SecuritySpecifiers

What SecuritySpecifiers does

SecuritySpecifiers is a privately held B2B directory platform founded in 2010 by Ray Coulombe that connects security consultants, systems integrators, and manufacturers within the physical security industry. The platform provides searchable databases of 1,478 validated consultants across 740 companies and 1,327 locations, supplemented by manufacturer product information, A&E specifications, an industry events calendar, and a content blog authored by security practitioners. Free registration is offered to qualifying security consultants and engineers, while revenue is generated through paid sponsorship tiers (Diamond, Gold, Silver) sold to manufacturers and integrators seeking visibility with the specifier community.

The company operates a web-based platform with no public mobile app, API, or SDK, and relies on manual curation to maintain validated consultant records. Its go-to-market centers on the annual CONSULT Technical Security Symposium (initiated in 2017), the Elliot A. Boxerbaum Design Award, and the newly launched Ed Chandler Security Innovation Award (inaugural 2025), all of which serve as community-anchoring touchpoints. Key strategic partners include the Security Industry Association (with SIA representation on the Advisory Board), PSA Security Network, IAPSC, and Security Systems News. The company serves North American markets (USA, Canada, Mexico) and operates with a 1-10 person team based in Southbury, Connecticut.

SecuritySpecifiers does not have disclosed funding, no acquisitions or divestitures, and no disclosed AI/ML capabilities. The business model is a classic trade directory with a freemium side (consultants) monetizing via sponsorship from the supply side (manufacturers, integrators). The platform's differentiation rests on its 15-year accumulated database, founder reputation (SSI Industry Hall of Fame 2023), and trade-association endorsements rather than proprietary technology or scale advantages.

Name

SecuritySpecifiers

Legal name

SecuritySpecifiers

Website

https://securityspecifiers.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

SecuritySpecifiers is a B2B web directory and community platform founded in 2010 that connects 1,478 validated security consultants with integrators and manufacturers in the physical security industry, monetized via paid sponsorship tiers while offering free registration to specifiers.

Ownership category

akta.pro rank

Product category

Security Industry Directory Services

NAICS

Directory and Mailing List Publishers (513140), Security Systems Services (except Locksmiths) (561621)

akta.pro primary industry

Data Security & Privacy Services (DLP, Encryption, Privacy Ops) (BPAKAHAM)

Keywords

• Security consultant directory
• Physical security platform
• Systems integrator directory
• Security manufacturer listings
• A&E specifications database

Headquarters

HQ city

Southbury

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Sponsorship Programs: Manufacturers and integrators pay for sponsorship tiers (Diamond, Gold, Silver) to gain visibility and enhanced listing placement within the directory.
2. Consultant Database Access: Complete search access is available to registered and validated security consultants/engineers and to SecuritySpecifiers Sponsors. Free registration for qualifying specifiers with no annual dues.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

SecuritySpecifiers operates a web-based directory platform that connects security industry stakeholders including consultants, integrators, manufacturers, facility owners, end-users, and architectural firms. It provides searchable databases of validated security consultants and engineering companies, manufacturer product information and A&E specifications, and industry resources such as news, events, and training. Revenue is generated through tiered sponsorship programs (Diamond, Gold, Silver) paid by manufacturers and integrators for enhanced directory visibility.

Product overview

SecuritySpecifiers is a directory and matching platform that connects security consultants, integrators, facility owners, and manufacturers in the physical security industry. The platform provides searchable databases of consultants and integrators, a manufacturer directory organized by product categories, industry news, events, professional and manufacturer training resources, white papers, and industry blogs. It also hosts the annual CONSULT Technical Security Symposium and manages industry awards such as the Elliot A. Boxerbaum Design Award and the Ed Chandler Security Innovation Award. No named software products, modules, or sub-brands were identified.

Differentiator

Problem solved

Functional benefit

Brands

• CONSULT: Technical Security Symposium for design consultants

Products and services

• SecuritySpecifiers Directory Platform Web-based directory platform providing searchable databases of validated security consultants, systems integrators, and security manufacturers with A&E specifications, product information, sponsor profiles, news, events, and training resources for the physical security industry.
• Consultant Database Access Searchable database of 1,478 security consultants across 740 companies and 1,327 locations, with free registration for qualifying security consultants and engineers and password-protected validated records.
• Manufacturer and Integrator Sponsorship Programs Tiered sponsorship programs (Diamond, Gold, Silver) for manufacturers and integrators providing enhanced directory listing placement, banner visibility, A&E specifications hosting, feature pages, and customized sponsor profiles within the SecuritySpecifiers platform.
• CONSULT Technical Security Symposium Annual technical security symposium for leading design consultants featuring presentations, networking opportunities, and industry awards presentations (Elliot A. Boxerbaum Design Award and Ed Chandler Security Innovation Award).
• Elliot A. Boxerbaum Design Award Annual industry award recognizing projects demonstrating collaboration, design excellence, uniqueness, creativity, and administration factors contributing to a highly successful security design project. Presented at the CONSULT Technical Security Symposium.
• Ed Chandler Security Innovation Award Annual industry award recognizing innovation emanating from the security consulting community, including processes, service offerings, or unique applications of technology or products. Presented at the CONSULT Technical Security Symposium.

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Security Industry Association (SIA)coreStrategic or Co-development PartnerSIA has endorsed SecuritySpecifiers and co-promotes organizations' goals and activities. Don Erickson, CEO of SIA, endorsed SecuritySpecifiers' efforts in promoting awareness and understanding of security industry products and technologies, and in enhancing visibility of security consultants and designers. SIA is represented on the SecuritySpecifiers Advisory Board.
• PSA Security NetworkcoreStrategic or Co-development PartnerPSA Security Network is the world's largest electronic security cooperative. SecuritySpecifiers features PSA as a partner, with their integrators listed in the integrator directory. PSA offers industry leading education and training as well as vetted solutions and services.
• American Red CrossminorStrategic or Co-development PartnerA portion of the proceeds from SecuritySpecifiers.com will be used to support the goals and financial requirements of the American Red Cross.
• Security Systems NewscoreGTM or Marketing PartnerSecurity Systems News is the security industry's trusted source for breaking news and market intelligence. Featured as a media partner providing editorial content coverage for consultants and the industry.
• International Association for Professional Security Consultants (IAPSC)coreStrategic or Co-development PartnerIAPSC has provided members opportunity for professional growth since 1984. Members are independent, non-product affiliated consultants pledged to meet client needs with highest standards of ethics and professionalism.
• The Great ConversationminorGTM or Marketing PartnerThe Great Conversation is an orchestration of thought leaders and practitioners around an idea or market sector. SecuritySpecifiers partners to bring this forum to the security industry.
• Women in Security ForumminorGTM or Marketing PartnerSIA Women in Security Forum supports involvement of women in the security industry through professional development opportunities and networking events.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SDM Magazine (Security Dealer Magazine): Long-running trade publication covering security dealers, integrators, and end-users, with directory-like dealer listings and industry intelligence. Comparable audience and revenue model (advertising + sponsorships) to SecuritySpecifiers.
• Security Magazine: Security industry publication covering physical and IT security, including specifier-relevant content and vendor directories. SecuritySpecifiers has already partnered with Security Magazine to publish award winner coverage — strong audience overlap.
• International Association of Professional Security Consultants (IAPSC): Association of independent, non-product-affiliated security consultants. Already a SecuritySpecifiers partner and member consultants are visible in its directory — close audience and mission alignment with SecuritySpecifiers.
• SecurityInfoWatch.com: Security industry media site serving integrators, dealers, and end-users with news, product directories, and industry intelligence. Comparable B2B audience and sponsor-driven revenue model.
• PSA Security Network: World's largest electronic security cooperative representing integrators. Already a SecuritySpecifiers partner with integrators listed in the directory; serves the same manufacturer/integrator/consultant ecosystem through a cooperative rather than directory model.
• Security Sales & Integration (SSI) / Security Systems News: Security industry media outlet covering integrators, consultants, and manufacturers with directory-style rankings (e.g., SSI 30, Installer of the Year). Overlaps with SecuritySpecifiers' audience of security specifiers, integrators, and manufacturer marketers.

Broad incumbents

• ASIS International: Global security management association with CPP, PSP, and APP certifications widely held by consultants in SecuritySpecifiers' database. Operates its own member directory, education, and events that compete for the same specifier audience.
• Security Industry Association (SIA): Primary U.S. trade association for security manufacturers, integrators, and consultants. SIA is already represented on SecuritySpecifiers' Advisory Board and endorses the platform; overlaps heavily on events, member directories, and educational programming.
• ThomasNet: Industrial B2B directory connecting buyers with North American suppliers, including security and surveillance categories. Operates at much larger scale using the same directory + sponsored listing model SecuritySpecifiers runs in a vertical niche.

Regional players

• IFSEC Global: UK-rooted security trade media and event brand (IFSEC International) serving EMEA integrators, consultants, and manufacturers with content, directories, and exhibitions. Same directory + sponsor-driven model but focused on European vs. North American audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RayCoulombe
• YouTubeyoutube.com/channel/UCLS4UVZssZDegcgiDE7FwA
• LinkedInlinkedin.com/company/1609724

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SecuritySpecifiers