive mortars (ColaMix line), grouts (Rejunte line), waterproofing products (MantaMix, Veda 1, NanoTecmix, TelaMix, AcrilMix, Protecril, PlastMix), finishing materials (CimentoMix, GessoMix, ConcretoMix, AreiaMix), and cleaning solutions (LimpaMix, PastaMix, TintaMix, LimpJá) — for residential, commercial, and industrial construction projects in Northeastern Brazil. Products are sold directly and through a network of resellers and retailers across 4 states, supported by 5 regional offices and digital tools (consumption calculator and environment simulator).

Product overview

Rejuntamix is a 100% northeastern Brazilian construction chemical company with over 30 years in the market, operating from 5 locations (Fortaleza-CE, Crato-CE, São Luís-MA, Natal-RN, Maceió-AL). The company produces and commercializes a comprehensive portfolio of construction materials organized into five main product lines: Argamassas (adhesive mortars for ceramics, porcelain tiles, granite, marble, and special stones including ColaMix AC-II Flex, ColaMix Porcelanato Interno, ColaMix ACIII, ColaMix ACIII Top 10, ColaMix ACIII E, ColaMix Bicomponente, ColaMix Acrílica, VidroMix ACIII Especial, plus plaster/repair mortars like RebocoMix, XapiscoMix, RecuperaMix, ContrapisoMix, and InibidorMix); Rejuntes (grouting products including Rejunte ExtraFlex, Rejunte Extra Porcelanato, Rejunte Acrílico, Rejunte Epóxi, Rejunte AcquaMix, and Rejunte Gold); Impermeabilizantes (waterproofing solutions including AcrilMix, Protecril, PlastMix, NanoTecmix, TelaMix, Veda 1, and MantaMix); Acabamentos (finishing materials including Cimento Branco, CimentoMix, GessoMix, ColaMix Gesso, ConcretoMix, and AreiaMix); and Limpeza e Manutenção (cleaning and maintenance products including TintaMix, LimpaMix, PastaMix, and LimpJá). The company also provides digital tools including a consumption calculator and environment simulator to support customers in product selection and application planning.

Differentiator

Problem solved

Functional benefit

Brands

• ColaMix: Line of tile adhesive mortars including AC-II Flex, ACIII, ACIII Top 10, ACIII E, and Acrílica variants for ceramic, porcelain, granite, and marble installation.
• Rejunte
• MantaMix
• Veda 1
• TelaMix
• NanoTecmix
• AcrilMix
• Protecril
• PlastMix
• LimpaMix
• TintaMix
• PastaMix
• LimpJá

Products and services

• ColaMix AC-II Flex High adhesion and flexibility gray adhesive mortar for ceramic tiles in indoor and outdoor environments, wet areas, and facades up to 3 floors. For professional contractors and construction companies.
• ColaMix Porcelanato Interno High adhesion and flexibility adhesive mortar specifically designed for porcelain tiles in indoor environments and overlay applications. For contractors and tile installers.
• ColaMix ACIII High adhesion and flexibility adhesive mortar for ceramics, porcelain tiles, granite, marble, and special stones in indoor/outdoor environments, facades, and overlay applications. For professional tile installers.
• ColaMix ACIII Top 10 High adhesion and flexibility adhesive mortar for large-format porcelain tiles and special stones in indoor/outdoor environments, facades, and overlay applications. For contractors working with large-format tiles.
• ColaMix ACIII E High adhesion and flexibility adhesive mortar with extended open time for large-format porcelain tiles, special stones, facades, and overlay applications up to 180x180 cm. Maintains ≥0.7 MPa at 30 minutes open time. For professional contractors.
• ColaMix Acrílica Ready-to-use acrylic adhesive mortar for ceramics, porcelain tiles, granite, marble, slate, stoneglass, and limestones. Available only in white color. For contractors and DIY consumers.
• VidroMix ACIII Especial White high-adhesion flexible adhesive mortar with extended open time specifically designed for glass, porcelain, and mixed mosaics in indoor/outdoor and wet areas. For specialized tile installers.
• RebocoMix Ready-to-use plaster mortar for internal and external wall coverings, bricklaying of clay bricks, and concrete blocks. For construction contractors and masons.
• RecuperaMix Cementitious and acrylic resin-based pre-dosed polymeric mortar with synthetic fibers for structural repair in layers up to 25mm thickness for residential, building, industrial, and maritime applications. For structural repair contractors.
• ContrapisoMix Cement-based mortar for floor leveling in indoor and outdoor areas. Achieves compressive strength of 10.5 MPa and tensile adhesion of 0.87 MPa. For construction contractors.
• InibidorMix Pre-dosed bicomponent polymeric cementitious mortar with corrosion inhibitors for structural repair on reinforced concrete. For structural repair contractors.
• Rejunte ExtraFlex Flexible silicone grout for facades and washable areas, ceramic tiling in indoor and outdoor environments. For professional tile installers and contractors.
• Rejunte Extra Porcelanato Flexible grout of high quality, extra smooth, and resistant to fungus formation for porcelain tiles and ceramics in facades and washable areas. For tile installers.
• Rejunte Acrílico 1kg Acrylic ready-to-use grout for ceramics, porcelain tiles, granite, marble, special floors, and mosaics in indoor/outdoor and wet areas. For contractors and DIY consumers.
• Rejunte Epóxi 1kg e 2kg Epoxy grout for ceramics, porcelain tiles, granite, marble, special floors, and mosaics in indoor/outdoor and wet areas. Extra smooth, easy application, fast drying, and waterproof. For tile installers.
• Rejunte Gold High-end epoxy grout for porcelain tiles, granite, marble, special floors, and mosaics in indoor/outdoor and wet areas. Achieves compressive strength of 31.9 MPa with extra brightness and finish. For premium tile installations.
• MantaMix Liquid Membrane Acrylic liquid membrane based on elastomeric acrylic resin and special additives. High flexibility waterproofing for indoor and outdoor areas including exposed areas, terraces, decks, masonry gutters, walls, pools, bathrooms, kitchens, service areas, and fiber cement roofs. For waterproofing contractors.
• Veda 1 Polymeric Mortar Polymeric mortar based on gray/white cement, elastomeric acrylic resin, and special additives. Eliminates and protects against infiltration and moisture in indoor and outdoor environments. For waterproofing contractors.
• NanoTecmix Nano-technology waterproofing product for internal and external use. Ideal for tanks, pools, bricklaying, mortars, grouts, columns, beams, ready-mix, internal and external plasters, and capillary moisture correction. For waterproofing contractors.
• TelaMix Reinforcement Mesh 100% polyester structural reinforcement mesh for waterproofing applications. Used as structural support for flexible materials in treating cracks, fissures, and expansion joints. For waterproofing contractors.
• PlastMix Additive Plasticizing additive for conventional cement-based mortars, providing optimal bonding and facilitating handling. Increases adhesion, cohesion, and prevents cracking. For contractors and masons.
• LimpaMix Post-construction cleaning solution based on soluble resin, water, neutral soap, and alkaline lotion for cleaning mortar and grout from ceramics, porcelain tiles, granite, and marble. For contractors, installers, and post-construction cleaners.
• TintaMix Acrylic resin-based paint for renewing old, faded, or stained cementitious grouts on walls, floors, and facades in indoor and outdoor areas. For contractors and DIY consumers.
• Consumption Calculator (Calculadora de Consumo) Web-based calculator tool that allows customers to estimate product quantities based on tile format, joint width, and surface area. For contractors, tile installers, and DIY consumers selecting grout and mortar quantities.

Quantifiable outcome

• Rejunte Gold Epóxi achieves compressive strength of 31.9 MPa (ABNT NBR 14081 criterion ≥10.0 MPa), far exceeding minimum requirements.
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Sika Brasil: Sika is a Swiss-headquartered construction chemicals leader with established operations in Brazil spanning waterproofing, sealants, mortars, and concrete admixtures. Comparable to Rejuntamix on waterproofing (MantaMix / Veda 1) and grout chemistry, but with significantly broader international R&D and certification base.
• Votorantim Cimentos: Votorantim Cimentos is Brazil's largest cement producer with diversified downstream offerings in mortars, concrete, and construction materials. It is a broad incumbent whose construction chemicals portfolio overlaps with Rejuntamix's positioning but with vastly greater scale and national distribution.
• Bostik Brasil: Bostik is Arkema's global adhesives and sealants brand with significant Brazilian presence in construction adhesives and tile installation products. Comparable to Rejuntamix on construction adhesive technology, though Bostik operates with a broader industrial adhesives portfolio beyond construction chemicals.
• Henkel Brasil: Henkel is a global adhesives and consumer products major with Brazilian operations in construction adhesives and sealants. Comparable to Rejuntamix as a broader incumbent with overlapping adhesive technology, though Henkel's construction presence is part of a much larger diversified industrial and consumer portfolio.

Direct peers

• MC-Bauchemie Brasil: MC-Bauchemie is a German construction chemicals specialist with a Brazilian subsidiary focused on mortars, waterproofing systems, and concrete repair products. It directly competes in the same specialty cementitious and polymer-modified formulations as Rejuntamix's Veda 1, MantaMix, and structural repair mortars.
• Weber (Saint-Gobain): Weber is Saint-Gobain's international construction mortars brand, including Brazilian-marketed adhesive mortars, grouts, and facade systems. It is directly comparable to Rejuntamix on product technology (cementitious and epoxy mortars, performance against EN/ISO/ANSI standards) and serves the same professional contractor and DIY channels.
• Montana Química: Montana Química is a Brazilian specialty chemicals company producing construction chemicals, waterproofing, and maintenance products. Comparable to Rejuntamix as another domestically-rooted specialty chemicals competitor in waterproofing, adhesives, and cleaning/maintenance formulations.
• Portokoll: Portokoll is a Brazilian specialist manufacturer of construction adhesives, sealants, and tile installation products. It directly competes with Rejuntamix's ColaMix adhesive mortar line and Rejunte grout line, serving hardware stores and construction retailers with overlapping SKUs.
• Quartzolit: Quartzolit is the Saint-Gobain brand that dominates the Brazilian market for tile adhesive mortars, grouts, and waterproofing — the exact product categories Rejuntamix competes in. Direct overlap on ColaMix, Rejunte, and MantaMix equivalents makes it Rejuntamix's most direct competitor nationally.
• Mapei Brasil: Mapei is an Italian construction chemicals multinational with Brazilian operations focused on tile adhesives, grouts, and waterproofing systems. It directly competes on the same specialty mortars and certified chemical formulations Rejuntamix offers, particularly in premium specification segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rejuntamix

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rejuntamix