Goods to Know
Goods to Know is a French D&I communications agency and consulting firm, founded in 2013, that designs training, awareness campaigns, and digital tools on disability, gender equality, and inclusion for large French enterprises including LVMH, L'Oréal, and EDF.
- Company typePrivate
- Founded2013
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Goods to Know does
Goods to Know is a French private communications agency and consulting firm founded in 2013 that specializes in diversity, inclusion, disability, gender equality, and LGBTQI+ awareness programs for large enterprises. The firm operates at the intersection of consulting, training, and communication, delivering sensitization campaigns, training sessions, workshops, expert conferences, and bespoke digital tools for major French organizations including LVMH, L'Oréal, EDF, Airbus, SNCF, Crédit Agricole, Kering, Radio France, Bureau Veritas, and M6 Group. Goods to Know operates as a subsidiary agency within the La Phratrie group, with headquarters in Toulouse (46 rue Léon Gambetta) and a Paris client-facing office (23 rue du Départ, 75014).
The company's core product portfolio includes training programs (Formations, Ateliers), e-learning and micro-learning modules (e.g., '30 inside' disability awareness module, 'Sexiste ou pas?'), digital engagement tools (PLAYLIST serious game, Mission Inclusive virtual escape game, Enigma escape game, 80% serious game, digital advent calendars, scratch cards), thematique guides and posters, and original research studies. All visual and digital materials are produced through an in-house creative studio led by Artistic Director Laetitia Piacitelli, ensuring inclusive representation and accessible design from conception. The firm holds the Qualiopi certification (number 11754716075) for French training providers.
The business model is primarily project-based professional services with quote-based pricing tailored to each client's scope, participants, and customization level. Revenue streams include custom training engagements, awareness campaigns, digital product deployment (with subscription/recurring elements on some tools), and thought leadership research. The go-to-market is enterprise-focused with direct sales, event-driven demand generation (SEEPH, International Women's Day, QVCT Week), and content marketing through blogs, studies, and webinars. Goods to Know reports having accompanied 370 organizations, sensitized over 20,000 employees, and delivered over 400 awareness actions in 2025.
Goods to Know firmographics
Firmographics- Name
- Goods to Know
- Legal name
- Goods to Know
- Website
- https://www.goodstoknow.fr
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Goods to Know is a French D&I communications agency and consulting firm, founded in 2013, that designs training, awareness campaigns, and digital tools on disability, gender equality, and inclusion for large French enterprises including LVMH, L'Oréal, and EDF.
- Ownership category
- akta.pro rank
Goods to Know industry classification
Industry- Product category
- Diversity & Inclusion Consulting and Corporate Training Services
- NAICS
- Graphic Design Services (541430), Management, Scientific, and Technical Consulting Services (5416)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Graphic Design & Visual Content Production (BPAFAIAC)
- akta.pro secondary industry
- Disability Services & Assistive Solutions (Accessibility, Assistive Tech) (BPAGALAM)
Keywords
Where Goods to Know is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Goods to Know business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Professional Training Services: Training sessions (presential and remote) delivered to enterprise clients on topics of disability, gender equality, D&I, LGBTQI+, and related areas. Sessions are offered as part of structured training catalog and as bespoke programs tailored to client organizations.
- Awareness and Communication Campaigns: Design and deployment of sensitization campaigns including events, digital tools (calendars, games, videos), print materials, and conference animations. Revenue generated through project-based consulting engagements with enterprise clients.
- Digital Products and Licenses: Sale and deployment of proprietary digital tools such as the PLAYLIST serious game, digital scratch cards, and e-learning modules, which are customized with client branding and deployed as standalone or recurring awareness solutions.
- Research and Studies: Goods to Know conducts and publishes original research on D&I topics (e.g., study on women's professional networks, study on men's expectations in the workplace) which serve as both thought leadership content and lead generation tools.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Goods to Know product offering
Product offeringCore offering
Goods to Know designs and delivers diversity, disability, gender equality, and LGBTQI+ awareness, training, and communications programs for large French and multinational enterprises. The firm combines consulting, training (in-person, remote, and e-learning), and creative communications campaigns — including serious games, escape games, digital calendars, and bespoke print/digital content — produced through an internal creative studio. Services are sold via bespoke, quote-based project engagements tailored to each client's inclusion policy, sector, and employee population.
Product overview
Goods to Know is a diversity and inclusion consulting, training, and communication agency offering a comprehensive portfolio of awareness and educational solutions. The offering spans core services (formations, ateliers, e-learning/micro-learning), expert-led conferences, and digital/physical engagement tools (serious games like PLAYLIST and Enigma, escape games, digital calendars, scratch cards, SMS videos, poster campaigns). All materials are produced through an internal creative studio ensuring accessibility and inclusive representation. Products are designed for major French enterprises and public organizations, addressing themes of disability, gender equality, diversity and inclusion, LGBTQI+, and related topics.
Differentiator
Problem solved
Functional benefit
Products and services
- Formations (Training Programs) Structured training programs on D&I topics (handicap, gender equality, LGBTQI+, diversity) delivered as in-person or remote sessions for enterprise HR, managers, and employees.
- Ateliers (Workshops) Hands-on workshop sessions for experiential learning and engagement on diversity and inclusion themes, delivered in-person or remotely.
- E-learning and Micro-learning Modules Digital self-paced learning modules and micro-learning content on disability awareness, gender equality, and related D&I topics, deployed across enterprise workforces.
- Sensibilisations et Animations (Awareness Campaigns and Animations) Live awareness campaigns and animations on invisible disability, mental health, invalidating illnesses, and neurodiversity, delivered in-person or remotely for enterprise workforces.
- Conférences (Expert-led Conferences) Expert-led conferences on D&I topics including invisible disability, mental health, pop culture and disability, and stereotypes, delivered online or in-person for enterprise audiences.
- Conseil (D&I Consulting) Strategic consulting and advisory services supporting enterprise clients in designing disability policies, gender equality plans, ambassador networks, and broader D&I strategies.
- PLAYLIST — Serious Game (Blind Test) Music-based serious game designed to sensitize employees to invisible disabilities through a 3-level blind test with gamification mechanics (leaderboards, team mode, bonuses). Accessible via URL on PC, mobile, and tablet; customizable with client branding.
- 80%, L'agence des Talents Singuliers Serious game exploring invisible disabilities through the stories of notable personalities, used as a SEEPH (European Week for the Employment of People with Disabilities) awareness tool.
- Escape Game Enigma Team-building escape game in which participants solve puzzles related to their company's disability policies, blending engagement with awareness objectives for in-person corporate events.
- Mission Inclusive (Virtual Escape Game) Virtual escape game in which participants accompany a TV presenter to solve disability-related challenges in a broadcast studio setting, delivered through partnerships with media personalities for team-based engagement.
- Calendrier Digital de l'Avent (Digital Advent Calendar) Digital advent calendar deployed daily throughout December, delivering daily disability awareness content (invisible disability information, RQTH guidance, internal resource links) with gamified instant-win prize mechanics.
- Scratch to Know (Digital Scratch Card) Digital scratch card accessible via URL, deployed on customizable D&I themes for quick, engaging awareness interactions; deployed for clients such as Christian Dior Couture.
- Guides et Livrets Thématiques (Thematic Guides) Bespoke informational guides on thematic D&I topics (religious practices, sexist behaviors, parenting, LGBT, harassment) designed and produced for enterprise clients as standalone deliverables.
- Campagnes d'Affichage (Poster/Testimonial Campaigns) Custom poster and testimonial campaigns on D&I themes (e.g., invisible disability awareness for LVMH, mental health testimonials co-developed with La Maison Perchée), produced as standalone branded print deliverables.
- Vidéos SMS (Short Workplace Videos) Short 1-minute workplace conversation videos delivering key disability information including RQTH (Recognition of Disabled Worker Status) focus content, distributed as standalone digital deliverables.
- Pack SEEPH (SEEPH Awareness Package) Themed awareness package bundling serious games, conferences, exhibitions, posters, floor stickers, and RQTH information materials for SEEPH (European Week for the Employment of People with Disabilities) campaigns.
- Goodies et Supports Print (Branded Promotional Items and Print Materials) Branded promotional items and printed materials including game cards, notebooks, and stickers used to support D&I awareness campaigns.
Quantifiable outcome
- 370 organizations supported in 2025
- +3 more outcomes
Companies that use Goods to Know
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles1 record
Goods to Know technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Goods to Know partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- La PhratriecoreGoods to Know operates as an agency within the La Phratrie group, a parent company/family of agencies focused on social innovation and inclusion. The affiliation provides strategic alignment, shared resources, and cross-referrals within the group ecosystem. Goods to Know is presented as 'Une agence du groupe La Phratrie' on the website footer, indicating a wholly-aligned subsidiary relationship.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Goods to Know competitors and assessment
Company assessmentBroad incumbents
- Cegos: Cegos is a France-headquartered global corporate training leader offering large-scale B2B training programs including D&I topics. It is comparable to Goods to Know as a French enterprise training provider with established Qualiopi-style credentials, though it operates at much broader scale across all training subjects.
- Great Place to Work: Great Place to Work is a global workplace culture assessment and certification firm with strong D&I assessment offerings. It is comparable to Goods to Know as a B2B provider helping enterprises measure and improve D&I practices, though it operates via certification rather than campaign-based training.
- Korn Ferry: Korn Ferry is a global organizational consulting firm with a dedicated D&I advisory practice serving large enterprises. It is comparable to Goods to Know as a B2B D&I consulting provider to enterprise HR, though it operates at vastly larger scale with broader HR scope.
- Mercer: Mercer is a global HR and benefits consulting firm with a substantial D&I consulting practice. It is comparable to Goods to Know as an enterprise-focused D&I advisor, though Mercer delivers strategic consulting rather than gamified awareness campaigns.
- Sodexo: Sodexo operates a D&I consulting and training practice alongside its core facilities services, serving global enterprises with inclusion programs. It is comparable to Goods to Know as a B2B D&I service provider to enterprises, though embedded within a much larger services conglomerate.
- Adecco Group: Adecco Group operates dedicated D&I and inclusion training programs (including Adecco Inclusion) as part of its workforce solutions portfolio. It is comparable to Goods to Know as a D&I training provider to enterprise HR, though with global staffing scale as the primary business.
Direct peers
- Diversidays: Diversidays is a French D&I organization focused on diversity in tech and broader inclusion, producing events, training, and awareness campaigns. It is directly comparable to Goods to Know as a French-based D&I awareness and training provider serving enterprise audiences.
- Specialisterne: Specialisterne is a global organization specialized in neurodiversity and disability employment programs, providing training, assessment, and inclusion services to enterprises. It is directly comparable to Goods to Know as a specialized disability/D&I training and consulting provider, though operating globally with a more neurodiversity-focused niche.
- Mixity (formerly Observatoire de la Mixité): Mixity is a French D&I consultancy providing gender equality and diversity diagnostics, training, and awareness services to French enterprises. It is directly comparable to Goods to Know as a France-based D&I consulting and training firm serving enterprise clients on gender and broader inclusion topics.
Emerging players
- Workday Peakon: Workday Peakon is an employee listening and engagement platform used by enterprises to track inclusion metrics. It is comparable to Goods to Know as a D&I-focused enterprise solution, though delivered as a continuous SaaS platform rather than campaign-based engagement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Goods to Know social profiles
Digital presenceGoods to Know compliance and trust
Trust signalCompliance1 record
Goods to Know financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goods to Know leadership team
Management profileNumber of profiles
Profiles2 records
Goods to Know funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goods to Know M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goods to Know
What does Goods to Know do?
Goods to Know designs and delivers diversity, disability, gender equality, and LGBTQI+ awareness, training, and communications programs for large French and multinational enterprises. The firm combines consulting, training (in-person, remote, and e-learning), and creative communications campaigns — including serious games, escape games, digital calendars, and bespoke print/digital content — produced through an internal creative studio. Services are sold via bespoke, quote-based project engagements tailored to each client's inclusion policy, sector, and employee population.
Is Goods to Know a public or private company?
Goods to Know is a private company. It is classified as corporate owned and is currently operating.
When was Goods to Know founded?
Goods to Know was founded in 2013. It employs 11 to 50 people.
Where is Goods to Know based?
Goods to Know is headquartered in Paris, France, in the Europe region.
How does Goods to Know make money?
Four revenue lines are on record. Professional Training Services are the primary driver. The others are awareness and Communication Campaigns, digital Products and Licenses and research and Studies.
Who are Goods to Know's main competitors?
Broad incumbents on record are Cegos, Great Place to Work, Korn Ferry, Mercer, Sodexo and Adecco Group. Direct peers are Diversidays, Specialisterne and Mixity (formerly Observatoire de la Mixité). Workday Peakon is listed as an emerging player.
Does Goods to Know have an API?
No public API is recorded for Goods to Know.
What industry is Goods to Know in?
Goods to Know's product category is Diversity & Inclusion Consulting and Corporate Training Services. Its primary akta.pro industry code is BPAFAIAC, Graphic Design & Visual Content Production, with a secondary code of BPAGALAM, Disability Services & Assistive Solutions (Accessibility, Assistive Tech). Its NAICS code is 541430 and its SIC code is 7330.