Laattapiste
Laattapiste-Pukkila is a Finnish family-owned specialty retailer founded in 1979, selling tiles, bathroom fixtures, floor coverings, and waterproofing systems to consumers and construction professionals across Finland through retail showrooms, e-commerce, and a dedicated project construction channel.
- Company typePrivate
- Founded1979
- HeadquartersVantaa, Finland
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Laattapiste does
Laattapiste-Pukkila Oy is a Finnish family-owned specialty retailer founded in 1979 and headquartered in Vantaa, Finland. The company operates under the combined Laattapiste and Pukkila brands, selling ceramic tiles, natural stone, vinyl and textile floor coverings, bathroom furniture, toilets, washbasins, faucets, shower enclosures, bathtubs, towel warmers, waterproofing systems, and tiling accessories. Its core technology centers on a specialty retail and distribution platform that integrates the Blueprint 3D bathroom planning tool, free in-store and remote design services, and home-visit consultations within 60 km of its stores.
The company serves two primary customer segments. Individual consumers (B2C) are served through physical showrooms in at least nine Finnish cities (Vantaa, Lahti, Turku, Tampere, Jyväskylä, Kuopio, Vaasa, Seinäjoki, Oulu), a national e-commerce platform with mainland Finland delivery, and free design planning with optional paid home visits. Professional and institutional buyers (B2B) are served through a dedicated project construction channel covering housing companies, contractors, hotels, healthcare facilities, schools, swimming pools, restaurants, commercial kitchens, and shipbuilding clients, supported by specification assistance, extended warranties, and a free monthly webinar and training program.
Revenue is generated predominantly through one-time product sales, supplemented by paid home visit and 3D visualization services and a transaction-fee-based Rempparaha consumer financing partnership with OP Yrityspankki. Strategic brand partnerships with GROHE, Damixa, and d line (premium bathroom fittings) and technology integrations with Wedi (XPS wet room boards), Mira (waterproofing), and Kerakoll (grouts) anchor the differentiated product offering, while the Asuntorakentamisen mallisto provides a curated, warranty-extended package tailored to Finnish housing company construction standards.
Laattapiste firmographics
Firmographics- Name
- Laattapiste
- Legal name
- Laattapiste-Pukkila Oy
- Website
- https://laattapiste.fi
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Laattapiste-Pukkila is a Finnish family-owned specialty retailer founded in 1979, selling tiles, bathroom fixtures, floor coverings, and waterproofing systems to consumers and construction professionals across Finland through retail showrooms, e-commerce, and a dedicated project construction channel.
- Ownership category
- akta.pro rank
Laattapiste industry classification
Industry- Product category
- Bathroom and Tile Specialty Retail
- NAICS
- Home Centers (444110)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Masonry & Hardscapes Retail (Brick, Block, Pavers, Stone) (CRAIAEAF)
Keywords
Where Laattapiste is headquartered
LocationHeadquarters
- HQ city
- Vantaa
- HQ country
- Finland
- HQ region
- Europe
Offices9 records
Markets served
Laattapiste business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales - Surface Materials: Sale of ceramic tiles, vinyl planks/tiles, textile mats, custom-cut mats, natural stone, and related installation materials. Revenue is generated through physical retail stores, e-commerce, and B2B project orders.
- Product Sales - Bathroom Fixtures and Furnishings: Sale of bathroom furniture, washbasins, toilets, faucets, shower enclosures, bathtubs, heated towel rails, lighting, and accessories. Includes both stocked items and custom/made-to-order products.
- Design and Planning Services: Free design planning service for consumers; paid home visits and 3D visualization services for more complex projects. Planning service Plus provides dedicated account management for construction/renovation projects.
- Remonttirahasto (Renovation Financing): Partnership with OP Yrityspankki to offer Rempparaha renovation financing to consumers, enabling installment payments for bathroom and surface material purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for stocked products |
| Freemium | One time/ perpetual license | Free design planning service |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Laattapiste product offering
Product offeringCore offering
Laattapiste is a Finnish specialty retailer selling ceramic tiles, natural stone, vinyl flooring, textile mats, bathroom furniture, fixtures (toilets, washbasins, faucets, showers, bathtubs, towel warmers), and construction products (waterproofing systems, Wedi XPS wet room boards, tiling adhesives and leveling compounds). The company complements its product sales with free professional design planning services (in-store, via video call, or at-home), 3D visualization via the Blueprint planning tool, and dedicated project construction services for B2B clients in housing companies, hospitality, healthcare, and education segments.
Product overview
Laattapiste-Pukkila is a specialty retailer for bathrooms and floor surface materials, operating as a single unified retail brand combining Laattapiste and Pukkila. The company offers an integrated product portfolio spanning surface materials (ceramic tiles, natural stone, vinyl, textile flooring), bathroom fixtures (furniture, toilets, washbasins, faucets, showers, bathtubs, towel warmers), building materials (tiling systems, waterproofing like Wedi-XPS and Mira, adhesives), and custom solutions. They provide professional design services including 3D visualization and an online Blueprint design tool. The portfolio includes premium brand partnerships with GROHE, Damixa, and d line, plus their own curated collections for residential construction, accessible bathrooms, and small pools. Services include free design consultation (in-store, remote, or at-home), project management for construction professionals, and financing options through OP Yrityspankki.
Differentiator
Problem solved
Functional benefit
Products and services
- Keraamiset laatat ja luonnonkivet (Ceramic Tiles and Natural Stone)
Quantifiable outcome
- Free planning service and 3D renders available for all customers
- +3 more outcomes
Companies that use Laattapiste
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles1 record
Laattapiste technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Laattapiste partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- GROHE (Grohe AG)coreGROHE is a key brand partner for bathroom faucets, showers, and WC systems. Laattapiste carries GROHE's full range including GROHE SPA luxury line. GROHE is Europe's largest water and shower product manufacturer (founded 1936, ~6,000 employees, 1.35 billion EUR revenue) with factories in Germany, Portugal, and Thailand.
- Damixa (FM Mattsson Mora Group)coreDamixa is a Danish faucet and shower system manufacturer (founded 1932, ~100 employees) owned by Swedish FM Mattsson Mora Group, the Nordic leader in faucets and shower systems. Products are designed, assembled, and tested in Denmark. Laattapiste carries Damixa's full range including the Damixa Iris and Zen series.
- d linecored line is a Danish manufacturer of high-quality stainless steel hardware, sanitary products, and bathroom accessories (founded 1971, 9M EUR revenue, 79 employees). Products are handcrafted from AISI 316 stainless steel. Laattapiste carries the Qtoo and Knud Holscher product lines, with 20-year warranty and Re-handle refurbishment service.
- Lattia- ja seinäpäällysteliitto ry (Finnish Floor and Wall Covering Association)minorThe industry association whose standard contract terms Laattapiste follows for consumer tile and ancillary product sales. Terms developed jointly with the Consumer Ombudsman.
- Wedi GmbHcoreWedi produces XPS wet room building boards (Wedi-XPS märkätilalevyt) which Laattapiste distributes and specifies as part of its wet room solutions. Wedi boards are waterproof, mold-resistant, M1 emission classified, and used in both new construction and renovation.
- Mira (干)coreMira provides waterproofing system solutions used in conjunction with Wedi boards for complete wet room construction. Part of the integrated wet room solution offering for both consumers and professionals.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Laattapiste competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights7 records
Customer concentration
Laattapiste social profiles
Digital presenceLaattapiste financial estimates
Financial estimateRevenue estimate
Valuation estimate
Laattapiste leadership team
Management profileNumber of profiles
Laattapiste funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Laattapiste M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Laattapiste
What does Laattapiste do?
Laattapiste is a Finnish specialty retailer selling ceramic tiles, natural stone, vinyl flooring, textile mats, bathroom furniture, fixtures (toilets, washbasins, faucets, showers, bathtubs, towel warmers), and construction products (waterproofing systems, Wedi XPS wet room boards, tiling adhesives and leveling compounds). The company complements its product sales with free professional design planning services (in-store, via video call, or at-home), 3D visualization via the Blueprint planning tool, and dedicated project construction services for B2B clients in housing companies, hospitality, healthcare, and education segments.
Is Laattapiste a public or private company?
Laattapiste is a private company. It is classified as family owned and is currently operating.
When was Laattapiste founded?
Laattapiste was founded in 1979. It employs 101 to 250 people.
Where is Laattapiste based?
Laattapiste is headquartered in Vantaa, Finland, in the Europe region.
How does Laattapiste make money?
Four revenue lines are on record. Product Sales - Surface Materials are the primary driver. The others are product Sales - Bathroom Fixtures and Furnishings, design and Planning Services and remonttirahasto (Renovation Financing).
Does Laattapiste have an API?
No public API is recorded for Laattapiste.
What industry is Laattapiste in?
Laattapiste's product category is Bathroom and Tile Specialty Retail. Its primary akta.pro industry code is CRAIAEAF, Masonry & Hardscapes Retail (Brick, Block, Pavers, Stone). Its NAICS code is 444110 and its SIC code is 5700.