What Mingyuan Yunke does

Mingyuan Yunke (明源云) is a Shenzhen-headquartered, privately held Chinese enterprise software company founded in 2014 that builds a vertically integrated SaaS and PaaS platform for real estate developers, state-owned asset management companies, and industrial park operators. Its core product suite spans Real Estate ERP, Digital Marketing, Intelligent Sales Office, and Asset and Lease Management modules, underpinned by the Tianji PaaS Platform (天际PaaS平台), which provides data analytics, mobile development, container orchestration, integration, and RPA capabilities for enterprise customization.

The company has layered an AI-driven marketing stack on top of this base, including the AI Creative Workshop (AIGC short-video generation at claimed throughput of 100 clips per minute), the AI Real Estate Live Streaming Machine (DSLR-grade video with AI beauty filters and one-click background keying), the AI Salesperson (365-day second-level customer response and intent activation), and a video marketing risk control system using computer vision and anomaly detection for live streaming compliance. The platform integrates with China's dominant short-video channels — Douyin, WeChat Video, Xiaohongshu, and Bilibili — via a multi-platform management dashboard and a dedicated Douyin mini-program product.

Mingyuan Yunke monetizes through annual enterprise SaaS subscriptions sold via direct field sales to large real estate developers and SOEs, with quote-based pricing and no public rate card. Named enterprise customers include central SOEs (China Railway Construction, CCCC Real Estate) and large state-owned real estate groups (Liantou Property, Wuhan City Investment), with the China Railway Construction relationship spanning over seven years since 2017. The company reports 501-1,000 employees, maintains a national branch network across China, and runs an AI Research Institute–style content marketing operation alongside its direct enterprise sales motion.

Name

Mingyuan Yunke

Legal name

深圳市明源云客电子商务有限公司

Website

https://myunke.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Mingyuan Yunke is a Shenzhen-based enterprise SaaS provider serving Chinese real estate developers, state-owned asset management companies, and industrial park operators with an integrated ERP, digital marketing, and AI-driven video marketing platform built on its Tianji PaaS stack.

Ownership category

akta.pro rank

Product category

Real Estate Enterprise Software

NAICS

Software Publishers (513210), Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Enterprise PaaS (App Runtime & Managed Application Platforms) (HDAEAKAB)

akta.pro secondary industries

Enterprise Application Modernization & Upgrades (incl. S/4HANA, cloud migrations) (BPAEAGAG), AI/ML Engineering & Model Development Services (BPAEAHAF), ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)

Keywords

• Real estate SaaS
• Property marketing software
• Real estate ERP
• AI sales tools
• PaaS low-code platform

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise SaaS Subscriptions: Mingyuan Yunke operates as an enterprise SaaS provider offering subscription-based software solutions to real estate developers and SOE asset management companies. The platform covers multiple modules including ERP, digital marketing, project management, asset management, and lease management, suggesting a modular subscription pricing model. The presence of dedicated customer success case studies and an investor relations section confirms a mature enterprise revenue model with recurring subscriptions from large client accounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Mingyuan Yunke provides enterprise SaaS software and digital transformation solutions for the Chinese real estate industry, covering marketing, sales-office automation, ERP, asset and lease management, and a low-code PaaS platform. Its portfolio includes AI-driven products such as AI Creative Workshop, AI Live Streaming, AI Salesperson, and Video Marketing Risk Control, alongside traditional real estate ERP and intelligent sales-office solutions sold primarily to large Chinese property developers and state-owned enterprises.

Product overview

Mingyuan Yunke (明源云/深圳市明源云科技有限公司) provides a comprehensive real estate and commercial property technology platform with modular solutions across the property lifecycle. The core offerings include Real Estate ERP, Real Estate Digital Marketing, and Video Marketing solutions covering video content generation (AI创意工场), AI live streaming (AI地产直播机), and AI-powered sales automation (AI销售员). Underpinning these solutions is the Tianji PaaS Platform (天际PaaS平台) providing data analytics, container cloud, mobile development, and enterprise integration capabilities (MIP, mRPA, process platform). Additional modules cover project construction management, cost control, asset management (云资管), lease management (云租赁), investment promotion, intelligent operations center (IOC), and intelligent sales office solutions. The platform enables real estate enterprises to digitize operations from project development through sales, leasing, and ongoing asset management.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Creative Workshop (AI创意工坊) AI-powered marketing content generation tool that produces property marketing creative assets for real estate developers and their sales offices.
• AI Live Streaming (AI直播) AI-augmented live streaming solution that enables real estate sales teams to host virtual property showcases and live sales broadcasts.
• AI Salesperson (AI销售员) AI-driven sales assistant that automates lead engagement and conversion conversations for real estate sales teams.
• Video Marketing Risk Control (视频营销风控) Risk control solution that monitors and governs property marketing video content for compliance with real estate marketing regulations.
• Real Estate ERP Solution (地产ERP解决方案) Enterprise ERP suite for real estate developers covering cost management, contract management, project management, fund management, and supplier management across the property development lifecycle.
• Real Estate Digital Marketing Solution (地产数字化营销解决方案) Integrated digital marketing suite for real estate developers covering customer acquisition, lead nurturing, and conversion across online and offline channels.
• Intelligent Sales Office Solution (智慧售楼处解决方案) Smart sales-office solution that digitalizes and standardizes the operations of physical and virtual property sales offices, integrating with marketing and back-office systems.
• Cloud Asset Management (云资管) Cloud-based asset management platform for property asset owners and operators to manage real estate asset portfolios, leases, and operations.
• Cloud Lease (云租赁) Cloud-based lease management solution that digitizes leasing workflows, tenant management, and rent billing for commercial and residential property portfolios.
• Tianji PaaS Platform (天际PaaS平台) Multi-tenant, cloud-native low-code PaaS platform that underpins Mingyuan Yunke's SaaS products and enables enterprise real estate clients to customize and extend workflows.

Quantifiable outcome

• Wuhan City Investment achieved 20W+ live streaming viewers, 719K+ likes, 15 units sold, and 37.45M RMB in transaction volume with 16-project联动 during September Super Live Streaming Month
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Douyin (抖音)coreTechnology or IntegrationMingyuan Yunke has built deep product integration with Douyin (TikTok's Chinese version) as a core component of its video marketing solution. The company offers a dedicated '抖音小程序' (Douyin Mini Program) product and has developed multi-platform management capabilities that include Douyin as a primary channel. The partnership enables real estate companies to leverage Douyin's massive user base for property marketing and lead generation.
• WeChat Video (微信视频号)coreTechnology or IntegrationWeChat Video is integrated into Mingyuan Yunke's multi-platform video marketing management dashboard alongside Douyin. The '抖手红微视频营销' (Douyin-Hand-Red-Micro Video Marketing) platform references WeChat Video as one of the four key platforms managed through the unified system. This integration enables real estate companies to manage WeChat Video content and live streaming within the same platform.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Salesforce: Global CRM and enterprise AI platform whose vertical clouds, Einstein AI, and ecosystem marketplace represent the long-term benchmark Mingyuan Yunke's platform-plus-AI model aspires to in the real estate vertical.
• Alibaba Cloud (阿里云): Hyperscale cloud platform offering enterprise data, AI, and application services; competes with the Tianji PaaS platform layer and could increasingly bundle competing real estate vertical solutions.
• Huawei Cloud: Domestic Chinese cloud and AI platform aggressively pursuing SOE and government digital transformation customers; competes for the same PaaS, data, and AI workloads that Mingyuan Yunke's Tianji platform targets.
• Kingsoft Office (金山办公): Listed Chinese productivity and enterprise SaaS provider that has expanded into collaborative office and enterprise platforms, competing for the broader enterprise IT budgets of SOEs that Mingyuan Yunke also targets.
• Yonyou Network (用友网络): China's largest enterprise software incumbent offering ERP, CRM, HR, and financial management with a real estate industry vertical; competes for the same large developer and SOE digital transformation wallets as Mingyuan Yunke.

Direct peers

• AppFolio: US vertical SaaS provider for real estate property management with property-centric ERP, marketing, and AI-driven workflows; a useful international benchmark for the go-to-market model Mingyuan Yunke applies to Chinese property operators.
• Veeva Systems: Global vertical SaaS leader (life sciences) that built a defensible moat by layering proprietary content, data, and AI on top of an industry-specific platform; the closest public-market analogue for Mingyuan Yunke's vertical SaaS plus AIGC content strategy in real estate.
• Yardi Systems: US-based vertical SaaS leader for real estate owners, operators, and investors covering ERP, leasing, asset management, and resident services; directly comparable in product scope to Mingyuan Yunke's Cloud AMC and Cloud Lease modules.
• Mingyuan Cloud Group Holdings (明源云集团): Hong Kong-listed parent and primary brand in the same real estate vertical SaaS space in China, offering overlapping ERP, digital marketing, and asset management products to the same developer and SOE customer base.

Emerging players

• Tuya Smart (涂鸦智能): NYSE-listed IoT and AI cloud platform targeting real estate, hospitality, and industrial park operators; comparable as a horizontal platform with property-industry go-to-market that overlaps with Mingyuan Yunke's industrial park and intelligent operations center offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mingyuan Yunke