ALENIS

What ALENIS does

ALENIS is a privately held advisory, investment, and property management company headquartered in Budapest, Hungary, founded in 1996 and controlled by founder Michele Orzan, an Italian eco-social entrepreneur who previously sold his beverage company YOPPI to Coca-Cola. The firm operates across four interconnected business lines: M&A advisory and business brokerage leveraging a network described as spanning 116 countries, business angel and venture capital investments focused on social and environmental impact, real estate holdings that generate returns to fund social initiatives, and a corporate social responsibility program that includes microfinance lending through Kiva.

The company's product portfolio includes two technology platforms: GREENWILL, a free global environmental policy standard distributed in 40 languages across more than 120 countries, and GreenAdvisor, a mobile and web application enabling consumers to rate businesses on environmental performance in a TripAdvisor-style model. The advisory practice offers market opportunity identification, buyer/seller sourcing, negotiation assistance, and confidential background checks, delivered via referral-driven engagement with free initial consultations. ALENIS holds active memberships and/or investments in more than a dozen impact-aligned entities including EuCham, JEUNE, NESsT, Multiversum, Kale United, Eartly, Ecologi, Dizzie, TOURMIX.delivery, Cleanspire, GLOBWISE, and STRT.

Revenue mechanics are diversified but small-scale: professional services fees from advisory and brokerage engagements, returns from impact investments, rental and capital returns from real estate holdings, and freemium/self-serve access to the GREENWILL and GreenAdvisor platforms. Following the voluntary liquidation of its Italian subsidiary Alenis Italia Srl in September 2022, all activities are consolidated under ALENIS HUNGARY Kft. The company distributes through professional networks, referrals, industry memberships (including 20-year membership in Italian industrial association Confindustria), and direct advisory engagements, with no external institutional investment or private equity backing evident in the data.

Name

ALENIS

Legal name

ALENIS HUNGARY Kft

Website

https://www.alenis.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

ALENIS is a privately held Hungarian advisory, investment, and property management firm controlled by founder Michele Orzan, offering M&A brokerage across 116 countries, impact investing, real estate management, and free environmental platforms GREENWILL and GreenAdvisor.

Ownership category

akta.pro rank

Product category

M&A Advisory and Impact Investment Services

NAICS

Management, Scientific, and Technical Consulting Services (5416), Portfolio Management and Investment Advice (523940)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

M&A Advisory (Buy-side/Sell-side) (BPAHADAC)

akta.pro secondary industries

Corporate Strategy Advisory (BPAHADAA), Stakeholder Engagement, Indigenous/Tribal Consultation & Social Impact (SIA) (EUAHAAAH)

Keywords

• M&A advisory services
• Impact investment
• Business brokerage
• Real estate management
• Environmental policy platform

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Impact Investment Returns: ALENIS actively invests into companies, organizations and funds with the intention to generate beneficial social or environmental impact, with or without financial return. As a business angel and venture capital actor, it promotes a healthy and green startup ecosystem.
2. M&A Advisory and Business Brokerage: Selling existing businesses or acquiring new ones through extensive network spanning 116 countries. Services include market opportunities, sourcing and qualifying potential buyers or sellers, assistance with negotiations, and confidential background checks.
3. Real Estate Management: Real estate owned by ALENIS maintains value and creates financial return to support all social and environmental initiatives. Properties are used both for financial returns and to benefit development and travel of young future social leaders.
4. Green Advisory Services: GreenAdvisor platform for consumer-driven environmental ratings of businesses and organizations worldwide.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

ALENIS provides M&A advisory and business brokerage services across a network spanning 116 countries, impact investment activities (business angel and venture capital), and real estate management. The company also develops and operates two impact platforms: GREENWILL, a free world-standard environmental policy framework available in 40 languages, and GreenAdvisor, a mobile and web platform for consumer-driven environmental ratings of businesses.

Product overview

ALENIS is an advisory, investment and property management company offering a portfolio of impact-focused services and products. The core offerings include M&A advisory and business brokerage (Advisory), business angel and venture capital investments (Impact Investment), and real estate management (Real Estate Management). The company also operates two technology products: GreenAdvisor, a mobile/web platform for environmental ratings similar to TripAdvisor, and GREENWILL, a global nonprofit initiative providing free environmental policy standards in 40 languages. Additionally, ALENIS maintains a Corporate Social Responsibility framework that includes microfinance activities.

Differentiator

Problem solved

Functional benefit

Brands

• GreenAdvisor: An innovative, socially-driven mobile and web-based solution that helps protect the global environment by empowering consumers across the world to directly pressure businesses and organizations to operate in a more eco-friendly manner. Described as 'the TripAdvisor for the environment'.
• GREENWILL

Products and services

• ALENIS Advisory (M&A Advisory and Business Brokerage) M&A advisory and business brokerage services that connect business sellers and buyers across an international network spanning 116 countries; services include market opportunity identification, sourcing and qualifying buyers or sellers, negotiation assistance, and confidential background checks, with free consultations and a rewarded referral program.
• Impact Investment Business angel and venture capital investments into companies, organizations, and funds with the intention of generating beneficial social or environmental impact, with or without financial return, including active investments in EuCham, JEUNE, NESsT, Kale United, Multiversum, Eartly, Ecologi, Dizzie, TOURMIX.delivery, Cleanspire, GLOBWISE, and STRT.
• Real Estate Management Property management services that maintain and grow the value of real estate assets to create financial returns supporting social and environmental initiatives; certain properties also serve the development and travel of young future social leaders. The portfolio has included office, warehouse, and parking assets in Italy (Gorizia) and listings in Hungary (Budapest).
• GreenAdvisor An innovative, socially-driven mobile and web-based solution that empowers consumers worldwide to pressure businesses and organizations to operate more eco-friendly by rating them, analogous to a TripAdvisor-style platform for environmental accountability.
• GREENWILL Green Policy Global nonprofit initiative providing the first world standard environmental policy ('Green Policy') available free of charge in 40 languages; offers businesses, organizations, state entities, and NGOs a voluntary, customizable, and simple path to becoming more environmentally friendly through Green Guidelines adoption, serving 120+ countries.
• CSR (Corporate Social Responsibility) Program Self-regulation integrated into the ALENIS business model ensuring active compliance with law directives, ethical standards, and national and international norms, with actions that encourage social and environmental awareness, including interest-free microfinance lending via Kiva supporting education and small entrepreneurs.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• EuCham – European ChamberminorStrategic or Co-development PartnerThe organization representing international businesses and their ethical side. ALENIS maintains active membership.
• JEUNE – Young Entrepreneurs of the European UnioncoreStrategic or Co-development PartnerBrussels-based umbrella organization representing 1.7 million young entrepreneurs in Europe. ALENIS supports this organization.
• NESsTminorStrategic or Co-development PartnerOrganization focused on development of sustainable social business. ALENIS provides active membership and support.
• GREENWILLcoreStrategic or Co-development PartnerGlobal nonprofit initiative providing free guidance and the Green Policy to companies, state entities and NGOs in over 120 countries. ALENIS co-developed this initiative.
• GreenAdvisorcoreStrategic or Co-development PartnerThe TripAdvisor for the environment - innovative mobile and web-based solution for consumer environmental ratings. ALENIS developed this initiative.
• GLOBWISEminorStrategic or Co-development PartnerM&A Advisory and Business Brokers company. ALENIS maintains active membership and/or investment.
• KivaminorStrategic or Co-development PartnerMicrocredit/microlending nonprofit organization through which ALENIS and Mr. Orzan regularly lend money for good causes without interest, supporting education and small entrepreneurs development.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• GLOBWISE: GLOBWISE is an M&A advisory and business brokerage firm explicitly listed as both a strategic partner and portfolio investment of ALENIS. It is a direct peer because both firms provide SME-focused cross-border M&A brokerage services using global partner networks.
• Oaklins International: Oaklins is a global mid-market M&A advisory network with 900 professionals across 40+ countries. It directly competes with ALENIS in cross-border SME sell-side and buy-side advisory mandates served by relationship-driven bankers.
• Lincoln International: Lincoln International is a global mid-market investment bank advising on M&A, capital raising, and valuation. It is a direct peer because it serves the same European SME owner-led transaction market that ALENIS targets.
• Bridges Fund Management: Bridges Fund Management is a specialist impact investment manager focused on sustainable and impact outcomes alongside financial returns. It is a direct peer to ALENIS's impact investment / business angel activities in the European sustainability-aligned venture ecosystem.
• STRT Holding: STRT is a Central European venture capital and private equity firm for startups, listed as a portfolio investment of ALENIS. It is a direct peer because both firms deploy capital into Central European impact- and sustainability-aligned startups and SMEs.

Broad incumbents

• Houlihan Lokey: Houlihan Lokey is a global investment bank offering M&A, capital markets, and financial restructuring services. It is a broad incumbent serving many of the same European mid-market M&A clients as ALENIS, but with much larger scale and broader product coverage.
• Baringa Partners: Baringa Partners is an international management and technology consultancy with a strong sustainability and energy transition practice. It is comparable to ALENIS's advisory-plus-environmental-services positioning, but operates at much larger scale with formal consulting engagements.

Emerging players

• Anthesis Group: Anthesis is a global sustainability consultancy helping businesses adopt environmental and ESG practices. It overlaps with ALENIS's GREENWILL and GreenAdvisor offerings as an emerging player in the same sustainability advisory space, but with deeper commercial client base and service revenue.
• Greenly: Greenly is a carbon-accounting SaaS platform that helps businesses measure and reduce their environmental footprint. It overlaps with ALENIS's GreenAdvisor product as an emerging player in consumer- and SMB-facing environmental tooling, but with a stronger commercial model and broader enterprise adoption.
• Kale United: Kale United is a Swedish ethical holding company building a portfolio of plant-based businesses. It is comparable to ALENIS's impact investment thesis around ethical/sustainable consumer brands and is itself one of ALENIS's portfolio holdings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/alenis-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALENIS