What WinBack does

WinBack GmbH is a German industrial automation company founded in 1999 by Bernd Bässler through a spin-off from Kurz Systemtechnik GmbH, headquartered in Rudersberg, Baden-Württemberg. The company develops and manufactures integrated recipe control, production management, silo technology, and plant construction systems for the bakery and confectionery industry, serving over 600 customers across 14 countries — including Germany, Austria, Switzerland, France, Italy, Spain, Denmark, Netherlands, Belgium, Luxembourg, Czech Republic, Russia, USA, and Canada. Its product portfolio combines proprietary software (WinBack Rezeptursteuerung/Produktionssteuerung for recipe and production control, VTS for pre-dough/sourdough control, and the OrgaBack bakery ERP) with in-house programmed SPS/PLC controllers, industrial touch terminals (15"–22"), WLAN-enabled mobile and built-in scales, silo systems (indoor and outdoor, up to 100 tonnes), and plant equipment including bread mixers (500L, 7.5kW). Software is offered in 11 languages, and all hardware and software components are developed and produced at the Rudersberg facility.

The core WinBack Produktionssteuerung automates recipe calculation, ingredient weighing with tolerance enforcement, dough temperature control, fermentation timing, and batch documentation for traceability and regulatory compliance (allergen labeling, organic certification). The system is designed to eliminate interface problems between software and hardware by delivering a complete integrated solution from a single source — a positioning repeatedly validated by customer testimonials. Supporting offerings include the Single Starter Package entry-level system for craft businesses and a portfolio of recurring service contracts (24/7 hotline, software updates, silo maintenance, Nährwertcloud) and training services.

WinBack operates a direct sales model combining field sales, a regional sales office in Leverkusen, trade show presence at Südback (Stuttgart) and RegioBack (Bad Salzuflen), and digital engagement (web demos, webinars, a dedicated Single Starter Package configurator website). Revenue streams include one-time hardware/software sales (project-based, quote-priced), recurring service contracts, and professional training services. The company remains privately held and founder-controlled, with no disclosed external institutional investment, funding rounds, or M&A activity beyond the original 1999 spin-off.

Name

WinBack

Legal name

WinBack GmbH

Website

https://winback.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

WinBack GmbH is a German industrial automation company that develops and manufactures integrated recipe control, production management, silo systems, and bakery ERP for over 600 bakery and confectionery customers across 14 countries, combining proprietary SPS/PLC-based software with in-house hardware.

Ownership category

akta.pro rank

Product category

Bakery Production Control Software

NAICS

Food Product Machinery Manufacturing (333241)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Process & Batch Control Software (Recipe Management, ISA-88) (IMAGABAH)

akta.pro secondary industry

Filling & Dosing Machines (Liquid/Powder/Solid) (IMAHAOAF)

Keywords

• Bakery production control
• Recipe management software
• Silo technology systems
• Bakery ERP software
• Dough temperature control

Headquarters

HQ city

Rudersberg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licenses and Systems: WinBack derives revenue from selling its proprietary recipe and production control software, along with the associated hardware (touch terminals, scales, silo systems, mixing equipment). Systems are sold as complete turnkey solutions or individual components. Software is available in 11 languages.
2. Service Contracts (Hotline, Update & Hotline, Maintenance): WinBack offers a tiered service contract portfolio: Hotline Contract (24/7 support), Update & Hotline Contract (software updates plus 24/7 support), Silo Maintenance Service, and Nährwertcloud Contract (nutritional data cloud). Contracts provide recurring revenue and lock in customer retention.
3. Training and Education Services: WinBack provides open enrollment seminars, in-house training, and web-based webinars for customer staff training. Pricing is per session or by duration (e.g., 60 EUR per first 30 min, then 30 EUR per 15 min).
4. Silo Technology and Anlagenbau Equipment: Design, fabrication, and installation of silo systems (interior and exterior), sourdough and pre-dough plants, bread mixers, and roasting/cooking equipment. Revenue is generated from project-based equipment sales and installation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

WinBack develops and sells an integrated recipe and production control system for bakeries and confectioneries, combining proprietary software (recipe control, PPS production planning, VTS pre-dough control, OrgaBack ERP) with in-house engineered hardware (IP67 touch terminals, scales, silo systems, SPS/PLC controllers, bread mixers, complete plant construction). Systems are delivered as turnkey solutions or as modular, scalable entry-level packages, supported by 24/7 hotline, software update, silo maintenance, and training service contracts.

Product overview

WinBack GmbH offers an integrated ecosystem of recipe and production control solutions for bakeries and confectioneries, combining hardware (touch terminals, scales, silos, plant equipment) with software (recipe control, production management, pre-dough systems). The core WinBack Rezeptursteuerung/Produktionssteuerung provides recipe guidance, automatic calculations, and production documentation, supplemented by OrgaBack for integrated bakery management. Silotechnik handles raw material storage and dosing, while Anlagenbau delivers sourdough and pre-dough systems and bread mixers. All components are designed to work seamlessly together from a single source, with supporting services including 24/7 hotline support, software updates, training, and maintenance contracts. The company, founded in 1999 and headquartered in Rudersberg, Germany, serves approximately 600 customers worldwide with products available in 11 languages.

Differentiator

Problem solved

Functional benefit

Brands

• OrgaBack: Integrierte Software für Bäckereien und Konditoreien - vereint Verwaltung, Verkauf und Produktion in einer einzigen Softwarelösung
• WinBack Single Starter Package

Products and services

• WinBack Rezeptursteuerung / Produktionssteuerung (Recipe and Production Control) Computer-controlled recipe and production control system for bakeries and confectioneries that guides users step-by-step through recipes, performs automatic recipe calculations, monitors ingredient weighing with defined tolerances, prevents forgotten ingredients, manages dough temperature and resting times, and documents production batches for traceability.
• OrgaBack Bakery ERP Software Integrated bakery software combining inventory management (Warenwirtschaft), sales, and production control in a single solution, uniting recipe management, production control, administration, sales, and branch management (Filialsteuerung) for bakery and confectionery operations.
• WinBack Silotechnik (Silo Technology Systems) Silo technology for storage, conveying, and dosing of flours and baking ingredients, including outdoor silos (10-100 tonnes), indoor modular silos, Premium silos, and small-component dosing systems for gram-precise quantities, integrated with WinBack control software.
• WinBack Anlagenbau (Plant Construction) Plant construction including sourdough and pre-dough systems, roasting and cooking systems, and bread mixers (500L volume, 7.5kW motor), controlled by WinBack VTS pre-dough control for automated production of various dough types.
• WinBack Bedienterminal (Touch Terminals 15"/15.6"/22") Intelligent industrial control terminal with color TFT touchscreen in IP67-certified robust stainless-steel housing, available in 15, 15.6, or 22 inch sizes for wall mounting or swing-arm installation, running WinBack production software.
• WinBack Mehlwaage mit Mehlcomputer (Flour Scales with Flour Computer) Flour scales with integrated flour computer; modular SPS control enables integration of existing equipment and centralized touch-screen operation of all connected machines.
• WinBack WLAN-Bockwaage (Mobile WLAN Platform Scale) Mobile WLAN-enabled platform scale with 60kg or 150kg capacity and stainless-steel touchscreen (13.3" or 15.6"), operable as a standalone mobile workstation or integrated with existing production lines for pre-weighing.
• WinBack Einbaubodenwaage (Built-in Floor Scale) Built-in floor scale with stainless-steel installation basin, drain with odor trap, and improved cleaning access via fold-up cover and weighing frame.
• WinBack Brotmixer (Bread Mixer) Bread mixer with 500L working volume and 7.5kW motor operating on load cells; functions autonomously as a plug-in compact unit or integrated with WinBack VTS pre-dough control, suitable for bread-to-water ratio of 1:2.5 (TA 350).
• WinBack VTS (Vorteigsteuerung / Pre-dough Control) Software module for automated production of single or multi-stage sourdoughs, pre-doughs, and scalds/soaked grain with configurable parameters and automated temperature management, part of the WinBack production software ecosystem.
• Hotlinevertrag (Hotline Service Contract) Recurring 24-hour hotline support 365 days per year, free loan equipment (screen, server, table scale) during repair, free repair replacement parts for radio sensors, and 2 free employee seminar spots per year.
• Update & Hotlinevertrag (Update & Hotline Service Contract) Extends the hotline contract with regular software updates, keeping the system up to date with the latest WinBack software developments.
• Vertrag Nährwertcloud (Nutritional Data Cloud Contract) Includes access to the WinBack Nährwertcloud nutritional database, Datalink interface integration, and a research service where WinBack contacts manufacturers to obtain missing raw material data.
• Wartungsservice Silotechnik (Silo Maintenance Service) Preventive maintenance service for silo systems performed by experienced WinBack technicians to avoid long and costly downtime.
• Im Haus Seminare (In-House Training) On-site training programs tailored to company-specific needs, conducted at customer premises with flexible scheduling.
• Offene Anwenderseminare (Open User Seminars) Public training seminars held Germany-wide at customer facilities or at WinBack's Rudersberg location, announced via newsletter.
• WinBack Webseminar (Paid Web Training) Individual short training sessions conducted via web directly in the customer's system or on WinBack's training system; priced at EUR 60 for the first 30 minutes and EUR 30 per additional started 15 minutes.
• WinBack Web-Demo (Free Online Demonstration) Free, non-binding web demonstration providing an overview of the working methods and scope of the WinBack control system before a planned purchase.
• WinBack Single-Starter-Package Scalable entry-level solution for craft businesses (bakeries, confectioneries, butcher shops, kitchens, industry) providing recipe control and weighing with modular expandability; features error prevention, exact recipe calculation, production monitoring, raw material accounting, and batch traceability.
• WinBack 13.3" Touch Terminal 13.3-inch touch terminal launched as a cost-effective solution for end-of-dough-rest confirmation, processing-time recording, production-quantity recording, and control weighing.
• Mobile WLAN Scales (30kg/60kg/150kg) Mobile WLAN-enabled scales in 30kg, 60kg, and 150kg capacities usable as mobile recipe weighing stations in raw material storage or as traditional workstation solutions.

Quantifiable outcome

• 600 bakery companies use the WinBack system worldwide
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Mettler-Toledo International: Global leader in industrial weighing solutions with food-industry and process-control software offerings. Comparable to WinBack on the weighing/scales and production-control software layer.
• GEA Group: Global manufacturer of food processing machinery and integrated plant solutions, including equipment for bakery and convenience foods production. Comparable as a broad-incumbent industrial bakery/food equipment vendor.
• Bühler Group: Swiss global supplier of food processing equipment and automation solutions, including milling and baking technologies. Comparable on the food-machinery and process-automation side, although much broader in scope than WinBack's bakery focus.

Regional players

• WP LifeCycle / Fritsch Gruppe: German rolling/dough-processing equipment maker serving artisan and industrial bakeries. Comparable as a German-based adjacent bakery-equipment vendor operating alongside WinBack in the bakery trade channel.
• Mono Equipment: UK-based bakery equipment manufacturer serving craft and in-store bakeries, primarily in the UK/Ireland market. Comparable to WinBack in product category but geographically focused.

Direct peers

• WIESHEU GmbH: German manufacturer of in-store and production bakery ovens, with automation and control systems layered on top. Comparable as a Germany-based full-system supplier serving both craft and chain bakeries.
• MIWE Michael Wenz GmbH: German manufacturer of bakery ovens, proofers, and integrated bakery production systems, including energy and process control technology. Directly comparable to WinBack as a German supplier of integrated hardware/software solutions for craft and industrial bakeries.
• WP BAKON Food Equipment GmbH: German bakery automation specialist offering weighing, dosing, and process control systems for bakeries. Closely comparable to WinBack's recipe control, silo dosing, and integrated production control offering.
• Sveba Dahlen AB: Swedish manufacturer of bakery ovens and complete bakery production systems. Comparable to WinBack as a multi-country bakery equipment specialist with integrated control technology.
• Kaak Group / Kaak Technik: Dutch supplier of complete bakery production lines, including weighing, ingredient handling, and automation systems. Comparable to WinBack on integrated bakery solutions across Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WinBack