Laattapiste

What Laattapiste does

Laattapiste-Pukkila Oy is a Finnish family-owned specialty retailer founded in 1979 and headquartered in Vantaa, Finland. The company operates under the combined Laattapiste and Pukkila brands, selling ceramic tiles, natural stone, vinyl and textile floor coverings, bathroom furniture, toilets, washbasins, faucets, shower enclosures, bathtubs, towel warmers, waterproofing systems, and tiling accessories. Its core technology centers on a specialty retail and distribution platform that integrates the Blueprint 3D bathroom planning tool, free in-store and remote design services, and home-visit consultations within 60 km of its stores.

The company serves two primary customer segments. Individual consumers (B2C) are served through physical showrooms in at least nine Finnish cities (Vantaa, Lahti, Turku, Tampere, Jyväskylä, Kuopio, Vaasa, Seinäjoki, Oulu), a national e-commerce platform with mainland Finland delivery, and free design planning with optional paid home visits. Professional and institutional buyers (B2B) are served through a dedicated project construction channel covering housing companies, contractors, hotels, healthcare facilities, schools, swimming pools, restaurants, commercial kitchens, and shipbuilding clients, supported by specification assistance, extended warranties, and a free monthly webinar and training program.

Revenue is generated predominantly through one-time product sales, supplemented by paid home visit and 3D visualization services and a transaction-fee-based Rempparaha consumer financing partnership with OP Yrityspankki. Strategic brand partnerships with GROHE, Damixa, and d line (premium bathroom fittings) and technology integrations with Wedi (XPS wet room boards), Mira (waterproofing), and Kerakoll (grouts) anchor the differentiated product offering, while the Asuntorakentamisen mallisto provides a curated, warranty-extended package tailored to Finnish housing company construction standards.

Name

Laattapiste

Legal name

Laattapiste-Pukkila Oy

Website

https://laattapiste.fi

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Short description

Laattapiste-Pukkila is a Finnish family-owned specialty retailer founded in 1979, selling tiles, bathroom fixtures, floor coverings, and waterproofing systems to consumers and construction professionals across Finland through retail showrooms, e-commerce, and a dedicated project construction channel.

Ownership category

akta.pro rank

Product category

Bathroom and Tile Specialty Retail

NAICS

Home Centers (444110)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Masonry & Hardscapes Retail (Brick, Block, Pavers, Stone) (CRAIAEAF)

Keywords

• Specialty tile retail
• Bathroom fixtures
• Floor surface materials
• Waterproofing systems
• Bathroom renovation services

Headquarters

HQ city

Vantaa

HQ country

Finland

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Surface Materials: Sale of ceramic tiles, vinyl planks/tiles, textile mats, custom-cut mats, natural stone, and related installation materials. Revenue is generated through physical retail stores, e-commerce, and B2B project orders.
2. Product Sales - Bathroom Fixtures and Furnishings: Sale of bathroom furniture, washbasins, toilets, faucets, shower enclosures, bathtubs, heated towel rails, lighting, and accessories. Includes both stocked items and custom/made-to-order products.
3. Design and Planning Services: Free design planning service for consumers; paid home visits and 3D visualization services for more complex projects. Planning service Plus provides dedicated account management for construction/renovation projects.
4. Remonttirahasto (Renovation Financing): Partnership with OP Yrityspankki to offer Rempparaha renovation financing to consumers, enabling installment payments for bathroom and surface material purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Laattapiste is a Finnish specialty retailer selling ceramic tiles, natural stone, vinyl flooring, textile mats, bathroom furniture, fixtures (toilets, washbasins, faucets, showers, bathtubs, towel warmers), and construction products (waterproofing systems, Wedi XPS wet room boards, tiling adhesives and leveling compounds). The company complements its product sales with free professional design planning services (in-store, via video call, or at-home), 3D visualization via the Blueprint planning tool, and dedicated project construction services for B2B clients in housing companies, hospitality, healthcare, and education segments.

Product overview

Laattapiste-Pukkila is a specialty retailer for bathrooms and floor surface materials, operating as a single unified retail brand combining Laattapiste and Pukkila. The company offers an integrated product portfolio spanning surface materials (ceramic tiles, natural stone, vinyl, textile flooring), bathroom fixtures (furniture, toilets, washbasins, faucets, showers, bathtubs, towel warmers), building materials (tiling systems, waterproofing like Wedi-XPS and Mira, adhesives), and custom solutions. They provide professional design services including 3D visualization and an online Blueprint design tool. The portfolio includes premium brand partnerships with GROHE, Damixa, and d line, plus their own curated collections for residential construction, accessible bathrooms, and small pools. Services include free design consultation (in-store, remote, or at-home), project management for construction professionals, and financing options through OP Yrityspankki.

Differentiator

Problem solved

Functional benefit

Products and services

• Keraamiset laatat ja luonnonkivet (Ceramic Tiles and Natural Stone)

Quantifiable outcome

• Free planning service and 3D renders available for all customers
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• GROHE (Grohe AG)coreStrategic or Co-development PartnerGROHE is a key brand partner for bathroom faucets, showers, and WC systems. Laattapiste carries GROHE's full range including GROHE SPA luxury line. GROHE is Europe's largest water and shower product manufacturer (founded 1936, ~6,000 employees, 1.35 billion EUR revenue) with factories in Germany, Portugal, and Thailand.
• Damixa (FM Mattsson Mora Group)coreStrategic or Co-development PartnerDamixa is a Danish faucet and shower system manufacturer (founded 1932, ~100 employees) owned by Swedish FM Mattsson Mora Group, the Nordic leader in faucets and shower systems. Products are designed, assembled, and tested in Denmark. Laattapiste carries Damixa's full range including the Damixa Iris and Zen series.
• d linecoreStrategic or Co-development Partnerd line is a Danish manufacturer of high-quality stainless steel hardware, sanitary products, and bathroom accessories (founded 1971, 9M EUR revenue, 79 employees). Products are handcrafted from AISI 316 stainless steel. Laattapiste carries the Qtoo and Knud Holscher product lines, with 20-year warranty and Re-handle refurbishment service.
• Lattia- ja seinäpäällysteliitto ry (Finnish Floor and Wall Covering Association)minorStrategic or Co-development PartnerThe industry association whose standard contract terms Laattapiste follows for consumer tile and ancillary product sales. Terms developed jointly with the Consumer Ombudsman.
• Wedi GmbHcoreTechnology or IntegrationWedi produces XPS wet room building boards (Wedi-XPS märkätilalevyt) which Laattapiste distributes and specifies as part of its wet room solutions. Wedi boards are waterproof, mold-resistant, M1 emission classified, and used in both new construction and renovation.
• Mira (干)coreTechnology or IntegrationMira provides waterproofing system solutions used in conjunction with Wedi boards for complete wet room construction. Part of the integrated wet room solution offering for both consumers and professionals.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/Laattapiste
• Facebookfacebook.com/laattapistevirallinen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laattapiste