Markedsinfo

Name

Markedsinfo

Legal name

Markedsinfo as

Website

https://markedsinfo.no

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Hamar

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Market Research and Consulting Services: Markedsinfo generates revenue through custom-designed market research surveys and market consulting services. Most surveys are designed according to customer needs and supplemented with the company's experience and knowledge. In addition to delivering surveys, they offer various forms of market consulting, both as value-adding to surveys and as independent consulting assignments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Markedsinfo is a practice-oriented market analysis and consulting bureau that designs and delivers tailored market research surveys and consulting assignments for private businesses and public administration. Services include reputation measurements, establishment surveys, trade analysis, customer surveys, focus groups, customer flow analysis, customer counting, advertising testing, and mystery shopping, with particular focus on the Norwegian shopping center and retail sector.

Product overview

Markedsinfo is a practice-oriented market analysis and consulting bureau offering a portfolio of market research services to private businesses and public administration. The company delivers nine distinct survey and analysis services including: Reputation measurements (Omdømme), Establishment surveys (Etableringsundersøkelse), Trade analysis (Handelsanalyse), Customer surveys (Kundeundersøkelse), Focus groups (Fokusgrupper), Customer flow analysis (Kundestrømsanalyse), Customer counting (Kundetelling), Advertising testing (Reklametester), and Mystery shopping (Mystery shopper). These services are designed to be practical and user-friendly, helping clients identify purchase-triggering and loyalty-building factors while maintaining a focus on ROI. The company operates from Hamar, Norway, and has served clients since 1990.

Differentiator

Problem solved

Functional benefit

Products and services

• Omdømme (Reputation) Reputation measurements and brand trackers that provide companies with information about their market position and reputation in defined market areas through phone, web, or personal interviews.
• Etableringsundersøkelse (Establishment Survey) Market entry surveys that provide companies with answers on whether to enter a market, change strategy, or exit. Conducted via phone or web.
• Handelsanalyse (Trade Analysis) Trade analysis providing companies with trade facts and input about the market basis in a defined market area, including shopping habit surveys and secondary data from Statistics Norway (SSB).
• Kundeundersøkelse (Customer Survey) Customer surveys conducted as personal interviews after customer visits (exit interviews), by phone or email based on customer lists to identify customer demographics and shopping behavior.
• Fokusgrupper (Focus Groups) Focus groups providing deeper insight into what relevant customer segments think about current and specific topics important to the company, conducted with 6-9 participants over 2 hours with a moderator.
• Kundestrømsanalyse (Customer Flow Analysis) Customer flow analysis providing insight into how a store, defined sales area, or shopping center is used by visiting customers through anonymous observer tracking of customer routes and behaviors.
• Kundetelling (Customer Counting) Customer counting providing information about customer traffic for a given point, line, or area through manual observation of passing customers including timing, demographics, and group composition.
• Reklametester (Advertising Testing) Advertising testing that provides knowledge about whether a planned or implemented campaign or activity achieves desired results in defined markets, conducted as web surveys or phone interviews.
• Mystery Shopper Mystery shopper surveys evaluating how customers experience the moment of truth when meeting employees, assessing first impressions, welcome, customer treatment, closing, and upselling.

Quantifiable outcome

• Focus on customer ROI

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Norsk Markedsanalyse Forening (NMF)coreOthersMarkedsinfo is a member of Norsk Markedsanalyse Forening (NMF), which is affiliated with ESOMAR (European Society for Opinion and Marketing Research). This membership entails adherence to ethical guidelines and privacy rules.
• ESOMARcoreOthersThrough NMF membership, Markedsinfo is affiliated with ESOMAR, the European Society for Opinion and Marketing Research, with the ethical guidelines and privacy rules this entails.

Scale indicators2 records

Recent moves4 records

Broad incumbents

• Kantar Norge: Kantar is a global insights and consulting firm with Norwegian operations covering brand tracking, retail/shopper insights, and customer research — directly competing for the same enterprise and retail-segment buyers as Markedsinfo.
• Nielsen Norge: Nielsen provides retail measurement, consumer insights, and shopper analytics globally with Norwegian coverage — particularly comparable to Markedsinfo's trade-analysis and shopping-center research offerings.
• Bisnode (Dun & Bradstreet): Bisnode (now part of Dun & Bradstreet) provides Nordic business and market data, including company and market information relevant to establishment-survey and trade-analysis work Markedsinfo performs in Norway.
• Ipsos Norge: Ipsos is a global market-research and public-opinion firm with a Norwegian office providing survey, brand-tracking, and customer-experience research — overlapping with Markedsinfo's offerings but at much larger scale and broader portfolio.

Direct peers

• Norstat: Norstat is one of the largest data-collection and market-research companies in the Nordics, offering panels, surveys, and consumer insights across Norway — directly comparable in service mix and Norwegian geography to Markedsinfo.
• Opinion AS: Opinion is a Norwegian-owned consumer and societal research company offering surveys, polls, and customer insights — comparable in scale and Norwegian focus to Markedsinfo's market-research services.
• InFact AS: InFact is a Norwegian market-research firm providing consumer and B2B surveys, panels, and analysis — competing for similar Norwegian private-sector and public-administration buyers as Markedsinfo.

Emerging players

• YouGov Norway: YouGov operates an online consumer panel with Norwegian coverage, offering brand tracking and custom research — a technology-enabled competitor for parts of Markedsinfo's survey-based work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Markedsinfo