Family Policy Institute

What Family Policy Institute does

Family Policy Institute (FPI) is a Cape Town-headquartered, Section 21-registered non-profit research and educational organization founded in 2007 and operational since 2008. Its functional mandate is to provide policy research, analysis, and direct advocacy to the South African national government's legislative, executive, and judicial branches on issues framed around the restoration of marriage, family, and Judeo-Christian public ethics. The organization positions itself as an independent, non-politically-aligned public policy think tank serving the Christian community in South Africa, with secondary engagement of media outlets, academic institutions, and the general public.

FPI's core offerings are non-commercial and consist of advocacy campaigns (Stop Demographic Winter, Protect Children SA against Comprehensive Sexuality Education, Single Marriage Bill, SA Must Rise, Revive SA-Buy SA), the Smart Choices CAPS-approved values-based sexuality education curriculum and its supplementary materials (Not Guilty, No Apologies, TLT), a weekly email newsletter distributed via Mailchimp, and a multimedia content hub on YouTube under the FPIWatchmenOnTheWall channel. The technology stack is minimal and standard for a small advocacy NGO: a WordPress website, Mailchimp newsletter, and organic social media presence on Facebook, Instagram, and YouTube. There is no proprietary technology, mobile app, API, or AI component evidenced.

The organization's business model is donation-only. FPI derives no commercial revenue and accepts tax-deductible one-time EFT donations, monthly debit orders starting at R100-R200 per family, and QR-code payments. All contributions are subject to an independent financial oversight committee and annual audit. The organization operates with 1-10 employees, is led by Founder and CEO Errol Naidoo, and is governed by a board. Distribution occurs through direct parliamentary submissions, media appearances, petition-driven campaigns, and digital channels to its supporter base. FPI participates in coalitions including CESESA, ACPF, Rescue SA Civil Rights Alliance, and Stop Demographic Winter, with Naidoo holding board positions in several of these partner organizations.

Name

Family Policy Institute

Legal name

Family Policy Institute

Website

https://familypolicyinstitute.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Family Policy Institute is a Cape Town-based, Section 21-registered non-profit think tank founded in 2007 that provides policy research, parliamentary submissions, and advocacy campaigns on marriage, family, and Judeo-Christian values for the Christian community in South Africa, funded entirely by tax-deductible donations.

Ownership category

akta.pro rank

Product category

Public Policy Advocacy

NAICS

Human Rights Organizations (813311), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYBPADAIAD

Sexual & Reproductive Health & Family Planning (SRH/FP) Programs

Business & Public Services/International Organizations & Development/Global Health & Population Programs

SECONDARYFSAAADAG

Philanthropy, Foundations & Grantmaking Advisory

Financial & Insurance/Asset & Wealth Management/Family Offices (Single- & Multi-Family)

Keywords

• Public policy advocacy
• Family policy research
• Sexuality education curriculum
• Community advocacy campaigns
• Religious liberty advocacy

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Donations and Charitable Contributions: FPI relies on tax-deductible donations from supporters. The organization accepts one-time donations via EFT, monthly debit orders starting at R100 or R200 per family, and QR code payments. All contributions are subject to independent financial oversight and annual audit.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Family Policy Institute (FPI) is a non-profit research and educational think tank that conducts public policy research, produces parliamentary submissions, and runs advocacy campaigns defending marriage, family, and biblical Christian values in South Africa. It delivers a values-based sexuality education curriculum (Smart Choices), a weekly newsletter, petition-driven campaigns (Stop Demographic Winter, Protect Children SA), and media content to mobilize the Christian community around family-policy issues.

Product overview

Family Policy Institute is a non-profit research and educational organization offering advocacy campaigns, policy research, and educational resources focused on defending marriage, family, and biblical Christian values in South Africa. The organization operates primarily through awareness campaigns (Stop Demographic Winter, Protect Children SA, SA Must Rise), educational programs (Smart Choices Sexuality Education curriculum), a weekly newsletter subscription service, media content distribution, and economic advocacy (Revive SA - Buy SA). These offerings work together to advance FPI's mission of shaping public debate and formulating public policy that upholds the family as the cornerstone of South African society.

Differentiator

Problem solved

Functional benefit

Products and services

• Weekly Newsletter A subscription weekly newsletter providing updates on critical issues facing the Christian community in South Africa, covering topics such as policy, family values, and social issues. Targeted at individual Christian supporters, donors, and advocacy participants.
• Smart Choices Sexuality Education A CAPS-approved, South African-designed values-based sexuality education curriculum offered as an alternative to Comprehensive Sexuality Education (CSE), intended for schools, parents, and learners across age groups.
• Stop Demographic Winter Campaign A petition-based advocacy campaign warning nations and governments about plummeting fertility rates worldwide, urging action from government, community, and faith leaders, mobilised in South Africa through FPI.
• Protect Children SA Campaign An ongoing campaign dedicated to stopping Comprehensive Sexuality Education (CSE) from being implemented in South African schools, providing resources, petitions, and documentary content for parents.
• Media Content Hub A collection of media resources including interviews, speaking engagements, breaking-news coverage, documentary videos, and music videos distributed through FPI's YouTube channel (FPIWatchmenOnTheWall) to inform and engage supporters on family-policy issues.

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Rescue SA Civil Rights AlliancecoreStrategic or Co-development PartnerFPI Founder Errol Naidoo serves on the board of Rescue SA Civil Rights Alliance (rsacra.co.za), an organization promoting the vision for faith, family, and freedom in South Africa.
• African Christian Professionals Forum (ACPF)coreStrategic or Co-development PartnerErrol Naidoo serves on the board of ACPF (acpfo.africa), an organization working to advance faith, family, and freedom across the African continent.
• Stop Demographic WintercoreStrategic or Co-development PartnerErrol Naidoo serves on the international Board of Advisors of Stop Demographic Winter (stopdemographicwinter.com), an organization warning nations about plummeting fertility rates worldwide. FPI has launched the Stop Demographic Winter campaign in South Africa.
• CESESA (Coalition to End Sexual Exploitation SA)coreStrategic or Co-development PartnerFPI collaborates with CESESA on advocacy against sexual exploitation. FPI cited CESESA's statements on prostitution law reform and the organization provides resources and statements on CSE issues.
• JOY! MagazineminorGTM or Marketing PartnerFPI is featured in JOY! Magazine, which covers family policy issues and includes FPI content in its features section targeting the Christian community in South Africa.
• Smart Choices Sexuality Education ProgramcoreStrategic or Co-development PartnerFPI promotes and distributes the Smart Choices values-based sexuality education curriculum, which is CAPS approved and South African designed. The program includes supplementary materials 'Not Guilty', 'No Apologies', and 'TLT (Tomorrow's Leaders in Training)'.
• Family Watch InternationalminorStrategic or Co-development PartnerInternational organization whose expert Sharon Slator spoke at the CESE Africa Summit on the dangers of Comprehensive Sexuality Education, with content shared by FPI.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Heritage Foundation: Large US conservative policy think tank producing policy research across family, religious liberty, and social issues that influence legislative and executive branches. Comparable as a scaled public-policy think tank peer operating in overlapping ideological territory.
• Focus on the Family: Large, well-resourced US Christian family-advocacy organization with parallel curriculum distribution, policy research, and donor-funded advocacy operations. Comparable as a scaled, broader-incumbent peer in the same ideologically aligned family-policy space.
• Family Research Council: Established US conservative policy think tank that produces family-policy research, lobbies legislative bodies, and runs media campaigns from a Judeo-Christian values framework — directly comparable function to FPI at a much larger scale.

Regional players

• African Christian Democratic Party (ACDP): South African political party explicitly founded on Christian and family-values principles. Operates in the same national political arena as FPI via parliamentary representation; comparable as a regional peer pursuing the same values through political rather than NGO channels.
• Civitas Africa: South Africa-focused social values NGO promoting family, marriage, and life ethics through policy submissions and public campaigns. Operates in the same geography and issue space as FPI but from a non-Christian-explicit framing.

Direct peers

• Family Watch International: US-based global family policy NGO that already partners with FPI and shares the same UN-level advocacy against Comprehensive Sexuality Education and for traditional family/marriage definitions. Most direct mission-aligned peer.
• African Christian Professionals Forum (ACPF): Pan-African forum advancing faith, family, and freedom through professional networks, on whose board FPI's founder serves. Comparable as a peer-level continent-focused advocacy organization with overlapping mission and partner leadership.
• Rescue SA Civil Rights Alliance: South African civil-rights alliance advancing faith, family, and freedom, on whose board FPI's founder sits. Closest in-country operational peer — overlaps directly on litigation, campaigns, and parliamentary engagement.
• Stop Demographic Winter: Global campaign co-founded with FPI partner Errol Naidoo on its international Board of Advisors. Operates the identical petition-driven fertility-decline advocacy model that FPI uses for its South African Stop Demographic Winter campaign.
• ADF International: Global faith-based legal advocacy organization that engages the UN and national legislatures on marriage, family, and religious freedom — the same core issues and venues where FPI operates. Functionally comparable as a peer-level international advocacy organization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/FPIWatchmenOnTheWall
• Facebookfacebook.com/familypolicyinstitute
• Instagraminstagram.com/family_policy_institute
• LinkedInlinkedin.com/company/family-policy-institute

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family Policy Institute