Bevol Technology

What Bevol Technology does

Wuhan-based Bevol Technology (美丽修行), founded in 2015, operates Bevol, a mobile and web platform for cosmetics ingredient lookup and product reviews. The Bevol app provides access to a database spanning 27,000+ ingredients, 350,000+ products, and 130,000+ brands, supported by over 40 million user reviews. Core features include the proprietary 美修指数 (Bevol Index) ranking algorithm and a 16-type skin classification system (皮肤检测) derived from Dr. Leslie Baumann's framework, which delivers personalized product recommendations.

The company monetizes through four streams: brand advertising and integrated marketing services (整合营销) on the platform, a sampling-box commerce product (美修盒) that matches trial-size products to skin type, cosmetics testing and certification services (化妆品检测), and a big-data analytics offering (美丽修行大数据) for brands and industry research. Distribution runs through iOS/Android apps, the bevol.com website, a brand-facing portal at bebd.bevol.com, and content collaborations with more than 100 beauty KOLs including kenjijoel, MK凉凉, 不懂老兮本尊, 大嘴博士, Janicekidd, and 伪少女Nina姐姐.

Customer segments span two sides: beauty-conscious consumers (from skincare beginners to enthusiasts) seeking ingredient transparency and skin-type-matched recommendations, and cosmetics brands seeking product listing, brand exposure, marketing services, and market intelligence. The company is privately held, has 51-100 employees, and closed a Series 2 funding round in April 2019 led by Qingsong Fund.

Name

Bevol Technology

Website

https://bevol.cn

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Bevol Technology operates Bevol (美丽修行), a Wuhan-based mobile and web platform serving Chinese beauty consumers and cosmetics brands with an ingredient database (27K+ ingredients, 350K+ products, 40M+ reviews), proprietary product ranking, 16-type skin classification, sampling commerce, and B2B marketing and data services.

Ownership category

akta.pro rank

Headquarters

HQ city

Wuhan

HQ country

China

HQ region

Asia

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Brand Advertising & Marketing Services: Bevol provides integrated marketing solutions (整合营销) for cosmetics brands including product promotion, brand exposure, and KOL collaboration services on their platform.
2. Cosmetics Testing & Certification Services: The platform offers cosmetics product testing and evaluation services (化妆品检测) to brands.
3. Bevol Box Sampling Commerce: Brand sampling box service where users receive trial-size products from participating brands at competitive prices, generating revenue through product sales and brand partnerships.
4. Enterprise Data Services: Big data services (美丽修行大数据) provided to brands for market intelligence and product development insights.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Bevol Technology operates a mobile app and web platform (\u7f8e\u4e3d\u4fee\u884c / Bevol) that lets consumers query cosmetic ingredients, browse product reviews, take a 16-type skin test, and order brand-curated sampling boxes (\u7f8e\u4fee\u76d2). For cosmetics brands, it provides integrated marketing services, product testing and certification, and big data market intelligence, leveraging a proprietary ingredient/product database and the Bevol Index ranking algorithm.

Product overview

Bevol Technology operates 美丽修行 (Bevol), a unified mobile platform for cosmetics ingredient querying and product reviews. The core offering consists of the Bevol APP providing access to 40 million+ user reviews, 27,000+ ingredient database, and 3.5 million+ products. The ecosystem includes supporting modules: 美修盒 for sample subscription boxes with skin-type matching; 皮肤检测 for 16-type skin classification based on Dr. Baumann's theory; and 美丽修行大数据 for industry big data analytics. Additional services include integrated marketing (整合营销), cosmetics testing (化妆品检测), brand app settlement, and industry information query services.

Differentiator

Problem solved

Functional benefit

Products and services

• \u7f8e\u4e3d\u4fee\u884c (Bevol) APP Mobile application for consumers to query cosmetic ingredients, browse user reviews, take a skin type test, and purchase sampling boxes. Features 40 million+ user reviews, 27,000+ ingredients, and 350,000+ products.
• \u7f8e\u4fee\u6307\u6570\u699c (Bevol Index Rankings) Curated product rankings by category and skin type using the proprietary Bevol Index algorithm, supporting ingredient-based recommendations for consumers.
• \u7f8e\u4fee\u76d2 (Bevol Box) Sample box subscription offering brand-selected mini products at low prices, with skin type matching to reduce trial costs. Targeted at beauty consumers seeking to discover new products affordably.
• \u5316\u5986\u54c1\u68c0\u6d4b (Cosmetics Testing) Professional cosmetics testing and evaluation service providing ingredient safety and efficacy analysis for beauty brands.
• \u6574\u5408\u8425\u9500 (Integrated Marketing Services) Integrated marketing solutions for cosmetics brands including product promotion, brand exposure, and KOL collaboration services on the Bevol platform.
• \u7f8e\u4e3d\u4fee\u884c\u5927\u6570\u636e (Bevol Big Data) Big data platform providing industry information analysis and market intelligence insights to cosmetics brands for product development and competitive analysis.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Cosmetics Brands (Multiple)coreChannel Partner/ Reseller/ DistributorBevol partners with cosmetics brands for product listing, brand app integration, and sampling box services. Brands can join through the Bebd platform to reach 40M+ consumers, list products in the database, and participate in marketing services including the Bevol Box sampling program.
• Beauty KOLs (100+ influencers)coreGTM or Marketing PartnerBevol collaborates with 100+ well-known beauty influencers including kenjijoel, MK凉凉, 不懂老兮本尊, 大嘴博士, Janicekidd, and 伪少女Nina姐姐 who create content and recommendations on the platform, driving user engagement and product discovery.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Nykaa: India's largest beauty-focused omnichannel platform combining curated content, reviews, and commerce; comparable business model layering content and brand services atop a beauty destination.
• Purplle: Indian beauty commerce platform combining product discovery, UGC reviews, and brand partnerships; shares with Bevol the playbook of bundling discovery, reviews, and brand services in a single destination.

Direct peers

• Yuka: France-based ingredient-scanning mobile app that helps consumers evaluate cosmetics and food products by ingredient safety. Closest international analogue to Bevol's ingredient-query core use case.
• Think Dirty: Canadian ingredient-analysis mobile app that scans cosmetics and personal care products and rates them on ingredient safety — same product category, mobile delivery, and ingredient-database model as Bevol.
• INCI Beauty: French ingredient analysis platform rating cosmetics on a 0-20 scale using methodology from scientific committees; directly analogous to Bevol's Bevol Index product ranking system.
• Xiaohongshu (RED / 小红书): The dominant Chinese beauty and lifestyle content/review platform with native commerce; overlaps directly with Bevol on beauty product discovery, UGC reviews, and brand marketing services in China.

Broad incumbents

• Sephora: Global beauty retailer with strong editorial content, reviews, and brand-partner programs via Sephora Collection and Beauty Insider; competes with Bevol for brand marketing spend and consumer mindshare.
• Douyin (TikTok China): ByteDance's short-video super-app, increasingly the dominant Chinese surface for beauty KOL content and shoppable beauty commerce; competes for the same audience and brand budget as Bevol at much greater scale.
• Meitu (美图): Public Chinese beauty-tech company behind Meitu Xiuxiu and a portfolio of beauty/photo apps; serves the same Chinese beauty-conscious consumer base as Bevol but with a broader editing/photo portfolio rather than ingredient analysis.

Others

• Tmall (Taobao Mall): Alibaba's flagship B2C platform hosting major Chinese beauty brand storefronts and integrated marketing services — a broader commerce incumbent competing for the same brand advertising spend Bevol monetizes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bevol Technology